The Pr Paradox

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The PR Paradox

Author : Matias Rodsevich
Publisher : Matias Rodsevich
ISBN 13 : 9090337105
Total Pages : 231 pages
Book Rating : 4.0/5 (93 download)

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Book Synopsis The PR Paradox by : Matias Rodsevich

Download or read book The PR Paradox written by Matias Rodsevich and published by Matias Rodsevich. This book was released on 2020-10-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

Paradox in Public Relations

Author : Kevin L. Stoker
Publisher : Routledge
ISBN 13 : 1317205596
Total Pages : 268 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Paradox in Public Relations by : Kevin L. Stoker

Download or read book Paradox in Public Relations written by Kevin L. Stoker and published by Routledge. This book was released on 2020-03-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

Paradox in Public Relations

Author : Kevin L Stoker
Publisher : Routledge
ISBN 13 : 9781032237688
Total Pages : 172 pages
Book Rating : 4.2/5 (376 download)

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Book Synopsis Paradox in Public Relations by : Kevin L Stoker

Download or read book Paradox in Public Relations written by Kevin L Stoker and published by Routledge. This book was released on 2021-12-13 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

The Profit Paradox

Author : Jan Eeckhout
Publisher : Princeton University Press
ISBN 13 : 0691224293
Total Pages : 352 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Profit Paradox by : Jan Eeckhout

Download or read book The Profit Paradox written by Jan Eeckhout and published by Princeton University Press. This book was released on 2022-10-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering account of the surging global tide of market power—and how it stifles workers around the world In an era of technological progress and easy communication, it might seem reasonable to assume that the world’s working people have never had it so good. But wages are stagnant and prices are rising, so that everything from a bottle of beer to a prosthetic hip costs more. Economist Jan Eeckhout shows how this is due to a small number of companies exploiting an unbridled rise in market power—the ability to set prices higher than they could in a properly functioning competitive marketplace. Drawing on his own groundbreaking research and telling the stories of common workers throughout, he demonstrates how market power has suffocated the world of work, and how, without better mechanisms to ensure competition, it could lead to disastrous market corrections and political turmoil. The Profit Paradox describes how, over the past forty years, a handful of companies have reaped most of the rewards of technological advancements—acquiring rivals, securing huge profits, and creating brutally unequal outcomes for workers. Instead of passing on the benefits of better technologies to consumers through lower prices, these “superstar” companies leverage new technologies to charge even higher prices. The consequences are already immense, from unnecessarily high prices for virtually everything, to fewer startups that can compete, to rising inequality and stagnating wages for most workers, to severely limited social mobility. A provocative investigation into how market power hurts average working people, The Profit Paradox also offers concrete solutions for fixing the problem and restoring a healthy economy.

The Personalization Paradox

Author : Val Swisher
Publisher : XML Press
ISBN 13 : 1937434737
Total Pages : 280 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis The Personalization Paradox by : Val Swisher

Download or read book The Personalization Paradox written by Val Swisher and published by XML Press. This book was released on 2021-03-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

Plagues and the Paradox of Progress

Author : Thomas J. Bollyky
Publisher : MIT Press
ISBN 13 : 0262038455
Total Pages : 277 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Plagues and the Paradox of Progress by : Thomas J. Bollyky

Download or read book Plagues and the Paradox of Progress written by Thomas J. Bollyky and published by MIT Press. This book was released on 2018-10-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the news about the global decline of infectious diseases is not all good. Plagues and parasites have played a central role in world affairs, shaping the evolution of the modern state, the growth of cities, and the disparate fortunes of national economies. This book tells that story, but it is not about the resurgence of pestilence. It is the story of its decline. For the first time in recorded history, virus, bacteria, and other infectious diseases are not the leading cause of death or disability in any region of the world. People are living longer, and fewer mothers are giving birth to many children in the hopes that some might survive. And yet, the news is not all good. Recent reductions in infectious disease have not been accompanied by the same improvements in income, job opportunities, and governance that occurred with these changes in wealthier countries decades ago. There have also been unintended consequences. In this book, Thomas Bollyky explores the paradox in our fight against infectious disease: the world is getting healthier in ways that should make us worry. Bollyky interweaves a grand historical narrative about the rise and fall of plagues in human societies with contemporary case studies of the consequences. Bollyky visits Dhaka—one of the most densely populated places on the planet—to show how low-cost health tools helped enable the phenomenon of poor world megacities. He visits China and Kenya to illustrate how dramatic declines in plagues have affected national economies. Bollyky traces the role of infectious disease in the migrations from Ireland before the potato famine and to Europe from Africa and elsewhere today. Historic health achievements are remaking a world that is both worrisome and full of opportunities. Whether the peril or promise of that progress prevails, Bollyky explains, depends on what we do next. A Council on Foreign Relations Book

