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The Power Of Licensing
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Book Synopsis The Power of Licensing by : Michael Stone
Download or read book The Power of Licensing written by Michael Stone and published by . This book was released on 2018-10-07 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk's clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
Book Synopsis Essentials of Licensing Intellectual Property by : Alexander I. Poltorak
Download or read book Essentials of Licensing Intellectual Property written by Alexander I. Poltorak and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!
Book Synopsis People's Guide to Publishing by : Joe Biel
Download or read book People's Guide to Publishing written by Joe Biel and published by Microcosm Publishing. This book was released on 2018-12-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.
Book Synopsis The New and Complete Business of Licensing by : Danny Simon
Download or read book The New and Complete Business of Licensing written by Danny Simon and published by Kent Press. This book was released on 2018-06 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the basics of international licensing with informative material about the various practices of all aspects of the licensing industry. It includes information that will help those new and experienced to hone their licensing skills. The book provides a worldwide perspective of the industry and is the definitive guidebook for anyone who is interested in capitalizing on this potentially lucrative market.
Book Synopsis The Librarian's Legal Companion for Licensing Information Resources and Services by : Tomas A. Lipinski
Download or read book The Librarian's Legal Companion for Licensing Information Resources and Services written by Tomas A. Lipinski and published by American Library Association. This book was released on 2013 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides guidance on information acquisition, including copyright and contract matters.
Book Synopsis Essentials of Intellectual Property by : Alexander I. Poltorak
Download or read book Essentials of Intellectual Property written by Alexander I. Poltorak and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Book Synopsis Essentials of Intellectual Property by : Alexander I. Poltorak
Download or read book Essentials of Intellectual Property written by Alexander I. Poltorak and published by John Wiley & Sons. This book was released on 2002-10-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in intellectualproperty. "Alexander Poltorak and Paul Lerner have written the definitiveprimer on intellectual property for business professionals.Thorough in its coverage and understandable in its delivery,Essentials of Intellectual Property provides not only anoutstanding summary of intellectual property basics, but a usefuland sensible strategy for using intellectual property to the bestneeds of a business. Poltorak and Lerner have combined theirin-depth knowledge of patent law with their savvy business skillsto yield an indispensable reference for the businessprofessional." —Jeffrey L. Brandt, Patent Attorney, Former Senior VicePresident and Intellectual Property & Licensing Counsel,priceline.com "Alex Poltorak and Paul Lerner have pulled off a mighty featwith Essentials of Intellectual Property. They have crafted a workthat is clear for the beginning practitioner while nuanced andsophisticated for the savvy tech transfer and IP managementveteran. Lively and often witty writing is a treat not often foundin tomes on what can be a dry subject. With Essentials ofIntellectual Property, the practitioner has a new literary tool fortying IP strategy to the business reality of tomorrow." —Edward Kahn, Founder and President, EKMS, Inc., Cambridge,MA "This critically important new volume of work not only providesthe professional with a greater knowledge of this vast subject, butalso the novice with a better understanding and appreciation forthe results of their creative abilities." —Lawrence J. Udell, Executive Director, California InventionCenter, Professor of New Ventures and Entrepreneurship The Wiley Essentials Series—because the businessworld is always changing...and so should you.
Download or read book Hidden Wealth written by Rand Brenner and published by . This book was released on 2019-06-26 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Step-by-Step Guideto Making Money with Intellectual Property
Book Synopsis The Power of the State of Florida to License by : Warren William Daboll
Download or read book The Power of the State of Florida to License written by Warren William Daboll and published by . This book was released on 1950 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Interior and Insular Affairs. Subcommittee on Oversight and Investigations Publisher : ISBN 13 : Total Pages :1588 pages Book Rating :4.:/5 (319 download)
Book Synopsis Emergency Preparedness and the Licensing Process for Commercial Nuclear Power Reactors by : United States. Congress. House. Committee on Interior and Insular Affairs. Subcommittee on Oversight and Investigations
Download or read book Emergency Preparedness and the Licensing Process for Commercial Nuclear Power Reactors written by United States. Congress. House. Committee on Interior and Insular Affairs. Subcommittee on Oversight and Investigations and published by . This book was released on 1985 with total page 1588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Federal Licensing of Corporations by : United States. Congress. Senate. Committee on the Judiciary
Download or read book Federal Licensing of Corporations written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1937 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers legislation to enlarge FTC membership and extend Commission authority to require licenses of all corporations involved in interstate commerce.
Book Synopsis Minnesota Digest by : Mark Boothby Dunnell
Download or read book Minnesota Digest written by Mark Boothby Dunnell and published by . This book was released on 1910 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basics of Licensing by : Gregory J. Battersby
Download or read book Basics of Licensing written by Gregory J. Battersby and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this edition also features new administrative templates and licensing form agreements derived from actual transactions, tailored specifically for the licensee.
Book Synopsis The Use of Licensing Power by the City of St. Louis, Missouri by : John Ernest Swanson
Download or read book The Use of Licensing Power by the City of St. Louis, Missouri written by John Ernest Swanson and published by . This book was released on 1953 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Law written by and published by . This book was released on 1908 with total page 2134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Licensing and Regulation of Nuclear Reactors by : United States. Congress. Joint Committee on Atomic Energy
Download or read book Licensing and Regulation of Nuclear Reactors written by United States. Congress. Joint Committee on Atomic Energy and published by . This book was released on 1967 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American and English Annotated Cases by :
Download or read book American and English Annotated Cases written by and published by . This book was released on 1907 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
