The Origins of Graphic Design in America, 1870-1920

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Publisher : Yale University Press
ISBN 13 : 9780300068351
Total Pages : 246 pages
Book Rating : 4.0/5 (683 download)

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Book Synopsis The Origins of Graphic Design in America, 1870-1920 by : Burton Raffel

Download or read book The Origins of Graphic Design in America, 1870-1920 written by Burton Raffel and published by Yale University Press. This book was released on 1997-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.

Graphic Design

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Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534560998
Total Pages : 114 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis Graphic Design by : Donna Reynolds

Download or read book Graphic Design written by Donna Reynolds and published by Greenhaven Publishing LLC. This book was released on 2017-07-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today. Information is included for readers who are interested in pursuing graphic design as a career, and striking photographs display some of the most innovative examples of this prominent medium.

The Advertising Age Encyclopedia of Advertising

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Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

The Politics of the Artificial

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Publisher : University of Chicago Press
ISBN 13 : 022651837X
Total Pages : 286 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis The Politics of the Artificial by : Victor Margolin

Download or read book The Politics of the Artificial written by Victor Margolin and published by University of Chicago Press. This book was released on 2018-01-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging from the world of commercial art and product styling, design has now become completely integrated into human life. Its marks are all around us, from the chairs we sit on to the Web sites on our computer screens. One of the pioneers of design studies and still one of its most distinguished practitioners, Victor Margolin here offers a timely meditation on design and its study at the turn of the millennium and charts new directions for the future development of both fields. Divided into sections on the practice and study of design, the essays in The Politics of the Artificial cover such topics as design history, design research, design as a political tool, sustainable design, and the problems of design's relation to advanced technologies. Margolin also examines the work of key practitioners such as the matrix designer Ken Isaacs. Throughout the book Margolin demonstrates the underlying connections between the many ways of reflecting on and practicing design. He argues for the creation of an international, interdisciplinary field of design research and proposes a new ethical agenda for designers and researchers that encompasses the responsibility to users, the problems of sustainability, and the complicated questions of how to set boundaries for applying advanced technology to solve the problems of human life. Opinionated and erudite, Victor Margolin's The Politics of the Artificial breaks fresh ground in its call for a new approach to design research and practice. Designers, engineers, architects, anthropologists, sociologists, and historians will all benefit from its insights.

The Education of a Graphic Designer

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Publisher : Simon and Schuster
ISBN 13 : 1621534936
Total Pages : 562 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Education of a Graphic Designer by : Steven Heller

Download or read book The Education of a Graphic Designer written by Steven Heller and published by Simon and Schuster. This book was released on 2015-10-20 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Material Culture in America

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1576076482
Total Pages : 588 pages
Book Rating : 4.5/5 (76 download)

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Book Synopsis Material Culture in America by : Helen Sheumaker

Download or read book Material Culture in America written by Helen Sheumaker and published by Bloomsbury Publishing USA. This book was released on 2007-11-07 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first encyclopedia to look at the study of material culture (objects, images, spaces technology, production, and consumption), and what it reveals about historical and contemporary life in the United States. Reaching back 400 years, Material Life in America: An Encyclopedia is the first reference showing what the study of material culture reveals about American society—revelations not accessible through traditional sources and methods. In nearly 200 entries, the encyclopedia traces the history of artifacts, concepts and ideas, industries, peoples and cultures, cultural productions, historical forces, periods and styles, religious and secular rituals and traditions, and much more. Everyone from researchers and curators to students and general readers will find example after example of how the objects and environments created or altered by humans reveal as much about American life as diaries, documents, and texts.

Feminist Visual Culture

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Publisher : Routledge
ISBN 13 : 113670860X
Total Pages : 301 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Feminist Visual Culture by : Fiona Carson

Download or read book Feminist Visual Culture written by Fiona Carson and published by Routledge. This book was released on 2016-05-06 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual culture is all around us: television, dance, film, fashion, painting, sculpture, installation and fine art are only a few of its many faces. Feminist Visual Culture looks at feminist theory, the role of women, and the contribution of women artists to the world of visual culture. This substantial introduction provides an overview of visual culture and of the origins of feminist practice. In the volume's three sections--Fine Art, Design, and Mass Media--the authors discuss the visual media specific to that area, incorporating wider issues such as class, culture, and ethnicity. Each chapter is written by a woman working in a different field of visual culture. A topical and comprehensive introduction, Feminist Visual Culture will be a valuable tool for readers and students in women's studies, visual studies, and media studies.

