The Reputation Gap

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The Reputation Gap

Author : Lelsey Morrissey
Publisher : The Endless Bookcase Ltd
ISBN 13 : 1914151739
Total Pages : 204 pages
Book Rating : 4.9/5 (141 download)

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Book Synopsis The Reputation Gap by : Lelsey Morrissey

Download or read book The Reputation Gap written by Lelsey Morrissey and published by The Endless Bookcase Ltd. This book was released on 2023-05-10 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds. If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business. This book will give you lots of practical things you can do to plan, promote and protect your reputation. What the reviewers said: “Reputation! “What a fragile intangible this is. “And yet, so important for our success, our clients and our peace of mind. “I once interviewed Julian Richer, the boss of Richer Sounds, and his thoughts on this amused me and made the point so well. “Reputation is like toothpaste. Every easy to squeeze out - extremely difficult to put back. “In The Reputation Gap, Lesley and Peter in their usual engaging style, get to the heart of the matter, providing clear insights and step-by-step guidance on what to do to create, build and maintain the reputation you want (and need). “Dive in! “You’ll be so pleased you did.” Peter Thomson “The UK’s Most Prolific Information Product Creator” www.peterthomson.com “How often do you really think about your reputation? “In business there are so many other things to consider, but in The Reputation Gap Peter and Lesley guide you through the importance of reputation. They give you practical and actionable ways to enhance your reputation in any size of business. An essential read if you are looking to tap into the power of your reputation.” David James Life and Personal Coach Mentor International Speaker “In business your reputation will have a great impact on whether you’ll have a profitable business… or not. “I found the book fascinating, insightful and thought provoking. “There’s plenty of practical tips and tools to not only help you plan, promote and protect your reputation but also how to enhance it.” John Hotowka Personal resilience speaker “A must-read book for anyone interested in developing their brand and reputation. Full of practical exercises and on point examples it’ll be a book you refer back to time and time again.” Neil Lloyd MD FBCMB, CEO FBC Manby Bowdler “This book is ideal if you're quite new to business, or if you've not been in marketing for many years. It's packed full of pragmatic advice and ideas that you can put into practice, right away. If you've never thought about the importance of your reputation when it comes to promoting your business, this book is for you. Even if you think you know everything there is to know about building a strong reputation, in this book, Peter and Lesley ask a number of questions that you might not have been asked before.” Chantal Cornelius Author of Magnetic Marketing www.Appletreeuk.com "Never has there been a better time for Peter and Lesley to rewrite, update and re-release this key book. “So many people think that the world is just transactional, our relationships and running a business. “It just isn't true. Reputation matters in this ever-changing world." Lee Jackson International speaker, past President of the Professional Speaking Association and author of Get Good at Life. “Reputation is the invisible aura that envelops your business. This is a book of straight-forward, easy-to-implement actions to create, manage, enhance and protect what people say about you. Essential reading for anyone in business.” Kevin Wright Ninja Investor creator and author of Buy, Refurb, Refinance.

REPUTATION GAP

Author : PETER. MORRISSEY ROPER (LESLEY.)
Publisher :
ISBN 13 : 9781914151743
Total Pages : 0 pages
Book Rating : 4.1/5 (517 download)

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Book Synopsis REPUTATION GAP by : PETER. MORRISSEY ROPER (LESLEY.)

Download or read book REPUTATION GAP written by PETER. MORRISSEY ROPER (LESLEY.) and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Real Story

Author : Stephen R. Donaldson
Publisher : Spectra
ISBN 13 : 0307573850
Total Pages : 274 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Real Story by : Stephen R. Donaldson

Download or read book The Real Story written by Stephen R. Donaldson and published by Spectra. This book was released on 2009-10-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of The Chronicles Of Thomas Covenant, one of the most acclaimed fantasy series of all time, master storyteller Stephen R. Donaldson retums with this exciting and long-awaited new series that takes us into a stunningly imagined future to tell a timeless story of adventure and the implacable conflict of good and evil within each of us. Angus Thermopyle was an ore pirate and a murderer; even the most disreputable asteroid pilots of Delta Sector stayed locked out of his way. Those who didn't ended up in the lockup--or dead. But when Thermopyle arrived at Mallory's Bar & Sleep with a gorgeous woman by his side the regulars had to take notice. Her name was Morn Hyland, and she had been a police officer--until she met up with Thermopyle. But one person in Mallorys Bar wasn't intimidated. Nick Succorso had his own reputation as a bold pirate and he had a sleek frigate fitted for deep space. Everyone knew that Thermopyle and Succorso were on a collision course. What nobody expected was how quickly it would be over--or how devastating victory would be. It was common enough example of rivalry and revenge--or so everyone thought. The REAL story was something entirely different. In The Real Story, Stephen R. Donaldson takes us to a remarkably detailed world of faster-than-light travel, politics, betrayal, and a shadowy presence just outside our view to tell the fiercest, most profound story he has ever written.

