The Responsible Company

Download The Responsible Company PDF Online Free

Author :
Publisher : Patagonia
ISBN 13 : 1938340108
Total Pages : 140 pages
Book Rating : 4.9/5 (383 download)

DOWNLOAD NOW!


Book Synopsis The Responsible Company by : Yvon Chouinard

Download or read book The Responsible Company written by Yvon Chouinard and published by Patagonia. This book was released on 2013-10-06 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

The Responsible Fashion Company

Download The Responsible Fashion Company PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351285866
Total Pages : 157 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!


Book Synopsis The Responsible Fashion Company by : Francesca Romana Rinaldi

Download or read book The Responsible Fashion Company written by Francesca Romana Rinaldi and published by Routledge. This book was released on 2017-09-08 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Responsible Fashion Company, Rinaldi and Testa argue that the fashion industry is at a crossroads: the need for a global shift to a sustainable model has never been more urgent. Yet, they demonstrate that we are witnessing a revolution led by conscious consumers and enlightened companies, who are redefining the rules of the fashion market. The question is: when will the rest of the industry catch up? Rinaldi and Testa raise a fundamental but often neglected issue in the fashion sustainability debate: long-term equilibrium can only be achieved by integrating economic goals with environmental, social and ethical values. "The Responsible Fashion Company" provides a clear overview of the theory, challenges and opportunities of sustainability in the industry and demonstrates how fashion companies can achieve competitive advantage through sustainable innovation. The authors show how leading fashion companies are challenging traditional thinking and present inspiring examples from pioneers such as Gucci, Levi's, Timberland and Brunello Cucinelli, who create quality products without leaving a negative impact behind.Refreshing and timely, The Responsible Fashion Company is essential reading for the socially conscious consumer and anyone with a professional or personal interest in the fashion, design and luxury industries.

The Responsible Business

Download The Responsible Business PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470648686
Total Pages : 368 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!


Book Synopsis The Responsible Business by : Carol Sanford

Download or read book The Responsible Business written by Carol Sanford and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses." —from the Introduction The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level of the business. No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders. Throughout the book, illustrated by examples from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose. Praise for The Responsible Business "This is a very significant book. It makes it clear that businesses have a single boss with five interrelated aspects. The stories are among the crispest, most evocative case histories I have seen. The book is for any corporate leader trying to do the impossible: create a business that recreates the world." —Art Kleiner, editor-in-chief, strategy + business, and author, The Age of Heretics "Carol Sanford offers us a proven, practical, and systems-based approach that integrates five stakeholder groups into a business system working as an integral whole. Essential reading for leaders wanting a system framework for sustainability and business success!" —Otto Scharmer, MIT Sloan senior lecturer; author, Theory U: Leading from the Future as it Emerges; and coauthor, Presence "The Responsible Business challenges many assumptions corporate leaders, investment advisors, and sustainability experts have long taken for granted. It provides a road map that can help innovative businesses think about how to be truly transformational." —Sam Ford, Fast Company expert blogger and director, Peppercom "The powerful concepts in The Responsible Business have changed the process of sustainable development and how communities truly thrive. Indeed, these proven approaches will be the roadmap to truly achieve the deepest level of living communities." —Bill Reed, founding member of LEED System and coauthor, The Integrative Design Guide to Green Building "Critical for re-imagining the future of business. Rarely a day goes by that I do not call on this way of thinking and looking at the world. It is useful for taking on the big business decisions that so many of us face every day." —Chad Holliday, chairman, Bank of America

Let My People Go Surfing

Download Let My People Go Surfing PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101201223
Total Pages : 276 pages
Book Rating : 4.1/5 (12 download)

DOWNLOAD NOW!


Book Synopsis Let My People Go Surfing by : Yvon Chouinard

Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2006-09-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

Let My People Go Surfing

Download Let My People Go Surfing PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101992530
Total Pages : 274 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis Let My People Go Surfing by : Yvon Chouinard

Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2016-09-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Ice Cream Social

Download Ice Cream Social PDF Online Free

Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609948157
Total Pages : 345 pages
Book Rating : 4.6/5 (99 download)

DOWNLOAD NOW!


Book Synopsis Ice Cream Social by : Brad Edmondson

Download or read book Ice Cream Social written by Brad Edmondson and published by Berrett-Koehler Publishers. This book was released on 2014-01-06 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Ben & Jerry’s and its controversial acquisition by Unilever, based on interviews with insiders and “rich in details” (Kirkus Reviews). Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.

Responsible Business

Download Responsible Business PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351284304
Total Pages : 448 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!


