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The Promotion Game
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Book Synopsis The Promotion Game by : Pascale Hammond Lane
Download or read book The Promotion Game written by Pascale Hammond Lane and published by Pascale Lane. This book was released on 2014-10-28 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical college faculty train many years to learn a field, but receive little advice on success in the world of academia. While passing on knowledge and skills to new learners is rewarding, attaining promotion and tenure requires another skill set. Academic success can be approached as a game, one with rules and strategy that those in the know can use to their advantage. This guidebook provides an overview of the promotion game with special attention for clinical faculty; however, much of its advice will be useful for others within the academic health center as well.
Book Synopsis Alternate Reality Games by : Stephanie Janes
Download or read book Alternate Reality Games written by Stephanie Janes and published by Routledge. This book was released on 2019-08-06 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies.
Book Synopsis The World's Work by : Walter Hines Page
Download or read book The World's Work written by Walter Hines Page and published by . This book was released on 1919 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of our time.
Book Synopsis Game-Based Marketing by : Gabe Zichermann
Download or read book Game-Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Book Synopsis Handbook of Research on Solving Modern Healthcare Challenges With Gamification by : Alexandre Peixoto de Queirós, Ricardo
Download or read book Handbook of Research on Solving Modern Healthcare Challenges With Gamification written by Alexandre Peixoto de Queirós, Ricardo and published by IGI Global. This book was released on 2021-01-22 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many fields such as e-learning, business, and marketing have taken advantage of the potential of gamification, the healthcare domain has just started to exploit this emerging trend, still in an ad-hoc fashion. Despite the huge potential of applying gamification on several topics of healthcare, there are scarce theoretical studies regarding methodologies, techniques, specifications, and frameworks. These applications must be examined further as they can be used to solve major healthcare-related challenges such as care plan maintenance, medication adherence, phobias treatment, or patient education. Handbook of Research on Solving Modern Healthcare Challenges With Gamification aims to share new approaches and methodologies to build e-health solutions using gamification and identifies new trends on this topic from pedagogical strategies to technological approaches. This book serves as a collection of knowledge that builds the theoretical foundations that can be helpful in creating sustainable e-health solutions in the future. While covering topics such as augmented and virtual reality, ethical issues in gamification, e-learning, telehealth services, and digital applications, this book is essential for research scholars, healthcare/computer science teachers and students pursuing healthcare/computer science-related subjects, enterprise developers, practitioners, researchers, academicians, and students interested in the latest developments and research solving healthcare challenges with modern e-health solutions using gamification.
Download or read book Real Games written by Mia Consalvo and published by MIT Press. This book was released on 2019-10-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we talk about games as real or not-real, and how that shapes what games are made and who is invited to play them. In videogame criticism, the worst insult might be “That's not a real game!” For example, “That's not a real game, it's on Facebook!” and “That's not a real game, it's a walking simulator!” But how do people judge what is a real game and what is not—what features establish a game's gameness? In this engaging book, Mia Consalvo and Christopher Paul examine the debates about the realness or not-realness of videogames and find that these discussions shape what games get made and who is invited to play them. Consalvo and Paul look at three main areas often viewed as determining a game's legitimacy: the game's pedigree (its developer), the content of the game itself, and the game's payment structure. They find, among other things, that even developers with a track record are viewed with suspicion if their games are on suspect platforms. They investigate game elements that are potentially troublesome for a game's gameness, including genres, visual aesthetics, platform, and perceived difficulty. And they explore payment models, particularly free-to-play—held by some to be a marker of illegitimacy. Finally, they examine the debate around such so-called walking simulators as Dear Esther and Gone Home. And finally, they consider what purpose is served by labeling certain games “real."
Book Synopsis Advertising, Promotion, and New Media by : Marla R. Stafford
Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Book Synopsis Successful Sales Promotion by : A. Toop, R. Elliott, P. Choudhury
Download or read book Successful Sales Promotion written by A. Toop, R. Elliott, P. Choudhury and published by Orient Blackswan. This book was released on 1991 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.
Book Synopsis "Code of Massachusetts regulations, 2011" by :
Download or read book "Code of Massachusetts regulations, 2011" written by and published by . This book was released on 2012 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Book Synopsis Hearings Before the Committee on the Judiciary, House of Representatives, Sixty-sixth Congress, First[-third] Session by : United States. Congress. House. Committee on the Judiciary
Download or read book Hearings Before the Committee on the Judiciary, House of Representatives, Sixty-sixth Congress, First[-third] Session written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1919 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hearings Before the Committee on the Judiciary, House of Representatives, Sixty-sixth Congress, First[-third] Session: pt. 1. Proposed federal "Blue-sky" law by : United States. Congress. House. Committee on the Judiciary
Download or read book Hearings Before the Committee on the Judiciary, House of Representatives, Sixty-sixth Congress, First[-third] Session: pt. 1. Proposed federal "Blue-sky" law written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1919 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Paley v. Coca Cola Company, 389 MICH 583 (1973) by :
Download or read book Paley v. Coca Cola Company, 389 MICH 583 (1973) written by and published by . This book was released on 1973 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: 54058
Book Synopsis Cross-media Promotion by : Jonathan Hardy
Download or read book Cross-media Promotion written by Jonathan Hardy and published by Peter Lang. This book was released on 2010 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
Book Synopsis Report of New York State Department of Civil Service and Civil Service Commission by : New York (State). Civil Service Commission
Download or read book Report of New York State Department of Civil Service and Civil Service Commission written by New York (State). Civil Service Commission and published by . This book was released on 1919 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Legislative Document by : New York (State). Legislature
Download or read book Legislative Document written by New York (State). Legislature and published by . This book was released on 1919 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Report of the State Civil Service Commission by : New York (State). Department of Civil Service
Download or read book Report of the State Civil Service Commission written by New York (State). Department of Civil Service and published by . This book was released on 1919 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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