The SAGE Encyclopedia of Corporate Reputation

Author : Craig E. Carroll
Publisher : SAGE Publications
ISBN 13 : 1483376532
Total Pages : 1876 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-04 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Reputation in Business

Author : Stuart Thomson
Publisher : Taylor & Francis
ISBN 13 : 1000647498
Total Pages : 134 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Reputation in Business by : Stuart Thomson

Download or read book Reputation in Business written by Stuart Thomson and published by Taylor & Francis. This book was released on 2022-09-28 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world. Although leaders increasingly recognise the vital intangible asset that reputation represents, too many do not really understand what reputation is and the steps that should be taken to build it and their corporate value. Given the range of factors depending on the organisation, each aspect of its complex reputational story needs to be unpicked if a reputation is to be built, maintained and protected. This step by-step-guide offers advice on how to develop the strategies needed to do this, provides clear lessons throughout from a range of experts - and distinctively, looks beyond the corporate sector to charities, governments, NGOs and the public sector. Boards, trustees, non-executive directors, senior management, and leaders of all types of organisations need to consider the steps that should be taken to build, maintain and defend their reputation, and that means knowing what their reputation is and the audiences that matter most to them. This book is the roadmap.

Corporate Reputation and Competitiveness

Author : Rosa Chun
Publisher : Routledge
ISBN 13 : 1136863281
Total Pages : 287 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Corporate Reputation and Competitiveness by : Rosa Chun

Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Reputation Management

Author : John Doorley
Publisher : Routledge
ISBN 13 : 1134748957
Total Pages : 443 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley and published by Routledge. This book was released on 2015-02-20 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.

The Reputation Game

Author : David Waller
Publisher : Oneworld
ISBN 13 : 9781786073518
Total Pages : 304 pages
Book Rating : 4.0/5 (735 download)

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Book Synopsis The Reputation Game by : David Waller

Download or read book The Reputation Game written by David Waller and published by Oneworld. This book was released on 2018-06-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your reputation affects everything, the opportunities that come your way in business and in life - learn the rules to life's most important game...

Financial Services Marketing

Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 113485059X
Total Pages : 694 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2017-11-07 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.

The Oxford Handbook of Gossip and Reputation

Author : Francesca Giardini
Publisher : Oxford University Press
ISBN 13 : 0190494093
Total Pages : 656 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis The Oxford Handbook of Gossip and Reputation by : Francesca Giardini

Download or read book The Oxford Handbook of Gossip and Reputation written by Francesca Giardini and published by Oxford University Press. This book was released on 2019-05-22 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gossip and reputation are core processes in societies and have substantial consequences for individuals, groups, communities, organizations, and markets.. Academic studies have found that gossip and reputation have the power to enforce social norms, facilitate cooperation, and act as a means of social control. The key mechanism for the creation, maintenance, and destruction of reputations in everyday life is gossip - evaluative talk about absent third parties. Reputation and gossip are inseparably intertwined, but up until now have been mostly studied in isolation. The Oxford Handbook of Gossip and Reputation fills this intellectual gap, providing an integrated understanding of the foundations of gossip and reputation, as well as outlining a potential framework for future research. Volume editors Francesca Giardini and Rafael Wittek bring together a diverse group of researchers to analyze gossip and reputation from different disciplines, social domains, and levels of analysis. Being the first integrated and comprehensive collection of studies on both phenomena, each of the 25 chapters explores the current research on the antecedents, processes, and outcomes of the gossip-reputation link in contexts as diverse as online markets, non-industrial societies, organizations, social networks, or schools. International in scope, the volume is organized into seven sections devoted to the exploration of a different facet of gossip and reputation. Contributions from eminent experts on gossip and reputation not only help us better understand the complex interplay between two delicate social mechanisms, but also sketch the contours of a long term research agenda by pointing to new problems and newly emerging cross-disciplinary solutions.