'The industrialized designer'

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Publisher : Manchester University Press
ISBN 13 : 1526141051
Total Pages : 266 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis 'The industrialized designer' by : Leah Armstrong

Download or read book 'The industrialized designer' written by Leah Armstrong and published by Manchester University Press. This book was released on 2024-10-23 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be called an industrial designer? This book traces the remarkable rise of this professional identity in historical perspective from a position of anonymity in the early twentieth century, to mid-century professionalisation, to decline and disintegration by 1980. Drawing on new, extensive, original archival research, it uncovers the history of a profession in a state of re-invention, 1930-1980 in Britain and the United States. The book tests assumptions about the relationship between the professions in the two countries, bringing them into comparative historical perspective for the first time. The gendered dynamics of professionalisation and their interaction with the representation of the heroic male designer are interrogated and critically examined. Building on new gender perspectives to the history of the industrial design profession, the book calls for a re-examination of the limits and boundaries of what constitutes professional identity and work.

The Buddha in the Machine

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Publisher : Yale University Press
ISBN 13 : 0300194471
Total Pages : 367 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The Buddha in the Machine by : R. John Williams

Download or read book The Buddha in the Machine written by R. John Williams and published by Yale University Press. This book was released on 2014-06-24 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The writers and artists described in this book are joined by a desire to embrace 'Eastern' aesthetics as a means of redeeming 'Western' technoculture. The assumption they all share is that at the core of modern Western culture there lies an originary and all-encompassing philosophical error - and that Asian art offers a way out of that awful matrix. That desire, this book attempts to demonstrate, has informed Anglo- and even Asian-American debates about technology and art since the late nineteenth century and continues to skew our responses to our own technocultural environment.

American Scenic Design and Freelance Professionalism

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Publisher : SIU Press
ISBN 13 : 0809338750
Total Pages : 272 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis American Scenic Design and Freelance Professionalism by : David Bisaha

Download or read book American Scenic Design and Freelance Professionalism written by David Bisaha and published by SIU Press. This book was released on 2022-11-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inclusive history of the professionalization of American scenic design The figure of the American theatrical scenic designer first emerged in the early twentieth century. As productions moved away from standardized, painted scenery and toward individualized scenic design, the demand for talented new designers grew. Within decades, scenic designers reinvented themselves as professional artists. They ran their own studios, proudly displayed their names on Broadway playbills, and even appeared in magazine and television profiles. American Scenic Design and Freelance Professionalism tells the history of the field through the figures, institutions, and movements that helped create and shape the profession. Taking a unique sociological approach, theatre scholar David Bisaha examines the work that designers performed outside of theatrical productions. He shows how figures such as Lee Simonson, Norman Bel Geddes, Jo Mielziner, and Donald Oenslager constructed a freelance, professional identity for scenic designers by working within their labor union (United Scenic Artists Local 829), generating self-promotional press, building university curricula, and volunteering in wartime service. However, while new institutions provided autonomy and intellectual property rights for many, women, queer, and Black designers were not always welcome to join the organizations that protected freelance designers’ interests. Among others, Aline Bernstein, Emeline Roche, Perry Watkins, Peggy Clark, and James Reynolds were excluded from professional groups because of their identities. They nonetheless established themselves among the most successful designers of their time. Their stories expand the history of American scenic design by showing how professionalism won designers substantial benefits, yet also created legacies of exclusion with which American theatre is still reckoning.

The Poster

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Publisher : Dartmouth College Press
ISBN 13 : 1611686172
Total Pages : 431 pages
Book Rating : 4.6/5 (116 download)

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Book Synopsis The Poster by : Ruth E. Iskin

Download or read book The Poster written by Ruth E. Iskin and published by Dartmouth College Press. This book was released on 2014-10-07 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

"Women and the Material Culture of Needlework and Textiles, 1750?950 "

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Author :
Publisher : Routledge
ISBN 13 : 135153677X
Total Pages : 313 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis "Women and the Material Culture of Needlework and Textiles, 1750?950 " by : MaureenDaly Goggin

