The Social Leap

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The Social Leap

Author : William von Hippel
Publisher : HarperCollins
ISBN 13 : 0062740415
Total Pages : 387 pages
Book Rating : 4.0/5 (627 download)

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Book Synopsis The Social Leap by : William von Hippel

Download or read book The Social Leap written by William von Hippel and published by HarperCollins. This book was released on 2018-11-13 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the compelling popular science tradition of Sapiens and Guns, Germs, and Steel, a groundbreaking and eye-opening exploration that applies evolutionary science to provide a new perspective on human psychology, revealing how major challenges from our past have shaped some of the most fundamental aspects of our being. The most fundamental aspects of our lives—from leadership and innovation to aggression and happiness—were permanently altered by the "social leap" our ancestors made from the rainforest to the savannah. Their struggle to survive on the open grasslands required a shift from individualism to a new form of collectivism, which forever altered the way our mind works. It changed the way we fight and our proclivity to make peace, it changed the way we lead and the way we follow, it made us innovative but not inventive, it created a new kind of social intelligence, and it led to new sources of life satisfaction. In The Social Leap, William von Hippel lays out this revolutionary hypothesis, tracing human development through three critical evolutionary inflection points to explain how events in our distant past shape our lives today. From the mundane, such as why we exaggerate, to the surprising, such as why we believe our own lies and why fame and fortune are as likely to bring misery as happiness, the implications are far reaching and extraordinary. Blending anthropology, biology, history, and psychology with evolutionary science, The Social Leap is a fresh and provocative look at our species that provides new clues about who we are, what makes us happy, and how to use this knowledge to improve our lives.

Leap of Reason

Author : Mario Morino
Publisher : Mario Morino
ISBN 13 : 098349200X
Total Pages : 179 pages
Book Rating : 4.9/5 (834 download)

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Book Synopsis Leap of Reason by : Mario Morino

Download or read book Leap of Reason written by Mario Morino and published by Mario Morino. This book was released on 2011 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leap of Reason is the product of decades of hard-won insights from philanthropist Mario Morino, McKinsey & Company, and top social-sector innovators. It is intended to spark the critically important conversations that every nonprofit board and leadership team should have in this new era of austerity. The authors make a convincing case that the nation's growing fiscal crisis will force all of us in the social sector to be clearer about our aspirations, more intentional in defining our approaches, more rigorous in gauging our progress, more willing to admit mistakes, more capable of quickly adapting and improving--all with an unrelenting focus on improving lives.

Leap

Author : Howard Yu
Publisher : PublicAffairs
ISBN 13 : 1610398807
Total Pages : 288 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Leap by : Howard Yu

Download or read book Leap written by Howard Yu and published by PublicAffairs. This book was released on 2018-06-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

One Giant Leap

Author : Charles Fishman
Publisher : Simon & Schuster
ISBN 13 : 1501106309
Total Pages : 512 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis One Giant Leap by : Charles Fishman

Download or read book One Giant Leap written by Charles Fishman and published by Simon & Schuster. This book was released on 2020-09-22 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling, “meticulously researched and absorbingly written” (The Washington Post) story of the trailblazers and the ordinary Americans on the front lines of the epic Apollo 11 moon mission. President John F. Kennedy astonished the world on May 25, 1961, when he announced to Congress that the United States should land a man on the Moon by 1970. No group was more surprised than the scientists and engineers at NASA, who suddenly had less than a decade to invent space travel. When Kennedy announced that goal, no one knew how to navigate to the Moon. No one knew how to build a rocket big enough to reach the Moon, or how to build a computer small enough (and powerful enough) to fly a spaceship there. No one knew what the surface of the Moon was like, or what astronauts could eat as they flew there. On the day of Kennedy’s historic speech, America had a total of fifteen minutes of spaceflight experience—with just five of those minutes outside the atmosphere. Russian dogs had more time in space than US astronauts. Over the next decade, more than 400,000 scientists, engineers, and factory workers would send twenty-four astronauts to the Moon. Each hour of space flight would require one million hours of work back on Earth to get America to the Moon on July 20, 1969. “A veteran space reporter with a vibrant touch—nearly every sentence has a fact, an insight, a colorful quote or part of a piquant anecdote” (The Wall Street Journal) and in One Giant Leap, Fishman has written the sweeping, definitive behind-the-scenes account of the furious race to complete one of mankind’s greatest achievements. It’s a story filled with surprises—from the item the astronauts almost forgot to take with them (the American flag), to the extraordinary impact Apollo would have back on Earth, and on the way we live today. From the research labs of MIT, where the eccentric and legendary pioneer Charles Draper created the tools to fly the Apollo spaceships, to the factories where dozens of women sewed spacesuits, parachutes, and even computer hardware by hand, Fishman captures the exceptional feats of these ordinary Americans. “It’s been 50 years since Neil Armstrong took that one small step. Fishman explains in dazzling form just how unbelievable it actually was” (Newsweek).

