The Power Formula For Linkedin Success

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The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised)

Author : Wayne Breitbarth
Publisher : Greenleaf Book Group
ISBN 13 : 1626346216
Total Pages : 165 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised) by : Wayne Breitbarth

Download or read book The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised) written by Wayne Breitbarth and published by Greenleaf Book Group. This book was released on 2019-04-02 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!

The Power Formula for LinkedIn Success

Author : Wayne Breitbarth
Publisher : Greenleaf Book Group
ISBN 13 : 9781608320936
Total Pages : 0 pages
Book Rating : 4.3/5 (29 download)

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Book Synopsis The Power Formula for LinkedIn Success by : Wayne Breitbarth

Download or read book The Power Formula for LinkedIn Success written by Wayne Breitbarth and published by Greenleaf Book Group. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week. Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.

Linkedin for the Savvy Executive, Second Edition

Author : Carol Kaemmerer
Publisher :
ISBN 13 : 9780998177977
Total Pages : 144 pages
Book Rating : 4.1/5 (779 download)

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Book Synopsis Linkedin for the Savvy Executive, Second Edition by : Carol Kaemmerer

Download or read book Linkedin for the Savvy Executive, Second Edition written by Carol Kaemmerer and published by . This book was released on 2020-12-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing both strategies and action items, LinkedIn for the Savvy Executive, Second Edition is an outstanding resource for professionals who want to take action to increase their visibility and influence, attract high-performing talent and power their career.

Power Score

Author : Geoff Smart
Publisher : Ballantine Books
ISBN 13 : 0345547357
Total Pages : 194 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Power Score by : Geoff Smart

Download or read book Power Score written by Geoff Smart and published by Ballantine Books. This book was released on 2015-06-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: ghSMART, the bestselling team behind Who: The A Method for Hiring, returns with a breakthrough formula for how the best leaders and teams deliver results. “ghSMART is the world’s top firm for helping leaders hire talented teams and run them at full power. Nothing is more important.”—Marshall Goldsmith, bestselling author of Mojo and What Got You Here Won’t Get You There “The most useful book about leadership.” That is what we hope you and your team will say after finishing Power Score. Is your team running at full power? Only 10 percent of leaders run their teams at full power. The formula you are about to learn is based on the most extensive research of its kind, spanning more than 15,000 careers with over 9 million data points. The idea has been battle-tested for more than two decades by leaders in every major industry. It works. Successful leadership starts with three key questions: 1. Priorities—Do we have the right priorities? (Only 24 percent of leaders do.) 2. Who—Do we have the right people on the team? (Only 14 percent of leaders do.) 3. Relationships—Do we have the right relationships that deliver results? (Only 47 percent of leaders do.) Learn how to calculate your team’s Power Score, and how to improve each of the three key areas of leadership. Learn what to do, and what not do, from compelling statistics and inspiring stories of those leaders who have succeeded and those who have failed. You may be surprised how easy it is to read this little book. And you may be even more surprised by how fast this approach will boost your team’s results. When you dial up your team’s Power Score, you will make a greater impact as a leader, help your team earn more money for your cause (whatever your cause may be), and enjoy greater career success. Praise for Power Score “Shaking distrust out of an organization is hard. But the payoff is immense. Bravo to Smart, Street and Foster for sharing their ideas about how to make that happen.”—Forbes “[Power Score] offers insights on improving in each dimension and inspiration. It’s written briskly, in a question-and-answer format that keeps ideas clear and concise. The book’s a winner and maybe you will be too if you try its approach.”—The Globe and Mail “The power score is the secret sauce that gives the group the information needed to fix problems. The authors provide plenty of guidance presented in an accessible Q&A format.”—Success “I wouldn’t be surprised if Power Score became the new go-to guide for leadership. Effective teams are key in everything from healthcare to business to government to nonprofits, and this book will help organizations change the conversation about getting results.”—Atul Gawande, New York Times bestselling author of Being Mortal and The Checklist Manifesto “Smart, Street, and Foster have turned more than twenty years of research on leadership into a practical, systematic approach for getting results.”—Frederick W. Smith, chairman and chief executive officer of FedEx Corporation “My entire team applied the principles of Power Score and has enjoyed explosive growth as a result. Even better, I am having more fun as a leader than ever before.”—Jeff Booth, chief executive officer and founder of BuildDirect