Download or read book "Women and the Material Culture of Needlework and Textiles, 1750?950 " written by MaureenDaly Goggin and published by Routledge. This book was released on 2017-07-05 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rejecting traditional notions of what constitutes art, this book brings together essays on a variety of fiber arts to recoup women's artistic practices by redefining what counts as art. Although scholars over the last twenty years have turned their attention to fiber arts, redefining the conditions, practices, and products as art, there is still much work to be done to deconstruct the stubborn patriarchal art/craft binary. With essays on a range of fiber art practices, including embroidery, knitting, crocheting, machine stitching, rug making, weaving, and quilting, this collection contributes to the ongoing scholarly redefinition of women's relationship to creative activity. Focusing on women as producers of cultural products and creators of social value, the contributors treat women as active subjects and problematize their material practices and artifacts in the complex world of textiles. Each essay also examines the ways in which needlework both performs gender and, in turn, constructs gender. Moreover, in concentrating on and theorizing material practices of textiles, these essays reorient the study of fiber arts towards a focus on process?the making of the object, including the conditions under which it was made, by whom, and for what purpose?as a way to rethink the fiber arts as social praxis.

Clarence H. White and His World

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Publisher : Yale University Press
ISBN 13 : 0300229089
Total Pages : 409 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Clarence H. White and His World by : Anne McCauley

Download or read book Clarence H. White and His World written by Anne McCauley and published by Yale University Press. This book was released on 2017-01-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Restoring a gifted art photographer to his place in the American canon and, in the process, reshaping and expanding our understanding of early 20th-century American photography Clarence H. White (1871–1925) was one of the most influential art photographers and teachers of the early 20th century and a founding member of the Photo-Secession. This beautiful publication offers a new appraisal of White’s contributions, including his groundbreaking aesthetic experiments, his commitment to the ideals of American socialism, and his embrace of the expanding fields of photographic book and fashion illustration, celebrity portraiture, and advertising. Based on extensive archival research, the book challenges the idea of an abrupt rupture between prewar, soft-focus idealizing photography and postwar “modernism” to paint a more nuanced picture of American culture in the Progressive era. Clarence H. White and His World begins with the artist’s early work in Ohio, which shares with the nascent Arts and Crafts movement the advocacy of hand production, closeness to nature, and the simple life. White’s involvement with the Photo-Secession and his move to New York in 1906 mark a shift in his production, as it grew to encompass commercial portraiture and an increasing commitment to teaching, which ultimately led him to establish the first institutions in America to combine instruction in both technical and aesthetic aspects of photography. The book also incorporates new formal and scientific analysis of White’s work and techniques, a complete exhibition record, and many unpublished illustrations of the moody outdoor scenes and quiet images of domestic life for which he was revered.

The Prize of Success

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Publisher : transcript Verlag
ISBN 13 : 3839471915
Total Pages : 259 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis The Prize of Success by : Jonas Berthod

Download or read book The Prize of Success written by Jonas Berthod and published by transcript Verlag. This book was released on 2024-04-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.

Classic Typefaces

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Publisher : Simon and Schuster
ISBN 13 : 1621535827
Total Pages : 894 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Classic Typefaces by : David Consuegra

Download or read book Classic Typefaces written by David Consuegra and published by Simon and Schuster. This book was released on 2011-10-10 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.

Design for Communication

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Publisher : John Wiley & Sons
ISBN 13 : 9780471418290
Total Pages : 270 pages
Book Rating : 4.4/5 (182 download)

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Book Synopsis Design for Communication by : Elizabeth Resnick

Download or read book Design for Communication written by Elizabeth Resnick and published by John Wiley & Sons. This book was released on 2003-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

The Swifts

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Publisher : University of Virginia Press
ISBN 13 : 9780813921617
Total Pages : 262 pages
Book Rating : 4.9/5 (216 download)

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Book Synopsis The Swifts by : Walker Rumble

Download or read book The Swifts written by Walker Rumble and published by University of Virginia Press. This book was released on 2003 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In The Swifts, Walker Rumble, himself a printer and printing historian, follows the trail of these colorful compositors who became famous by winning typesetting races. Tellingly, at the same time that the most celebrated contests were taking place, technological and cultural forces were threatening the Swifts' way of life. First, women printers vied for shopfloor legitimacy; then, in the mid-1880s, typesetting machines such as Mergenthaler's Linotype arrived, replacing the artisans forever."--BOOK JACKET.