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Author : William P. Putsis
Publisher :
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.E/5 ( download)
Download or read book The Product Life Cycle Hypothesis Based on Time-varying Parameter Demand Analysis written by William P. Putsis and published by . This book was released on 1985 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kitchen
Publisher : Routledge
ISBN 13 : 1000143260
Total Pages : 300 pages
Book Rating : 4.0/5 (1 download)
Download or read book A Reader in Marketing Communications written by Philip Kitchen and published by Routledge. This book was released on 2020-08-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (3 download)
Download or read book Weekly Weather and Crop Bulletin written by and published by . This book was released on 1994 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prof. Dipak Sharma
Publisher : International E Publication
ISBN 13 : 9383520256
Total Pages : 322 pages
Book Rating : 4.3/5 (835 download)
Download or read book SOUVENIR of 3rd International Science Congress ISC-2013 written by Prof. Dipak Sharma and published by International E Publication. This book was released on with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Science Congress Association organized 3rd International Science Congress (ISC-2013), with “Innovation with Global Responsibility” as its Focal Theme. ISC-2013 is divided in 20 sections. A total number of 900 Research Papers and 1000 registrations from 36 countries all over the world have been received. They are mainly from India, Iran, Sudan, Iraq, South Africa, Phillipines, Pakistan, Nighana, Erode, Czech Republic, Bangladesh, Swaziland, Jordan, USA, Thailand, Japan, Malaysia, Kazakhstan, UK, Colombia, Nepal, Italy, Bulgariya, Cameroun, France, Greece, Kazakhstan, Korea, Lithuania, Nigeria, Poland, Romania, Slovakiya, Ukraine, Venezuela and Turkey.
Author :
Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1975 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Timothy Michael Devinney
Publisher : Free Press
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (43 download)
Download or read book Issues in Pricing written by Timothy Michael Devinney and published by Free Press. This book was released on 1988 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 507 pages
Book Rating : 4.3/5 (64 download)
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author : Michael Z. Hauschild
Publisher : Springer
ISBN 13 : 3319564757
Total Pages : 1215 pages
Book Rating : 4.3/5 (195 download)
Download or read book Life Cycle Assessment written by Michael Z. Hauschild and published by Springer. This book was released on 2017-09-01 with total page 1215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a uniquely pedagogical while still comprehensive state-of-the-art description of LCA-methodology and its broad range of applications. The five parts of the book conveniently provide: I) the history and context of Life Cycle Assessment (LCA) with its central role as quantitative and scientifically-based tool supporting society’s transitioning towards a sustainable economy; II) all there is to know about LCA methodology illustrated by a red-thread example which evolves as the reader advances; III) a wealth of information on a broad range of LCA applications with dedicated chapters on policy development, prospective LCA, life cycle management, waste, energy, construction and building, nanotechnology, agrifood, transport, and LCA-related concepts such as footprinting, ecolabelling,design for environment, and cradle to cradle. IV) A cookbook giving the reader recipes for all the concrete actions needed to perform an LCA. V) An appendix with an LCA report template, a full example LCA report serving as inspiration for students who write their first LCA report, and a more detailed overview of existing LCIA methods and their similarities and differences.
Author : Nita H. Shah
Publisher : Springer Nature
ISBN 13 : 9811617295
Total Pages : 237 pages
Book Rating : 4.8/5 (116 download)
Download or read book Decision Making in Inventory Management written by Nita H. Shah and published by Springer Nature. This book was released on 2021-08-23 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides several inventory models for making the right decision in inventory management under different environments. Basically, the optimal ordering policies are determined for situations with and without shortages in production-inventory systems. The chapters in the book include various features of inventory modeling i.e., inflation, deterioration, supply chain, learning, credit financing, carbon emission policy, stock-dependent demand, among others. The book is a useful resource for academicians, researchers, students, practitioners, and managers who can be benefited with the policies provided in the chapters of the book.
Author : Jeffrey H. Schutt
Publisher : J. Ross Publishing
ISBN 13 : 1932159193
Total Pages : 272 pages
Book Rating : 4.9/5 (321 download)
Download or read book Directing the Flow of Product written by Jeffrey H. Schutt and published by J. Ross Publishing. This book was released on 2004-05-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: While good software and data are necessities foreffective supply chain planning, the right processes,policies, and organization are the most powerful keys forreducing costs and providing high service. This bookreviews the state-of-the-art in production anddistribution planning and presents principles and methodsthrough which ......
Author : Kenneth Train
Publisher : Cambridge University Press
ISBN 13 : 0521766559
Total Pages : 399 pages
Book Rating : 4.5/5 (217 download)
Download or read book Discrete Choice Methods with Simulation written by Kenneth Train and published by Cambridge University Press. This book was released on 2009-07-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.
