The Relationship Between Consumer Behavior And Marketing Economic Factor Influence

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The Relationship Between Consumer Behavior And Marketing Economic Factor Influence

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781719823043
Total Pages : 40 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis The Relationship Between Consumer Behavior And Marketing Economic Factor Influence by : Johnny Ch Lok

Download or read book The Relationship Between Consumer Behavior And Marketing Economic Factor Influence written by Johnny Ch Lok and published by . This book was released on 2018-08-20 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: IntroductionConsumer Behavior research topic is any business marketing researchers concern topic. In psychological view point, there are different kinds of external environment factors and consumer individual internal emotion factor to influence who everyone makes final consumption decision. Every different environment situation, which will bring different consumption emotion influence to every consumer.I shall concentrate on researching marketing economic factor ( marketing information) factor to explain whether this factor how to influence consumer behavior in different environment situation.Any reader can have more clear methods to predict every consumer psychological change how to influence every consumer individual consumption behavior in nowadays society after you read this book.

The Relationship Between Consumer Behavior And

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781719823128
Total Pages : 39 pages
Book Rating : 4.8/5 (231 download)

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Book Synopsis The Relationship Between Consumer Behavior And by : Johnny Ch LOK

Download or read book The Relationship Between Consumer Behavior And written by Johnny Ch LOK and published by . This book was released on 2018-08-20 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1Digital consumption marketNowadays, digital electronic marketing invention has be popular to change traditional consumption model. In special, in US, UK Europe etc. large area countries people who like to consume from digital e-commerce online shopping channel more than traditional walk-in visiting stores/shops purchasing channel.So, online shopping will be play one important digital consumption market role to influence future consumer behavior as well as it will also influence predictive economy change. The digital consumption environment can link global consumption transaction activities between consumers and businessmen to shorten every consumer individual decision making time as well as it can build social consumption online networks in online shopping environment.According to internet live stats which collect data from different international sources, around 40% of the work population has an internet connection today, when 20 years ago it was less than 1%. The number of internet users has increased from 1999 year to 2013 year, the third billion being reached in 2014 year of it, today only one billion people are using social networks, but by 2020 year this number will double according to analysts ( Internet live statistics , 2015).It brings this interesting question: How will digital consumption market be one marketing information factor to influence consumption behavior changes? I shall indicate some cases to explain how digital consumption marketing channel influences some products or services consumption model changes.For travel industry example, travel agents are one middle people to provide hotel rooms pre-booking arrangement, travel journeys arrangement, purchase electronic air tickets service arrangement between the travelling consumer and the airline. In general, every traveler must walk-in to visit the travel agent to choose the most reasonable travel journey arrangement and air paper ticket price, hotel room traveling and different kinds of traveling entertainment and transportation arrangement services. However, nowadays digital consumption market is popular, e-airline ticket ( electronic airline tickets) pre-booking hotel rooms, pre-traveling trip arrangement which can be provided pre-booking consumed service from internet channel. It will bring one more traveling consumption channel choice to any one traveling consumer.Internet technical improvement, traveling consumers begin to have increasingly more diverse needs. They can find or seek any traveling information from internet and the visa card payment method of choice, so they can choose either online or walk-in visiting travel agents both traveling service consumption marketing research methods will change traveling consumer individual whose traditional visiting travel agents channel to online e-airline ticket purchase online pre-booking hotel rooms arrangement channel. Due to traveling people began to use the internet on a larger scale in order to search products or services and to compare their price and characteristics. Online marketing began to have a decisive role in the buying process, so new technology have more development in order to predict how to change the consumers behavior, one of them being big data in traveling entertainment market. So, internet will change traditional traveling agents role to pre-booking e-airline ticket purchase, online pre-booking hotel room traveling consumption role.

The Relationship Between Consumer Behavior and Marketing Economic Factor Influe

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781726116312
Total Pages : 40 pages
Book Rating : 4.1/5 (163 download)

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Book Synopsis The Relationship Between Consumer Behavior and Marketing Economic Factor Influe by : Johnny Ch Lok

Download or read book The Relationship Between Consumer Behavior and Marketing Economic Factor Influe written by Johnny Ch Lok and published by . This book was released on 2018-08-23 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: I shall concentrate on researching marketing economic factor ( marketing information) factor to explain whether this factor how to influence consumer behavior in different environment situation.Any reader can have more clear methods to predict every consumer psychological change how to influence every consumer individual consumption behavior in nowadays society after you read this book.