The Social Conquest of Earth

Author : Edward O. Wilson
Publisher : W. W. Norton & Company
ISBN 13 : 0871403307
Total Pages : 352 pages
Book Rating : 4.8/5 (714 download)

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Book Synopsis The Social Conquest of Earth by : Edward O. Wilson

Download or read book The Social Conquest of Earth written by Edward O. Wilson and published by W. W. Norton & Company. This book was released on 2012-04-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller and Notable Book of the Year A Kirkus Reviews Book of the Year (Nonfiction) Longlisted for the Andrew Carnegie Medal for Excellence (Nonfiction) From the most celebrated heir to Darwin comes a groundbreaking book on evolution, the summa work of Edward O. Wilson's legendary career. Sparking vigorous debate in the sciences, The Social Conquest of Earth upends “the famous theory that evolution naturally encourages creatures to put family first” (Discover). Refashioning the story of human evolution, Wilson draws on his remarkable knowledge of biology and social behavior to demonstrate that group selection, not kin selection, is the premier driving force of human evolution. In a work that James D. Watson calls “a monumental exploration of the biological origins of the human condition,” Wilson explains how our innate drive to belong to a group is both a “great blessing and a terrible curse” (Smithsonian). Demonstrating that the sources of morality, religion, and the creative arts are fundamentally biological in nature, the renowned Harvard University biologist presents us with the clearest explanation ever produced as to the origin of the human condition and why it resulted in our domination of the Earth’s biosphere.

The Evolutionary Leap to Flourishing Individuals and Organizations

Author : Center for Evolutionary Learning
Publisher : Routledge
ISBN 13 : 1351243977
Total Pages : 231 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Evolutionary Leap to Flourishing Individuals and Organizations by : Center for Evolutionary Learning

Download or read book The Evolutionary Leap to Flourishing Individuals and Organizations written by Center for Evolutionary Learning and published by Routledge. This book was released on 2017-09-19 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last thing the world needs is yet another book delineating business-induced dangers and damages such as environmental disasters, social inequalities and unethical conduct. And yet, success in achieving sustainable growth - whether for the individual, organization, or the social community - has mostly eluded us. Just as a compass needle moves to magnetic north, our deeply seated behaviours push us back to practices that are familiar and comfortable, even when we have sought to make a change to act in ways that are more sustainable. How can we generate this deep and durable change in our values and beliefs, and thus both in our individual and collective decisions and behaviour at work? How can we unveil the best of our human qualities by learning to raise our consciousness to a more profound perception of ourselves and our relationship with the whole? And what if such a change could lead to an 'evolutionary leap' to a lasting flourishing state for us and for our organizations? This book describes how this shift in mindset and consciousness level can, and has indeed, taken place in organizations using meditative practice, not only for individual wellbeing (which is now well understood) but also for deep transformational change. Through this shift, we can move past a definition of sustainability as 'mere resource efficiency and long-term survival' , to one of 'sustainability-as-flourishing'. This book challenges many pre-conceived ideas about what a sustainably successful organization is and how it should be run. Based on a growing body of evidence - from neuroscience to business research - it maps out a path to empower all who wish to undertake this journey towards the realization of the highest potential in ourselves, our organizations, and our social and natural world.

LEAP Dialogues

Author : Mariana Amatullo
Publisher : Designmatters at Art Center College of Design
ISBN 13 : 9780996196420
Total Pages : 0 pages
Book Rating : 4.1/5 (964 download)

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Book Synopsis LEAP Dialogues by : Mariana Amatullo

Download or read book LEAP Dialogues written by Mariana Amatullo and published by Designmatters at Art Center College of Design. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of design and designers in society and the marketplace is changing. This book is about why these changes are happening, what is needed to support these new practices, and how designers can pursue these emerging career pathways.

The Radical Leap

Author : Steve Farber
Publisher : Bard Press
ISBN 13 : 0989300269
Total Pages : 180 pages
Book Rating : 4.9/5 (893 download)

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Book Synopsis The Radical Leap by : Steve Farber

Download or read book The Radical Leap written by Steve Farber and published by Bard Press. This book was released on 2014-09-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, tenth anniversary edition of the leadership classic that was hailed as one of the 100 Best Business Books of All Time. In his exciting and timeless business parable, The Radical Leap, Steve Farber explores an entirely new leadership model, one in which leaders aren't afraid to take risks, make mistakes in front of employees, or actively solicit employee feedback. His book dispenses with the typical, tired notions of what it means to be a leader. Farber's modern parable begins on a sunny California beach where he has a strange and unexpected encounter with a surfer named Edg. Despite his unassuming appearance, the enigmatic Edg seems to know an awful lot about leadership and this brief interaction propels Steve into an unforgettable journey. Along the way, he learns about Extreme Leadership--and what it means to take the Radical Leap: Cultivate Love Generate Energy Inspire Audacity Provide Proof Geared to people at any level who aspire to change things for the better, The Radical Leap is creating legions of Extreme Leaders in business, education, non-profits and beyond.

A Leap in the Dark

Author : John Ferling
Publisher : Oxford University Press
ISBN 13 : 0199728704
Total Pages : 577 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis A Leap in the Dark by : John Ferling

Download or read book A Leap in the Dark written by John Ferling and published by Oxford University Press. This book was released on 2003-06-12 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was an age of fascinating leaders and difficult choices, of grand ideas eloquently expressed and of epic conflicts bitterly fought. Now comes a brilliant portrait of the American Revolution, one that is compelling in its prose, fascinating in its details, and provocative in its fresh interpretations. In A Leap in the Dark, John Ferling offers a magisterial new history that surges from the first rumblings of colonial protest to the volcanic election of 1800. Ferling's swift-moving narrative teems with fascinating details. We see Benjamin Franklin trying to decide if his loyalty was to Great Britain or to America, and we meet George Washington when he was a shrewd planter-businessman who discovered personal economic advantages to American independence. We encounter those who supported the war against Great Britain in 1776, but opposed independence because it was a "leap in the dark." Following the war, we hear talk in the North of secession from the United States. The author offers a gripping account of the most dramatic events of our history, showing just how closely fought were the struggle for independence, the adoption of the Constitution, and the later battle between Federalists and Democratic-Republicans. Yet, without slowing the flow of events, he has also produced a landmark study of leadership and ideas. Here is all the erratic brilliance of Hamilton and Jefferson battling to shape the new nation, and here too is the passion and political shrewdness of revolutionaries, such as Samuel Adams and Patrick Henry, and their Loyalist counterparts, Joseph Galloway and Thomas Hutchinson. Here as well are activists who are not so well known today, men like Abraham Yates, who battled for democratic change, and Theodore Sedgwick, who fought to preserve the political and social system of the colonial past. Ferling shows that throughout this period the epic political battles often resembled today's politics and the politicians--the founders--played a political hardball attendant with enmities, selfish motivations, and bitterness. The political stakes, this book demonstrates, were extraordinary: first to secure independence, then to determine the meaning of the American Revolution. John Ferling has shown himself to be an insightful historian of our Revolution, and an unusually skillful writer. A Leap in the Dark is his masterpiece, work that provokes, enlightens, and entertains in full measure.

Good to Great

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

The Final Leap

Author : John Bateson
Publisher : Univ of California Press
ISBN 13 : 0520951409
Total Pages : 336 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Final Leap by : John Bateson

Download or read book The Final Leap written by John Bateson and published by Univ of California Press. This book was released on 2012-04-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Golden Gate Bridge is one of the most beautiful and most photographed structures in the world. It’s also the most deadly. Since it opened in 1937, more than 1,500 people have died jumping off the bridge, making it the top suicide site on earth. It’s also the only international landmark without a suicide barrier. Weaving drama, tragedy, and politics against the backdrop of a world-famous city, The Final Leap is the first book ever written about Golden Gate Bridge suicides. John Bateson leads us on a fascinating journey that uncovers the reasons for the design decision that led to so many deaths, provides insight into the phenomenon of suicide, and examines arguments for and against a suicide barrier. He tells the stories of those who have died, the few who have survived, and those who have been affected—from loving families to the Coast Guard, from the coroner to suicide prevention advocates.

The Green Leap

Author : Dr. Mark Hostetler
Publisher : Univ of California Press
ISBN 13 : 0520951875
Total Pages : 213 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Green Leap by : Dr. Mark Hostetler

Download or read book The Green Leap written by Dr. Mark Hostetler and published by Univ of California Press. This book was released on 2012-02-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for anyone interested in green development—including policy makers, architects, developers, builders, and homeowners—this practical guide focuses on the central question of how to conserve biodiversity in neighborhoods and to minimize development impacts on surrounding habitats. The Green Leap specifically helps move green development beyond the design stage by thoroughly addressing construction and post-construction issues. Incorporating many real-world examples, Mark Hostetler explains key conservation concepts and techniques, with specific advice for a wide variety of stakeholders that are interested in creating and maintaining green developments. He outlines the key players and principles needed to establish biodiverse communities and illustrates eight key design and management strategies. The Green Leap not only offers essential information for constructing new developments but also helps existing communities retrofit homes, yards, and neighborhoods to better serve both people and nature.

