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Author : David Jobber
Publisher : McGraw Hill
ISBN 13 : 1526847248
Total Pages : 864 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: Principles and Practice of Marketing, 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e
Author : Yvonne McGivern
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273773115
Total Pages : 0 pages
Book Rating : 4.7/5 (731 download)
Download or read book The Practice of Market Research written by Yvonne McGivern and published by Financial Times/Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitati.
Author : JOBBER, DAVID/E
Publisher : McGraw Hill
ISBN 13 : 0077174151
Total Pages : 845 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Author : JOBBER, DAVID
Publisher : McGraw Hill
ISBN 13 : 0077139682
Total Pages : 980 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Author : Paul N Hague
Publisher : Kogan Page Publishers
ISBN 13 : 0749445947
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)
Download or read book Market Research in Practice written by Paul N Hague and published by Kogan Page Publishers. This book was released on 2004-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Author : CHISNALL
Publisher : McGraw Hill
ISBN 13 : 0077130650
Total Pages : 578 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: MARKETING RESEARCH written by CHISNALL and published by McGraw Hill. This book was released on 2004-11-16 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: MARKETING RESEARCH
Author : JOBBER AND ELLI
Publisher : McGraw Hill
ISBN 13 : 1526849542
Total Pages : 938 pages
Book Rating : 4.5/5 (268 download)
Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e
Author : Jan Wiid
Publisher : Juta and Company Ltd
ISBN 13 : 9780702177446
Total Pages : 282 pages
Book Rating : 4.1/5 (774 download)
Download or read book Marketing Research written by Jan Wiid and published by Juta and Company Ltd. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Author : Joseph F. Hair, Jr.
Publisher : McGraw-Hill Education Australia
ISBN 13 : 1743073739
Total Pages : 601 pages
Book Rating : 4.7/5 (43 download)
Download or read book eBook Marketing Research written by Joseph F. Hair, Jr. and published by McGraw-Hill Education Australia. This book was released on 2014-07-16 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and relevant case studies. The fourth edition has a new industry voice with insights from Ken Roberts, founder and president of Forethought Research. Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US. This fourth edition has been revised and updated with streamlined chapters, increased coverage of social media, and all new end of chapter material. Students and instructors have access to a thorough digital package offering quizzes, exercises, and SSPS data sets.
Author : Arshad Iqbal
Publisher : Bushra Arshad
ISBN 13 :
Total Pages : 167 pages
Book Rating : 4./5 ( download)
Download or read book Principles of Marketing MCQ PDF: Questions and Answers Download | BBA MBA Marketing MCQs Book written by Arshad Iqbal and published by Bushra Arshad. This book was released on 2019-05-17 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Principles of Marketing Multiple Choice Questions (MCQ Quiz) with Answers PDF Download (BBA MBA Marketing PDF Book): MCQ Questions Chapter 1-19 & Practice Tests with Answer Key (Principles of Marketing Textbook MCQs, Notes & Question Bank) includes revision guide for problem solving with hundreds of solved MCQs. Principles of Marketing MCQ with Answers PDF book covers basic concepts, analytical and practical assessment tests. "Principles of Marketing MCQ" Book PDF helps to practice test questions from exam prep notes. The eBook Principles of Marketing MCQs with Answers PDF includes revision guide with verbal, quantitative, and analytical past papers, solved MCQs. Principles of Marketing Multiple Choice Questions and Answers (MCQs) PDF Download, an eBook covers solved quiz questions and answers on chapters: Analyzing marketing environment, business markets and buyer behavior, company and marketing strategy, competitive advantage, consumer markets and buyer behavior, customer driven marketing strategy, direct and online marketing, global marketplace, introduction to marketing, managing marketing information, customer insights, marketing channels, marketing communications, customer value, new product development, personal selling and sales promotion, pricing strategy, pricing, capturing customer value, products, services and brands, retailing and wholesaling strategy, sustainable marketing, social responsibility and ethics tests for college and university revision guide. Principles of Marketing Quiz Questions and Answers PDF Download, free eBook’s sample covers beginner's solved questions, textbook's study notes to practice online tests. The Book Principles of Marketing MCQs Chapter 1-19 PDF includes high school question papers to review practice tests for exams. Principles of Marketing Multiple Choice Questions (MCQ) with Answers PDF digital edition eBook, a study guide with textbook chapters' tests for GMAT/PCM/RMP/CEM/HubSpot competitive exam. Principles of Marketing Practice Tests Chapter 1-19 eBook covers problem solving exam tests from BBA/MBA textbook and practical eBook chapter wise as: Chapter 1: Analyzing Marketing Environment MCQ Chapter 2: Business Markets and Buyer Behavior MCQ Chapter 3: Company and Marketing Strategy MCQ Chapter 4: Competitive Advantage MCQ Chapter 5: Consumer Markets and Buyer Behavior MCQ Chapter 6: Customer Driven Marketing Strategy MCQ Chapter 7: Direct and Online Marketing MCQ Chapter 8: Global Marketplace MCQ Chapter 9: Introduction to Marketing MCQ Chapter 10: Managing Marketing Information: Customer Insights MCQ Chapter 11: Marketing Channels MCQ Chapter 12: Marketing Communications: Customer Value MCQ Chapter 13: New Product Development MCQ Chapter 14: Personal Selling and Sales Promotion MCQ Chapter 15: Pricing Strategy MCQ Chapter 16: Pricing: Capturing Customer Value MCQ Chapter 17: Products, Services and Brands MCQ Chapter 18: Retailing and Wholesaling Strategy MCQ Chapter 19: Sustainable Marketing: Social Responsibility and Ethics MCQ The e-Book Analyzing Marketing Environment MCQs PDF, chapter 1 practice test to solve MCQ questions: Company marketing environment, macro environment, microenvironment, changing age structure of population, natural environment, political environment, services marketing, and cultural environment. The e-Book Business Markets and Buyer Behavior MCQs PDF, chapter 2 practice test to solve MCQ questions: Business markets, major influences on business buying behavior, and participants in business buying process. The e-Book Company and Marketing Strategy MCQs PDF, chapter 3 practice test to solve MCQ questions: Marketing strategy and mix, managing marketing effort, companywide strategic planning, measuring and managing return on marketing investment. The e-Book Competitive Advantage MCQs PDF, chapter 4 practice test to solve MCQ questions: Competitive positions, competitor analysis, balancing customer, and competitor orientations. The e-Book Consumer Markets and Buyer Behavior MCQs PDF, chapter 5 practice test to solve MCQ questions: Model of consumer behavior, characteristics affecting consumer behavior, buyer decision process for new products, buyer decision processes, personal factors, psychological factors, social factors, and types of buying decision behavior. The e-Book Customer Driven Marketing Strategy MCQs PDF, chapter 6 practice test to solve MCQ questions: Market segmentation, and market targeting. The e-Book Direct and Online Marketing MCQs PDF, chapter 7 practice test to solve MCQ questions: Online marketing companies, online marketing domains, online marketing presence, customer databases and direct marketing. The e-Book Global Marketplace MCQs PDF, chapter 8 practice test to solve MCQ questions: Global marketing, global marketing program, global product strategy, economic environment, and entering marketplace. The e-Book Introduction to Marketing MCQs PDF, chapter 9 practice test to solve MCQ questions: What is marketing, designing a customer driven marketing strategy, capturing value from customers, setting goals and advertising objectives, understanding marketplace and customer needs, and putting it all together. The e-Book Managing Marketing Information: Customer Insights MCQs PDF, chapter 10 practice test to solve MCQ questions: marketing information and insights, marketing research, and types of samples. The e-Book Marketing Channels MCQs PDF, chapter 11 practice test to solve MCQ questions: Marketing channels, multi-channel marketing, channel behavior and organization, channel design decisions, channel management decisions, integrated logistics management, logistics functions, marketing intermediaries, nature and importance, supply chain management, and vertical marketing systems. The e-Book Marketing Communications: Customer Value MCQs PDF, chapter 12 practice test to solve MCQ questions: Developing effective marketing communication, communication process view, integrated logistics management, media marketing, promotion mix strategies, promotional mix, total promotion mix, and budget. The e-Book New Product Development MCQs PDF, chapter 13 practice test to solve MCQ questions: Managing new-product development, new product development process, new product development strategy, and product life cycle strategies. The e-Book Personal Selling and Sales Promotion MCQs PDF, chapter 14 practice test to solve MCQ questions: Personal selling process, sales force management, and sales promotion. The e-Book Pricing Strategy MCQs PDF, chapter 15 practice test to solve MCQ questions: Channel levels pricing, discount and allowance pricing, geographical price, new product pricing strategies, price adjustment strategies, product mix pricing strategies, public policy, and marketing. The e-Book Pricing: Capturing Customer Value MCQs PDF, chapter 16 practice test to solve MCQ questions: Competitive price decisions, customer value based pricing, good value pricing, logistics functions, types of costs, and what is price. The e-Book Products, Services and Brands MCQs PDF, chapter 17 practice test to solve MCQ questions: Building strong brands, services marketing, and what is a product. The e-Book Retailing and Wholesaling Strategy MCQs PDF, chapter 18 practice test to solve MCQ questions: Major retailers, types of retailers, types of wholesalers, global expansion, organizational approach, place decision, relative prices, and retail sales. The e-Book Sustainable Marketing: Social Responsibility and Ethics MCQs PDF, chapter 19 practice test to solve MCQ questions: Sustainable markets, sustainable marketing, business actions and sustainable markets, and consumer actions.