Sleight of Mind

Author : Matt Cook
Publisher : MIT Press
ISBN 13 : 0262542293
Total Pages : 369 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Sleight of Mind by : Matt Cook

Download or read book Sleight of Mind written by Matt Cook and published by MIT Press. This book was released on 2021-08-03 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “fun, brain-twisting book . . . will make you think” as it explores more than 75 paradoxes in mathematics, philosophy, physics, and the social sciences (Sean Carroll, New York Times–bestselling author of Something Deeply Hidden). Paradox is a sophisticated kind of magic trick. A magician’s purpose is to create the appearance of impossibility, to pull a rabbit from an empty hat. Yet paradox doesn’t require tangibles, like rabbits or hats. Paradox works in the abstract, with words and concepts and symbols, to create the illusion of contradiction. There are no contradictions in reality, but there can appear to be. In Sleight of Mind, Matt Cook and a few collaborators dive deeply into more than 75 paradoxes in mathematics, physics, philosophy, and the social sciences. As each paradox is discussed and resolved, Cook helps readers discover the meaning of knowledge and the proper formation of concepts—and how reason can dispel the illusion of contradiction. The journey begins with “a most ingenious paradox” from Gilbert and Sullivan’s Pirates of Penzance. Readers will then travel from Ancient Greece to cutting-edge laboratories, encounter infinity and its different sizes, and discover mathematical impossibilities inherent in elections. They will tackle conundrums in probability, induction, geometry, and game theory; perform “supertasks”; build apparent perpetual motion machines; meet twins living in different millennia; explore the strange quantum world—and much more.

Surprised by Paradox

Author : Jen Pollock Michel
Publisher : InterVarsity Press
ISBN 13 : 083087092X
Total Pages : 221 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Surprised by Paradox by : Jen Pollock Michel

Download or read book Surprised by Paradox written by Jen Pollock Michel and published by InterVarsity Press. This book was released on 2019-05-14 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world filled with ambiguity, we want faith to act like an orderly set of truth-claims to solve the problems that life throws at us. While there are certainties in Christian faith, at the heart of the Christian story is also paradox, and Jen Pollock Michel helps readers imagine a Christian faith open to mystery. Jesus invites us to abandon the polarities of either and or in order to embrace the difficult, wondrous dissonance of and.

The Patient Paradox

Author : Margaret McCartney
Publisher : Pinter & Martin Publishers
ISBN 13 : 9781780660004
Total Pages : 0 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis The Patient Paradox by : Margaret McCartney

Download or read book The Patient Paradox written by Margaret McCartney and published by Pinter & Martin Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explaining the truth behind the screening statistics and investigating the evidence behind the hype, Margaret McCartney, an award-winning writer and doctor, argues that this patient paradox - too much testing of well people and not enough care for the sick - worsens health inequalities and drains professionalism.

Success Through Failure

Author : Henry Petroski
Publisher : Princeton University Press
ISBN 13 : 0691180997
Total Pages : 256 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Success Through Failure by : Henry Petroski

Download or read book Success Through Failure written by Henry Petroski and published by Princeton University Press. This book was released on 2018-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines many of the failed designs and inventions that led to greater improvements siting as examples the 1940 collapse of the Tacoma Narrows Bridge and the space shuttle disasters.

