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The Online Apparel Shopping Experience Of Blind Consumers
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Book Synopsis Aesthetic Computing by : Paul A. Fishwick
Download or read book Aesthetic Computing written by Paul A. Fishwick and published by MIT Press. This book was released on 2006 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of the theory and practice of art to computer science: how aesthetics and art can play a role in computing disciplines.
Download or read book 消费者行为学 written by 周肖儿 and published by 重庆大学电子音像出版社有限公司. This book was released on 2022-08-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: 消费者研究一直是企业营销策划前的必要步骤，其结果为商业决策提供主要依据和有力支撑。从宏观经济层面来说，对消费者行为进行深入研究，使得企业能将有限的资源投入到最能满足人民群众需求的地方，有利于社会资源合理分配，对于当前优化产业结构、节能减碳有着重要意义。
Book Synopsis Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023) by : Pushpendu Kar
Download or read book Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023) written by Pushpendu Kar and published by Springer Nature. This book was released on 2023-11-25 with total page 1077 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Scope of Conference 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI2023), which will be held from August 11 to August 13 in Singapore provides a forum for researchers and experts in different but related fields to discuss research findings. The scope of ICIAAI 2023 covers research areas such as imaging, algorithms and artificial intelligence. Related fields of research include computer software, programming languages, software engineering, computer science applications, artificial intelligence, Intelligent data analysis, deep learning, high-performance computing, signal processing, information systems, computer graphics, computer-aided design, Computer vision, etc. The objectives of the conference are: The conference aims to provide a platform for experts, scholars, engineers and technicians engaged in the research of image, algorithm and artificial intelligence to share scientific research results and cutting-edge technologies. The conference will discuss the academic trends and development trends of the related research fields of image, algorithm and artificial intelligence together, carry out discussions on current hot issues, and broaden research ideas. It will be a perfect gathering to strengthen academic research and discussion, promote the development and progress of relevant research and application, and promote the development of disciplines and promote talent training.
Book Synopsis Shopping, Place and Identity by : Peter Jackson
Download or read book Shopping, Place and Identity written by Peter Jackson and published by Routledge. This book was released on 2005-09-20 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engages in key debates in contemporary consumption and identity studies, yet presents a firmly grounded study that will complement the more speculative writing about shopping, place and identity that has developed in recent years.
Book Synopsis Emotions as key drivers of consumer behaviors: A multidisciplinary perspective by : Debora Bettiga
Download or read book Emotions as key drivers of consumer behaviors: A multidisciplinary perspective written by Debora Bettiga and published by Frontiers Media SA. This book was released on 2023-04-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Book Synopsis Education And Awareness Of Sustainability - Proceedings Of The 3rd Eurasian Conference On Educational Innovation 2020 (Ecei 2020) by : Charles Tijus
Download or read book Education And Awareness Of Sustainability - Proceedings Of The 3rd Eurasian Conference On Educational Innovation 2020 (Ecei 2020) written by Charles Tijus and published by World Scientific. This book was released on 2020-11-17 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the proceedings of the 3rd Eurasian Conference on Educational Innovation 2020 (ECEI 2020). Thes conference is organized by the International Institute of Knowledge Innovation and Invention (IIKII), and was held on February 5-7, 2020 in Hanoi, Vietnam.ECEI 2020 provides a unified communication platform for researchers in a range of topics in education innovation and other related fields. This proceedings volume enables interdisciplinary collaboration of science and engineering technologists. It is a fine starting point for establishing an international network in the academic and industrial fields.
Book Synopsis The Modern Customer – the PHANTOM by : Livia Rainsberger
Download or read book The Modern Customer – the PHANTOM written by Livia Rainsberger and published by Springer Nature. This book was released on 2023-02-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses. A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.
Book Synopsis Proceedings of the 1st International Seminar on Sharia, Law and Muslim Society (ISSLAMS 2022) by : Putu Widhi Iswari
Download or read book Proceedings of the 1st International Seminar on Sharia, Law and Muslim Society (ISSLAMS 2022) written by Putu Widhi Iswari and published by Springer Nature. This book was released on 2023-02-10 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Wael B. Hallaq, a renowned sharia scholar, has called sharia an ‘episteme’ that suffered a ‘structural death’ following the dawn of modernity in the nineteenth and early twentieth centuries (Hallaq 2009, 15–16). Yet, its resurgent is remarkable across a number of jurisdictional fault-lines: from Muslim-majority nations in Middle East and Southeast Asia to Muslim-minority societies in Western Europe and North America. Across these jurisdictions, the relationship between sharia and state law is central. It includes sharia-state encounters, notably in the form of (state) Islamic law, in the field of family law, which is often asserted as the ‘core’ or ‘last stronghold’ of sharia (Moors 2003, 2; Coulson 1969, 115–6), and other substantive areas of law, such as Islamic economics and Islamic philanthropy and also jinayah (Islamic penal law). Regardless of their differences in their own specific context, these areas somehow manage to secure an importance place in the modern days. It involves different loci of authority to interpret, legislate, and enforce sharia, or parts of it that not only flourish but also being challenged around the Muslim world. Equally important are implications of the increasingly unsettled authority of apparently agreed-upon substance of sharia. To contribute on these issues, we would like to invite scholars from diverse discipline including law, anthropology, and Islamic studies, working in both Muslim-majority and Muslim-minority contexts, to present their works in our International Seminar on Sharia, Law, and Muslim Society (ISSLaMS).
Book Synopsis Innovation of Digital Economy by : Jianlin Zhang
Download or read book Innovation of Digital Economy written by Jianlin Zhang and published by Springer Nature. This book was released on 2023-05-23 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.
Book Synopsis The Why of the Buy by : Patricia Mink Rath
Download or read book The Why of the Buy written by Patricia Mink Rath and published by Bloomsbury Publishing USA. This book was released on 2014-10-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
Author : Publisher :Bloomsbury Publishing USA ISBN 13 :1501375695 Total Pages :377 pages Book Rating :4.5/5 (13 download)
Download or read book written by and published by Bloomsbury Publishing USA. This book was released on with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain
Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) by : Yushi Jiang
Download or read book Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) written by Yushi Jiang and published by Springer Nature. This book was released on 2023-05-11 with total page 1906 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.
Book Synopsis Emerging Technologies and Marketing Strategies for Sustainable Agriculture by : Garwi, Jabulani
Download or read book Emerging Technologies and Marketing Strategies for Sustainable Agriculture written by Garwi, Jabulani and published by IGI Global. This book was released on 2024-04-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture. Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry's challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future.
Book Synopsis M-Powering Marketing in a Mobile World by : Syagnik Banerjee
Download or read book M-Powering Marketing in a Mobile World written by Syagnik Banerjee and published by Business Expert Press. This book was released on 2017-11-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