Author : William Perreault
Publisher : McGraw Hill
ISBN 13 : 0077173554
Total Pages : 783 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Basic Marketing written by William Perreault and published by McGraw Hill. This book was released on 2013-04-16 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author : Dr Chandresh Agrawal
Publisher : Chandresh Agrawal
ISBN 13 :
Total Pages : 505 pages
Book Rating : 4./5 ( download)
Download or read book AIMA-AMU Ph.D. Entrance Test-Research Management Aptitude Test-RMAT eBook written by Dr Chandresh Agrawal and published by Chandresh Agrawal. This book was released on 2022-08-10 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: SGN.The eBook AIMA-AMU Ph.D. Entrance Test-Research Management Aptitude Test-RMAT Covers Objective Questions With Answers.
Author : DEEGAN, CRAIG
Publisher : McGraw Hill
ISBN 13 : 007714130X
Total Pages : 575 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Financial Accounting Theory: European Edition written by DEEGAN, CRAIG and published by McGraw Hill. This book was released on 2011-01-16 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Craig Deegan and Jeffrey Unerman’s market leading text presents the various theories of financial accounting through a balanced and dynamic approach. Students are given all the tools to engage with these theories and are encouraged to critically evaluate and challenge them. Clearly written and user friendly, this new edition provides comprehensive coverage of internationally developed accounting theories from a European perspective.
Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 0077148169
Total Pages : 657 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: International Marketing written by Pervez Ghauri and published by McGraw Hill. This book was released on 2014-01-16 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.
Author : Claire Wagner
Publisher : McGraw Hill
ISBN 13 : 0077152514
Total Pages : 313 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Doing Social Research: A Global Context written by Claire Wagner and published by McGraw Hill. This book was released on 2012-08-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its focus on critical thinking and applied learning, Doing Social Research provides a unique approach to conducting social research. The book is organised according to the broad chronology of developing and conducting a typical student research project and provides coverage of key theories alongside exercises, case studies and scenarios.Written specifically for students in South Africa and the developing world and drawing on examples from a range of fields in the social sciences, the book brings research methods to life.
Author : Ann Bowling
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335262759
Total Pages : 538 pages
Book Rating : 4.3/5 (352 download)
Download or read book EBOOK: Research Methods in Health: Investigating Health and Health Services written by Ann Bowling and published by McGraw-Hill Education (UK). This book was released on 2014-07-16 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling book provides an accessible introduction to the concepts and practicalities of research methods in health and health services. This new edition has been extensively re-worked and expanded and now includes expanded coverage of: Qualitative methods Social research Evaluation methodology Mixed methods Secondary data analysis Literature reviewing and critical appraisal Evidence based practice Covering all core methodologies in detail the book looks at the following kinds of health research: health needs morbidity and mortality trends and rates costing health services sampling for survey research cross-sectional and longitudinal survey design experimental methods and techniques of group assignment questionnaire design interviewing techniques coding and analysis of quantitative data methods and analysis of qualitative observational studies unstructured interviewing The book is grounded in the author's career as a researcher on health and health service issues, and the valuable experience this has provided in meeting the challenges of research on people and organisations in real life settings. Research Methods in Health, Fourth Edition is an essential companion for students and researchers of health and health services, health clinicians and policy-makers with responsibility for applying research findings and judging the soundness of research. "Health service researchers - new and old - will be delighted by this new edition of a popular and useful text. There is new content but also updated material making this practically useful as a resource at any stage of the research trajectory. While health is the focus the book is hugely valuable to researchers in cognate areas. such as social care, education and housing. The book meets its own high standards in being easy to follow, well indexed and containing interesting examples of approaches. The limitations of different methods are also honestly reported. A 'must have' for the book shelf." Jill Manthorpe, Professor of Social Work, King's College London, UK "When first published in 1997, this volume was the first systematic overview of research methods used in the health field. In its updated 4th Edition it remains vital and, if anything, more important given the growing number of researchers and students investigating health issues and health services. It provides an impressively comprehensive overview of health research methods in which the wealth and variety of experience of the author shines through at every point. Qualitative, quantitative and mixed methods are appraised and explained with unpartisan authority and rigour, and the volume covers everything from multidisciplinary collaboration in health service evaluation through the Delphi technique of consensus development to the health economics needed to evaluate costing." Paul Stenner, Professor of Social Psychology, The Open University, UK "This excellent text really is a must for anyone involved in health research. It is truly multidisciplinary in its scope, drawing on a breadth of relevant research from health economics, to epidemiology to psychology which is beyond the scope of most books on research methods. Yet in spite of the wealth of material included it is written and presented in an accessible way so that it will be an invaluable source for those with a background in either qualitative or quantitative research and from students to experienced researchers." Robert J. Edelmann, Professor of Forensic and Clinical psychology, Roehampton University, UK Reviews of previous editions: "Provides an excellent broad based introduction to the subject. The content is clearly presented and at a suitable level for health professionals and postgraduate students in health and health-related social sciences." Virginia Berridge, London School of Hygiene and Tropical Medicine, UK "A valuable source book for health services researchers, health care providers, and others interested in quantifying quality of life for clinical or research purposes." The International Journal for Quality in Health Care "Includes accounts of a number of recently developed scales, while retaining the breadth, concision and clarity that marked the first edition." Medicine, Healthcare and Philosophy
