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The Slogan
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Book Synopsis The Slogan by : Laurel Thatcher Ulrich
Download or read book The Slogan written by Laurel Thatcher Ulrich and published by Vintage. This book was released on 2015-03-03 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection from the admired history Well-Behaved Women Seldom Make History, the story of how one of feminism’s most popular slogans came to life. In the opening paragraph of an obscure 1976 scholarly article investigating the prim and proper women celebrated in Puritan funeral sermons, Harvard professor Laurel Thatcher Ulrich penned the phrase, “Well-behaved women seldom make history.” Since then, Ulrich’s slogan has been put on bumper stickers, T-shirts, and tote bags, in greeting cards and political speeches, entering the cultural consciousness in all sorts of unexpected ways. In “The Slogan,” Ulrich gives a brief history of her much-quoted words, and sketches out a primer on feminism today and the way it continues to make history. An eBook short.
Download or read book Slogan Politics written by Jinghan Zeng and published by Springer Nature. This book was released on 2020-07-20 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the three most important Chinese foreign policy concepts under Xi Jinping’s leadership – “New Type of Great Power Relations”, “Belt and Road Initiative” and “Community of Shared Future for Mankind”. Those signature concepts are often considered as China’s well-thought-out strategic plans reflecting Beijing’s concrete geopolitical vision. This book, however, argues that these views are mistaken. It develops a slogan politics approach to study Chinese foreign policy concepts. The overarching argument is that those concepts should be understood as multifunctional slogans for political communication on the domestic and international stages. This book shows how those concepts function as political slogans to (1) declare intent, (2) assert power and test domestic and international support, (3) promote state propaganda, and (4) call for intellectual support. The slogan politics approach highlights the critical role of China’s academic and local actors as well as international actors in shaping China’s foreign policy ideas. It provides critical insights to understand how Chinese domestic actors exert their influence and voice their narratives to influence China’s policy agenda and debate. It suggests that the existing analyses vastly exaggerate Beijing’s capacity to coordinate domestic actors including forging coherent Chinese foreign policy narratives and unifying use of China’s policy concepts.
Book Synopsis Behold, America by : Sarah Churchwell
Download or read book Behold, America written by Sarah Churchwell and published by Basic Books. This book was released on 2018-10-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Smithsonian Magazine Best History Book of 2018 The unknown history of two ideas crucial to the struggle over what America stands for In Behold, America, Sarah Churchwell offers a surprising account of twentieth-century Americans' fierce battle for the nation's soul. It follows the stories of two phrases--the "American dream" and "America First"--that once embodied opposing visions for America. Starting as a Republican motto before becoming a hugely influential isolationist slogan during World War I, America First was always closely linked with authoritarianism and white supremacy. The American dream, meanwhile, initially represented a broad vision of democratic and economic equality. Churchwell traces these notions through the 1920s boom, the Depression, and the rise of fascism at home and abroad, laying bare the persistent appeal of demagoguery in America and showing us how it was resisted. At a time when many ask what America's future holds, Behold, America is a revelatory, unvarnished portrait of where we have been.
Book Synopsis Catchphrase, Slogan and Cliche by : Judy Parkinson
Download or read book Catchphrase, Slogan and Cliche written by Judy Parkinson and published by . This book was released on 2004-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catchphrase, Slogan & Cliche is for anyone seeking the meanings or origins of hundreds of the expressions that enrich our everyday speech. From phrases that go back to Norman times, through proverbs, catch phrases and quotations, right up to modern expressions, this book takes an informed and amusing look at the origins of some of the more colourful sayings that passed into everyday currency.
Book Synopsis The Greek Slogan of Freedom and Early Roman Politics in Greece by : Sviatoslav Dmitriev
Download or read book The Greek Slogan of Freedom and Early Roman Politics in Greece written by Sviatoslav Dmitriev and published by Oxford University Press. This book was released on 2011-03-24 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book elucidates the many uses of the slogan of freedom by ancient Greeks, beginning with the Peloponnesian war and continuing throughout the Hellenistic period, and shows in detail how the Romans appropriated and adjusted Greek political vocabulary and practices to establish the pax Romana over the Mediterranean world.
Book Synopsis Well-Behaved Women Seldom Make History by : Laurel Thatcher Ulrich
Download or read book Well-Behaved Women Seldom Make History written by Laurel Thatcher Ulrich and published by Vintage. This book was released on 2008-09-23 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From admired historian—and coiner of one of feminism's most popular slogans—Laurel Thatcher Ulrich comes an exploration of what it means for women to make history. In 1976, in an obscure scholarly article, Ulrich wrote, "Well behaved women seldom make history." Today these words appear on t-shirts, mugs, bumper stickers, greeting cards, and all sorts of Web sites and blogs. Ulrich explains how that happened and what it means by looking back at women of the past who challenged the way history was written. She ranges from the fifteenth-century writer Christine de Pizan, who wrote The Book of the City of Ladies, to the twentieth century’s Virginia Woolf, author of A Room of One's Own. Ulrich updates their attempts to reimagine female possibilities and looks at the women who didn't try to make history but did. And she concludes by showing how the 1970s activists who created "second-wave feminism" also created a renaissance in the study of history.
