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The Real Estate Agents Playbook
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Book Synopsis The Millionaire Real Estate Agent by : Gary Keller
Download or read book The Millionaire Real Estate Agent written by Gary Keller and published by McGraw Hill Professional. This book was released on 2004-04-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
Book Synopsis Real Estate Marketing Playbook by : Brandon Doyle
Download or read book Real Estate Marketing Playbook written by Brandon Doyle and published by Createspace Independent Publishing Platform. This book was released on 2018-09-12 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countless marketing books have been written for real estate agents, and for a good reason: to survive in today's challenging economic climate, real estate agents must wear so many hats at once to have a chance at success, and thus need as much help as they can get. While many real-estate marketing books offer a whole-life plan to achieving your goals or attempt to impress you with far-out tactics that may have worked for one person, one time, in a market unlike any other, this book is different. The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise chapters get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most chapters, you'll hear from experts as they chime in on their struggles and successes. This is not to say that the book is merely short; it is merely respectful of your time. Each chapter is its own contained unit. Feel free to flip to any section that intrigues you, or that addresses a situation applicable to you. Keep in mind that it is not humanly possible to implement every idea in this book. Neither is it possible that every concept applies to every real estate agent. Just like your real estate business, every situation is unique. Use common sense to determine if a plan is right for you, your market, and your business. This book is meant to be kept within reach throughout your business day - in the car, in your bag or briefcase, etc. It's a perfect companion when waiting for open houses to begin or for clients to arrive. It's a helpful lunchtime read to keep you in the mindset of innovation and forward movement for your business. Anytime you need a helpful hint or a compelling idea to help boost your current or next marketing project, crack it open; even just flipping it open and reading a chapter at random could spark an idea that skyrockets your real estate business. This book is not for those seeking a shortcut, but for those who are willing to challenge themselves to take advantage of every opportunity to grow their real estate business.
Book Synopsis The Ultimate Listing Machine Prospecting Playbook by : Isaiah Colton
Download or read book The Ultimate Listing Machine Prospecting Playbook written by Isaiah Colton and published by Independently Published. This book was released on 2019-12-04 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Listing Machine Prospecting Playbook is part one of a series that gives residential real estate agents the critical insights, strategies, and tools to overcome one of the biggest problems in the industry, low lead conversion. In an increasingly competitive real estate industry where we are seeing more educated home buyers and home sellers; and technology companies now becoming the agents' new competition, prospecting and lead conversion systems are more critical than ever before. The real estate brokers, agents, and teams that master the best practices of prospecting and conversion will not only have a competitive edge but will be perceived as having an unfair advantage. The industry is preaching lead generation, and it's feeding on our desire for opportunities while glossing over the skills required to convert. The Ultimate Listing Machine Prospecting Playbook takes a deep dive into the first step an agent must master to be considered among the best. Most agents dread prospecting, and therefore, don't do it well or at all. The single best thing an agent can do to overcome this fear of prospecting is learning, practicing, and mastering every detail of the process. With preparation comes confidence, with confidence, comes success and mastery. Isaiah Colton brings many years of experience in sales himself and now shares the success factors he's learned with other sales professionals so they can master their craft. Isaiah partnered with Ron Mazza and Patrick Fenton, premier real estate sales coaches, to enrich the insights and strategies being offered through the Ultimate Listing Machine resources. Throughout the playbook, Ron and Pat helped ensure that every detail is covered to increase the critical competencies every real estate agent needs to develop and hone their prospecting and conversion skills. The playbook not only includes the strategies and tactics required, but it also gives attention to the mindset needed to be a real rainmaker. Agents who read this playbook will be aided by the detailed scripts and dialogues that walk them through how to build rapport, handle objections, and convert cold leads to listing appointments.
Book Synopsis Manny Khoshbin's Contrarian PlayBook by : Manny Khoshbin
Download or read book Manny Khoshbin's Contrarian PlayBook written by Manny Khoshbin and published by Geniuswork Publishing. This book was released on 2011-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manny Khoshbin's Contrarian PlayBook gives you a successful strategy for building your $100 million real estate portfolio. If you are already a real estate investor, this will become the go-to book for taking your game to the next level. If you are a new investor, this book will provide you a powerful way to enter the game of real estate investment. The PlayBook will take you through twelve "Plays," each one an important part of your real estate investing strategy. In the end, you will have a complete blueprint for building your own $100 million real estate portfolio. Let's Gooooo!
