Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The Portable Mba In Marketing
Download The Portable Mba In Marketing full books in PDF, epub, and Kindle. Read online The Portable Mba In Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Portable MBA by : Kenneth M. Eades
Download or read book The Portable MBA written by Kenneth M. Eades and published by John Wiley & Sons. This book was released on 2010-04-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Book Synopsis The Portable MBA in Marketing by : Alexander Hiam
Download or read book The Portable MBA in Marketing written by Alexander Hiam and published by . This book was released on 1992-04-16 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes market research, sales forecasting, product development, and pricing.
Book Synopsis The Portable MBA by : Robert F. Bruner
Download or read book The Portable MBA written by Robert F. Bruner and published by John Wiley & Sons. This book was released on 2003-02-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Book Synopsis The Portable MBA by : Eliza G. C. Collins
Download or read book The Portable MBA written by Eliza G. C. Collins and published by New York : Wiley. This book was released on 1990 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very Good,No Highlights or Markup,all pages are intact.
Book Synopsis The Portable MBA in Investment by : Peter L. Bernstein
Download or read book The Portable MBA in Investment written by Peter L. Bernstein and published by John Wiley & Sons. This book was released on 1995-10-13 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Capital Ideas presents a landmark investment book. The Portable MBA in Investment includes in-depth discussions on the nature of today's markets, setting objectives, asset valuation, investment strategies, managing risks, and performance measurement.
Book Synopsis The Portable MBA in Marketing and Portable MBA in Finance and Accounting Set by : John L. Livingstone
Download or read book The Portable MBA in Marketing and Portable MBA in Finance and Accounting Set written by John L. Livingstone and published by John Wiley & Sons. This book was released on 1992-08-01 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Mobile MBA written by Jo Owen and published by Pearson UK. This book was released on 2012-09-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category The Mobile MBA delivers all the knowledge you need to fast track your career – this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice. Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them.
Book Synopsis The Portable MBA in Strategy by : Liam Fahey
Download or read book The Portable MBA in Strategy written by Liam Fahey and published by John Wiley & Sons. This book was released on 2001 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy. H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders. You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Book Synopsis No-Nonsense Marketing by : Victor H. Prushan
Download or read book No-Nonsense Marketing written by Victor H. Prushan and published by John Wiley & Sons. This book was released on 1997-04-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." --Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." --Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" -- Jeff Z. Amacker, President, Teledyne Controls
Book Synopsis The Portable MBA by : Eliza G. C. Collins
Download or read book The Portable MBA written by Eliza G. C. Collins and published by Wiley. This book was released on 1991-10-24 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the key topics taught in America's top MBA programs and provides concentrated seminars on everything from accounting to marketing to quantitative techniques. Taught by a team assembled from the nation's best business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program. Covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations/production management, and strategic management.
Book Synopsis The Portable MBA Desk Reference by : Nitin Nohria
Download or read book The Portable MBA Desk Reference written by Nitin Nohria and published by . This book was released on 1998-10 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brand-new edition of the ultimate desktop tool The PORTABLE MBA DESK REFERENCE Substantially revised, completely updated How do I analyze a balance sheet? What is business process reengineering? Where can I get financial information about overseas companies? What kinds of services does the Department of Commerce provide to exporters? When it comes to finding quick answers to these and other important business questions, thousands of people depend on The Portable MBA Desk Reference-the complete all-in-one guide to business terms, facts, ideas, and resources. Now this Second Edition has been extensively revised to include the very latest business topics and data, plus new cutting-edge sections on technology, and much more. Organized into two easy-to-use sections, it contains an A-to-Z encyclopedia covering key topics ranging from accounting and marketing to manufacturing and strategy, plus a comprehensive resource guide for finding specific information-in print and on line-on dozens of subjects. Ideal for a quick-take or a fast refresher, this edition of The Portable MBA Desk Reference is the best colleague you'll ever have. A selection of Book-of-the-Month Club, Money Book Club, and Quality Paperback Book Club. Being in business today means navigating a daunting array of jargon, theories, and data covering hundreds of topics-any one of which could have the power to make or break your success at any time. That's why thousands of people depend on The Portable MBA Desk Reference-the complete one-stop source of quick-access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips. Now substantially revised and updated, this outstanding second edition of The Portable MBA Desk Reference keeps pace with the latest developments in business practice, including cutting-edge information on the Internet and electronic commerce, plus up-to-the-minute business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business-all skillfully presented in two user-friendly sections. PART ONE is an easy-to-use A-to-Z encyclopedia of major business topics, with plain-English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You'll also find helpful mini-case studies and real-life examples, plus time-saving cross-references to related entries. PART TWO is a comprehensive and up-to-date directory of sources of vital business information. It tells you exactly where to look-in print and on line-and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You'll also find appendices packed with hard business facts, numbers, and lists-perfect for beefing up an important report or preparing for that last-minute meeting. Whether you're looking for a quick-take or a complete business refresher course, The Portable MBA Desk Reference, Second Edition is an essential companion for your trip to the top. The Portable MBA Series The Portable MBA series, with over 450,000 copies sold, provides instant "MBA literacy" to managers, professionals, and business owners. Portable MBA books provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. As such, The Portable MBA series provides the most authoritative continuing business education available.
Book Synopsis The Portable MBA in Entrepreneurship by : William D. Bygrave
Download or read book The Portable MBA in Entrepreneurship written by William D. Bygrave and published by John Wiley & Sons. This book was released on 2015-07-24 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Download or read book The Portable MBA written by and published by . This book was released on 1992 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portable MBA in Entrepreneurship Case Studies by : William D. Bygrave
Download or read book The Portable MBA in Entrepreneurship Case Studies written by William D. Bygrave and published by John Wiley & Sons. This book was released on 1997-06-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Traum vom eigenen Unternehmen - wie kann man ihn verwirklichen? Anhand zahlreicher Fallstudien zeigt dieses Lehrbuch, wie man Anfangsschwierigkeiten meistert, ein Geschäftskonzept entwickelt und den Geschäftsverlauf analysiert.
Book Synopsis Business Modeling and Data Mining by : Dorian Pyle
Download or read book Business Modeling and Data Mining written by Dorian Pyle and published by Elsevier. This book was released on 2003-05-17 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations. · Teaches how to discover, construct and refine models that are useful in business situations· Teaches how to design, discover and develop the data necessary for mining · Provides a practical approach to mining data for all business situations· Provides a comprehensive, easy-to-use, fully interactive methodology for building models and mining data· Provides pointers to supplemental online resources, including a downloadable version of the methodology and software tools.
Book Synopsis Defining Markets, Defining Moments by : Geoffrey E. Meredith
Download or read book Defining Markets, Defining Moments written by Geoffrey E. Meredith and published by . This book was released on 2002-05-02 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."
Book Synopsis The Portable MBA in Finance and Accounting by : Theodore Grossman
Download or read book The Portable MBA in Finance and Accounting written by Theodore Grossman and published by John Wiley & Sons. This book was released on 2009-10-08 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