Book Synopsis The Handbook of Slogans by : Lionel Salem
Download or read book The Handbook of Slogans written by Lionel Salem and published by Crimson. This book was released on 2012-09-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Book Synopsis Slogan T-Shirts by : Stephanie Talbot
Download or read book Slogan T-Shirts written by Stephanie Talbot and published by A&C Black Visual Arts. This book was released on 2013-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informative, illuminating, insightful and erudite, Slogan T-Shirts: Cult and Culture is completely unique. Featuring interviews with a wealth of credible fashion insiders, cultural commentators and creative luminaries, from Holly Johnson (of Frankie Goes to Hollywood) to Katharine Hamnett, it offers a multi-faceted approach to the question of what makes the slogan T-shirt so rich, layered and culturally relevant... because slogans are never simply just words; they are emotive and evocative, suggestive and provocative. Slogan T-Shirts: Cult and Culture explores the vast spectrum of slogan use on T-shirts; its function as a message delivery system; its expression as an artefact of language; and its role as an emblem of political, social, recreational and sartorial trends. The book unfurls as a cultural library of perspectives, nuanced positions and eclectic sources and each interview offers a cultural snapshot within the versatile framework of slogan T-shirt culture. The book also glances into the inner worlds, inside stories and mechanisms of those involved in fashion, design and the production of media. Beautifully designed, visually seductive and packed with influential innovators from the last three decades, every page of this book is a source of inspiration.
Book Synopsis Work Hard. Be Nice. by : Jay Mathews
Download or read book Work Hard. Be Nice. written by Jay Mathews and published by Algonquin Books. This book was released on 2009-01-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Mike Feinberg and Dave Levin signed up for Teach for America right after college and found themselves utter failures in the classroom, they vowed to remake themselves into superior educators. They did that—and more. In their early twenties, by sheer force of talent and determination never to take no for an answer, they created a wildly successful fifth-grade experience that would grow into the Knowledge Is Power Program (KIPP), which today includes sixty-six schools in nineteen states and the District of Columbia. KIPP schools incorporate what Feinberg and Levin learned from America's best, most charismatic teachers: lessons need to be lively; school days need to be longer (the KIPP day is nine and a half hours); the completion of homework has to be sacrosanct (KIPP teachers are available by telephone day and night). Chants, songs, and slogans such as "Work hard, be nice" energize the program. Illuminating the ups and downs of the KIPP founders and their students, Mathews gives us something quite rare: a hopeful book about education.
Book Synopsis The London 1945 United Nations Slogan Cancellation by : Clayton Wallace
Download or read book The London 1945 United Nations Slogan Cancellation written by Clayton Wallace and published by Lulu.com. This book was released on 2016-01-06 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the 1945 United Nations slogan cancellation. This cancel commemorated the first General Assembly of the United Nations and represents one of the earliest examples of United Nations postal history
Book Synopsis Strategic Copywriting by : Edd Applegate
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Book Synopsis IN-DEPTH UK SLOGAN POSTMARK LISTINGS by : COLIN G PEACHEY
Download or read book IN-DEPTH UK SLOGAN POSTMARK LISTINGS written by COLIN G PEACHEY and published by COLIN G PEACHEY. This book was released on 1996 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details of all towns using multi-town slogan postmarks in the UK over four decades 1960-1999
Download or read book Battlecry written by Laura Ries and published by Ries' Pieces Publishing. This book was released on 2015-09-04 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Libert , galit , fraternit ) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words "Libert , galit , fraternit " rhyme and that's one of the powerful techniques for creating a memorable slogan. In addition to "rhyme," there are four other techniques outlined in my new book, Battlecry. (1) Rhyme: "Roto-Rooter, that's the name. And away go troubles down the drain." (2) Alliteration: "M&Ms melt in your mouth, not in your hands." (3) Repetition: "The few. The proud. The Marines." (4) Reversals: "Two great tastes that taste great together. Reese's peanut butter cups." (5) Double-entendre: "A diamond is forever." You might think companies and their ad agencies would be wise to these techniques. But few slogans actually use any of these memory-building tactics. In a recent survey of 266 advertising slogans, only 19 used any one of them. Battlecry is a companion book to my previous book, Visual Hammer, and should be read together. Creating a slogan is only half the battle. The other half of the battle is a visual that will help drive your slogan into prospects' minds. The contour bottle helps drive "The real thing" into the minds of cola drinkers. The duck helps drive the Aflac name into prospects' minds. The straw-in-the-orange helps drive "Not from concentrate" into the minds of Tropicana buyers. Even "The ultimate driving machine" would not have been effective, in my opinion, without a visual hammer. And what was BMW's visual hammer? It was the television commercials showing BMWs being driven over winding road by happy owners. Over the years, there have been many advertising campaigns showing beautiful automobiles being driven over lush, winding roads. The hammers are terrific, but the nails are missing. The trick is to find the right combination of a visual hammer and a verbal nail. And my two books, Battlecry and Visual Hammer, can help you do exactly that.
Book Synopsis Journal .... by : Society of American Florists and Ornamental Horticulturists
Download or read book Journal .... written by Society of American Florists and Ornamental Horticulturists and published by . This book was released on 1919 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Glass Container written by and published by . This book was released on 1921 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Church of Jesus Christ of Latter-Day Saints. Young Men's Mutual Improvement Association Publisher : ISBN 13 : Total Pages :472 pages Book Rating :4.:/5 (31 download)
Book Synopsis Hand Book of the Young Men's and Young Ladies' Mutual Improvement Associations by : Church of Jesus Christ of Latter-Day Saints. Young Men's Mutual Improvement Association
Download or read book Hand Book of the Young Men's and Young Ladies' Mutual Improvement Associations written by Church of Jesus Christ of Latter-Day Saints. Young Men's Mutual Improvement Association and published by . This book was released on 1928 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Artisan, Tinner and House Furnisher by : Daniel Stern
Download or read book American Artisan, Tinner and House Furnisher written by Daniel Stern and published by . This book was released on 1925 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
