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The Primal Bias
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Book Synopsis The Persuasion Code by : Christophe Morin
Download or read book The Persuasion Code written by Christophe Morin and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Book Synopsis Agricultural Productivity by : Susan M. Capalbo
Download or read book Agricultural Productivity written by Susan M. Capalbo and published by Routledge. This book was released on 2015-08-11 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1988, provides a comprehensive, integrated body of knowledge concerning agricultural productivity research, highlighting both its strengths and limitations. This book will be of value to scholars and research leaders for the knowledge it conveys of future productivity research, and will also be of interest to students of environmental studies.
Book Synopsis Bodies and Biases by : David William Foster
Download or read book Bodies and Biases written by David William Foster and published by U of Minnesota Press. This book was released on 1996 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sermons. [First Series.] Second edition by : Richard Winter HAMILTON
Download or read book Sermons. [First Series.] Second edition written by Richard Winter HAMILTON and published by . This book was released on 1864 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Linear Programming Using MATLAB® by : Nikolaos Ploskas
Download or read book Linear Programming Using MATLAB® written by Nikolaos Ploskas and published by Springer. This book was released on 2017-10-28 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a theoretical and computational presentation of a variety of linear programming algorithms and methods with an emphasis on the revised simplex method and its components. A theoretical background and mathematical formulation is included for each algorithm as well as comprehensive numerical examples and corresponding MATLAB® code. The MATLAB® implementations presented in this book are sophisticated and allow users to find solutions to large-scale benchmark linear programs. Each algorithm is followed by a computational study on benchmark problems that analyze the computational behavior of the presented algorithms. As a solid companion to existing algorithmic-specific literature, this book will be useful to researchers, scientists, mathematical programmers, and students with a basic knowledge of linear algebra and calculus. The clear presentation enables the reader to understand and utilize all components of simplex-type methods, such as presolve techniques, scaling techniques, pivoting rules, basis update methods, and sensitivity analysis.
Book Synopsis Scale Space and Variational Methods in Computer Vision by : Jean-François Aujol
Download or read book Scale Space and Variational Methods in Computer Vision written by Jean-François Aujol and published by Springer. This book was released on 2015-04-27 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Scale Space and Variational Methods in Computer Vision, SSVM 2015, held in Lège-Cap Ferret, France, in May 2015. The 56 revised full papers presented were carefully reviewed and selected from 83 submissions. The papers are organized in the following topical sections: scale space and partial differential equation methods; denoising, restoration and reconstruction, segmentation and partitioning; flow, motion and registration; photography, texture and color processing; shape, surface and 3D problems; and optimization theory and methods in imaging.
Author :Catherine J. Morrison Publisher :Springer Science & Business Media ISBN 13 :146139760X Total Pages :300 pages Book Rating :4.4/5 (613 download)
Book Synopsis A Microeconomic Approach to the Measurement of Economic Performance by : Catherine J. Morrison
Download or read book A Microeconomic Approach to the Measurement of Economic Performance written by Catherine J. Morrison and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to provide a comprehensive guide to students, researchers, or consultants who wish to carry out and to interpret analyses of economic performance, with an emphasis on productivity growth. The text includes an overview of standard productivity growth measurement techniques and adaptations, and data construc tion procedures. It goes further, however, by expanding the tradition al growth accounting (index number) framework to allow consider ation of how different aspects of firm behavior underlying productivity growth are interrelated, how they can be measured con sistently in a parametric model, and how they permit a well-defined decomposition of standard productivity growth measures. These ideas are developed by considering in detail a number of underlying theoretical results and econometric issues. The impacts of various production characteristics on productivity growth trends are also evaluated by overviewing selected methodological extensions and em pirical evidence. More specifically, in the methodological extensions, emphasis is placed on incorporation of cost and demand characteristics, such as fixity and adjustment costs, returns to scale, and the existence of market power, into analyses of productivity growth. These character istics, generally disregarded in such analyses, can have very important impacts on production structure and firm behavior, and thus on economic performance. They also provide the conceptual basis for vii viii PREFACE measures that are often used independently as indicators of economic performance, such as investment, capacity utilization, and profit measures.