Museums and the Paradox of Change

Author : Robert R. Janes
Publisher : Routledge
ISBN 13 : 1135958149
Total Pages : 449 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Museums and the Paradox of Change by : Robert R. Janes

Download or read book Museums and the Paradox of Change written by Robert R. Janes and published by Routledge. This book was released on 2013-05-29 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums throughout the world are under increasing pressure in the wake of the 2008/2009 economic recession and the many pressing social and environmental issues that are assuming priority. The major focus of concern in the global museum community is the sustainability of museums in light of these pressures, not to mention falling attendance and the challenges of the digital world. Museums and the Paradox of Change provides a detailed account of how a major Canadian museum suffered a 40 percent loss in its operating budget and went on to become the most financially self-sufficient of the ten largest museums in Canada. This book is the most detailed case study of its kind and is indispensable for students and practitioners alike. It is also the most incisive published account of organizational change within a museum, in part because it is honest, open and reflexive. Janes is the first to bring perspectives drawn from complexity science into the discussion of organizational change in museums and he introduces the key concepts of complexity, uncertainty, nonlinearity, emergence, chaos and paradox. This revised and expanded third edition also includes new writing on strengthening museum management, as well as reflections on new opportunities and hazards for museums. It concludes with six ethical responsibilities for museum leaders and managers to consider. Janes provides pragmatic solutions grounded in a theoretical context, and highlights important issues in the management of museums that cannot be ignored.

Paradox Lost

Author : Philip R. Wallace
Publisher : Springer
ISBN 13 : 0387946594
Total Pages : 184 pages
Book Rating : 4.3/5 (879 download)

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Book Synopsis Paradox Lost by : Philip R. Wallace

Download or read book Paradox Lost written by Philip R. Wallace and published by Springer. This book was released on 1996-05-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Medical scientists use the word `iatrogenic' to refer to disabilities that are the consequence of medical treatment. We believe that some such word might be coined to refer to philosophical difficulties for which philosophers themselves are responsible" Sir Peter Medawar Arguing that quantum theory as it stands is perhaps the most comprehensive, well-verified, and successful theory in the history of science, the author clears away the impression that it is an incomplete, philosophically flawed, and self-contradictory theory. In simple terms accessible to anyone with a little prior knowledge of science, Wallace examines the numerous "paradoxes" and "difficulties" claimed for quantum mechanics, and shows that they are due to excesses of interpretation that have been imposed on the theory.

The Paradox of Preservation

Author : Laura Alice Watt
Publisher : Univ of California Press
ISBN 13 : 0520277082
Total Pages : 366 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis The Paradox of Preservation by : Laura Alice Watt

Download or read book The Paradox of Preservation written by Laura Alice Watt and published by Univ of California Press. This book was released on 2017 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Point Reyes National Seashore has a long history as a working landscape, with dairy and beef ranching, fishing, and oyster farming; yet, since 1962 it has also been managed as a National Seashore. The Paradox of Preservation chronicles how national ideals about what a park “ought to be” have developed over time and what happens when these ideals are implemented by the National Park Service (NPS) in its efforts to preserve places that are also lived-in landscapes. Using the conflict surrounding the closure of the Drakes Bay Oyster Company, Laura Alice Watt examines how NPS management policies and processes for land use and protection do not always reflect the needs and values of local residents. Instead, the resulting landscapes produced by the NPS represent a series of compromises between use and protection—and between the area’s historic pastoral character and a newer vision of wilderness. A fascinating and deeply researched book, The Paradox of Preservation will appeal to those studying environmental history, conservation, public lands, and cultural landscape management, and to those looking to learn more about the history of this dynamic California coastal region.

The Chimp Paradox

Author : Steve Peters
Publisher : Penguin
ISBN 13 : 110161062X
Total Pages : 370 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Chimp Paradox by : Steve Peters

Download or read book The Chimp Paradox written by Steve Peters and published by Penguin. This book was released on 2013-05-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your inner Chimp can be your best friend or your worst enemy...this is the Chimp Paradox Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life? Dr. Steve Peters explains that we all have a being within our minds that can wreak havoc on every aspect of our lives—be it business or personal. He calls this being "the chimp," and it can work either for you or against you. The challenge comes when we try to tame the chimp, and persuade it to do our bidding. The Chimp Paradox contains an incredibly powerful mind management model that can help you be happier and healthier, increase your confidence, and become a more successful person. This book will help you to: —Recognize how your mind is working —Understand and manage your emotions and thoughts —Manage yourself and become the person you would like to be Dr. Peters explains the struggle that takes place within your mind and then shows you how to apply this understanding. Once you're armed with this new knowledge, you will be able to utilize your chimp for good, rather than letting your chimp run rampant with its own agenda.

