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Author : Rob Frankel
Publisher :
ISBN 13 : 9780967991214
Total Pages : 272 pages
Book Rating : 4.9/5 (912 download)
Download or read book The Revenge of Brand X written by Rob Frankel and published by . This book was released on 2000 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Levine
Publisher : John Wiley & Sons
ISBN 13 : 0471432881
Total Pages : 274 pages
Book Rating : 4.4/5 (714 download)
Download or read book A Branded World written by Michael Levine and published by John Wiley & Sons. This book was released on 2003-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Author : Christianna Brand
Publisher : Open Road Media
ISBN 13 : 1453290516
Total Pages : 291 pages
Book Rating : 4.4/5 (532 download)
Download or read book Brand X written by Christianna Brand and published by Open Road Media. This book was released on 2013-03-05 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVEighteen short stories—chilling, lovely, and sad—from a modern master of the form/divDIV For days she has been terrified that the phone will ring. Whenever she picks it up, the voice is there—breathing, cursing at her, terrifying her with words alone. Tonight, though, it isn’t the phone that rings, but the doorbell. A man has come to inquire about buying her dresser, but as soon as he opens his mouth, she knows he is the man who has been tormenting her—and they are all alone in the house./divDIV /divDIVThough best known for intricately plotted mysteries starring the brilliant Inspector Cockrill, Christianna Brand was equally adept at crafting short fiction. These eighteen tales run the gamut of genre and mood. There are stories of travel, crime, and desire—and even a depiction of the birth of an infamous historical figure. Throughout, Brand’s talent illuminates the darkness that lies coiled within daily life./divDIV /div
Author : Guy Rigby
Publisher : Harriman House Limited
ISBN 13 : 0857191853
Total Pages : 23 pages
Book Rating : 4.8/5 (571 download)
Download or read book Brand Identity And Culture written by Guy Rigby and published by Harriman House Limited. This book was released on 2011-11-11 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook is about brand identity and culture - it is a guide for entrepreneurs. The author of this instant guide from Harriman House, Guy Rigby, has also written From Vision to Exit, which is a complete entrepreneurs' guide to setting up, running and passing on or selling a business.
Author : Entrepreneur magazine
Publisher : Entrepreneur Press
ISBN 13 : 1613082770
Total Pages : 1152 pages
Book Rating : 4.6/5 (13 download)
Download or read book Bar and Club written by Entrepreneur magazine and published by Entrepreneur Press. This book was released on 2014-01-01 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists and more. Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years. Downloadable, customizable business letters, sales letters, and other sample documents. Entrepreneur’s Small Business Legal Toolkit. There are few businesses as glamorous as owning a bar or club. You’ll be the proprietor of the establishment where people meet, greet, eat and drink. It’ll be a home away from home for some of your customers, and you’ll be the ruler of this social roost. The profit potential for bars is incredible. By taking a $20 bottle of liquor, and selling it an ounce at a time for $1.50 and up, you can make as much as $192 per bottle. That’s a whopping 800 percent return on your investment! Owning your own bar or club can mean long hours, meticulous attention to detail, giving up vacations and weekends, and sometimes dealing with unruly customers. But if you have a clear vision, do your homework, and learn the ins and outs of the business, it can also translate into a rewarding and financially successful enterprise. If you’re friendly, outgoing, like people and have good business sense, you’re already well on your way. Our step-by-step guide will help you turn your dream into a moneymaking reality. We cover the several types of bars you can open–neighborhood bar, sports bar, brewpub, wine or martini bar, and nightclub–and how to get those bar stools filled with happy customers. The author explains step by step everything you need to know before opening your doors. Topics covered include how to: •Research your target market •Find the perfect location •Hire a knowledgeable staff •Navigate the red tape that accompanies serving alcohol and food •Understand the logistics of inventory and equipping your bar •Compete with other bars and nightlife venues •Keep your clients entertained–and get them to make more purchases–once they’re in your bar •And much more! We share insider tips to increase your bottom line and make your venture a success. This easy-to-use guide also includes useful sample forms, cost-cutting ideas, common mistakes to avoid, and additional resources, plus step-by-step instructions, checklists, and work sheets that will guide you through every aspect of the start-up process. Order this book today and start living your dream.
Author : Don Flynn
Publisher : Minotaur Books
ISBN 13 : 1466864397
Total Pages : 271 pages
Book Rating : 4.4/5 (668 download)
Download or read book A Brand X Murder written by Don Flynn and published by Minotaur Books. This book was released on 2014-02-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It isn't Brand Name celebrity news when New York Daily Press reporter Fitz's pal who plays piano at Elaine's is murdered... ...until Ed Fitzgerald digs into it. As usual he drives his City Editor, Ironhead Matthews, crazy, this time because he has been assigned to a publisher's pet feature story about America Sail. How can Fitz pursue the murderer when he's harassed by Ironhead and irritated cops, urged by the publisher's son Pippy to cover the Tall Ships, and lured on by an importunate beauty? The self-deprecating Fitz can only bumble on and seek advice from his mentor, the Roman philosopher Marcus Aurelius, as he pursues bloody intrigue in New York's Chinatown, in Don Flynn's A Brand X Murder.
Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082231
Total Pages : 848 pages
Book Rating : 4.6/5 (13 download)
Download or read book Self Publishing written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613084781
Total Pages : 242 pages
Book Rating : 4.6/5 (13 download)
Download or read book Entrepreneur Quick Guide: Building, Marketing, and Scaling Your New Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2024-08-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to launch your business and maximize your profits? Entrepreneur Quick Guides were specifically created for modern-day entrepreneurs on the go, providing practical tips and actionable steps that can be swiftly and effectively implemented. Building, Marketing, and Scaling Your New Business will teach you how to establish an online presence, attract your ideal customers, and maximize your profits. This guide offers invaluable insights and solutions to questions such as: How do I build my web presence? What type of equipment and software will I need? Can I use advertising and marketing to build my brand? How can superior customer service create lifetime customer loyalty? How to pay yourself, employees, and manage your taxes? This guide will take you through the final steps towards launching a successful business. Get your business off the ground and start making money today!
