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The Relationship Between Perceived Values Customer Satisfaction And Brand Loyalty In The Context Of Mobile Service Providers
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Book Synopsis The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan by : Faizan Khan
Download or read book The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan written by Faizan Khan and published by GRIN Verlag. This book was released on 2018-10-15 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.0, Iqra University, course: Thesis 1 & 2, language: English, abstract: Customer equity, this notion was first introduced by in which they argued that the companies and organizations should considered customers as their any other financial asset and like other financial assets they should also be measured and maximized by the management. Later came up with the study on the same topic in more deeper perspective and states the definition of customer equity by uttering that, it is life time values which are discounted of the customers who belongs directly with the company and it is an outline which represents the main business of the firm that is their key business, which separates the identity of the company from others to its customers. The customer equity drivers or retention equity drivers are consist of value, brand and relationship equity. These customers’ equity drivers be contingent upon, customer’s perception and attitude the brand. In terms of Value equity the customer’s perceptions and attitude represents the rational and unbiased situation of the service or a product, which is mainly grounded upon the perception and attitude of the customers towards price of the product or service, its quality and luxury that the customer can enjoy in the market availability of product and service. In terms of Brand equity the situation is other way around, brand equity shows the, personal as well as immaterial point of view of the customer and their attitude towards the available product and service in the market. The inner feeling and attitudes of the customer towards the company’s product or service are insubstantial, the brand equity shows the sensitive attachment of customer with the product or service and irrational situation of the market availability which associates the customer with the brand or position of the market. As discussed fact that the inner concept of customer towards brand or service, attitude and behavior are personal and insubstantial, the brand equity of the product or service inclines to illustrate the sensitive and neutral characteristics, through which customer makes his association or relationship with the brand or market, however this relationship can be influenced by the life experience of the customer and with the memories that customer have with in his mind about the brand.
Book Synopsis Is Loyalty Dead? by : Farzana Quoquab
Download or read book Is Loyalty Dead? written by Farzana Quoquab and published by Partridge Publishing Singapore. This book was released on 2016-07-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.
Book Synopsis Who is Better by : Dr. Shaikh Tasleem Ahmad
Download or read book Who is Better written by Dr. Shaikh Tasleem Ahmad and published by Booksclinic Publishing. This book was released on 2023-06-14 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: "लेखक मूलतः छत्तीसगढ़ राज्य के बिलासपुर जिले से संबंध रखते हैं। प्रारंभिक शिक्षा बिलासपुर से पूर्ण करने के पश्चात, उच्च शिक्षा के रूप में वाणिज्य विषय में एम. फिल. तक की उपाधि गुरु घासीदास विश्वविद्यालय से पूर्ण की है। संचार क्षेत्र में विशेष रुचि रखने के कारण मोबाइल सेवा प्रदाता कंपनियों के उपभोक्ता संतुष्टि का तुलनात्मक अध्ययन विषय पर पी. एच.डी. की उपाधि छत्तीसगढ़ की राजधानी रायपुर के प्रसिद्ध पण्डित रविशंकर शुक्ल विश्वविद्यालय से अर्जित की है। लेखक छत्तीसगढ़ राज्य के विभिन्न दुर्गम अनूसूचित व अनूसूचित क्षेत्रों में स्थित शासकीय महाविद्यालयों में विगत 15 वर्षों से अध्यापन सेवाएं दे रहे हैं। इस अवधि में लेखक द्वारा संचार सेवाओं,बैंकिंग,पर्यटन, जैविक कृषि, ऑनलाईन व्यवसाय, ग्रामीण व औद्योगिक विकास आदि बहुविषयक मुद्दों पर 20 से अधिक राष्ट्रीय व अंतरराष्ट्रीय सम्मेलनों में शोध पत्रों का प्रस्तुतिकरण, 19 से अधिक शोध पत्रों का यू जी सी द्वारा मान्यता प्राप्त विभिन्न जर्नल्स में प्रकाशन, विभिन्न पुस्तकों में अध्याय लेखन, पुस्तक लेखन एवं स्नातकोत्तर स्तर के 50 से अधिक विद्यार्थियों के लघु शोध प्रबंधों का निर्देशन किया जा चुका है। वर्तमान में शासकीय नवीन महाविद्यालय पाली जिला कोरबा छत्तीसगढ़ के वाणिज्य विभाग में सहायक प्रध्यापक सह विभागाध्यक्ष के रूप में कार्यरत हैं।"
Book Synopsis Encyclopedia of Mobile Computing and Commerce by : Taniar, David
Download or read book Encyclopedia of Mobile Computing and Commerce written by Taniar, David and published by IGI Global. This book was released on 2007-04-30 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.
