The Robert Collier Letter Book

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Publisher :
ISBN 13 : 9781774642191
Total Pages : 406 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Robert Collier Letter Book by : Robert Collier

Download or read book The Robert Collier Letter Book written by Robert Collier and published by . This book was released on 2021-03-04 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

The Robert Collier Copywriting Course

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Author :
Publisher : Masters of Copywriting
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.2/5 (11 download)

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Book Synopsis The Robert Collier Copywriting Course by : Robert C. Worstell

Download or read book The Robert Collier Copywriting Course written by Robert C. Worstell and published by Masters of Copywriting. This book was released on 2020-05-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom... People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of a Seer or a Prophet, they will buy your forecasting service. It all comes back to the point we made in the beginning--"What do they want?" What is the bait that will attract your fish and make them bite? Find that--and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Distilled from the famous Robert Collier Letter Writing Book, these 10 simple lessons and their precise examples can enable any student of copywriting and marketing to learn classic skills for themsleve. The Masters of Marketing series was created to ensure that the core classics never go out of print again. Because a study of top-flight copywriters found they all studied the same set of classic books before their own rocket to success took off. Each of these books were also found to be simple, direct, and easily converted to online courses for in-depth study. So that's the following step. For now, enjoy this Robert Collier classic as he teaches you the key principles that made him his own success. The ones he found by studying and distilling his own most successful letters... Get Your Copy Now.

Reality In Advertising

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Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Reality In Advertising by : Rosser Reeves

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

The Secret of the Ages

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Author :
Publisher : Library of Alexandria
ISBN 13 : 1465577181
Total Pages : 376 pages
Book Rating : 4.4/5 (655 download)

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Book Synopsis The Secret of the Ages by : Robert Collier

Download or read book The Secret of the Ages written by Robert Collier and published by Library of Alexandria. This book was released on 2020-09-28 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Riches Within Your Reach

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis Riches Within Your Reach by : Robert Collier

Download or read book Riches Within Your Reach written by Robert Collier and published by Good Press. This book was released on 2023-12-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Riches Within Your Reach is a self-development empowering book by Robert Collier, American author of metaphysical books. It presents the compilation of four of his works, assembled with the goal of explaining the importance of mental visualization in accomplishing prosperity and success. Collier's concepts are consistent to what most books on achievement subscribe to such as power of thoughts, law of attraction and compensation. What sets him apart from the others is the level of detail, intellectual depth and spiritual directness. Table of Contents: The God in You The Magic Word The Secret of Power The Law of the Higher Potential

Alan Caswell Collier, Relief Stiff

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Author :
Publisher : UBC Press
ISBN 13 : 077483501X
Total Pages : 368 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Alan Caswell Collier, Relief Stiff by : Peter Neary

Download or read book Alan Caswell Collier, Relief Stiff written by Peter Neary and published by UBC Press. This book was released on 2018-03-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Caswell Collier was one of Canada’s most admired and successful landscape painters, but during the Depression he worked alongside other single, unemployed men in government-run relief camps. Labouring for twenty cents a day, he detailed camp life and politics in letters to his fiancée and depicted fellow “relief stiffs” and the BC landscape in character sketches and paintings. Incisive and candid, his letters reveal a born contrarian with a strong sense of social superiority over his fellow “twenty centers.” But his letters also offer a fresh perspective on the hopes and dreams of an eminent Ontario artist and of the generation who came of age at a time of economic upheaval and class conflict.

Breakthrough Advertising

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Publisher :
ISBN 13 : 9780998503509
Total Pages : pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis Breakthrough Advertising by : Eugene Schwartz

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Write a Good Advertisement

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Author :
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab

Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

The Ultimate Sales Letter

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440511411
Total Pages : 240 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Ultimate Sales Letter by : Dan S. Kennedy

Download or read book The Ultimate Sales Letter written by Dan S. Kennedy and published by Simon and Schuster. This book was released on 2011-02-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.

