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Author : George Gerbner
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.F/5 ( download)
Download or read book Women and Minorities in Television Drama, 1969-1978 written by George Gerbner and published by . This book was released on 1979 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sharada J. Schaffter
Publisher : Bibliophile South Asia
ISBN 13 : 9788185002361
Total Pages : 322 pages
Book Rating : 4.0/5 (23 download)
Download or read book Privileging the Privileged written by Sharada J. Schaffter and published by Bibliophile South Asia. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author : Marc G. Weinberger
Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Author : David Gauntlett
Publisher : Routledge
ISBN 13 : 1134155026
Total Pages : 330 pages
Book Rating : 4.1/5 (341 download)
Download or read book Media, Gender and Identity written by David Gauntlett and published by Routledge. This book was released on 2008-03-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes: a comparison of gender representations in the past and today, from James Bond to Ugly Betty an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.
Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 372 pages
Book Rating : 4.4/5 (516 download)
Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)
Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Author : Juliann Sivulka
Publisher : Prometheus Books
ISBN 13 : 1615920684
Total Pages : 415 pages
Book Rating : 4.6/5 (159 download)
Download or read book Ad Women written by Juliann Sivulka and published by Prometheus Books. This book was released on 2012-12-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.
Author : Marquita Marie Gammage
Publisher : Routledge
ISBN 13 : 1317370473
Total Pages : 187 pages
Book Rating : 4.3/5 (173 download)
Download or read book Representations of Black Women in the Media written by Marquita Marie Gammage and published by Routledge. This book was released on 2015-10-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1920 W.E.B. Du Bois cited the damnation of women as linked to the devaluation of motherhood. This dilemma, he argues, had a crushing blow on Black women as they were forced into slavery. Black womanhood, portrayed as hypersexual by nature, became an enduring stereotype which did not coincide with the dignity of mother and wife. This portrayal continues to reinforce negative stereotypes of Black women in the media today. This book highlights how Black women have been negatively portrayed in the media, focusing on the export nature of media and its ability to convey notions of Blackness to the public. It argues that media such as rap music videos, television dramas, reality television shows, and newscasts create and affect expectations of Black women. Exploring the role that racism, misogyny and media play in the representation of Black womanhood, it provides a foundation for challenging contemporary media’s portrayal of Black women.
Author : Marian Meyers
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.F/5 ( download)
Download or read book Women in Popular Culture written by Marian Meyers and published by Hampton Press (NJ). This book was released on 2008 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marian Meyers's latest anthology takes a new look at a wide range of contemporary images of women within the media to examine the meanings behind the representations of women in popular culture. This book explores what the representation of women says about their positions in society, the factors that shape representation, and the roles that gender, race, class, ethnicity and sexual orientation play within the mediated portrayal of women." "Drawing primarily on qualitative textual analysis of film, reality TV, advertising, the news, children's programming, soap operas, TV drama, and more, this book situates the representation of women in popular culture along a continuum ranging from stereotypical portrayals that underscore women's bodies as pornographic spectacle to more positive and hopeful depictions. And it argues that the contemporary portrayals of women within popular culture are shaped by two major trends: the mainstreaming of pornography and its resultant hypersexualization of women and girls, and the commodification of those images for a global market."--BOOK JACKET.
Author : Magdalena Zawisza-Riley
Publisher : Routledge
ISBN 13 : 1351386107
Total Pages : 231 pages
Book Rating : 4.3/5 (513 download)
Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Author : William Hurst Richards
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (243 download)
Download or read book Power in Advertising written by William Hurst Richards and published by . This book was released on 1915 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lisa V. Mazey
Publisher : Vernon Press
ISBN 13 : 1622739213
Total Pages : 161 pages
Book Rating : 4.6/5 (227 download)
Download or read book Cinematic Women, From Objecthood to Heroism: Essays on Female Gender Representation on Western Screens and in TV Productions written by Lisa V. Mazey and published by Vernon Press. This book was released on 2020-05-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have fulfilled film roles that exhibit their historically subservient or sexualised positions in society, among others. Over the decades, the gender identity of women has fluctuated to include powerful women, emotionally strong women, lesbian women, and even neurologically atypical women. These identities reflect the change in societal norms and what is now acknowledged as more likely and more mainstream. The evolution of society’s views of women can be mapped through these roles; from 1950’s America where women were depicted as the counterpart to male characters and their masculinity either as a threat or support to the patriarchal norms; to more recent times, where these norms have been questioned, challenged, deconstructed and reconstructed to include women in a more equitable balance. The fight for equal access, equal pay and equal standing still exists in all walks of life and different cultures requiring continued scrutiny of the norms that made that fight necessary. The essays offer a unique vantage of the changing culture and conversations that allowed, encouraged, and praised an evolution of women’s roles. They strive to represent the issues faced by women, from the early heyday of Hollywood through to films as recent as 2007; examining depictions of the masculine gaze, mental and physical oppression, the mother figure, as well as how these roles may develop in the future. The book contains valuable material for film students at an undergraduate or post-graduate level, as well as scholars from a range of disciplines including cultural studies, media studies, film studies and women’s and gender studies.
Author : Ray Bradbury
Publisher : Simon and Schuster
ISBN 13 : 0743247221
Total Pages : 217 pages
Book Rating : 4.7/5 (432 download)
Download or read book Fahrenheit 451 written by Ray Bradbury and published by Simon and Schuster. This book was released on 2003-09-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in the future when "firemen" burn books forbidden by the totalitarian "brave new world" regime.
Author : Samsinar MD Sidin
Publisher : Springer
ISBN 13 : 3319173200
Total Pages : 670 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin and published by Springer. This book was released on 2015-06-25 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Toby Miller
Publisher : Taylor & Francis
ISBN 13 : 9780415255042
Total Pages : 414 pages
Book Rating : 4.2/5 (55 download)
Download or read book Television written by Toby Miller and published by Taylor & Francis. This book was released on 2003 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Reichert
Publisher : Prometheus Books
ISBN 13 : 1615923365
Total Pages : 404 pages
Book Rating : 4.6/5 (159 download)
Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