Love Is the Killer App

Author : Tim Sanders
Publisher : Currency
ISBN 13 : 1400046831
Total Pages : 242 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis Love Is the Killer App by : Tim Sanders

Download or read book Love Is the Killer App written by Tim Sanders and published by Currency. This book was released on 2003-07-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you wondering what the next killer app will be? Do you want to know how you can maintain and add to your value during these rapidly changing times? Are you wondering how the word love can even be used in the context of business? Instead of wondering, read this book and find out how to become a lovecat—a nice, smart person who succeeds in business and in life. How do you become a lovecat? By sharing your intangibles. By that I mean: Your knowledge: everything that comes from all the books that I’ll encourage you to devour. Your network: the collection of friends and contacts you now have, which I’ll teach you how to grow and nurture. Your compassion: that human warmth you already possess—in these pages I’ll convince you that you can show it freely at the office. What happens when you do all this? * You become a rich source of information to all around you. * You are seen as a person with valuable insight. * You are perceived as generous to a fault, producing surprise and delight. * You double your business intelligence in one year. * You triple your network of personal relationships in two years. * You quadruple the number of colleagues in your life who love you like family. In short, you become one of those amazing, outstanding people to whom everyone turns, who leads rather than follows, who never runs out of ideas, contacts, or friendship. Here’s the real scoop: Nice guys don’t finish last. They rule!

How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid

Author : Brenda Bernstein
Publisher :
ISBN 13 : 9781629671550
Total Pages : 292 pages
Book Rating : 4.6/5 (715 download)

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Book Synopsis How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid by : Brenda Bernstein

Download or read book How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid written by Brenda Bernstein and published by . This book was released on 2019-05-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting the results you want from your LinkedIn profile? This LinkedIn "bible" offers 18 detailed strategies and writing tips PLUS 7 Bonus tips that will teach you how to get found on LinkedIn, and how to keep people reading after they find you. Contains tips for job seekers, business owners, and other professionals.

The Algebra of Happiness

Author : Scott Galloway
Publisher : Penguin
ISBN 13 : 0593084187
Total Pages : 258 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Algebra of Happiness by : Scott Galloway

Download or read book The Algebra of Happiness written by Scott Galloway and published by Penguin. This book was released on 2019-05-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions: What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance possible? What are the elements of a successful relationship? The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories. Whether it's advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you're probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something "boring" and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it's not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes. Brash, funny, and surprisingly moving, The Algebra of Happiness represents a refreshing perspective on our need for both professional success and personal fulfillment, and makes the perfect gift for any new graduate, or for anyone who feels adrift.

Masters of Success

Author : Ivan Misner
Publisher : Entrepreneur Press
ISBN 13 : 1613081448
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Masters of Success by : Ivan Misner

Download or read book Masters of Success written by Ivan Misner and published by Entrepreneur Press. This book was released on 2004-03-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUCCESS! THE MAGIC WORD. THE HOLY GRAIL. THE AMERICAN DREAM. Who has not admired the titans of sport, entertainment commerce and public service and been inspired to set course by those stars? What youth has not dreamed of becoming rich and famous? What restless fast-food manager has not dreamed of being the boss of a nationwide restaurant chain? What hard-working employee has not dreamed of running his own company? Perhaps more important, what can they, and we, learn about achieving success from successful people? This is the magic of Masters of Success. You will: Discover Brian Tracy’s insights into the laws of success Learn from Tony Alessandra the importance of passion Hear Lou Holtz’s advice on visualizing success Discover what drove Erin Brockovich to triumph over great odds You will read chapters by Buzz Aldrin, Wayne Dyer, Larry Elder, Michael Gerber, John Gray, Mark Victor Hansen, Tom Hopkins, Vince Lombardi Jr., Tony Robbins and many others. All these famous people and many more contributed to the writing of Masters of Success. If you seek inspiration and ideas, Masters of Success has stories of daunting hardships overcome, lessons learned and unexpected successes in abundance. You will eagerly page from one story to the next, finding both motivation and encouragement throughout this handsome volume.

