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The Reference Groups Of Decision Makers
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Book Synopsis Introduction to Marketing by : Johan Botha
Download or read book Introduction to Marketing written by Johan Botha and published by Juta and Company Ltd. This book was released on 2005-09 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Book Synopsis The Psychology of Decision Making by : Lee R. Beach
Download or read book The Psychology of Decision Making written by Lee R. Beach and published by SAGE. This book was released on 2005-01-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Decision Making provides an overview of decision making as it relates to management, organizational behavior issues, and research. This engaging book examines the way individuals make decisions as well as how they form judgments privately and in the context of the organization. It also discusses the interplay of group and institutional dynamics and their effects upon the decisions made within and on the behalf of organizations.
Book Synopsis The Oxford Handbook of Group and Organizational Learning by : Linda Argote
Download or read book The Oxford Handbook of Group and Organizational Learning written by Linda Argote and published by Oxford University Press. This book was released on 2020-01-02 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Groups and organizations vary dramatically in their ability to learn. Some acquire substantial knowledge as a function of experience, while others do not. In groups, learning can occur at the level of the individual member and/or the group as a whole. In organizations, learning can occur at both of these levels as well as that of the wider collective. Besides varying in the amount and kind of information they acquire, groups and organizations also vary regarding their success in retaining knowledge and transferring it to other units. In general, groups and organizations that are proficient in acquiring, retaining, and transfering knowledge are more productive and more enduring than their less able counterparts. The goal of this handbook is to bring together cutting-edge theoretical and empirical work on group and organizational learning by leading scholars from several disciplines. Because many of the same processes influence learning in groups and organizations, including both kinds of learning in the same volume has the potential to facilitate the integration of knowledge and the cross-fertilization of ideas. These benefits are reciprocal, in that research at the group level can shed light on how organizations learn whereas research at the organizational level can illuminate how groups learn. By clarifying similarities and differences in the processes that underlie learning in groups and organizations, the handbook advances understanding of the causes and consequences of learning in collectives of varying size and complexity.
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Overcoming Cognitive Biases in Strategic Management and Decision Making by : Siniksaran, Enis
Download or read book Overcoming Cognitive Biases in Strategic Management and Decision Making written by Siniksaran, Enis and published by IGI Global. This book was released on 2024-02-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The persistent presence of cognitive biases has influenced rational decisions and strategic management since the 1970s. These prejudiced errors in judgment, often systematic and predictable, breach the foundational assumptions of economic theory, leading to dire consequences such as social inequality, financial collapse, and governmental inefficiency. Even the brightest minds are not immune, making it crucial to address these biases head-on. Overcoming Cognitive Biases in Strategic Management and Decision Making unravels the complex tapestry of biases that infiltrate decision-making processes at all levels. From social injustice biases and reasoning errors to action-inaction and social biases, the book confronts the myriad of ways that biases manifest in critical moments. These pose a significant threat to sound decision-making in various fields, impacting professionals ranging from judges and doctors to public officials. The repercussions of unchecked biases are far-reaching, leading to flawed outcomes that echo through society. The urgent need for a strategic response to mitigate these biases and enhance decision-making processes forms the crux of the problem this book seeks to address.
Book Synopsis Chintrepreneurship or Shanzhai Model by : Jiangning Zhao
Download or read book Chintrepreneurship or Shanzhai Model written by Jiangning Zhao and published by FriesenPress. This book was released on 2023-04-03 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretically, the formational and developmental mechanism of Shanzhai Model (the Chintrepreneurship, the China-way of Doing Business) theorized in this text, in addition to complying with the traditionally Western dominated frameworks of risk-taking-oriented, technology-oriented, resource-oriented, and speculation-oriented – also creates the peculiar or updated characteristics, complementary and supplementary to the existing theories of entrepreneurship and strategic management. The peculiar characteristics of Shanzhai Model may be attributed to the government policy guidance, from macroeconomic level, to technology development level, and to market expansion level, through the regulated cycle process of CCP government ‘Five-Year-Plan’. Such a dynamic process of government policy system determines the dynamisms of China economy, industry and enterprises, linking the previous weaknesses into the upgrade or rectification of the next five-year-plan, forcing enterprises to obligately upgrade or adjust their business and management operations (given the absolute autocracy of China government). Practically, the imitation-based cost-saving operations on the enterprise level, the ‘Wolf Like’ clustered industry-chain operations organized by the principle of ‘Risks-Resources-Benefits Sharing’ on the industry level, and the ‘Price-to-Performance’ products advantages on the market level – together, they have been contributing to the leapfrog of China economy, by taking advantages of increasingly globalized business environment and the network (Internet) information technology system, turning China into an economic Shanzhai, corruption Shanzhai, and a political Shanzhai, imposing the ‘One Belt One Road’ hegemonism on the harmony of international community. Is it too late? The contribution of this text material may benefit MBA, Ph.D students in management, and especially benefiting to those corporate executives. Regardless of De-Globalization or De-China campaigns, the flow of business is inevitably and eternally beyond the boundaries of countries one way or another, sooner or later. Note that, a document of year-to-year government policies is prepared, interested, contact Dr. Johnny by email: [email protected]; or by phone: 001-604-773-0783, or 001-778-655-1016.
