The Promise Of Social Marketing

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The Promise of Social Marketing

Author : Chahid Fourali
Publisher : Routledge
ISBN 13 : 1317018850
Total Pages : 185 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Promise of Social Marketing by : Chahid Fourali

Download or read book The Promise of Social Marketing written by Chahid Fourali and published by Routledge. This book was released on 2016-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

The Promise of Social Marketing

Author : Chahid Fourali
Publisher : Routledge
ISBN 13 : 1317018842
Total Pages : 209 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Promise of Social Marketing by : Chahid Fourali

Download or read book The Promise of Social Marketing written by Chahid Fourali and published by Routledge. This book was released on 2016-07-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

The Invisible Promise

Author : Harry Beckwith
Publisher : BenBella Books
ISBN 13 : 1637741936
Total Pages : 223 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis The Invisible Promise by : Harry Beckwith

Download or read book The Invisible Promise written by Harry Beckwith and published by BenBella Books. This book was released on 2022-10-18 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. Unlike products, you can’t see, touch, or feel services. Marketing services requires an approach that doesn’t rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. That’s where The Invisible Promise comes in.

The SAGE Handbook of Social Marketing

Author : Gerard Hastings
Publisher : SAGE
ISBN 13 : 1473971675
Total Pages : 773 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Unlocking the Promise and Potential of Online Income

Author : Sunil Kumar Saini
Publisher : Sunil Kumar Saini
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

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Book Synopsis Unlocking the Promise and Potential of Online Income by : Sunil Kumar Saini

Download or read book Unlocking the Promise and Potential of Online Income written by Sunil Kumar Saini and published by Sunil Kumar Saini. This book was released on 2023-04-27 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlocking the Promise and Potential of Online Income" is a book title that suggests the book is about exploring the opportunities and potential for generating income online. The book likely offers insights, strategies, and practical tips for making money through various online channels such as e-commerce, online courses, digital products, and affiliate marketing. The book could also cover topics such as creating a successful online business, building an online presence, attracting customers, and scaling up income streams. Overall, the book seems to be geared towards people who want to leverage the power of the internet to create a sustainable income and achieve financial independence.

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 0470944218
Total Pages : 401 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Social Media Playbook for Business

Author : Tom Funk
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386277
Total Pages : 276 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Social Media Playbook for Business by : Tom Funk

Download or read book Social Media Playbook for Business written by Tom Funk and published by Bloomsbury Publishing USA. This book was released on 2011-02-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.

The Promise and Perils of Social Media

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (118 download)

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Book Synopsis The Promise and Perils of Social Media by :

Download or read book The Promise and Perils of Social Media written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Dig into the unique opportunities--and challenges--of social media and word-of-mouth communications. From Facebook pages to viral videos, you'll learn how to navigate today's marketing innovations and tap into their power, reach, and low cost. You'll also learn how to dodge common errors other companies make.

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466686154
Total Pages : 2337 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media and Networking: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Social Media and Networking: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Cutting-Edge Technologies and Social Media Use in Higher Education

Author : Benson, Vladlena
Publisher : IGI Global
ISBN 13 : 146665175X
Total Pages : 462 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cutting-Edge Technologies and Social Media Use in Higher Education by : Benson, Vladlena

Download or read book Cutting-Edge Technologies and Social Media Use in Higher Education written by Benson, Vladlena and published by IGI Global. This book was released on 2014-02-28 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today's post-secondary classrooms, from issues of social capital formation to student support and recruitment"--

Implications of Social Media Use in Personal and Professional Settings

Author : Benson, Vladlena
Publisher : IGI Global
ISBN 13 : 1466674024
Total Pages : 362 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Implications of Social Media Use in Personal and Professional Settings by : Benson, Vladlena

Download or read book Implications of Social Media Use in Personal and Professional Settings written by Benson, Vladlena and published by IGI Global. This book was released on 2014-12-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay connected, its use must be further examined in order to determine any possible pitfalls associated with the use of this technology. Implications of Social Media Use in Personal and Professional Settings investigates the paradoxical nature of social networking in our personal lives and in the workplace. Highlighting emergent research and psychological impacts, this publication is an indispensable reference source for academics, researchers, and professionals interested in the application of social media, as well as the positive aspects and detrimental effects of the usage of these technologies.

Social Marketing in the 21st Century

Author : Alan R. Andreasen
Publisher : SAGE
ISBN 13 : 9781412916349
Total Pages : 284 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis Social Marketing in the 21st Century by : Alan R. Andreasen

Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

The Palgrave Encyclopedia of Social Marketing

Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9783030210403
Total Pages : 1500 pages
Book Rating : 4.2/5 (14 download)

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Book Synopsis The Palgrave Encyclopedia of Social Marketing by :

Download or read book The Palgrave Encyclopedia of Social Marketing written by and published by Palgrave Macmillan. This book was released on 2021-03-29 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective. Reflecting new developments as well as the state of the art, this Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few. Three sections provide a clear outline of: Conceptual and procedural tools, such as ethics, evaluation and key thinkers; Social marketing techniques and interventions, including social media, digital campaigns and storytelling; Varieties of applications of social marketing, such as health, inequality and crime. With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.

Social Marketing

Author : Philip Kotler
Publisher : SAGE
ISBN 13 : 1412956471
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Social Marketing by : Philip Kotler

Download or read book Social Marketing written by Philip Kotler and published by SAGE. This book was released on 2008 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition *Features many updated cases and includes current marketing and research highlights *Increases focus on international cases and examples *Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.

The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 1118240545
Total Pages : 426 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2012-02-15 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.