The Formula

Author : Albert-László Y Barabási
Publisher : Hachette+ORM
ISBN 13 : 0316505471
Total Pages : 244 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis The Formula by : Albert-László Y Barabási

Download or read book The Formula written by Albert-László Y Barabási and published by Hachette+ORM. This book was released on 2017-04-04 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals. Too often, accomplishment does not equal success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success. Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: Why performance is necessary but not adequate Why "Experts" are often wrong How to assemble a creative team primed for success How to most effectively engage our networks "This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."-Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU

The Magic of Thinking Big

Author : David J. Schwartz
Publisher : Penguin
ISBN 13 : 0698198581
Total Pages : 315 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Magic of Thinking Big by : David J. Schwartz

Download or read book The Magic of Thinking Big written by David J. Schwartz and published by Penguin. This book was released on 2014-12-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."

The Four

Author : Scott Galloway
Publisher : Penguin
ISBN 13 : 0735213666
Total Pages : 338 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Four by : Scott Galloway

Download or read book The Four written by Scott Galloway and published by Penguin. This book was released on 2017-10-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Ultimate LinkedIn Sales Guide

Author : Daniel Disney
Publisher : John Wiley & Sons
ISBN 13 : 1119787890
Total Pages : 381 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Ultimate LinkedIn Sales Guide by : Daniel Disney

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Crack the Funding Code

Author : Judy Robinett
Publisher : HarperChristian + ORM
ISBN 13 : 0814439845
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Crack the Funding Code by : Judy Robinett

Download or read book Crack the Funding Code written by Judy Robinett and published by HarperChristian + ORM. This book was released on 2019-02-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

How I Raised Myself From Failure to Success in Selling

Author : Frank Bettger
Publisher : Simon and Schuster
ISBN 13 : 1439188637
Total Pages : 220 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis How I Raised Myself From Failure to Success in Selling by : Frank Bettger

Download or read book How I Raised Myself From Failure to Success in Selling written by Frank Bettger and published by Simon and Schuster. This book was released on 2009-11-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Author : Thomas Barta
Publisher : McGraw Hill Professional
ISBN 13 : 1259834727
Total Pages : 241 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by : Thomas Barta

Download or read book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw Hill Professional. This book was released on 2016-09-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Go Pro

Author : Eric Worre
Publisher :
ISBN 13 : 9780988667907
Total Pages : 149 pages
Book Rating : 4.6/5 (679 download)

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Book Synopsis Go Pro by : Eric Worre

Download or read book Go Pro written by Eric Worre and published by . This book was released on 2013 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over twenty years ago, Worre began focusing on developing the skills to become a network marketing expert. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to create the life of your dreams. He shows you how to find prospects, present your product, help them become customers or distributors, and much more.

Diversity and Inclusion

Author : D. A. Abrams
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.9/5 (888 download)

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Book Synopsis Diversity and Inclusion by : D. A. Abrams

Download or read book Diversity and Inclusion written by D. A. Abrams and published by . This book was released on 2025-08-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The case I make for diversity and inclusion is not just sociological or democratic: it is a business strategy. That is the focus of this book. I developed this framework for corporations and associations. It will show you how to increase your revenues directly, through understanding the pathways that I provide, and by implementing the Big Six Action Plan that I outline, so that you can take a comprehensive and holistic business approach to diversity & inclusion in your own company. I explain how to ensure a diverse workforce at every level, how to reach a multi-cultural marketplace, and how to include diversity in your image as a way of ensuring the greatest opportunities for growth and expansion. Most savvy executives today are attuned already to the diversity of the contemporary U.S. marketplace, but with this book, you will also be equipped with all of the most current data and facts regarding American ethnic and racial diversity as it pertains to your product or service.