Book Synopsis Cognitive Therapy of Anxiety Disorders by : David A. Clark
Download or read book Cognitive Therapy of Anxiety Disorders written by David A. Clark and published by Guilford Press. This book was released on 2009-10-30 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updating and reformulating Aaron T. Beck's pioneering cognitive model of anxiety disorders, this book is both authoritative and highly practical. The authors synthesize the latest thinking and empirical data on anxiety treatment and offer step-by-step instruction in cognitive assessment, case formulation, cognitive restructuring, and behavioral intervention. They provide evidence-based mini-manuals for treating the five most common anxiety disorders: panic disorder, social phobia, generalized anxiety disorder, obsessive-compulsive disorder, and posttraumatic stress disorder. User-friendly features include vivid case examples, concise "Clinician Guidelines" that reinforce key points, and over three dozen reproducible handouts and forms. Winner--American Journal of Nursing Book of the Year Award!
Book Synopsis Hands-On Machine Learning with Scikit-Learn and TensorFlow by : Aurélien Géron
Download or read book Hands-On Machine Learning with Scikit-Learn and TensorFlow written by Aurélien Géron and published by "O'Reilly Media, Inc.". This book was released on 2017-03-13 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphics in this book are printed in black and white. Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how. By using concrete examples, minimal theory, and two production-ready Python frameworks—scikit-learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn a range of techniques, starting with simple linear regression and progressing to deep neural networks. With exercises in each chapter to help you apply what you’ve learned, all you need is programming experience to get started. Explore the machine learning landscape, particularly neural nets Use scikit-learn to track an example machine-learning project end-to-end Explore several training models, including support vector machines, decision trees, random forests, and ensemble methods Use the TensorFlow library to build and train neural nets Dive into neural net architectures, including convolutional nets, recurrent nets, and deep reinforcement learning Learn techniques for training and scaling deep neural nets Apply practical code examples without acquiring excessive machine learning theory or algorithm details
Book Synopsis Machine Learning Foundations by : Taeho Jo
Download or read book Machine Learning Foundations written by Taeho Jo and published by Springer Nature. This book was released on 2021-02-12 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides conceptual understanding of machine learning algorithms though supervised, unsupervised, and advanced learning techniques. The book consists of four parts: foundation, supervised learning, unsupervised learning, and advanced learning. The first part provides the fundamental materials, background, and simple machine learning algorithms, as the preparation for studying machine learning algorithms. The second and the third parts provide understanding of the supervised learning algorithms and the unsupervised learning algorithms as the core parts. The last part provides advanced machine learning algorithms: ensemble learning, semi-supervised learning, temporal learning, and reinforced learning. Provides comprehensive coverage of both learning algorithms: supervised and unsupervised learning; Outlines the computation paradigm for solving classification, regression, and clustering; Features essential techniques for building the a new generation of machine learning.
Download or read book Etiam Tu: written by Tak tse Profit and published by Xlibris Corporation. This book was released on 2015-10-15 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etiam Tu: Eradicating Hatred is the first installment in the Etiam Tu book series. It is the initial explanation of the philosophy of Etiam Tu as it applies to mankinds most immediate threat to his continued existence: Hatred. This book seeks to affect change in its readers perception of the actual circumstances that humanity shares. It identifies the sources of the Hatred we are subjected to, the motivations that create and maintain it, and the numerous forms in which it is manifested. It's goal is to alert its reader and raise their awareness, by thoroughly exploring this multi-faceted threat; examining each form and humanity's role in maintaining their existence. Ultimately, educating each reader in an attempt to enlist their voluntary individual efforts to assist in Eradicating this evil from the collective human psyche once and for all: forever.
Book Synopsis Essentials of Pattern Recognition by : Jianxin Wu
Download or read book Essentials of Pattern Recognition written by Jianxin Wu and published by Cambridge University Press. This book was released on 2020-11-19 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible undergraduate introduction to the concepts and methods in pattern recognition, machine learning and deep learning.