Selected Aspects of Consumer Behavior

Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (38 download)

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Book Synopsis Selected Aspects of Consumer Behavior by :

Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How Behavioral Economic Method Explains And Predicts

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781081234430
Total Pages : 524 pages
Book Rating : 4.2/5 (344 download)

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Book Synopsis How Behavioral Economic Method Explains And Predicts by : Johnny Ch Lok

Download or read book How Behavioral Economic Method Explains And Predicts written by Johnny Ch Lok and published by . This book was released on 2019-07-18 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reducing time pressure consumptionmethodsHow can sellers persuade consumers to choose to buy their products or consume their services in time pressure environment easily? It is a valuble research topic to concern how to know how consumer individual decision making to spend his/her available resources ( time, money and efforts, or consumption relatd aspects) as well as how any why he/she chooses the preference brand to buy its any kind of products or consume its services, when he/she chooses to buy the brand of products or consume its services? Hence, marketers need to obtain an indepth knowledge of consumer buying behavior.In any buying process, time factor will have about 10 % to 40 % to influence consumer decision. When the consumer feels hurry to consume, e.g. planning to go to travel, when he/she needs to choose to buy which airline's air ticket and what day and time is the right air ticket prebooking purchase decision right time choice; or enrolling which school to be choosed course to study decison, e.g. how long time is needed to be choose which school is the most suitable to provide the most suitable courses studying choce change; purchase warm clothes to wear in winter, when is the suitable time to choose to buy the cheaper warm clothers to prepare to wear in winter, e.g. Jan to Mar., April to June, July to Aug. month; when is the most suitable time to buy another new house to live, when the property consumer( buyer) has lived present house for long time, e.g. three years or more. All of these issues will include time factor to influence the consumer feels when he/she ought choose to buy the kind of product or consume the kind of service. However, the other factors will also include to influence his/her decision, e.g. family, friend relationship factor, advertising factor, social status factor, cultural difference factor, personal psychological need level or satisfactory level factor, young or old age factor, income level factor, economic environment factor, material enjoyable need factor etc. factors.

Time Factor Influences Consumer Behavior

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781086361124
Total Pages : 294 pages
Book Rating : 4.3/5 (611 download)

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Book Synopsis Time Factor Influences Consumer Behavior by : Johnny Ch Lok

Download or read book Time Factor Influences Consumer Behavior written by Johnny Ch Lok and published by . This book was released on 2019-07-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have four main factors that affect consumer behaviour they are;1.Consumer Behaviour - Cultural factors .Culture plays a very vital role in the determining consumer behaviour it is sub divided in.‧Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Culture needs to be examined as it is a very important factor that influences consumer behaviour.‧Sub-CultureSub-culture is the group of people who share the same values, customs and traditions. You can define them as the nation, the religion, racial groups and also groups of people sharing the same geographic location‧Social Class Society possesses social class; in fact every society possesses one. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. Remember not just the income but even other factors describe social class of a group of consumers.2.Consumer Behaviour - Social Factors Social factors are also subdivided into the following‧Reference groupsUnder social factors reference groups have a great potential of influencing consumer behaviour. Of course its impact varies across products and brands. This group often includes an opinion leader.‧Family The behaviour of a consumer is not only influenced by their motivations and personalities but also their families and family members who can two or more people living together either because of blood relationship or marriage.‧Role and status People who belong to different organizations, groups or club members, families play roles and have a status to maintain. These roles and status that they have to maintain also influences consumer behaviour as they decide to spend accordingly.3.Consumer Behaviour - Personal factors A number of personal factors also influence the consumer behaviour. In fact this is one major factor that influences consumer behaviour. The sub factors under personal factor are listed below.‧Age and life cycle stageAge of a consumer and his life cycle are two most important sub factors under personal factors. With the age and the life cycle the consumers purchase options and the motive of purchase changes, with his decisions of buying products change. Hence this stage does affect consumer behaviour.‧OccupationOccupation of a consumer is affects the goods and services a consumer buys. The occupations group has above average interest in buying different products and services offered by organizations. In fact organizations produce separate products for different occupational groups.‧Financial or economic situations Everything can be bought and sold with the help of money. If the economic situation of a consumer is not good or stable it will affect his purchase power, in fact if the consumers or the economy of a nation is suffering a loss it defiantly affects the consumers purchase or spending decisions.‧Life stylePeople originating from different cultures, sub cultures, occupations and even social class have different styles of living. Life style can confirm the interest, opinions and activities of people. Different life styles affect the purchase pattern of consumers.