Book Synopsis Responsible Business by : Oliver Laasch

Download or read book Responsible Business written by Oliver Laasch and published by Routledge. This book was released on 2017-09-08 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing need for management and executive education to adapt to this new reality. This textbook provides a theoretically sound and highly relevant introduction to the topic of socially and environmentally responsible business. The authors take a “competence-based approach” to responsible management education. The book aims to go beyond the traditional domains of teaching and towards the facilitation of learning across key competences. Each chapter in this book has a section dedicated to exercises that cover five core competences – know, think, do, relate, be – to enable self-directed transformative learning. Drawing from the classic background theories such as corporate sustainability, business ethics, and corporate social responsibility, these concepts are applied to the most up-to-date practices. The book covers an international perspective, featuring cases from countries all around the world, has a strong theoretical basis, and fully integrates the topics of sustainability, responsibility and ethics.The book includes a wide variety of tools for change at individual, company and systemic levels. Published with the Principles for Responsible Management Education (PRME), a United Nations Global Compact supported initiative, this is both an essential resource for business students at all levels and self-study handbook for executives.

The Power of And

Download The Power of And PDF Online Free

Author :
Publisher : Columbia University Press
ISBN 13 : 0231547897
Total Pages : 202 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!


Book Synopsis The Power of And by : R. Edward Freeman

Download or read book The Power of And written by R. Edward Freeman and published by Columbia University Press. This book was released on 2020-06-16 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea that business is only about the money doesn’t hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outdated worldview that emphasizes profits for shareholders above all else. The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people’s full humanity as well as their economic interests; and integrating business and ethics into a more holistic model. Drawing on examples across companies, industries, and countries, they show that these values support persevering in hard times and prospering over the long term. Real-world success stories disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And presents a conceptual revolution about what it means for business to be responsible, providing a new story for us to tell in order to help all kinds of companies thrive.

The Responsible Economy

Download The Responsible Economy PDF Online Free

Author :
Publisher : Patagonia
ISBN 13 : 1938340353
Total Pages : 29 pages
Book Rating : 4.9/5 (383 download)

DOWNLOAD NOW!


Book Synopsis The Responsible Economy by : Bob Massie

Download or read book The Responsible Economy written by Bob Massie and published by Patagonia. This book was released on 2014-01-18 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: We at Patagonia, like all business people, know that long-term income has to exceed long-term expense. To do otherwise is to go bankrupt, as Ernest Hemingway described,in the usual two ways: “Gradually, then suddenly.” Today we are using the equivalent resources of one and a half planets, yet we live on only one. All the indicators of earthly health are in decline: of water, air, arable land, fisheries and biodiversity. How do we reverse this decline in the quality of life (and attendant climate change) before it becomes sudden catastrophe? Most conversations addressing that question hone in on technological solutions. Each year we attend sustainability conferences where the talk centers on innovation as the way to lower resource use and waste. But at these conferences, among decent people doing their best, there is always an elephant in the room, concealed behind a curtain few are willing to draw to the side. The elephant is growth-based capitalism, and the assumption that a growth economy equals prosperity and a healthy society. Yet we know we must consume less, and far more slowly – as well as innovate as quickly and ingeniously as we can. What is a responsible economy? One that allows healthy communities, creates meaningful work, and takes from the earth only what it can replenish—one where all the indicators of health start to improve. What would make up this economy? What could a responsible economy look like? That’s the question we’ll explore with ourfriends and customers during the coming seasons.

The Responsible Shareholder

Download The Responsible Shareholder PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1800373406
Total Pages : 232 pages
Book Rating : 4.8/5 (3 download)

DOWNLOAD NOW!


Book Synopsis The Responsible Shareholder by : Bottomley, Stephen

Download or read book The Responsible Shareholder written by Bottomley, Stephen and published by Edward Elgar Publishing. This book was released on 2021-11-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the role of shareholders in modern companies, this timely book argues that more should be expected of shareholders, both morally and legally. It explores the privileged position of shareholders within the corporate law system and the unique rights and duties awarded to them in contrast to other corporate actors. Introducing the concept of shareholders as responsible agents whose actions and inactions should be judged on that basis, Stephen Bottomley unites a number of distinct corporate governance discussions including stewardship, activism and shareholder liability.

Responsible Business

Download Responsible Business PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470662395
Total Pages : 353 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!


Book Synopsis Responsible Business by : Manfred Pohl

Download or read book Responsible Business written by Manfred Pohl and published by John Wiley & Sons. This book was released on 2012-04-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR. Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more. "If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals." —William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility "The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector." —Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

CSR for HR

Download CSR for HR PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351278584
Total Pages : 305 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!