Book Synopsis Interdisciplinary Research in Technology and Management by : Satyajit Chakrabarti
Download or read book Interdisciplinary Research in Technology and Management written by Satyajit Chakrabarti and published by CRC Press. This book was released on 2021-09-14 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference on ‘Interdisciplinary Research in Technology and Management” was a bold experiment in deviating from the traditional approach of conferences which focus on a specific topic or theme. By attempting to bring diverse inter-related topics on a common platform, the conference has sought to answer a long felt need and give a fillip to interdisciplinary research not only within the technology domain but across domains in the management field as well. The spectrum of topics covered in the research papers is too wide to be singled out for specific mention but it is noteworthy that these papers addressed many important and relevant concerns of the day.
Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai
Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
Book Synopsis Mobile Computing: Concepts, Methodologies, Tools, and Applications by : Taniar, David
Download or read book Mobile Computing: Concepts, Methodologies, Tools, and Applications written by Taniar, David and published by IGI Global. This book was released on 2008-11-30 with total page 3721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Download or read book MKTG4 written by Charles W. Lamb and published by Cengage AU. This book was released on 2018-09-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
Author :Dr Kalgi Shah Dr MamtaBrahmbhatt Publisher :Archers & Elevators Publishing House ISBN 13 :8194517052 Total Pages : pages Book Rating :4.1/5 (945 download)
Book Synopsis Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat by : Dr Kalgi Shah Dr MamtaBrahmbhatt
Download or read book Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat written by Dr Kalgi Shah Dr MamtaBrahmbhatt and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Well-being and work motivation brought by technological changes, coping and adaptations during and post COVID-19 pandemic: Barriers and opportunities by : Stanislava Yordanova Stoyanova
Download or read book Well-being and work motivation brought by technological changes, coping and adaptations during and post COVID-19 pandemic: Barriers and opportunities written by Stanislava Yordanova Stoyanova and published by Frontiers Media SA. This book was released on 2023-03-23 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Algerian Islamic Banks by : Elkhansa Medjedel
Download or read book Algerian Islamic Banks written by Elkhansa Medjedel and published by Partridge Publishing Singapore. This book was released on 2020-10-06 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the fierce competitive environment in the banking industry, several service providers implement marketing tactics to compete in order to achieve customer loyalty. Particularly, Islamic banks around the world are struggled to compete against conventional in terms of marketing activities development and gaining customer loyalty. Relationship marketing tactics such as price, service quality, communication, customization and reputation considered as the tools that marketers can use to enhance trust and commitment and subsequently customer loyalty. This study investigates the impact of relationship marketing tactics, trust and commitment on customer loyalty in Algerian Islamic banks. Data were collected through self-administered questionnaires delivered to 308 customers of two leading Islamic banks in Algeria. Data were analyzed using Structural Equation Modeling through Smart PLS. The results found that only communication and customization are related to trust, and reputation positively related to commitment. Communication and service quality significantly predicted customer loyalty. In addition, the results provided a substantial support that trust and commitment acts partially as the mediators on the relationship between relationship marketing tactics and customer loyalty. Findings also have contributed to new knowledge of evaluating a model of relationship marketing tactics with the role of trust and commitment on loyalty. Finally, it would be useful to examine more variables; future research can include different tactics such as reciprocity, tangible rewards, direct contact, value proposition, and customer satisfaction as well.
Download or read book Papers in ITJEMAST 11(11) 2020 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.
Book Synopsis Emerging Trends in Intelligent Computing and Informatics by : Faisal Saeed
Download or read book Emerging Trends in Intelligent Computing and Informatics written by Faisal Saeed and published by Springer Nature. This book was released on 2019-11-01 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 4th International Conference of Reliable Information and Communication Technology 2019 (IRICT 2019), which was held in Pulai Springs Resort, Johor, Malaysia, on September 22–23, 2019. Featuring 109 papers, the book covers hot topics such as artificial intelligence and soft computing, data science and big data analytics, internet of things (IoT), intelligent communication systems, advances in information security, advances in information systems and software engineering.
Book Synopsis The Handbook of Customer Satisfaction and Loyalty Measurement by : Nigel Hill
Download or read book The Handbook of Customer Satisfaction and Loyalty Measurement written by Nigel Hill and published by Routledge. This book was released on 2017-03-02 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.
Book Synopsis Emotions as key drivers of consumer behaviors: A multidisciplinary perspective by : Debora Bettiga
Download or read book Emotions as key drivers of consumer behaviors: A multidisciplinary perspective written by Debora Bettiga and published by Frontiers Media SA. This book was released on 2023-04-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Marketing by : F. Robert Dwyer
Download or read book Business Marketing written by F. Robert Dwyer and published by . This book was released on 2002 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.
Download or read book Mobile Computing written by and published by . This book was released on 2009 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
