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Author :
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Professional Uses, Mass Media written by and published by . This book was released on 1964 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : University of Missouri. School of Home Economics
Publisher :
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4.:/5 (588 download)
Download or read book The Professional Uses [of] Mass Media written by University of Missouri. School of Home Economics and published by . This book was released on 1964 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Seminar in Mass Communications, University of Missouri, 1963
Publisher :
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4.:/5 (18 download)
Download or read book The Professional Uses Mass Media: TV - Radio - Press; Proceedings of 1963 Seminar in Mass Communications written by Seminar in Mass Communications, University of Missouri, 1963 and published by . This book was released on 1964 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Missouri. School of Home Economics
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Mass Media written by University of Missouri. School of Home Economics and published by . This book was released on 1964 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.0/5 (4 download)
Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author : John Vivian
Publisher : Allyn & Bacon
ISBN 13 : 9780205418480
Total Pages : 0 pages
Book Rating : 4.4/5 (184 download)
Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "two additional chapters: Chapter 22, 'Visual messages, ' and Chapter 23, 'Media and political systems.'"--Page xxii.
Author : Robert H. Wicks
Publisher : Routledge
ISBN 13 : 1135656266
Total Pages : 412 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Audiences written by Robert H. Wicks and published by Routledge. This book was released on 2000-10-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Author : James B. Martin
Publisher : Nova Publishers
ISBN 13 : 9781590332627
Total Pages : 292 pages
Book Rating : 4.3/5 (326 download)
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author : Thomas Dickson
Publisher : Routledge
ISBN 13 : 1135674329
Total Pages : 296 pages
Book Rating : 4.1/5 (356 download)
Download or read book Mass Media Education in Transition written by Thomas Dickson and published by Routledge. This book was released on 1999-08-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at all. The continued consideration of and reaction to these issues will have a significant effect on media-related education and its associated practices. In Mass Media Education in Transition, Thomas Dickson gives careful consideration to the state of media education and its future directions. He provides a history of mass media-related education as well as an overview of the major issues affecting media education at the end of the 20th century. He incorporates the visions of media education leaders as to the possible directions the field may take in the next century and includes in his discussion information that has been previously unknown or not readily available to media educators. This volume provides a broad view of the major issues affecting all aspects of media education: print and broadcast journalism, advertising, public relations, and media studies. It also offers detailed insights as to the possibilities that lie ahead as the field continues to develop--a new professionalism, or a return to a prior vision of media-related education, or possibly something quite different.
Author : Dr Benjamin R Bates
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472401646
Total Pages : 466 pages
Book Rating : 4.4/5 (724 download)
Download or read book Health Communication and Mass Media written by Dr Benjamin R Bates and published by Gower Publishing, Ltd.. This book was released on 2013-07-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Author : Peter Golding
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Mass Media written by Peter Golding and published by Longman Publishing Group. This book was released on 1974 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dianah Wynter
Publisher : Cognella Academic Publishing
ISBN 13 : 9781621313151
Total Pages : 286 pages
Book Rating : 4.3/5 (131 download)
Download or read book Anatomy of Mass Media (Second Edition) written by Dianah Wynter and published by Cognella Academic Publishing. This book was released on 2012-06-04 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean Folkerts
Publisher :
ISBN 13 : 9780205294763
Total Pages : 36 pages
Book Rating : 4.2/5 (947 download)
Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 1998 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.
Author : John Vivian
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)
Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author : Uma Joshi
Publisher :
ISBN 13 : 9788126102174
Total Pages : 0 pages
Book Rating : 4.1/5 (21 download)
Download or read book Textbook of Mass Communication and Media written by Uma Joshi and published by . This book was released on 2002-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Has Two Main Aims, Both Closely Connected: (I) To Introduce Readers To The Developments In Each Of The Mass Media, (Ii) To Develop Understanding About The Characteristics Of Each Of The Mass Media And Their Impact And Contribution To Development. These Are Rarely Combined In One Book. The Effort Has Been Made To Make The Content Of The Book As Upto Date As Possible.The Book Includes Chapters On Mass Communication Process And Mass Media Such As Print, Radio, Television, Cinema, Folk Media And Advertisements, Mass Media And Women, Career Opportunities In Mass Media Etc.Each Chapter Has Suggested Work Experience In Order To Actively Include Students In Teaching-Learning Process. The Graphic Presentations Of Mass Media Scene In India Are Given To Supplement The Information On The Mass Media. The Book Also Provides Latest Information Regarding The Universities And Institutes Imparting Training And Education In Mass Communication Along With The List Of Educational Media Research Centres And Organizations Promoting Folk Media, No Doubt, The Teachers And Students Of Mass Communication And Development Workers Planning To Use Mass Media For Development Wild Find This Book Stimulating And Useful.
Author : Ray A Hiebert
Publisher : Routledge
ISBN 13 : 1136694129
Total Pages : 456 pages
Book Rating : 4.1/5 (366 download)
Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert and published by Routledge. This book was released on 2017-10-23 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Author :
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Professional Uses, Mass Media written by and published by . This book was released on 1964 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
