The Prospect Relationship Ladder

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Managing the New Customer Relationship

Author : Ian Gordon
Publisher : John Wiley & Sons
ISBN 13 : 1118255852
Total Pages : 227 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Managing the New Customer Relationship by : Ian Gordon

Download or read book Managing the New Customer Relationship written by Ian Gordon and published by John Wiley & Sons. This book was released on 2013-03-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

CIM Coursebook 06/07 Marketing Fundamentals

Author : Frank Withey
Publisher : Routledge
ISBN 13 : 1136420894
Total Pages : 396 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Marketing Fundamentals by : Frank Withey

Download or read book CIM Coursebook 06/07 Marketing Fundamentals written by Frank Withey and published by Routledge. This book was released on 2007-07-11 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

Strategic Customer Management

Author : Adrian Payne
Publisher : Cambridge University Press
ISBN 13 : 1107328411
Total Pages : 547 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Strategic Customer Management by : Adrian Payne

Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

Handbook of Relationship Marketing

Author : Jagdish N Sheth
Publisher : SAGE
ISBN 13 : 0761918108
Total Pages : 678 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Handbook of Relationship Marketing by : Jagdish N Sheth

Download or read book Handbook of Relationship Marketing written by Jagdish N Sheth and published by SAGE. This book was released on 2000 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

SMACing the Bank

Author : Balaji Raghunathan
Publisher : CRC Press
ISBN 13 : 1351645943
Total Pages : 295 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis SMACing the Bank by : Balaji Raghunathan

Download or read book SMACing the Bank written by Balaji Raghunathan and published by CRC Press. This book was released on 2017-11-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners.

CIM Coursebook Marketing Fundamentals 07/08

Author : Frank Withey
Publisher : Routledge
ISBN 13 : 1136419497
Total Pages : 406 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook Marketing Fundamentals 07/08 by : Frank Withey

Download or read book CIM Coursebook Marketing Fundamentals 07/08 written by Frank Withey and published by Routledge. This book was released on 2013-05-13 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Marketing Fundamentals 2007-2008

Author : Geoff Lancaster
Publisher : Routledge
ISBN 13 : 0750685468
Total Pages : 406 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Fundamentals 2007-2008 by : Geoff Lancaster

Download or read book Marketing Fundamentals 2007-2008 written by Geoff Lancaster and published by Routledge. This book was released on 2007 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory

Customer Relationship Management

Author : Srivastava Mallika
Publisher : Vikas Publishing House
ISBN 13 : 9325974118
Total Pages : 368 pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Customer Relationship Management by : Srivastava Mallika

Download or read book Customer Relationship Management written by Srivastava Mallika and published by Vikas Publishing House. This book was released on with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM. The book can serve as a guide for deploying CRM in an organization stating the critical success factors. KEY FEATURES • Basic concepts of CRM and environmental changes that lead to CRM adoption • Technological advancements that have served as catalyst for managing relationships • Customer strategy as a necessary and important element for managing every successful organization • CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction • The concept of customer loyalty management as an important business strategy • The role of CRM in business market • The importance of people factor for the organization from the customer's perspective • Central role of customer related databases to successfully deliver CRM objectives • Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy

Understanding Business

Author : David Barnes
Publisher : Psychology Press
ISBN 13 : 9780415238618
Total Pages : 240 pages
Book Rating : 4.2/5 (386 download)

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Book Synopsis Understanding Business by : David Barnes

Download or read book Understanding Business written by David Barnes and published by Psychology Press. This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organisation.

Business Network Transformation

Author : Jeffrey Word
Publisher : John Wiley & Sons
ISBN 13 : 0470528346
Total Pages : 305 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Business Network Transformation by : Jeffrey Word