Book Synopsis CSR for HR by : Elaine Cohen

Download or read book CSR for HR written by Elaine Cohen and published by Routledge. This book was released on 2017-09-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguably, the Human Resources (HR) function is the key partner in embedding Corporate Social Responsibility (CSR) and Sustainability initiatives in any organisation, as this can be achieved only when a company educates, engages and empowers its entire workforce. This book goes even further and proposes that the HR function has a responsibility to be proactive in leading the way in establishing a company-wide CSR-enabled culture. And, yet, this is not happening. HR managers are preoccupied with their traditional roles of organizational development, recruitment, training and compensation, and are failing to see the opportunities that CSR brings for them as professionals and for their organizations. CSR for HR has been designed to change the game. It provides HR managers with a thorough understanding of the drivers and principles of CSR and a practical step-by-step guide to the way CSR interfaces with every HR function. Recruitment, compensation, training, employee communications, employee well-being, health & safety, employee rights, involvement in the community, and employee impacts on the environment are all discussed from the CSR–HR standpoint, with many clear examples showing how HR can leverage CSR strategies to deliver greater benefit for the business, for employees, for society, for the environment and, ultimately, for HR professionals themselves. The HR function plays a critical role in embedding a values-based, strategic CSR mindset and establishing an organizational culture that meets the needs of today's stakeholders. HR professionals who understand this and adapt accordingly will reap the benefits. The book explains why, how and what to do next, offering detailed advice, tools, a roadmap to get started and hundreds of tips from companies around the world, including original content from HR managers of large corporations. Written from the standpoint of an HR professional waking up to the strategic possibilities of incorporating CSR in her day-to-day role, the book has an easy and engaging style, ideal for the busy managerial reader. CSR for HR is both a wake-up call and a toolkit and will be essential reading for practitioners in both HR and CSR, as well as being a sought-after teaching resource for both executives and students.

A History of Socially Responsible Business, c.1600–1950

Download A History of Socially Responsible Business, c.1600–1950 PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319601466
Total Pages : 320 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!


Book Synopsis A History of Socially Responsible Business, c.1600–1950 by : William A Pettigrew

Download or read book A History of Socially Responsible Business, c.1600–1950 written by William A Pettigrew and published by Springer. This book was released on 2017-10-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the changing reciprocal relationships between corporations and their various social obligations over the very long term - from the seventeenth to the twentieth century. Chapters from emerging and established business historians assess the full range of social obligations that corporations held historically. By adopting an innovative methodological approach that is long-term and comparative, this book offers a challenge to the literature on corporate history and will be of interest to researchers and academics in the field of finance and business history.

Some Stories

Download Some Stories PDF Online Free

Author :
Publisher :
ISBN 13 : 9781938340826
Total Pages : 464 pages
Book Rating : 4.3/5 (48 download)

DOWNLOAD NOW!


Book Synopsis Some Stories by : Yvon Chouinard

Download or read book Some Stories written by Yvon Chouinard and published by . This book was released on 2019 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.

Indigenous Aspirations and Rights

Download Indigenous Aspirations and Rights PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351270168
Total Pages : 190 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!


Book Synopsis Indigenous Aspirations and Rights by : Amy Klemm Verbos

Download or read book Indigenous Aspirations and Rights written by Amy Klemm Verbos and published by Routledge. This book was released on 2017-07-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indigenous peoples are recognised as groups with specific rights based on their historical ties to particular territories. The United Nations estimates there are 370 million Indigenous peoples, with Indigenous populations being recognised in Australia, Canada, New Zealand, the United States, the Arctic region, Central and South America, and across Asia and Africa. Indigenous Aspirations and Rights takes an Indigenous perspective in examining the intersection of business with Indigenous peoples' rights, in light of the UN Global Compact and the PRME. Indigenous rights include, but are not limited to, human, cultural, educational, employment, participatory development, economic, and social rights, rights to land and natural resources, and impacts on identity, institutions, and relations. This book illustrates three main aspects of business practices in relation to Indigenous peoples: Indigenous perspectives on failures, business and ongoing challenges to Indigenous aspirations and rights, and modelling success for Indigenous and business interests. Edited by three leading voices in Indigenous rights research and practice, Indigenous Aspirations and Rights features contributions from around the globe. The work draws together policy implications for management and implications for Indigenous peoples, and examines how the PRME, the UN Global Compact, and the concept of socially responsible business can be expanded to encompass more positive outcomes for Indigenous peoples.

Better Business

Download Better Business PDF Online Free

Author :
Publisher : Yale University Press
ISBN 13 : 030024715X
Total Pages : 312 pages
Book Rating : 4.3/5 (2 download)

DOWNLOAD NOW!


Book Synopsis Better Business by : Christopher Marquis

Download or read book Better Business written by Christopher Marquis and published by Yale University Press. This book was released on 2020-09-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

Introduction to Business

Download Introduction to Business PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.