Behavioral Economy And Marketing Strategic Relationship

Author : Johnny Ch LOK
Publisher : Independently Published
ISBN 13 : 9781795110501
Total Pages : 47 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Behavioral Economy And Marketing Strategic Relationship by : Johnny Ch LOK

Download or read book Behavioral Economy And Marketing Strategic Relationship written by Johnny Ch LOK and published by Independently Published. This book was released on 2019-01-25 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter FourThe impact of behavioral economicson influence consumer behavioralutility maximizing function predictionI have one interesting question? If consumers are not always rationally maximizing some kind of utility function to bring benefits to them after they bought the product. Can manufacturers apply behavioral economic method to predict what factors can influence them to decide final shopping decision to satisfy their own best interest? Usually behavioral economic method assumes consumers choose to buy any products, it is based on maximizing utility function factor to satisfy their needs.Therefore, it assumes that consumers choose to buy any products, the reason is because that they feel the product can give the most efficient and welfare maximizing to satisfy their useful needs , before they choose to buy the product. So, if the consumer chose to buy the product, it is not maximizing utility function feeling to influence he/she choose to buy the product. So, whether what other factors can influence whose rational choice to buy the product. In fact, behavioral economic method can make any questioning well-established assumptions to attempt to provide a similar analytical predictive power to evaluate whether how and why consumers will choose to do the purchase decisions to the products. It also assumptions of rational and profit-maximizing behavior is any product sellers or manufacturers' main aim or intention . However, any manufacturers or product sellers expect to predict consumer behaviors more accurately, they need to prepare to gather evidence on relevance and testing the explanatory power of alternative any age, sex, personal characteristics of consumer behaviors to gain the more accurate behaviours for any predictive result of consumer behavior changes.However, if consumers are not always rationally maximizing some kind of utility function to any products. Why do we predict what factors can influence their consumption decision or shopping choice more easily? I think other factors which can influence consumer individual choice. They may include cheaper attractive price to compare other kinds of similar brands of products factor, product attractive appearance factor, friend of family's good recommendation concerns to the brand of product's quality or effective function factor, familar or famous brand factor etc. Therefore, it seems tht maximizing utility function welfare or benefit factor must not only one influential factor to attract or persuade any consumers to make final decision to choose to buy the brand of products absolutely. Although, in behavioral economic view point, consumers will need any products to provide more utility benefits or welfares to satisfy whose needs. They will compare whether whice product's price is value to satisfy their long-term useful utility function need. They expect products will be durable and they can provide more functions to let them to enjoy when they are using the products. However, in fact, there are many other unpredictive factors will change consumer individual feeling to maximize utility function need which will be their prior or preference of consumption decision or choice more than other kinds of different viable or non viable factors before they choose to buy the product.

How Psychological and Marketing Information Both Factors Influence Consumer Behavior?

Author : Johnny Ch Lok
Publisher : Can Psychological and Marketin
ISBN 13 : 9781719990905
Total Pages : 174 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis How Psychological and Marketing Information Both Factors Influence Consumer Behavior? by : Johnny Ch Lok