Download or read book Business Network Transformation written by Jeffrey Word and published by John Wiley & Sons. This book was released on 2009-08-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to defend themselves against commoditization and disruptive innovation, leading companies are now gaining competitive advantage through networked business models and tapping into talent from outside their company. Rather than implementing rigid "built-to-last" processes, organizations are now constructing more fluid "built-to-adapt" networks in which each member focuses on its differentiation and relies increasingly on its partners, suppliers, and customers to provide the rest. With contributions by the biggest names in business network transformation, this book offers cutting edge research and an in-depth exploration of critical topics such as customer value, supply networks, product leadership, global processes, operations, innovation, relationship management, and IT. The book also provides practical guidance for successfully engaging in BNT, and is filled with illustrative case studies from some of the world’s largest and most successful companies. It contains the vital information business leaders need to enable their companies to deliver faster innovation to customers at lower cost by sharing investments, assets, and ideas across their business networks. An essential resource for all business leaders, Business Network Transformation shows how to transform any business network to achieve competitive advantage and increase the bottom line. Contributors include Geoffrey Moore, Philip Lay, Marco Iansiti, Mohan Sawhney, Ranjay Gulati, David Kletter, Venkat Venkatraman, John Hagel III, John Seely Brown, Gautam Kasthurirangan, Randall Russell, Henry Chesbrough, Jeffrey Dyer, and Andrew McAfee.

From Teacher to Manager

Author : Ronald V. White
Publisher : Cambridge University Press
ISBN 13 : 0521709091
Total Pages : 295 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis From Teacher to Manager by : Ronald V. White

Download or read book From Teacher to Manager written by Ronald V. White and published by Cambridge University Press. This book was released on 2008-10-02 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a handbook for managers of language teaching organizations such as Directors and Assistant Directors of Studies, Academic Directors, and School Owners, including those moving into a management role from teaching or administration. It provides an introduction to key concepts required by managers of language teaching organizations, covering topics from strategic and operational financial management, sales and marketing and customer service through to academic and human resource management. This book is also suitable for candidates undertaking the Cambridge ESOL International Diploma in Language Teaching Management (IDLTM).

Creating the Strategy

Author : Rennie Gould
Publisher : Kogan Page Publishers
ISBN 13 : 0749466189
Total Pages : 248 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Creating the Strategy by : Rennie Gould

Download or read book Creating the Strategy written by Rennie Gould and published by Kogan Page Publishers. This book was released on 2012-08-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool. Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.

Total Quality Management

Author : Poornima M. Charantimath
Publisher : Pearson Education India
ISBN 13 : 8131792447
Total Pages : 690 pages
Book Rating : 4.1/5 (317 download)

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Book Synopsis Total Quality Management by : Poornima M. Charantimath

Download or read book Total Quality Management written by Poornima M. Charantimath and published by Pearson Education India. This book was released on 2011 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: The enlarged and revised second edition of Total Quality Management blends the fundamental principles and historical foundation of total quality with practical applications and examples. The coverage of high-performance practices and developments in the quality management arena enables students to develop a basic appreciation of quality management concepts while retaining their focus on the goal of continuous improvement.

Information Marketing

Author : Jennifer Rowley
Publisher : Routledge
ISBN 13 : 1317116771
Total Pages : 245 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Information Marketing by : Jennifer Rowley

Download or read book Information Marketing written by Jennifer Rowley and published by Routledge. This book was released on 2016-05-23 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Prospecting Made Easy

Author : Robert Krumroy
Publisher : Identity Branding Inc
ISBN 13 : 0967866197
Total Pages : 94 pages
Book Rating : 4.9/5 (678 download)

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Book Synopsis Prospecting Made Easy by : Robert Krumroy

Download or read book Prospecting Made Easy written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2011-10 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Psychology of Relationship Banking

Author : James Lynch
Publisher : Woodhead Publishing
ISBN 13 : 9781855732445
Total Pages : 248 pages
Book Rating : 4.7/5 (324 download)

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Book Synopsis Psychology of Relationship Banking by : James Lynch

Download or read book Psychology of Relationship Banking written by James Lynch and published by Woodhead Publishing. This book was released on 1996-07-31 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. The tradition of customers remaining loyal to their banks is fast disappearing. The economic and social threads which linked banker and client have become frayed and easily broken by recession and other forces of change. Customer relationships in all sectors are in need of repair, not just economically but psychologically. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.

Customer Relationship Management Strategies in the Digital Era

Author : Nas?r, Süphan
Publisher : IGI Global
ISBN 13 : 1466682329
Total Pages : 340 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan

Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.