The Routledge Companion To Advertising And Promotional Culture

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The Routledge Companion to Advertising and Promotional Culture

Author : Emily West
Publisher : Routledge
ISBN 13 : 1135095566
Total Pages : 470 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

The Routledge Companion to Advertising and Promotional Culture

Author : Emily West
Publisher : Taylor & Francis
ISBN 13 : 1000859282
Total Pages : 554 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

The Routledge Companion to Ethnic Marketing

Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164227
Total Pages : 379 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal

Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

The Routledge Companion to Media Industries

Author : Paul McDonald
Publisher : Routledge
ISBN 13 : 1000451852
Total Pages : 709 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Promotional Culture and Convergence

Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1136474382
Total Pages : 257 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Promotional Culture and Convergence by : Helen Powell

Download or read book Promotional Culture and Convergence written by Helen Powell and published by Routledge. This book was released on 2013-04-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

The Routledge Companion to Screen Music and Sound

Author : Miguel Mera
Publisher : Routledge
ISBN 13 : 1317398971
Total Pages : 761 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Companion to Screen Music and Sound by : Miguel Mera

Download or read book The Routledge Companion to Screen Music and Sound written by Miguel Mera and published by Routledge. This book was released on 2017-05-25 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Screen Music and Sound provides a detailed and comprehensive overview of screen music and sound studies, addressing the ways in which music and sound interact with forms of narrative media such as television, videogames, and film. The inclusive framework of "screen music and sound" allows readers to explore the intersections and connections between various types of media and music and sound, reflecting the current state of scholarship and the future of the field. A diverse range of international scholars have contributed an impressive set of forty-six chapters that move from foundational knowledge to cutting edge topics that highlight new key areas. The companion is thematically organized into five cohesive areas of study: Issues in the Study of Screen Music and Sound—discusses the essential topics of the discipline Historical Approaches—examines periods of historical change or transition Production and Process—focuses on issues of collaboration, institutional politics, and the impact of technology and industrial practices Cultural and Aesthetic Perspectives—contextualizes an aesthetic approach within a wider framework of cultural knowledge Analyses and Methodologies—explores potential methodologies for interrogating screen music and sound Covering a wide range of topic areas drawn from musicology, sound studies, and media studies, The Routledge Companion to Screen Music and Sound provides researchers and students with an effective overview of music’s role in narrative media, as well as new methodological and aesthetic insights.

The Routledge Companion to the Cultural Industries

Author : Kate Oakley
Publisher : Routledge
ISBN 13 : 1317533976
Total Pages : 714 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Companion to the Cultural Industries by : Kate Oakley

Download or read book The Routledge Companion to the Cultural Industries written by Kate Oakley and published by Routledge. This book was released on 2015-05-22 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Cultural Industries is collection of contemporary scholarship on the cultural industries and seeks to re-assert the importance of cultural production and consumption against the purely economic imperatives of the ‘creative industries’. Across 43 chapters drawn from a wide range of geographic and disciplinary perspectives, this comprehensive volume offers a critical and empirically-informed examination of the contemporary cultural industries. A range of cultural industries are explored, from videogames to art galleries, all the time focussing on the culture that is being produced and its wider symbolic and socio-cultural meaning. Individual chapters consider their industrial structure, the policy that governs them, their geography, the labour that produces them, and the meaning they offer to consumers and participants. The collection also explores the historical dimension of cultural industry debates providing context for new readers, as well as critical orientation for those more familiar with the subject. Questions of industry structure, labour, place, international development, consumption and regulation are all explored in terms of their historical trajectory and potential future direction. By assessing the current challenges facing the cultural industries this collection of contemporary scholarship provides students and researchers with an essential guide to key ideas, issues, concepts and debates in the field.

Advertising and Promotional Culture

Author : P David Marshall
Publisher : Bloomsbury Publishing
ISBN 13 : 1137026251
Total Pages : 269 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Advertising and Promotional Culture by : P David Marshall

Download or read book Advertising and Promotional Culture written by P David Marshall and published by Bloomsbury Publishing. This book was released on 2017-12-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.