Author : Michael R. Davis
Publisher : Evergreen Press
ISBN 13 : 9781581691283
Total Pages : 164 pages
Book Rating : 4.6/5 (912 download)
Download or read book The Christian Entrepreneur written by Michael R. Davis and published by Evergreen Press. This book was released on 2003-07 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been entrusted with a great idea from God, but don't know how to develop it, finance it, protect it, and market it, The Christian Entrepreneur is just the book you need! Harvard graduate and former student of Dr. Peter Drucker, Mike Davis has helped many creative people move from the early stages of the drawing board to the financial success of the boardroom.
Author : Mark W. Curran
Publisher : Nmd Books
ISBN 13 : 0970677359
Total Pages : 210 pages
Book Rating : 4.9/5 (76 download)
Download or read book Sell Your Music! written by Mark W. Curran and published by Nmd Books. This book was released on 2001 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marla R. Stafford
Publisher : Routledge
ISBN 13 : 1317477561
Total Pages : 393 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Author : Stephen A. Kliment
Publisher : John Wiley & Sons
ISBN 13 : 9780471203223
Total Pages : 302 pages
Book Rating : 4.2/5 (32 download)
Download or read book Building Type Basics for Retail and Mixed-Use Facilities written by Stephen A. Kliment and published by John Wiley & Sons. This book was released on 2004-01-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : Eva Rosenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0071743340
Total Pages : 307 pages
Book Rating : 4.0/5 (717 download)
Download or read book Small Business Taxes Made Easy, Second Edition written by Eva Rosenberg and published by McGraw Hill Professional. This book was released on 2010-12-24 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pay what your really owe--and not a penny more! "This book is a must-read for anyone who is running a small business. Rosenberg lays out the steps in a simple format to get you organized and running a business smoothly." -- Layla Tusko, President, Crystal Cove Marketing Group "Rosenberg has an uncanny ability to make taxes and tax issues easier to understand, all the while keeping everything fresh and fun. I would recommend her book to anyone managing a business." -- Sonny Byrd, Head of Marketing, Shoeboxed.com "With a focus on real-world must-do's and helpful examples, Rosenberg's checklists work like a business-building scaffold and arm the reader to succeed." -- Leigh Mutert, CPA, H&R Block Is the government taking too much of your money? Do you want to keep more of what you earn? Are you worried about being taxed right out of business? As a taxpayer, you have rights--many of which you probably don’t know about. In Small Business Taxes Made Easy, Second Edition, America's top small-business tax expert Eva Rosenberg describes them all. This all-in-one primer is packed with tips and guidelines not only for paying out less in tax but also for gaining the greatest possible advantage out of each IRS rule and regulation. You'll learn how to: Choose the right accounting style for your needs Navigate the complex tax maze without losing the bank Set up a business plan that helps minimize payout Use record-keeping techniques that increase deductible expenses Spot errors in 1099s—and handle them properly Increase your profits and your cash flow Build a business to pass on to your children--or sell at a huge profit! Small Business Taxes Made Easy, Second Edition, provides easy-to-follow, actionable advice with timeless information that can help any business at any stage of operation. Plus, you get access all the forms and to-do lists you need through the book's companion Website. Eva Rosenberg, known as the Internet's TaxMama, is an enrolled agent with over a quarter century of tax experience. A syndicated Dow Jones columnist, and her daily TaxQuips podcast can be found all over the Web. Rosenberg lives in Northridge, California.
Author : Eva Rosenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0071460632
Total Pages : 290 pages
Book Rating : 4.0/5 (714 download)
Download or read book Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits written by Eva Rosenberg and published by McGraw Hill Professional. This book was released on 2004-12-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate tax expert shows small business owners how to keep more of what you earn For millions of self-employed Americans, Eva Rosenberg is the go-to person for tax advice. Now, from the woman behind the wildly popular TaxMama.com--named one of the top seven tax advice websites by Inc. magazine--comes the ultimate guide to navigating the tax maze. Small Business Taxes Made Easy walks you through every stage of the process, showing you how to reduce your tax losses at every step. You'll learn: How to set up a business plan that helps minimize taxes The tax benefits of various forms of financing How to spot errors in 1099s and what to do about them Record-keeping techniques that legally increase deductible expenses
Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2158 pages
Book Rating : 4./5 ( download)
Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author : M. D. Weems
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380445
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)
Download or read book Getting Clients and Keeping Clients for Your Service Business written by M. D. Weems and published by Atlantic Publishing Company. This book was released on 2007-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author : Michael Davis
Publisher : AuthorHouse
ISBN 13 : 1403355428
Total Pages : 308 pages
Book Rating : 4.4/5 (33 download)
Download or read book Witty Inventions written by Michael Davis and published by AuthorHouse. This book was released on 2002-12-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought of a new product – only to see it on retail shelves or in catalogs several years later?! Those profits or royalties could have been yours to enjoy – and this book was written just for you. One reader writes, "If you read and apply this book with an intent to learn, you will literally raise millions of dollars, make hundreds of thousands, and save thousands in the process. You must have this book." Just how do you profit from your heaven-sent ideas? The Witty Inventions Series™ will show you little-known secrets about Patents Provisional Patents Trademarks Copyrights Other forms of Intellectual Property International rights pertaining to the above assets The author has years of experience helping entrepreneurs and idea people start successful businesses and bring their products to market.