Book Synopsis Vacation Decision Making by : Alain Decrop
Download or read book Vacation Decision Making written by Alain Decrop and published by CABI. This book was released on 2006-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is on holiday planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. The first three chapters deal with the basics, including an overview of decision-making paradigms and variables (chapter 1), a critical review of existing tourist behaviour models (chapter 2) and a description of the methods that may be used for studying holiday decision making (chapter 3). The chapters that follow relate the findings of an in-depth qualitative and interpretative study that followed the decision making process of 25 Belgian households during a whole year. Chapter 4 discusses the context in which holiday decisions are made. In the next two chapters, the focus is on the decision-making process in itself both at the generic and holiday levels (chapter 5) and at the destination level (chapter 6). Post-experience processes are investigated in chapter 7, whereas group processes are the particular focus of chapter 8. Chapter 9 presents the integrative and conclusive part of the book where a new typology of holidaymakers is proposed. The book has a subject index.
Book Synopsis Collaborative Communication Processes and Decision Making in Organizations by : Nikoi, Ephraim
Download or read book Collaborative Communication Processes and Decision Making in Organizations written by Nikoi, Ephraim and published by IGI Global. This book was released on 2013-08-31 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although organizational decision-making can be very complex, the understanding of technology applications is significant in not only determining the usefulness of virtual groups in organizations, but also in the designing of electronic collaborative activities. Collaborative Communication Processes and Decision Making in Organizations focuses on the role of technology in organizational decision-making processes and activities, providing academics and management teams with current research in the field of virtual teams in organizations. This publication is an essential resource for instructors and students of organization and group communication, and institutions that have networks of offices and employees in multiple geographical locations.
Book Synopsis Business Psychology and Organisational Behaviour by : Eugene F. McKenna
Download or read book Business Psychology and Organisational Behaviour written by Eugene F. McKenna and published by Psychology Press. This book was released on 2000 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory textbook about business psychology and organisational behaviour.
Book Synopsis Essentials of Health Care Marketing, Fourth Edition by : Eric N. Berkowitz
Download or read book Essentials of Health Care Marketing, Fourth Edition written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Book Synopsis Handbook of Behavioural Economics and Smart Decision-Making by : Morris Altman
Download or read book Handbook of Behavioural Economics and Smart Decision-Making written by Morris Altman and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook is a unique and original contribution of over thirty chapters on behavioural economics, examining and addressing an important stream of research where the starting assumption is that decision-makers are for the most part relatively smart or rational. This particular approach is in contrast to a theme running through much contemporary work where individuals’ behaviour is deemed irrational, biased, and error-prone, often due to how people are hardwired. In the smart people approach, where errors or biases occur and when social dilemmas arise, more often than not, improving the decision-making environment can repair these problems without hijacking or manipulating the preferences of decision-makers. This book covers a wide-range of themes from micro to macro, including various sub-disciplines within economics such as economic psychology, heuristics, fast and slow-thinking, neuroeconomics, experiments, the capabilities approach, institutional economics, methodology, nudging, ethics, and public policy.
Book Synopsis Essentials of Health Care Marketing by : Berkowitz
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1755 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Risk Taking and Decision Making by :
Download or read book Risk Taking and Decision Making written by and published by Stanford University Press. This book was released on 1998-02 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risks are an integral part of complex, high-stakes decisions, and decisionmakers are faced with the unavoidable tasks of assessing risks and forming risk preferences. This is true for all decision domains, including financial, environmental, and foreign policy domains, among others. How well decisionmakers deal with risk affects, to a considerable extent, the quality of their decisions. This book provides the most comprehensive analysis available of the elements that influence risk judgments and preferences. The book has two dimensions: theoretical and comparative-historical. The study of risk-taking behavior has been dominated by the rational choice approach. Instead, the author adopts a socio-cognitive approach involving: a multivariate theory integrating contextual, cognitive, motivational, and personality factors that affect an individual decisionmaker's judgment and preferences; the social interaction and structural effects of the decisionmaking group and its organizational setting; and the role of cultural-societal values and norms that sanction or discourage risk taking behavior. The book's theoretical approach is applied and tested in five historical case studies of foreign military interventions. The richly detailed empirical data on the case studies make them, metaphorically speaking, an ideal laboratory for applying a process-tracing approach in studying judgment and decision processes at varying risk levels. The case studies analyzed are: U.S. interventions in Grenada in 1983 and Panama in 1989 (both low risk); Soviet intervention in Czechoslovakia in 1968 (moderate risk): U.S. intervention in Vietnam in 1964-68 (high risk); and Israel's intervention in Lebanon in 1982-83 (high risk).
Book Synopsis Consumer Behavior in Travel and Tourism by : Abraham Pizam
Download or read book Consumer Behavior in Travel and Tourism written by Abraham Pizam and published by Psychology Press. This book was released on 1999 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.
Book Synopsis Strategic Management in ... by : Moutinho, L.
Download or read book Strategic Management in ... written by Moutinho, L. and published by CABI. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Project Management by : Bjarne Kousholt
Download or read book Project Management written by Bjarne Kousholt and published by Nyt Teknisk Forlag. This book was released on 2007 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