Author : Philipp Weißgraeber
Publisher : Springer Nature
ISBN 13 : 3662629623
Total Pages : 497 pages
Book Rating : 4.6/5 (626 download)
Download or read book Advances in Automotive Production Technology – Theory and Application written by Philipp Weißgraeber and published by Springer Nature. This book was released on 2021-06-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of the series ARENA2036 compiles the outcomes of the first Stuttgart Conference on Automotive Production (SCAP2020). It contains peer-reviewed contributions from a theoretical as well as practical vantage point and is topically structured according to the following four sections: It discusses (I) Novel Approaches for Efficient Production and Assembly Planning, (II) Smart Production Systems and Data Services, (III) Advances in Manufacturing Processes and Materials, and (IV) New Concepts for Autonomous, Collaborative Intralogistics. Given the restrictive circumstances of 2020, the conference was held as a fully digital event divided into two parts. It opened with a pre-week, allowing everyone to peruse the scientific contributions at their own pace, followed by a two-day live event that enabled experts from the sciences and the industry to engage in various discussions. The conference has proven itself as an insightful forum that allowed for an expertly exchange regarding the pivotal Advances in Automotive Production and Technology.
Author : Airong Chen
Publisher : CRC Press
ISBN 13 : 1000342042
Total Pages : 1758 pages
Book Rating : 4.0/5 (3 download)
Download or read book Life-Cycle Civil Engineering: Innovation, Theory and Practice written by Airong Chen and published by CRC Press. This book was released on 2021-02-26 with total page 1758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life-Cycle Civil Engineering: Innovation, Theory and Practice contains the lectures and papers presented at IALCCE2020, the Seventh International Symposium on Life-Cycle Civil Engineering, held in Shanghai, China, October 27-30, 2020. It consists of a book of extended abstracts and a multimedia device containing the full papers of 230 contributions, including the Fazlur R. Khan lecture, eight keynote lectures, and 221 technical papers from all over the world. All major aspects of life-cycle engineering are addressed, with special emphasis on life-cycle design, assessment, maintenance and management of structures and infrastructure systems under various deterioration mechanisms due to various environmental hazards. It is expected that the proceedings of IALCCE2020 will serve as a valuable reference to anyone interested in life-cycle of civil infrastructure systems, including students, researchers, engineers and practitioners from all areas of engineering and industry.
Author : Scott J. Moss
Publisher : Edward Elgar Publishing
ISBN 13 : 9781782541769
Total Pages : 216 pages
Book Rating : 4.5/5 (417 download)
Download or read book Artificial Intelligence and Economic Analysis written by Scott J. Moss and published by Edward Elgar Publishing. This book was released on 1992-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book presents new and original work at the frontiers of economics, namely the interface between artificial intelligence (AI) and neoclassical economics. Artificial Intelligence and Economic Analysis focuses on three quite distinct lines of AI orientated research in economics: applications intended to extend neoclassical theory, applications intended to undermine neoclassical theory and applications which ignore neoclassical theory in the quest for new modelling techniques and fields of analysis. The contributors - all of whom are well established in the field - do not simply report established results but seek to identify those areas where the science of artificial intelligence could enrich standard economic analysis. It includes material from mainstream economists who are willing to express their own views about the limits of mainstream economic modelling and AI based economic modelling. The book makes an important contribution to a new and exciting area of economics which holds much hope for the future.
Author : Ershi Qi
Publisher : Springer
ISBN 13 : 9462391483
Total Pages : 1031 pages
Book Rating : 4.4/5 (623 download)
Download or read book Proceedings of the 6th International Asia Conference on Industrial Engineering and Management Innovation written by Ershi Qi and published by Springer. This book was released on 2015-10-12 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese Industrial Engineering Institution and organized by Tianjin University. The conference aims to share and disseminate information on the most recent and relevant researches, theories and practices in industrial and system engineering to promote their development and application in university and enterprises.
Author :
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.3/5 (512 download)
Download or read book AMA Winter Educators' Conference written by and published by . This book was released on 1987 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. Douglas Bernheim
Publisher : University of Chicago Press
ISBN 13 : 9780226044040
Total Pages : 408 pages
Book Rating : 4.0/5 (44 download)
Download or read book National Saving and Economic Performance written by B. Douglas Bernheim and published by University of Chicago Press. This book was released on 1991-05 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... Papers presented at a conference held at the Stouffer Wailea Hotel, Maui, Hawaii, January 6-7, 1989. ... part of the Research on Taxation program of the National Bureau of Economic Research." -- p. ix.