The Robert Collier Letter Book

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Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Robert Collier Letter Book by : Robert Collier

Download or read book The Robert Collier Letter Book written by Robert Collier and published by . This book was released on 1950 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hypnotic Writing

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Publisher : John Wiley & Sons
ISBN 13 : 0470009799
Total Pages : 295 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hypnotic Writing by : Joe Vitale

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Book Descriptions That Sell

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530404353
Total Pages : 0 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Book Descriptions That Sell by : Gary Webb

Download or read book Book Descriptions That Sell written by Gary Webb and published by Createspace Independent Publishing Platform. This book was released on 2016-03-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Know the 12 Proven Steps To Write Book Descriptions to Make Your Book Sell? Nonfiction authors often neglect being creative when writing book descriptions. They imagine that the great content inside the book will make it a success. What a joke! Writing book descriptions is a form of copy writing - it's advertising! You are not just telling what is inside the covers. You are telling the potential reader why they should buy the book. You are telling them in a way that appeals to both their reason and emotions. It is literally an art form of its own, but you can learn to do far better than most of the descriptions on the Net. In this 12-step book, you'll learn everything you need to write compelling, interesting, and persuasive book descriptions. As a result: - You'll have more initial sales of your books than you would have had without it. - You will have fewer bad reviews because your readers will know in advance what they are getting. - You will understand your competition and write better descriptions than they have. - You will attract more readers to your book page through the words included in the description. - You will learn how to close the sale through an effective call to action. Look at the book descriptions on Amazon! Most of them are poorly organized and unattractive. Most don't answer the reader's most important question, "What's in it for me?" This book is your first step in mastering the fine art of book descriptions that sell. This book will pay for itself by helping you with your book promotion and sales. It will also help you to write those short blurbs that most promotion sites want. It will help you know what to say on the back of your printed books. What can I say? You NEED this book!

How to Write Copy That Sells

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Write Copy That Sells by : Ray Edwards

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

First Hundred Million

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Publisher : Angelican Press
ISBN 13 : 9780978388379
Total Pages : 272 pages
Book Rating : 4.3/5 (883 download)

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Book Synopsis First Hundred Million by : E. Haldeman-Julius

Download or read book First Hundred Million written by E. Haldeman-Julius and published by Angelican Press. This book was released on 2008-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every publisher dreams of selling 100 million books. E. Haldeman Julius made it happen. Year after year, publishers go under before they even see a fraction of that number. The reason is simple. Few publishers truly know what the American public wants to read. Fewer still know what key words in a title can trigger a buying frenzy. Be different and gain control of your publishing success by applying the results of E. Haldeman Julius's amazing, scientific experiment. He published thousands of books, all with the same cover design, size and price. The only thing that set them apart was the title. He discovered that a change of a single word literally could mean thousands more in sales. Gain an insight into the American public's buying habits without breaking the bank. Apply key words that trigger your buyers' insatiable appetites and be the next publishing success. Don't hesitate, because your competitors sure won't.

Be Rich

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Author :
Publisher : Health Research Books
ISBN 13 : 9780787310783
Total Pages : 64 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Be Rich by : Robert Collier

Download or read book Be Rich written by Robert Collier and published by Health Research Books. This book was released on 1996-09 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1949 Every force in nature works along definite logical lines, in accord with certain principles. These forces will work for anyone who possesses the key to their use, just as Aladdin's fabled Genie would respond to the call of anyone who rubbed the ma.

Just Right Jillian

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Author :
Publisher : HarperCollins
ISBN 13 : 0358436389
Total Pages : 193 pages
Book Rating : 4.3/5 (584 download)

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Book Synopsis Just Right Jillian by : Nicole D. Collier

Download or read book Just Right Jillian written by Nicole D. Collier and published by HarperCollins. This book was released on 2022-02-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this heartfelt middle grade novel from debut author Nicole D. Collier, fifth grader Jillian must learn to speak and break free of her shell to enter her school's academic competition and keep her promise to her grandmother. Fifth grader Jillian will do just about anything to blend in, including staying quiet even when she has the right answer. After she loses a classroom competition because she won't speak up, she sets her mind on winning her school's biggest competition. But breaking out of her shell is easier said than done, and Jillian has only a month to keep her promise to her grandmother and prove to herself that she can speak up and show everyone her true self. A warm and relatable middle grade debut novel about family, friendship, and finding the confidence to break free from the crowd and be who you truly are.

The Advertising Solution

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083513
Total Pages : 192 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Advertising Solution by : Craig Simpson

Download or read book The Advertising Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.