The Nonprofit Marketing Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470619856
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

The Nonprofit Marketing Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119771048
Total Pages : 272 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2021-03-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your nonprofit with tried and tested online and offline marketing techniques In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization. Written with the benefit of the author’s ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. You’ll discover: How to create realistic marketing strategies and communications plans for nonprofits of any size How to build and engage of community of supporters around your organization How to create and deliver powerful messaging that inspires action Bonus templates and worksheets in an online workbook for readers Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically.

Content Marketing for Nonprofits

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111872237X
Total Pages : 438 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Content Marketing for Nonprofits by : Kivi Leroux Miller

Download or read book Content Marketing for Nonprofits written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2013-08-08 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Nonprofit Marketing Best Practices

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 047179189X
Total Pages : 340 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Nonprofit Marketing Best Practices by : John J. Burnett

Download or read book Nonprofit Marketing Best Practices written by John J. Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Nonprofit Internet Strategies

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Publisher : John Wiley & Sons
ISBN 13 : 0471716197
Total Pages : 361 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Nonprofit Internet Strategies by : Ted Hart

Download or read book Nonprofit Internet Strategies written by Ted Hart and published by John Wiley & Sons. This book was released on 2005-03-25 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Strategic Communications for Nonprofits

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Publisher : John Wiley & Sons
ISBN 13 : 0470181540
Total Pages : 208 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Strategic Communications for Nonprofits by : Kathy Bonk

Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Robin Hood Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1118040937
Total Pages : 289 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Robin Hood Marketing by : Katya Andresen

Download or read book Robin Hood Marketing written by Katya Andresen and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

Nonprofit Marketing

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Author :
Publisher : SAGE
ISBN 13 : 9781412909235
Total Pages : 382 pages
Book Rating : 4.9/5 (92 download)

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Book Synopsis Nonprofit Marketing by : Walter Wymer

Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

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Author :
Publisher : Big Duck Studio
ISBN 13 : 9781733355308
Total Pages : 218 pages
Book Rating : 4.3/5 (553 download)

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Book Synopsis The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications by : Sarah Durham

Download or read book The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications written by Sarah Durham and published by Big Duck Studio. This book was released on 2019-11-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.

Marketing Research for Non-profit, Community and Creative Organizations

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Author :
Publisher : Routledge
ISBN 13 : 0750687606
Total Pages : 288 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Research for Non-profit, Community and Creative Organizations by : Bonita M. Kolb

Download or read book Marketing Research for Non-profit, Community and Creative Organizations written by Bonita M. Kolb and published by Routledge. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.

The Nonprofit Board Answer Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118047486
Total Pages : 313 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Nonprofit Board Answer Book by : BoardSource

Download or read book The Nonprofit Board Answer Book written by BoardSource and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Think for a moment of the best conversations you’ve had with friends and colleagues. You were honest with one another—not shy about speaking up but relaxed, even if the topic being discussed was serious in nature. That’s the type of conversation The Nonprofit Board Answer Book aims to have with you in the pages that follow. It follows a question-and-answer format, enabling you to quickly find an answer to a burning question you have right now. At the same time, it’s easy to pick up and read straight through, either cover to cover or one section at a time. At the end of each question-and-answer pairing you’ll find suggested action steps. These offer ways to put the information to a practical use on your own board and within your own nonprofit organization. Implementing some of these steps may lead to more questions as you become even more committed to fulfilling your responsibilities as a board member. Remember: behind every good answer lies a good question. So keep asking those questions.”--from the Introduction

Marketing the Public Sector

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Publisher : Routledge
ISBN 13 : 1351506838
Total Pages : 384 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Marketing the Public Sector by : Seymour H. Fine

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Marketing Communications for Local Nonprofit Organizations

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Publisher : Routledge
ISBN 13 : 113640371X
Total Pages : 280 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing Communications for Local Nonprofit Organizations by : Teri Kline Henley

Download or read book Marketing Communications for Local Nonprofit Organizations written by Teri Kline Henley and published by Routledge. This book was released on 2013-03-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

CALM Not BUSY

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Publisher :
ISBN 13 : 9780692961056
Total Pages : 222 pages
Book Rating : 4.9/5 (61 download)

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Book Synopsis CALM Not BUSY by : Kivi Leroux Miller

Download or read book CALM Not BUSY written by Kivi Leroux Miller and published by . This book was released on 2018-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you searching for the secrets to being strategic, effective, and happy in your nonprofit communications work? Look no further. You'll find the answers inside. Kivi Leroux Miller -- whose previous books, The Nonprofit Marketing Guide and the award-winning Content Marketing for Nonprofits, are considered "the bibles" of nonprofit marketing and communications -- reveals what she's learned from coaching hundreds of nonprofit communications directors and teams. Effective nonprofit communication is about much more than list targeting, relevant messaging, email open rates, and social media scheduling. The most successful communications directors and teams are those who are Collaborative, Agile, Logical, and Methodical. They are CALM. Inside: - Take the CALM not BUSY Assessment to get your personalized CALM Score. - Learn how simplifying your communications work makes you more strategic. - How to lead others through good communications decision making. - How to minimize the chaos, busyness, and stress so you enjoy the work more. - How to apply CALM not BUSY to real-world situations.

Branding for Nonprofits

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581158424
Total Pages : 312 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Branding for Nonprofits by : DK Holland

Download or read book Branding for Nonprofits written by DK Holland and published by Simon and Schuster. This book was released on 2010-09-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. • Addresses the connection between branding and fund-raising • There are 1.6 million nonprofits in the United States. Stand out from the crowd! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Field Guide to Nonprofit Program Design, Marketing and Evaluation

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Author :
Publisher :
ISBN 13 : 9781933719122
Total Pages : pages
Book Rating : 4.7/5 (191 download)

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Book Synopsis Field Guide to Nonprofit Program Design, Marketing and Evaluation by :

Download or read book Field Guide to Nonprofit Program Design, Marketing and Evaluation written by and published by . This book was released on 2016-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Social Media

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538142961
Total Pages : 323 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Marketing and Social Media by : Lorri Mon

Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.