Promotional Screen Industries

Author : Paul Grainge
Publisher : Routledge
ISBN 13 : 1317513738
Total Pages : 236 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Promotional Screen Industries by : Paul Grainge

Download or read book Promotional Screen Industries written by Paul Grainge and published by Routledge. This book was released on 2015-03-27 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

The Routledge Companion to Media and Class

Author : Erika Polson
Publisher : Routledge
ISBN 13 : 1351027328
Total Pages : 714 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Media and Class by : Erika Polson

Download or read book The Routledge Companion to Media and Class written by Erika Polson and published by Routledge. This book was released on 2019-11-27 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion brings together scholars working at the intersection of media and class, with a focus on how understandings of class are changing in contemporary global media contexts. From the memes of and about working-class supporters of billionaire "populists", to well-publicized and critiqued philanthropic efforts to bring communication technologies into developing country contexts, to the behind-the-scenes work of migrant tech workers, class is undergoing change both in and through media. Diverse and thoughtfully curated contributions unpack how media industries, digital technologies, everyday media practices—and media studies itself—feed into and comment upon broader, interdisciplinary discussions. They cover a wide range of topics, such as economic inequality, workplace stratification, the sharing economy, democracy and journalism, globalization, and mobility/migration. Outward-looking, intersectional, and highly contemporary, The Routledge Companion to Media and Class is a must-read for students and researchers interested in the intersections between media, class, sociology, technology, and a changing world.

A Companion to Popular Culture

Author : Gary Burns
Publisher : John Wiley & Sons
ISBN 13 : 1118883357
Total Pages : 608 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis A Companion to Popular Culture by : Gary Burns

Download or read book A Companion to Popular Culture written by Gary Burns and published by John Wiley & Sons. This book was released on 2016-03-09 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Popular Culture is a landmark survey of contemporary research in popular culture studies that offers a comprehensive and engaging introduction to the field. Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology Features contributions from established and up-and-coming scholars from a range of disciplines Offers a detailed history of the study of popular culture Balances new perspectives on the politics of culture with in-depth analysis of topics at the forefront of popular culture studies

Promotional Cultures

Author : Aeron Davis
Publisher : Polity
ISBN 13 : 0745639836
Total Pages : 262 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Promotional Cultures by : Aeron Davis

Download or read book Promotional Cultures written by Aeron Davis and published by Polity. This book was released on 2013-07-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Media, Culture and Society

Author : Paul Hodkinson
Publisher : SAGE
ISBN 13 : 1473998344
Total Pages : 404 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Media, Culture and Society by : Paul Hodkinson

Download or read book Media, Culture and Society written by Paul Hodkinson and published by SAGE. This book was released on 2016-12-31 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today′s media culture and media society.′– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson′s bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include: A new chapter on advertising and sponsorship Extensive revision and updating throughout all chapters New material on technologies, censorship, online news, fan cultures and representations of poverty Greater emphasis on and examples of digital, interactive and mobile media throughout Fully reworked chapter on media, community and difference Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.

The International Encyclopedia of Political Communication, 3 Volume Set

Author : Gianpietro Mazzoleni
Publisher : John Wiley & Sons
ISBN 13 : 1118290755
Total Pages : 1804 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The International Encyclopedia of Political Communication, 3 Volume Set by : Gianpietro Mazzoleni

Download or read book The International Encyclopedia of Political Communication, 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 1804 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library www.wileyicaencyclopedia.com Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association.

Popular Music as Promotion

Author : Leslie M. Meier
Publisher : John Wiley & Sons
ISBN 13 : 0745692257
Total Pages : 170 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Popular Music as Promotion by : Leslie M. Meier

Download or read book Popular Music as Promotion written by Leslie M. Meier and published by John Wiley & Sons. This book was released on 2016-12-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Postcolonial Marketing Communication

Author : Arindam Das
Publisher : Springer Nature
ISBN 13 : 9819702852
Total Pages : 184 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Postcolonial Marketing Communication by : Arindam Das

Download or read book Postcolonial Marketing Communication written by Arindam Das and published by Springer Nature. This book was released on with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Advertising Handbook

Author : Sean Brierley
Publisher : Routledge
ISBN 13 : 1317192273
Total Pages : 331 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis The Advertising Handbook by : Sean Brierley

Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2018-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.