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The Sage Handbook Of Persuasion
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Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
Book Synopsis The Persuasion Handbook by : James Price Dillard
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Book Synopsis The SAGE Handbook of Propaganda by : Paul Baines
Download or read book The SAGE Handbook of Propaganda written by Paul Baines and published by SAGE. This book was released on 2019-11-25 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context
Book Synopsis The Persuasion Handbook by : James Price Dillard
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE. This book was released on 2002 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Book Synopsis The SAGE Handbook of Media Processes and Effects by : Robin L. Nabi
Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi and published by SAGE. This book was released on 2009-09-11 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Book Synopsis The SAGE Handbook of Innovation in Social Research Methods by : Malcolm Williams
Download or read book The SAGE Handbook of Innovation in Social Research Methods written by Malcolm Williams and published by SAGE Publications. This book was released on 2011-04-19 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social research is a bourgeoning field. Of course it has many traditions and approaches, but there is a high premium upon thinking differently and thinking anew because social life is never static or wholly predictable. The Handbook, edited by internationally recognized scholars, provides a comprehensive, pitch-perfect critical assessment of the field. The main features of the Handbook are: Clear organization into 4 parts dealing with The Social Context of Research; Design and Data Collection; Integrating The Analysis of New Data Types; Sampling, Inference and Measurement Clear, cutting edge chapters on Objectivity; Causation; Organizing Social Research; Correspondence Analysis; Grounded Theory; Conversational Surveys; Mixed Methods; Meta-Analysis; Optimal Matching Analysis; GIS Analysis; Quantitative Narrative Analysis; Longitudinal Studies; SEM; MLM; Qualitative Comparative Analysis; Respondent Driven Sampling Brings together a glittering assembly of the key figures working in the field of research methods Demonstrates the continuities and productive tensions between classical traditions and real world research. The result is a superbly organized text which will be required reading for anyone interested in the routes and future of social research. It is an unparalleled teaching resource and a 'must have' for serious social researchers.
Book Synopsis The SAGE Handbook of Communication and Instruction by : Deanna L. Fassett
Download or read book The SAGE Handbook of Communication and Instruction written by Deanna L. Fassett and published by SAGE Publications. This book was released on 2010-03-18 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the only multi-paradigmatic collection of research in the field, this Handbook brings together a comprehensive range of essays to serve as a fully inclusive resource. Deanna L. Fassett and John T. Warren, along with two section editors and twenty-nine additional contributors, provide a balanced overview of various paradigms in the field—social scientific, interpretive, and critical. Key Features Three sections, addressing overlapping issues in communication and instruction, collectively represent multiple paradigms. This allows the reader to experience the depth and nuance available in communications studies. Each perspective is granted its own foundational chapter to provide an orientation to the discipline. Each contributor sets the agenda for their approach, helping the reader identify where the field is headed and where future research might be beneficial. Besides reviews of extant literature, demonstrating where the field has been, this Handbook also includes chapters that share topical new findings.
Book Synopsis The Handbook of Communication Science by : Charles R. Berger
Download or read book The Handbook of Communication Science written by Charles R. Berger and published by SAGE Publications. This book was released on 2009-04-30 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revision of a classic volume presents state-of-the-art reviews of established and emerging areas of communication science and provides an intellectual compass that points the way to future theorizing about communication processes. In this Second Edition of The Handbook of Communication Science, editors Charles R. Berger, Michael E. Roloff, and David Roskos-Ewoldsen bring together an impressive array of communication scholars to explore and synthesize the varying perspectives and approaches within the dynamic field of communication science. After first addressing the methods of research and the history of the field, the Handbook then examines the levels of analysis in communication (individual to macro-social), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media). Key Features: Draws on the scholarship and expertise of leading communication scholars who explore different aspects of the field Covers all facets of communication science, from the historical and theoretical to the practical and applied Covers the latest theoretical developments in the field, as well as alternative methodologies and levels of analysis Explores key communication contexts of the 21st century, including interpersonal dimensions of health communication, the scientific investigation of marital and family communication, and computer-mediated communication Includes incisive analyses, literature reviews, bibliographies, and suggestions for future research The Handbook of Communication Science, Second Edition, is an essential reference resource for scholars, practitioners, and students. It is appropriate for upper-level undergraduate or graduate courses in Communication and Media Studies and Mass Communication.
Book Synopsis The SAGE Handbook of Applied Social Psychology by : Kieran C. O′Doherty
Download or read book The SAGE Handbook of Applied Social Psychology written by Kieran C. O′Doherty and published by SAGE. This book was released on 2019-01-14 with total page 1025 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present epoch of global change, movement, interconnection and the intensification of social issues within and across many societies, applied social psychology is more relevant than ever. The SAGE Handbook of Applied Social Psychology offers an overview of the field and the disparate and evolving approaches. Through an international team of contributors, the handbook brings prominent research literature together and organises it around ten key areas: Part 01: Culture, race, indigeneity Part 02: Gender & Sexuality Part 03: Politics Part 04: Health and mental health Part 05: Work Part 06: Ageing Part 07: Communication Part 08: Education Part 09: Environment Part 10: Criminal Justice, Law, & Crime This handbook is a uniting and invigorating resource for the field of Applied Social Psychology.
Book Synopsis The SAGE Handbook of International Social Work by : Karen H Lyons
Download or read book The SAGE Handbook of International Social Work written by Karen H Lyons and published by SAGE. This book was released on 2012-05-03 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social work is a profession that is increasingly involved with issues which have a global dimension. This Handbook tackles the global/local aspect of social work in its various forms and interrogates the key concerns that societies are facing through an international lens. The contributors show that, with an appreciation of commonalities and differences, local practices and appropriate forms of international activity can be better developed. Areas covered include: - Analysis of ′International social work′ - Globalisation and indigenisation - Social justice and human rights - Poverty and livelihoods - Ecological issues - Migration - Education, theory, research and practice - Social work in different settings - Religion and spirituality - Responses to disasters and conflicts - Life course perspectives - Regional perspectives - Future directions With a truly international range of contributions, the Handbook incorporates perspectives from Asia, Africa, Europe, Australasia, the Middle East and the Americas. It will be an invaluable resource for undergraduates, postgraduates, researchers and academics working in the fields of social work, social welfare, human services, and community development worldwide, as well as service providers and policy makers in the international arena.
Book Synopsis The Persuasion Handbook by : James Price Dillard
Download or read book The Persuasion Handbook written by James Price Dillard and published by . This book was released on 2002 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing, communications, the media and politics
Book Synopsis The Business of Persuasion by : Harold Burson
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Book Synopsis Interdisciplinary Research by : Allen F. Repko
Download or read book Interdisciplinary Research written by Allen F. Repko and published by SAGE. This book was released on 2008-05-29 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Interdisciplinary Research offers comprehensive treatment of the interdisciplinary research process commonly used by interdisciplinarians. The concise and guided resource on the most commonly accepted interdisciplinary studies principles as applied to the research process covers topics such as: deciding how to choose disciplines relevant to the problem or topi; dealing with disciplinary and ideological bias; making explicit the rationale for taking an interdisciplinary approach, and choosing research methods appropriate to the problem or topic.
Book Synopsis Media, Persuasion and Propaganda by : Marshall Soules
Download or read book Media, Persuasion and Propaganda written by Marshall Soules and published by Edinburgh University Press. This book was released on 2015-02-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.
Book Synopsis Seeking Compliance by : James Price Dillard
Download or read book Seeking Compliance written by James Price Dillard and published by Gorsuch Scarisbrick Pub. This book was released on 1990 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
