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The Phrase Finder
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Book Synopsis Phrases That Sell by : Sally Germain
Download or read book Phrases That Sell written by Sally Germain and published by McGraw-Hill Education. This book was released on 1998 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
Book Synopsis Origins of Words and Phrases by : Reader's Digest Association, Limited
Download or read book Origins of Words and Phrases written by Reader's Digest Association, Limited and published by Reader's Digest Association. This book was released on 2008-02-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the secrets, scandals and surprises behind the words used every day. This book includes the stories and the personalities that have helped shape the English language from William Shakespeare and Lord Byron, to Rudyard Kipling and Salmon Rushdie.
Book Synopsis Common American Phrases in Everyday Contexts by : Richard A. Spears
Download or read book Common American Phrases in Everyday Contexts written by Richard A. Spears and published by Kesaint Blanc. This book was released on 2016-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anda ingin terdengar natural saat berbicara bahasa Inggris? Dan memahami secara utuh maksud yang ingin disampaikan oleh penutur asli berbahasa Inggris? Anda mungkin lebih mengerti bahasa Inggris bila dituangkan dalam bentuk tulisan. Namun, ketika penutur asli berbahasa Inggris mengajak Anda berbicara, sering kali mereka menggunakan ungkapan-ungkapan yang mungkin terdengar asing bagi kita atau belum pernah kita dengar sama sekali. Melalui kamus ini, Anda diharapkan akan lebih memahami maksud perkataan para penutur asli ketika Anda mendengarkan pembicaraan mengenai suatu topik. Anda juga diharapkan akan menggunakan ungkapan-ungkapan yang terdapat di dalam kamus ini sehingga bahasa Inggris Anda tidak lagi terdengar kaku di telinga para penutur asli berbahasa Inggris. Tunggu apalagi? Mari bergaul ala Amerika!
Book Synopsis McGraw-Hill's Dictionary of American Idoms and Phrasal Verbs by : Richard A. Spears
Download or read book McGraw-Hill's Dictionary of American Idoms and Phrasal Verbs written by Richard A. Spears and published by McGraw Hill Professional. This book was released on 2006-02-03 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the language of Nebraska . . .and 49 other states With more entries than any other reference of its kind,McGraw-Hill’s Dictionary of American Idioms and Phrasal Verbs shows you how American English is spoken today. You will find commonly used phrasal verbs, idiomatic expressions, proverbial expressions, and clichés. The dictionary contains more than 24,000 entries, each defined and followed by one or two example sentences. It also includes a Phrase-Finder Index with more than 60,000 entries.
Download or read book The BS Dictionary written by Bob Wiltfong and published by Association for Talent Development. This book was released on 2020-04-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speak for Yourself Do you yearn for a book to disambiguate words and phrases commonly used in business settings, your workplace, and in life in general? Do you wish the kimono would open on idioms and clichés that stretch the bandwidth of understanding and make you wonder if your career is scalable? What are you really saying when you go against the grain and are aboveboard? What do you hear when your colleague wants face time or to move the needle? The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak provides the real-world definitions to about 300 of the world's most commonly-used business terms and gives you the origin story (who coined the term? when did it start to be used figuratively in the business world?) for each one. Get the language clarity you need and have fun learning the full etymology of favorite phrases. Read humorous commentary about how phrases might be misused or misunderstood. If you are interested in language, business speak, writing, and trivia knowledge, this book is for you! Get The BS Dictionary and impress your friends with your newfound wealth of phrases and their history.
Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.
Book Synopsis A Dictionarie of the French and English Tongues by : Randle Cotgrave
Download or read book A Dictionarie of the French and English Tongues written by Randle Cotgrave and published by . This book was released on 1611 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Endangered Phrases by : Steven D. Price
Download or read book Endangered Phrases written by Steven D. Price and published by Skyhorse Publishing Inc.. This book was released on 2011-06-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phrases and idioms that don t deserve to be ancient...
Book Synopsis The Synonym Finder by : J. I. Rodale
Download or read book The Synonym Finder written by J. I. Rodale and published by Rodale Books. This book was released on 2016-04-22 with total page 3402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1961 by the founder of Rodale Inc., The Synonym Finder continues to be a practical reference tool for every home and office. This thesaurus contains more than 1 million synonyms, arranged alphabetically, with separate subdivisions for the different parts of speech and meanings of the same word.