Book Synopsis The Golden Handoff by : Nick Krautter
Download or read book The Golden Handoff written by Nick Krautter and published by . This book was released on 2024-09-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great client relationships are worth a fortune in the real estate business. But when agents retire, most of those fortunes are simply lost-until now. The Golden Handoff solves this problem. In this new and expanded second edition you will also learn about Partial Handoffs, the solution for agents who want to slow down but not totally retire...yet. Do you want to grow your business? The Golden Handoff has a simple and proven plan to exponentially grow your business by adopting hundreds of clients from agents when they retire. Now, with Partial Handoffs, you can work together before full retirement and keep even more clients happy in the process. Do you want to retire but can't just walk away? The Golden Handoff shows you how to pick the right agent to adopt your clients and ensure you have income for years to come. With the new Partial Handoff, you can work with the clients you want, when you want, without losing the rest of your clients when you slow down and phase out. Grow your business by hundreds of clients with just one agreement Grow your referral clients without buying leads Use a Partial Handoff to work less but maintain income Add income to your retirement with a Golden Handoff
Book Synopsis The Mortgage Playbook for Millennials by : Jeff Van Note
Download or read book The Mortgage Playbook for Millennials written by Jeff Van Note and published by Createspace Independent Publishing Platform. This book was released on 2018-05-28 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first of its kind. At the age of 20, Jeff VanNote entered the mortgage industry at full speed in December of 2007. The mortgage business never made sense to VanNote which caused him to spend most of his time trying to figure out bank guidelines and loan products to be able to properly educate and prepare consumers for home ownership. This book takes you on VanNote's journey from the football field directly into the collapsing real estate and financial market, which some say was the worst economic time since the Great Depression. Everything VanNote suggests and teaches in this book are based off of his own personal experience, having seen hundreds of loan scenarios and closing 1,000+ clients mortgages over the last decade. Real Estate and Mortgage Lending are not very transparent industries and there are many moving parts, and while not one person can change the game, VanNote sets out with the goal in mind to bring transparency to these two out dated industries and properly educate consumers on the most responsible lending and borrowing practices to help prevent another 2008-Like crisis from happening again. There will always be desperation and greed in the world, especially in industries where there is a lot of money at risk and changing hands. The more awareness we bring to the forefront of consumers mindsets, the more likely we are to succeed as a country, and the higher likeliness we are to limit real people from getting hurt financially, and worst case scenario, losing most likely their biggest investment ever, their home. You're never too young to start planning for your future, and you're never too young to start learning about Real Estate and Money for Real Estate.
Book Synopsis Exactly What to Say: For Real Estate Agents by : Phil M. Jones
Download or read book Exactly What to Say: For Real Estate Agents written by Phil M. Jones and published by . This book was released on 2019-09-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you.
Book Synopsis Reverse Selling by : Brandon Mulrenin
Download or read book Reverse Selling written by Brandon Mulrenin and published by . This book was released on 2021-08-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Buy Your Home by : Mindy Jensen
Download or read book How to Buy Your Home written by Mindy Jensen and published by . This book was released on 2020-10-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ultimate Marketing Playbook for Local Professionals by : Krista Mashore
Download or read book The Ultimate Marketing Playbook for Local Professionals written by Krista Mashore and published by . This book was released on 2020-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis YOUR FIRST 365 DAYS IN REAL ESTATE by : Shelley Zavitz
Download or read book YOUR FIRST 365 DAYS IN REAL ESTATE written by Shelley Zavitz and published by Harriman House Limited. This book was released on 2019-06-03 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing. Author and successful real estate agent Shelley Zavitz reveals in unprecedented detail: - what to expect the first year of your career - how to implement systems that will impact your business in the next 90 days - how to build a marketing plan in a digital world - how to work your contacts to start your referral pipeline - how mindset can make or break your business and what to do about it - why surrounding yourself with the right people is essential. Shelley shares her own story as a new real estate agent - including how she built a brand starting with a network of just four people in a totally new city. The book also comes complete with worksheets, hot lists and examples of great branding so that you can catapult your business into the fast lane right now. Your First 365 Days in Real Estate is the number-one resource for new agents in the industry - don't miss out on your potential as a realtor without it.
Book Synopsis 7L: The Seven Levels of Communication by : Michael J. Maher
Download or read book 7L: The Seven Levels of Communication written by Michael J. Maher and published by BenBella Books. This book was released on 2014-09-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters. (7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
Book Synopsis The Digital Real Estate Agent by : Blaise Dietz
Download or read book The Digital Real Estate Agent written by Blaise Dietz and published by . This book was released on 2016-07-07 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times And USA Today Best Selling Author Pat Hiban ~ "As a Billion dollar producer and through my podcasts and speaking engagements, I've been blessed to meet thousands of talented, personable, forward thinking real estate marketing professionals. Blaise Dietz and Mike Mannino are two of my favorite, tech savvy digital marketers."Blaise Dietz and Mike Mannino own a digital marketing agency that specializes in helping real estate professionals build a brand around them.Building the brand of you for less than $5.00 per day, demystifying Facebook and other social media advertising platforms and showing agents how to automate the follow up process once and for all, is what The Digital Real Estate Agent is all about. The Digital Real Estate Agent also explains:* How Critical It Is To Build The Brand Of You* How To Implement A Proven 7 Step Digital Marketing Blueprint* How To Use Local Social Business Networks To Grow Your Local InfluenceReal estate agents need to build a brand around them by offering localized, highly valuable content to their market place. Whether that's a "blueprint" for how to deal with real estate assets during a divorce, or a check list that shows home owners which "7 interior home improvements generate the greatest return on investment".Delivering quality local content and automating the follow up process is the key to building the brand of you and generating high quality referrals for life!
