Author : Jan van den Bergh
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401411220
Total Pages : 357 pages
Book Rating : 4.4/5 (14 download)
Book Synopsis The recommender revolution by : Jan van den Bergh
Download or read book The recommender revolution written by Jan van den Bergh and published by Lannoo Meulenhoff - Belgium. This book was released on 2013-04-19 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticize products and services based on their own experience are the real 'advertisers' of today. Human media are replacing mass media. Or rather are creating a different type of mass-reach media. More reliable. More convincing. More honest. Stronger. The Recommender Revolution gives an ex-advertising man's vision of the future for the world of marketing and advertising. This new future promises great things for all consumers and for the brands that can truly excel, so that they are praised to the heavens by the collective public.