Good and Real

Author : Gary L. Drescher
Publisher : MIT Press
ISBN 13 : 0262042339
Total Pages : 365 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Good and Real by : Gary L. Drescher

Download or read book Good and Real written by Gary L. Drescher and published by MIT Press. This book was released on 2006 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining a series of provocative paradoxes about consciousness, choice, ethics, and other topics, Good and Real tries to reconcile a purely mechanical view of the universe with key aspects of our subjective impressions of our own existence. In Good and Real, Gary Drescher examines a series of provocative paradoxes about consciousness, choice, ethics, quantum mechanics, and other topics, in an effort to reconcile a purely mechanical view of the universe with key aspects of our subjective impressions of our own existence. Many scientists suspect that the universe can ultimately be described by a simple (perhaps even deterministic) formalism; all that is real unfolds mechanically according to that formalism. But how, then, is it possible for us to be conscious, or to make genuine choices? And how can there be an ethical dimension to such choices? Drescher sketches computational models of consciousness, choice, and subjunctive reasoning--what would happen if this or that were to occur? --to show how such phenomena are compatible with a mechanical, even deterministic universe. Analyses of Newcomb's Problem (a paradox about choice) and the Prisoner's Dilemma (a paradox about self-interest vs. altruism, arguably reducible to Newcomb's Problem) help bring the problems and proposed solutions into focus. Regarding quantum mechanics, Drescher builds on Everett's relative-state formulation--but presenting a simplified formalism, accessible to laypersons--to argue that, contrary to some popular impressions, quantum mechanics is compatible with an objective, deterministic physical reality, and that there is no special connection between quantum phenomena and consciousness. In each of several disparate but intertwined topics ranging from physics to ethics, Drescher argues that a missing technical linchpin can make the quest for objectivity seem impossible, until the elusive technical fix is at hand.

U.S. Foreign Policy

Author : Steven W. Hook
Publisher : CQ Press
ISBN 13 : 1506321607
Total Pages : 853 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis U.S. Foreign Policy by : Steven W. Hook

Download or read book U.S. Foreign Policy written by Steven W. Hook and published by CQ Press. This book was released on 2015-12-08 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: The same aspects of American government and society that propelled the United States to global primacy have also hampered its orderly and successful conduct of foreign policy. This paradox challenges U.S. leaders to overcome threats to America's world power in the face of fast-moving global developments and political upheavals at home. The fully updated Fifth Edition of Steven W. Hook’s U.S. Foreign Policy: The Paradox of World Power explores this paradox, identifies its key sources and manifestations, and considers its future implications as it asks whether U.S. foreign policymakers can manage these dynamics in a manner that preserves U.S. primacy.

The Populist Paradox

Author : Elisabeth R. Gerber
Publisher : Princeton University Press
ISBN 13 : 1400823307
Total Pages : 186 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis The Populist Paradox by : Elisabeth R. Gerber

Download or read book The Populist Paradox written by Elisabeth R. Gerber and published by Princeton University Press. This book was released on 2011-11-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do small but wealthy interest groups influence referendums, ballot initiatives, and other forms of direct legislation at the expense of the broader public interest? Many observers argue that they do, often lamenting that direct legislation has, paradoxically, been captured by the very same wealthy interests whose power it was designed to curb. Elisabeth Gerber, however, challenges that argument. In this first systematic study of how money and interest group power actually affect direct legislation, she reveals that big spending does not necessarily mean big influence. Gerber bases her findings on extensive surveys of the activities and motivations of interest groups and on close examination of campaign finance records from 168 direct legislation campaigns in eight states. Her research confirms what such wealthy interests as the insurance industry, trial lawyer associations, and tobacco companies have learned by defeats at the ballot box: if citizens do not like a proposed new law, even an expensive, high-profile campaign will not make them change their mind. She demonstrates, however, that these economic interest groups have considerable success in using direct legislation to block initiatives that others are proposing and to exert pressure on politicians. By contrast, citizen interest groups with broad-based support and significant organizational resources have proven to be extremely effective in using direct legislation to pass new laws. Clearly written and argued, this is a major theoretical and empirical contribution to our understanding of the role of citizens and organized interests in the American legislative process.