Book Synopsis Common American Phrases in Everyday Contexts by : Richard A. Spears
Download or read book Common American Phrases in Everyday Contexts written by Richard A. Spears and published by McGraw-Hill/Contemporary. This book was released on 1992-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide helps new speakers unravel the mystery of colloquial American speech. Each of the 1,700 entries includes a mini-dialogue that dramatizes the meaning and use of phrases in greetings, goodbyes, and in small talk.
Book Synopsis The Characteristics and Laws of Figurative Language by : David Nevins Lord
Download or read book The Characteristics and Laws of Figurative Language written by David Nevins Lord and published by . This book was released on 1855 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Popular Science written by and published by . This book was released on 1990-01 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Book Synopsis Gender Violence, 3rd Edition by : Laura L O'Toole
Download or read book Gender Violence, 3rd Edition written by Laura L O'Toole and published by NYU Press. This book was released on 2020-07-14 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the groundbreaking anthology that explores the proliferation of gendered violence From Harvey Weinstein to Brett Kavanaugh, accusations of gender violence saturate today’s headlines. In this fully revised edition of Gender Violence, Laura L. O’Toole, Jessica R. Schiffman, and Rosemary Sullivan bring together a new, interdisciplinary group of scholars, with up-to-date material on emerging issues like workplace harassment, transgender violence, intersectionality, and the #MeToo movement. Contributors provide a fresh, informed perspective on gender violence, in all of its various forms. With twenty-nine new contributors, and twelve original essays, the third edition now includes emerging contemporary issues such as LGBTQ violence, sex work, and toxic masculinity. A trailblazing text, Gender Violence, Third Edition is an essential read for students, activists, and others.
Book Synopsis Why Is That in the Bible? by : Eric J. Bargerhuff
Download or read book Why Is That in the Bible? written by Eric J. Bargerhuff and published by Baker Books. This book was released on 2020-08-18 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bible Passages You've Always Wondered about--Explained What should we make of the Bible story about a talking donkey? What about the passage in Joshua where the sun and moon stood still? Should biblical practices like women wearing head coverings still be followed today? The Bible serves as the foundation for all of Christian life, crossing time and transcending cultures, yet many passages are perplexing. Providing fascinating historical and scriptural insights, Eric J. Bargerhuff demystifies forty Bible verses and stories. Ranging from strange accounts, such as bears mauling forty-two boys (2 Kings 2), to hard-to-accept statements, such as Jesus saying we must hate our families in order to be his disciples (Luke 14), you will learn the context of each passage and how it applies to us today. Other fascinating accounts include · The Finger on the Wall · "Lead Us Not into Temptation" · Jeremiah's Linen Underwear · "No One Knows the Day or the Hour" · The Battle for Moses' Body · Death at Communion In all, this book will help you be more confident about interpreting all of God's Word accurately.
Book Synopsis Tipster Text Program Phase 3 by : Academic Press
Download or read book Tipster Text Program Phase 3 written by Academic Press and published by Morgan Kaufmann. This book was released on 1999 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Decisions and Orders of the National Labor Relations Board by : United States. National Labor Relations Board
Download or read book Decisions and Orders of the National Labor Relations Board written by United States. National Labor Relations Board and published by . This book was released on 2001 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Encyclopedia of Alcohol by : Scott C. Martin
Download or read book The SAGE Encyclopedia of Alcohol written by Scott C. Martin and published by SAGE Publications. This book was released on 2014-12-16 with total page 2823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol consumption goes to the very roots of nearly all human societies. Different countries and regions have become associated with different sorts of alcohol, for instance, the “beer culture” of Germany, the “wine culture” of France, Japan and saki, Russia and vodka, the Caribbean and rum, or the “moonshine culture” of Appalachia. Wine is used in religious rituals, and toasts are used to seal business deals or to celebrate marriages and state dinners. However, our relation with alcohol is one of love/hate. We also regulate it and tax it, we pass laws about when and where it’s appropriate, we crack down severely on drunk driving, and the United States and other countries tried the failed “Noble Experiment” of Prohibition. While there are many encyclopedias on alcohol, nearly all approach it as a substance of abuse, taking a clinical, medical perspective (alcohol, alcoholism, and treatment). The SAGE Encyclopedia of Alcohol examines the history of alcohol worldwide and goes beyond the historical lens to examine alcohol as a cultural and social phenomenon, as well—both for good and for ill—from the earliest days of humankind.