Take the Leap

Author : Sara Bliss
Publisher : Gallery Books
ISBN 13 : 1501183192
Total Pages : 256 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Take the Leap by : Sara Bliss

Download or read book Take the Leap written by Sara Bliss and published by Gallery Books. This book was released on 2019-10-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate road map for landing your dream job, packed with true inspiring stories from more than sixty people who made profound changes in their lives and careers, plus practical advice from experts. “If you are ready to go for the life and the job you really want, Take the Leap is the go-to book for anyone making a career change” (Bobbi Brown). Take the Leap features inspiration and advice from game changers, rule breakers, and side hustlers who once stood where you are now, wondering if they should take a risk. They went from production assistant to million-dollar screenplay writer; attorney to surf instructor; mom to DJ; hairdresser to firefighter; real estate agent to award-winning chef. Do you want to go for that career you’ve always dreamed about? Launch a new company? Become a tech mogul? Live a life of adventure? Save the world? You’ll find wisdom from successful mentors like creative visionary and writer Simon Doonan, entrepreneur Barbara Corcoran, NFL player turned artist/activist Aaron Maybin, and wellness and beauty guru Bobbi Brown. Whether you watch Shark Tank religiously and think I could have thought of that, or harbor daydreams about traveling the globe in style, your wildest career dream is represented in this empowering guidebook. Take the Leap serves as the reminder we all need: don’t settle—go after whatever it is that you truly want.

The Social Skills Picture Book

Author : Jed Baker
Publisher : Future Horizons
ISBN 13 : 1932565353
Total Pages : 209 pages
Book Rating : 4.9/5 (325 download)

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Book Synopsis The Social Skills Picture Book by : Jed Baker

Download or read book The Social Skills Picture Book written by Jed Baker and published by Future Horizons. This book was released on 2006 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes in pictures the proper responses to real-life situations that youth with social communication challenges face on a daily basis.

The Five Thousand Year Leap

Author : W. Cleon Skousen
Publisher : Verity Publishing
ISBN 13 : 0934364656
Total Pages : 298 pages
Book Rating : 4.9/5 (343 download)

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Book Synopsis The Five Thousand Year Leap by : W. Cleon Skousen

Download or read book The Five Thousand Year Leap written by W. Cleon Skousen and published by Verity Publishing. This book was released on with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founding Fathers of the United States of America created the first free people in modern times. They wrote a new kind of Constitution which is now the oldest in existence. They built a new kind of commonwealth designed as a model for the whole human race. They believed it was thoroughly possible to create a new kind of civilization; giving freedom, equality, and justice to all. The Founders created a new cultural climate that gave wings to the human spirit. They built a free-enterprise culture to encourage industry and prosperity. They gave humanity the needed ingredients for a gigantic 5,000-year leap in which more progress has been made in the past 200 years than all of prior recorded human history. All of this came about because of 28 basic principles the Founders discovered, upon which all free nations must be built in order to succeed. This eBook includes the original index, footnotes, table of contents and page numbering from the printed format, and also new illustrations.

The Creativity Leap

Author : Natalie Nixon
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088273
Total Pages : 118 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Creativity Leap by : Natalie Nixon

Download or read book The Creativity Leap written by Natalie Nixon and published by Berrett-Koehler Publishers. This book was released on 2020-06-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

The Social Animal

Author : David Brooks
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812979370
Total Pages : 450 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Social Animal by : David Brooks

Download or read book The Social Animal written by David Brooks and published by Random House Trade Paperbacks. This book was released on 2012-01-03 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER With unequaled insight and brio, New York Times columnist David Brooks has long explored and explained the way we live. Now Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life. This is the story of how success happens, told through the lives of one composite American couple, Harold and Erica. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to old age, illustrating a fundamental new understanding of human nature along the way: The unconscious mind, it turns out, is not a dark, vestigial place, but a creative one, where most of the brain’s work gets done. This is the realm where character is formed and where our most important life decisions are made—the natural habitat of The Social Animal. Brooks reveals the deeply social aspect of our minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. He demolishes conventional definitions of success and looks toward a culture based on trust and humility. The Social Animal is a moving intellectual adventure, a story of achievement and a defense of progress. It is an essential book for our time—one that will have broad social impact and will change the way we see ourselves and the world.