Book Synopsis Real Estate Marketing by : M. Joseph Sirgy
Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
Book Synopsis The Art of the CMA by : Greg Robertson
Download or read book The Art of the CMA written by Greg Robertson and published by . This book was released on 2020-07-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: How exceptional brokers and agents have gone beyond using Comparative Market Analysis CMAs at listing presentations and now use them to stand out in a crowded marketplace and grow their businesses.
Book Synopsis 365 Social Media Post Ideas For Realtors : A Real Estate Marketing Playbook by : Nick Tsai
Download or read book 365 Social Media Post Ideas For Realtors : A Real Estate Marketing Playbook written by Nick Tsai and published by Nick Tsai. This book was released on with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a real estate agent who wants to generate more leads and sales through social media? Do you want to build a solid personal brand but are too busy to come up with the content necessary to do so? Would you like to create engaging content that attracts potential buyers and sellers? If so, this book is for you! This book provides you with 365 ready-to-use real estate content ideas that you can easily plug in and play with to create engaging social media posts. These helpful pieces of content are designed to attract potential home buyers and sellers and can help position you as the go-to local expert. You can use these ideas in several different ways: Create Image posts with Canva Record TikTok or Reels videos Or you can simply copy and paste those content into your social media posts. What you are getting in this book: 1) 365 done-for-you social media post ideas that you can copy and paste to create social media posts, including: 100 done-for-you home seller tips 100 done-for-you home buyer tips 100 done-for-you real estate terms 25 done-for-you real estate FAQs 40 done-for-you viral real estate quotes 2) 18 social media marketing hacks to grow your following and generate more leads online. 3) 50 social media content ideas that you can use to engage with your audience. Additionally, you will get access to my bonus resources, checklists, and discounts after getting this book. So grab your copy now and start bringing your social media marketing to the next level.
Book Synopsis Sell 100+ Homes a Year by : Krista Lynn Mashore
Download or read book Sell 100+ Homes a Year written by Krista Lynn Mashore and published by Community Market Leader. This book was released on 2017-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you've been in real estate for 18 days or 18 years, if you haven't achieved the success you really want, you need to read this book. You entered real estate for the upside: interesting work, flexible hours, and the potential to make good money, right? But the median gross income for the 1.2 million REALTORS(R) in the United States is just over $42,000 per year! That's about $21 per hour (if you only work 40 hours per week) with no paid vacation, no paid sick leave, and rarely any company health insurance plan. Is this what you signed up for? You're a goal-setter and a go-getter. You work hard and you're smart. You've learned the business and put long hours into it. Yet, it still seems like a struggle. Always chasing your next client, listing, or commission check. Spending weekends and evenings on work, not with family. Getting tossed around by a market you can't control. You've done everything you've been taught, but it's still not enough. What's the secret? Doing things differently than you've ever been taught. Krista Mashore says, "I've been in the Top 1% of all Realtors nationally for 15 years, not because I'm smarter or work harder than everyone else. It's because I research and implement specific techniques that catapult me to where I am." In this book, Krista Mashore will give you step by step instructions and show you how to: - Close over 90% of your listing presentations before you even walk in the door. - Generate legitimate leads while you sleep. - Use the secrets of Fortune 500 companies to build an active and loyal client base. - Use socialized marketing to gain your community's respect and become the go-to Community Market Leader(R) in your area. - Make over 100 deals per year (or whatever your goal is) using the power of social media and technology. - Create a business model that fits your desired lifestyle and gives you true time flexibility. - Build a sustainable business with a consistent, reliable income stream- no matter what the market is doing! "If you implement even 50% of what I recommend in this book, I know your business will at least double within the first eighteen months." - Krista Mashore Based in Northern California, Realtor(R) Krista Mashore sold 69 homes in her first year and has personally sold over 100 homes every year since. On track to sell 200 homes this year, Krista now also coaches and trains brokers and agents throughout the U.S. on cutting edge real estate techniques and technologies.