Download or read book How Psychological and Marketing Information Both Factors Influence Consumer Behavior? written by Johnny Ch Lok and published by Can Psychological and Marketin. This book was released on 2018-08-31 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction This book divides two parts to explain how psychological and marketing information factors which can influence consumer behavioral changes. In first part, it aims to give opinions whether psychological factor can be felt how to predict or influence consumer behavior. Can businessmen attempt to understand the role of psychological factors in determining consumer behavior. It is an attempt to apply psychological and economic knowledge in order to solve significant problems in nowadays competitive business environment. In chapter one, I shall indicate whether " motivation" psychological factors can influence consumer behavior. How can it bring positive or negative influences to cause consumer behavioral changes? In chapter two, I shall explain why and how packaging factor will influence consumption behavior changes. Finally both chapters, I shall indicate economic and psychological methods how to predict or change consumption behaviors in these two sample business cases, such as clothing, property both industries as well asI shall give opinions to conclude how to apply psychological methods to achieve some positive changes in the activities of the commercial organizations in our societies. In second part, Consumer Behavior research topic is any business marketing researchers concern topic. In psychological view point, there are different kinds of external environment factors and consumer individual internal emotion factor to influence who everyone makes final consumption decision. Every different environment situation, which will bring different consumption emotion influence to every consumer. I shall concentrate on researching marketing information economic factor ( marketing information) factor to explain whether this factor how to influence consumer behavior in different environment situation. Any reader can have more clear methods to predict every consumer psychological change how to influence every consumer individual consumption behavior in nowadays society after you read this book.

Behavioral Economy Methods Predict Consumer Behaviors

Author : Johnny Ch LOK
Publisher : Independently Published
ISBN 13 : 9781980930204
Total Pages : 209 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Behavioral Economy Methods Predict Consumer Behaviors by : Johnny Ch LOK

Download or read book Behavioral Economy Methods Predict Consumer Behaviors written by Johnny Ch LOK and published by Independently Published. This book was released on 2018-04-25 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: SummaryI shall research three questions.(1)Whether has it relationship between behavioraleconomy and consumer psychology ?(2)Can apply behavioral economy concept topredict consumer behavior?(3)How can apply behavioral economy conceptto predict consumer behavior?In part one, I shall explain what behavioral economy mean and function is, and I shall indicate some examples of behavioral economy method.In part two, I shall indicate how to apply behavioral economy methods to attempt to predict Disney visitor's behavioral choice to visit , university student behavioral choice to study, underground train MTR's passenger's behavioral choice what transportation tool to catch, airline passenger's behavioral choice which airline to buy airticket to catch airplane and environment protection product buyer's behavioral choice to buy any kind of environmental product reasons.Because economic is the science of how resources are allocated by individuals, firms and markets. So, the psychology of individual behavior should be influenced by environment economic factors. Behavioral economy is seem a mathematical tool to predict consumer behaviors, e.g. product price, purchase of insurance, corporate structure and personal decisions, like investment in education or investment in saving.These external economic environment factors, firm's internal strengths or weaknesses factors and consumer's individual psychological factors will influence how many the consumers choose to buy the firm's products or consume the firm's service provision in every year.I write this topic main aim to explain how to apply behavioral economy methods to predict consumer behavior or employee behavior. In my this book, I shall indicate UK and US some public or private entrepreneurs' model, how to apply behavioral economy methods to predict whose marketing behaviors in macro economy view point as well as organizational behavior in micro economy view point both. Different industries have different unique marketing consumption models. How to apply behavioral economy methods to predict behavior in order to know what is the main psychologyical factors to influence these sample UK, US sample entrepreneur's consumers choices to decide to consume themselves services or buy their products more attractively. I shall apply marketing behaviors in macro economy view point as well as organizational behavior in micro economy view point both to indicate these factors, such as product price, purchase of insurance, corporate structure and personal decisions, like investment in education or investment in saving. To explain why these factors will influence consumer numbers to any firms.

Marketing in a Slow-growth Economy

Author : Avraham Shama
Publisher : Greenwood
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Marketing in a Slow-growth Economy by : Avraham Shama

Download or read book Marketing in a Slow-growth Economy written by Avraham Shama and published by Greenwood. This book was released on 1980 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economy Factor Be Independent to Influence Consumption Behavior More Easily?

