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The Real Coke The Real Story
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Book Synopsis The Real Coke, the Real Story by : Thomas Oliver
Download or read book The Real Coke, the Real Story written by Thomas Oliver and published by Select Penguin. This book was released on 1987 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
Book Synopsis The Real Coke, the Real Story by : Thomas Oliver
Download or read book The Real Coke, the Real Story written by Thomas Oliver and published by Random House. This book was released on 2013-10-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Book Synopsis Citizen Coke: The Making of Coca-Cola Capitalism by : Bartow J. Elmore
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Book Synopsis The Real Thing by : Constance L. Hays
Download or read book The Real Thing written by Constance L. Hays and published by Random House Trade Paperbacks. This book was released on 2005 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of Coca-Cola, the world's best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture.
Book Synopsis The Real Coke, the Real Story Counter Display by : Thomas Oliver
Download or read book The Real Coke, the Real Story Counter Display written by Thomas Oliver and published by . This book was released on 1987-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
Download or read book The Real Thing written by Nantoo Banerjee and published by . This book was released on 2009-06 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents the real life story of the Atlanta-based Coca Cola Company's long troubled business journey, partly its own making and partly because of its wrong assessment of India's regulatory system and administrative framework.
Download or read book Pop written by Constance Hays and published by Random House. This book was released on 2010-06-30 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
Book Synopsis La Vraie Coke story by : Thomas Oliver
Download or read book La Vraie Coke story written by Thomas Oliver and published by . This book was released on 1989 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Real Thing by : Constance L. Hays
Download or read book The Real Thing written by Constance L. Hays and published by Random House Trade Paperbacks. This book was released on 2005 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of Coca-Cola, the world's best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture.
Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Book Synopsis A Brief History of Seven Killings by : Marlon James
Download or read book A Brief History of Seven Killings written by Marlon James and published by Riverhead Books. This book was released on 2015-09-08 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tale inspired by the 1976 attempted assassination of Bob Marley spans decades and continents to explore the experiences of journalists, drug dealers, killers, and ghosts against a backdrop of social and political turmoil.
Download or read book Dark Alliance written by Gary Webb and published by Seven Stories Press. This book was released on 2011-01-04 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major Motion Picture based on Dark Alliance and starring Jeremy Renner, "Kill the Messenger," to be be released in Fall 2014 In August 1996, Pulitzer Prize-winning journalist Gary Webb stunned the world with a series of articles in the San Jose Mercury News reporting the results of his year-long investigation into the roots of the crack cocaine epidemic in America, specifically in Los Angeles. The series, titled “Dark Alliance,” revealed that for the better part of a decade, a Bay Area drug ring sold tons of cocaine to Los Angeles street gangs and funneled millions in drug profits to the CIA-backed Nicaraguan Contras. Gary Webb pushed his investigation even further in his book, Dark Alliance: The CIA, The Contras, and the Crack Cocaine Explosion. Drawing from then newly declassified documents, undercover DEA audio and videotapes that had never been publicly released, federal court testimony, and interviews, Webb demonstrates how our government knowingly allowed massive amounts of drugs and money to change hands at the expense of our communities. Webb’s own stranger-than-fiction experience is also woven into the book. His excoriation by the media—not because of any wrongdoing on his part, but by an insidious process of innuendo and suggestion that in effect blamed Webb for the implications of the story—had been all but predicted. Webb was warned off doing a CIA expose by a former Associated Press journalist who lost his job when, years before, he had stumbled onto the germ of the “Dark Alliance” story. And though Internal investigations by both the CIA and the Justice Department eventually vindicated Webb, he had by then been pushed out of the Mercury News and gone to work for the California State Legislature Task Force on Government Oversight. He died in 2004.
Download or read book Go Ask Alice written by Anonymous and published by Simon and Schuster. This book was released on 1999-07-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A teen plunges into a downward spiral of addiction in this classic cautionary tale. January 24th After you’ve had it, there isn't even life without drugs… It started when she was served a soft drink laced with LSD in a dangerous party game. Within months, she was hooked, trapped in a downward spiral that took her from her comfortable home and loving family to the mean streets of an unforgiving city. It was a journey that would rob her of her innocence, her youth—and ultimately her life. Read her diary. Enter her world. You will never forget her. For thirty-five years, the acclaimed, bestselling first-person account of a teenage girl’s harrowing decent into the nightmarish world of drugs has left an indelible mark on generations of teen readers. As powerful—and as timely—today as ever, Go Ask Alice remains the definitive book on the horrors of addiction.
Book Synopsis The Real Ones by : Elizabeth Candler Graham
Download or read book The Real Ones written by Elizabeth Candler Graham and published by . This book was released on 1992 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate look into one of the premier families of the South and the soft drink empire they built. A century ago Asa Candler took an obscure patent medicine called "Pemberton's Tonic", changed its name to "Coca-Cola", and in one move created the greatest marketing success in history. Now his great-great-granddaughter gives the inside story. Unpublished photographs.
Download or read book Kings of Cocaine written by Guy Gugliotta and published by Garrett County Press. This book was released on 2011-07-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of the most successful cocaine dealers in the world: Pablo Escobar Gaviria, Jorge Luis Ochoa Vasquez, Carlos Lehder Rivas and Jose Gonzalo Rodriguez Gacha. In the 1980s they controlled more than fifty percent of the cocaine flowing into the United States. The cocaine trade is capitalism on overdrive -- supply meeting demand on exponential levels. Here you'll find the story of how the modern cocaine business started and how it turned a rag tag group of hippies and sociopaths into regal kings as they stumbled from small-time suitcase smuggling to levels of unimaginable sophistication and daring. The $2 billion dollar system eventually became so complex that it required the manipulation of world leaders, corruption of revolutionary movements and the worst kind of violence to protect.
Book Synopsis Inside Coca-Cola by : Neville Isdell
Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