Book Synopsis Heuristics and Biases by : Thomas Gilovich
Download or read book Heuristics and Biases written by Thomas Gilovich and published by Cambridge University Press. This book was released on 2002-07-08 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is our case strong enough to go to trial? Will interest rates go up? Can I trust this person? Such questions - and the judgments required to answer them - are woven into the fabric of everyday experience. This book, first published in 2002, examines how people make such judgments. The study of human judgment was transformed in the 1970s, when Kahneman and Tversky introduced their 'heuristics and biases' approach and challenged the dominance of strictly rational models. Their work highlighted the reflexive mental operations used to make complex problems manageable and illuminated how the same processes can lead to both accurate and dangerously flawed judgments. The heuristics and biases framework generated a torrent of influential research in psychology - research that reverberated widely and affected scholarship in economics, law, medicine, management, and political science. This book compiles the most influential research in the heuristics and biases tradition since the initial collection of 1982 (by Kahneman, Slovic, and Tversky).
Book Synopsis Inside Jurors' Minds by : Carol B. Anderson
Download or read book Inside Jurors' Minds written by Carol B. Anderson and published by Aspen Publishing. This book was released on 2012-03-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the conscious and unconscious psychological factors that influence juror decision-making. Jurors inevitably rely on the same "thinking tools" at trial that they use to solve problems and make decisions in their everyday lives, which makes it almost impossible for them to divorce instinct and emotion from decision-making. Their fight-or-flight reflexes are stimulated not only by predators but by information that makes them fear for their personal safety—even if the threatening information is something they merely imagine. Because self-preservation is a primal instinct, jurors tend to unconsciously respond by disregarding or altering the "threatening" evidence. Information that conflicts with their personal beliefs and biases often elicits a similar response. Therefore, what jurors hear and remember about a case will inevitably be a reflection of who they are, what they value, and what their life experiences have been. Because jurors unconsciously weigh information in a hierarchical fashion, the "hierarchy of juror decision-making" can serve as a blueprint for creating strategies to counteract the most common thinking errors that can skew jurors' perceptions of the case. This is a valuable weapon that should be in every trial lawyer's arsenal.
Book Synopsis Handbook of Research on Engineering Innovations and Technology Management in Organizations by : Gaur, Loveleen
Download or read book Handbook of Research on Engineering Innovations and Technology Management in Organizations written by Gaur, Loveleen and published by IGI Global. This book was released on 2020-04-17 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology weaves itself more tightly into everyday life, socio-economic development has become intricately tied to these ever-evolving innovations. Technology management is now an integral element of sound business practices, and this revolution has opened up many opportunities for global communication. However, such swift change warrants greater research that can foresee and possibly prevent future complications within and between organizations. The Handbook of Research on Engineering Innovations and Technology Management in Organizations is a collection of innovative research that explores global concerns in the applications of technology to business and the explosive growth that resulted. Highlighting a wide range of topics such as cyber security, legal practice, and artificial intelligence, this book is ideally designed for engineers, manufacturers, technology managers, technology developers, IT specialists, productivity consultants, executives, lawyers, programmers, managers, policymakers, academicians, researchers, and students.
Book Synopsis Management Development Through Cultural Diversity by : Ronnie Lessem
Download or read book Management Development Through Cultural Diversity written by Ronnie Lessem and published by Routledge. This book was released on 2005-08-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This stimulating, clearly written and well-structured text is a comprehensive introduction to the principles of management and organizational behavior, as well as a corrective to the Eurocentric bias of most management texts. This book focuses on four domains of management--primal, rational, developmental and metaphysical. It develops a transcultural perspective drawing on insights from across the world to examine different management styles, cultures and stages of business development. Each section examines core management theory and literature, cultural orientation and related prominent theo.
Book Synopsis Machine Learning: ECML 2005 by : João Gama
Download or read book Machine Learning: ECML 2005 written by João Gama and published by Springer Science & Business Media. This book was released on 2005-09-22 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 16th European Conference on Machine Learning, ECML 2005, jointly held with PKDD 2005 in Porto, Portugal, in October 2005. The 40 revised full papers and 32 revised short papers presented together with abstracts of 6 invited talks were carefully reviewed and selected from 335 papers submitted to ECML and 30 papers submitted to both, ECML and PKDD. The papers present a wealth of new results in the area and address all current issues in machine learning.
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