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781718126251
Total Pages : 57 pages
Book Rating : 4.1/5 (262 download)

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Book Synopsis Economy Factor Be Independent to Influence Consumption Behavior More Easily? by : Johnny Ch LOK

Download or read book Economy Factor Be Independent to Influence Consumption Behavior More Easily? written by Johnny Ch LOK and published by . This book was released on 2018-08-12 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter FourCan economic in time marketing changing factor influence consumer need changes?1.1 Methods evaluation to consumer behavioral changes to predict when it is poor economic time There are many methods to evaluate why and how and when consumer behavioral changes to predict when poor economic time will come. It brings this question: Can these method evaluations, which can research whether when economic factor will be only one independent factor to cause the time marketing changing to influence consumer individual needs or consumption desire change? I shall indicate the evaluation methods whether they can research economic factor when it will be one independent factor to influence to consumer desire change is as below: I aim at investigations about the changes in consumer behavior how is influenced by globalization and development of information technologies. How it can help to understand the specific factors what are evaluation to influence consumer behavior. The evaluation of consumer behavior methods includes two kinds of quantitative and qualitative methods of research, such as grouping analysis, synthesis, expert method, statistic method etc. Whether the global trend of economic liberalization factor which can influence consumer behavior. These global organizational management variable factors which can also influence consumer behavior, such as new political geography, removal of international trade barriers, rapid technological change etc. These external non-control economic and/or organizational management changing factors led major effect to influence consumer behavior changing indirectly.

Consumer Behavior and the Practice of Marketing

Author : Kenneth E. Runyon
Publisher : Merrill Publishing Company
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Consumer Behavior and the Practice of Marketing by : Kenneth E. Runyon

Download or read book Consumer Behavior and the Practice of Marketing written by Kenneth E. Runyon and published by Merrill Publishing Company. This book was released on 1980 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Observations of the Influence of Culture on Consumer Buying Behavior

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1522527281
Total Pages : 396 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Observations of the Influence of Culture on Consumer Buying Behavior by : Sarma, Sarmistha

Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

International Consumer Behavior in the 21st Century

Author : A. Coskun Samli
Publisher : Springer Science & Business Media
ISBN 13 : 1461451256
Total Pages : 184 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis International Consumer Behavior in the 21st Century by : A. Coskun Samli

Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Time Factor Influences Consumer Behavior And

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781707117574
Total Pages : 382 pages
Book Rating : 4.1/5 (175 download)

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Book Synopsis Time Factor Influences Consumer Behavior And by : Johnny Ch Lok

Download or read book Time Factor Influences Consumer Behavior And written by Johnny Ch Lok and published by . This book was released on 2019-11-10 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regarding the economic view, budget airline is essential for facilitating world business and tourism, it needs to create jobs and enables the expansion of trade across the global by openingup new market opportunities. It also attracts businesses to locations all over the world, hence satisfying the mobility requirement of a growing portion of the world's population. It also aids in the movement of products and services quickly over long distance facilities economies and social participation by remote communities.(b)From the social perspective, budget airline forms an unique global transport network that links people in different countries safely and efficiently. Air transport is increasingly accessible to a large number of people who can now afford to travel by air for pleasure and its business purpose.(c)Lastly, in terms of the environmental perspective, there is a need for budget airline to minimize or contain the impact in its environment through the continuous improvement of itsfuel consumption, noise reduction and the introduction of new technologies. Budget airline marketing manager can enquire this question to whose company, such as how budget airline can quantify the benefits derived from such investments to do with how to quantify the benefits, so budget airline can be compared to the cost of investments. Through budget airline has be different over the years to value many intangibles, such as corporate social responsibilities. Budget airline marketing manager needs to make choices among several alternatives: it is important to adopt a tool that with allow choices to clearly weigh and distinguish between the options available. So, budget airline marketing manager needs to persuade whose company to believe to maximize the gain, which may be either economic or social and may be beneficial to an individual, a group or society at large, e.g. reducing fuel cost can maximize economic or social benefits for long term. The measurement of benefits from corporate social responsibility policy includes gains from additional income to an increased quality of life or a cleaner environment. On the other hand, the costs are made up of the opportunities forgone, internal and external costs and externalities. For instance, increasing the flying route for budget airline, the noise and air pollution are the externality when the secondary effect could be an increase in the cost operations. In this case, the pollution creates the new cost ( externality).

Online Impulse Buying and Cognitive Dissonance

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Handbook of Research on Retailer-Consumer Relationship Development

Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1466660759
Total Pages : 625 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio

Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.