The Knowing-doing Gap

Author : Jeffrey Pfeffer
Publisher : Harvard Business Press
ISBN 13 : 9781578511242
Total Pages : 348 pages
Book Rating : 4.5/5 (112 download)

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Book Synopsis The Knowing-doing Gap by : Jeffrey Pfeffer

Download or read book The Knowing-doing Gap written by Jeffrey Pfeffer and published by Harvard Business Press. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for business knowledge is booming as companies looking to improve their performance pour millions of pounds into training programmes, consultants, and executive education. Why then, are there so many gaps between what firms know they should do and waht they actual do? This volume confronts the challenge of turning knowledge about how to improve performance into actions that produce measurable results. The authors identify the causes of this gap and explain how to close it.

Gut and Psychology Syndrome

Author : Natasha Campbell-McBride, M.D.
Publisher : Chelsea Green Publishing
ISBN 13 : 1603588949
Total Pages : 392 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Gut and Psychology Syndrome by : Natasha Campbell-McBride, M.D.

Download or read book Gut and Psychology Syndrome written by Natasha Campbell-McBride, M.D. and published by Chelsea Green Publishing. This book was released on 2018-11-29 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Natasha Campbell-McBride set up The Cambridge Nutrition Clinic in 1998. As a parent of a child diagnosed with learning disabilities, she is acutely aware of the difficulties facing other parents like her, and she has devoted much of her time to helping these families. She realized that nutrition played a critical role in helping children and adults to overcome their disabilities, and has pioneered the use of probiotics in this field. Her willingness to share her knowledge has resulted in her contributing to many publications, as well as presenting at numerous seminars and conferences on the subjects of learning disabilities and digestive disorders. Her book Gut and Psychology Syndrome captures her experience and knowledge, incorporating her most recent work. She believes that the link between learning disabilities, the food and drink that we take, and the condition of our digestive system is absolute, and the results of her work have supported her position on this subject. In her clinic, parents discuss all aspects of their child's condition, confident in the knowledge that they are not only talking to a professional but to a parent who has lived their experience. Her deep understanding of the challenges they face puts her advice in a class of its own.

Managing Online Reputation

Author : Charlie Pownall
Publisher : Springer
ISBN 13 : 1137382309
Total Pages : 236 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Managing Online Reputation by : Charlie Pownall

Download or read book Managing Online Reputation written by Charlie Pownall and published by Springer. This book was released on 2015-09-29 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Reputation Management

Author :
Publisher : Routledge
ISBN 13 : 1135966028
Total Pages : 457 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Reputation Management by :

Download or read book Reputation Management written by and published by Routledge. This book was released on with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Language of Leaders

Author : Kevin Murray
Publisher : Kogan Page Publishers
ISBN 13 : 0749464399
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Language of Leaders by : Kevin Murray

Download or read book The Language of Leaders written by Kevin Murray and published by Kogan Page Publishers. This book was released on 2011-11-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the CMI Management Book of the Year 2012 http://yearbook.managers.org.uk/the-commuters-read-shortlist The difference between competent communication and inspiring communication can be the difference between poor performance and outstanding results. The traditional model for what constitutes a good leader is changing and CEO's and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Based on original interviews with an extraordinary list of 60 top leaders from a wide range business sectors, The Language of Leaders provides a unique insight into how they have responded to the demands of a transparent world, reports on what they have learned, and creates a lexicon for successful communication. Their message is resoundingly clear - communication is a now a crucial top three skill of leadership. It is only through mastering this skill that leaders can effectively engage with people within and outside an organization and ultimately build trust - the essential pre-requisite of success. Filled with actionable lessons and insights from leading CEOs of high-profile global organisations, The Language of Leaders is a book that anybody in a leadership position, or who aspires to lead, should read and keep on their desks.

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Author : Masengu, Reason
Publisher : IGI Global
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future by : Masengu, Reason

Download or read book Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future written by Masengu, Reason and published by IGI Global. This book was released on 2023-09-18 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

The Brand Gap

Author : Marty Neumeier
Publisher : Peachpit Press
ISBN 13 : 9780321348104
Total Pages : 194 pages
Book Rating : 4.3/5 (481 download)

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Book Synopsis The Brand Gap by : Marty Neumeier

Download or read book The Brand Gap written by Marty Neumeier and published by Peachpit Press. This book was released on 2006 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."