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The Neurology Of Business
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Book Synopsis Storytelling in Business by : Janis Forman
Download or read book Storytelling in Business written by Janis Forman and published by Stanford University Press. This book was released on 2013-01-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
Book Synopsis The Neurology of Business by : Martin Pfiffner
Download or read book The Neurology of Business written by Martin Pfiffner and published by Springer Nature. This book was released on 2022-09-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization’s neurology (control and communication) as a third dimension beside its anatomy (structure) and physiology (process). Overlooked by classical organizational theory, this third dimension offsets its typical drawbacks. The Neurology of Business introduces Stafford Beer’s Viable System Model (VSM) and shows how this helps managers to diagnose, discover, and unleash the potential and performance lying dormant in today’s enterprises. The book is based on numerous consulting projects and management seminars conducted in Europe, America, and Asia. It guides the reader through the diagnosis and design process and illustrates application issues with practical examples. In this way, the book provides managers with the language needed to have meaningful conversations about how their organizations are functioning. As such, it will benefit managers in business and nonbusiness organizations, as well as readers interested in general management.
Book Synopsis Neurology of Music by : Frank Clifford Rose
Download or read book Neurology of Music written by Frank Clifford Rose and published by World Scientific. This book was released on 2010 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... also derived from a symposium held at the Medical Society of London."--P. ix.
Book Synopsis The Neurology of Thinking by : David Frank Benson
Download or read book The Neurology of Thinking written by David Frank Benson and published by . This book was released on 1994 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an innovative study of cognition from a clinical point of view. From observations of patients' behavior, it illustrates and analyzes the disorders of the thinking process caused by focal brain damage or more widespread cerebral dysfunction. The disorders are organized in functional categories and integrated in the effort to outline a neural basis for thought processing. The author takes a broad view of this subject, ranging from sensory input to executive control of cognition and motor output. He uses striking clinical vignettes throughout the book to illustrate the various disorders, and discusses the case histories with respect to relevant literature. This detailed work provides an illuminating account of the neurological basis for components of thinking such as language, memory, visual imagery, and emotion. It will interest all who are concerned with the relation between brain and behavior, including neurologists, neuroscientists, psychologists, psychiatrists, and cognitive scientists.
Book Synopsis The Little Black Book of Neurology by : Osama O. Zaidat
Download or read book The Little Black Book of Neurology written by Osama O. Zaidat and published by . This book was released on 2002 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pocket-sized and highly portable, this classic resource is a superb introduction to the field of neurology. Organized like a medical dictionary, its alphabetical entries provide users with definitions, classification, diagnosis and treatment as appropriate. New coverage encompasses neurogenetics, interventional stroke treatment and psychopharmacology, neuroimaging, diagnostic modalities, pediatric neurology, and more. An eponym index and thorough cross-referencing make it easy to use. Features new sections on neurogenetics, interventional stroke treatment, and psychopharmacology Includes more coverage of neuroimaging and new diagnostic entities Offers a thoroughly updated and revised paediatric neurology section
Book Synopsis The Interface of Neurology & Internal Medicine by : José Biller
Download or read book The Interface of Neurology & Internal Medicine written by José Biller and published by Lippincott Williams & Wilkins. This book was released on 2008 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive reference on the interface between neurology and internal medicine. In 171 chapters organized by organ system, the book examines the neurologic manifestations of dozens of medical conditions, the neurologic effects of drugs, organ transplantation, and other treatments, and the medical comorbidities or complications—iatrogenic or otherwise—that neurologists must diagnose and treat in patients with neurologic disease. Most chapters are co-authored by a neurologist and a non-neurologic specialist. Each chapter presents information in an accessible format and includes a case vignette and the authors' recommendations for the case. A companion Website provides a multiple-choice question for each chapter and the fully searchable text, with case vignettes and recommendations linked.
Book Synopsis Office Practice of Neurology by : Martin A. Samuels
Download or read book Office Practice of Neurology written by Martin A. Samuels and published by . This book was released on 2003 with total page 1572 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text is the perfect clinical resource, offering quick access to all of the information needed to provide out-patient neurologic care. It focuses on the common and chronic problems that require long-term management, and provides step-by-step guidance on the decision-making process. Readers will find an expanded section on multiple sclerosis as well as updated and revised information in every section, including all of the latest studies and their results. Plus, a table at the beginning of each chapter summarizes the authors' approaches to diagnosis and management. Features contributions from more than 200 authors, representing a wide spectrum of specialists in neurology and related fields. Covers the major problems that any practicing neurologist might encounter, including those that may be rare. Presents a wealth of useful clinical information with enough comprehensive coverage on the difficult, long-term, and complicated disorders. Features an expanded section on multiple sclerosis, with in-depth discussions on the clinical issues surrounding the disease. Discusses the latest molecular genetic studies, including new information on the progressive ataxias · Alzheimer's disease · Huntington's disease · mitochondrial disorders · and familial stroke and headache syndromes. Reports on the results of recent clinical studies on asymptomatic carotid atherosclerosis and symptomatic carotid endarterectomy. Includes the latest methods for treating stroke · seizures · multiple sclerosis · migraine · Parkinson's disease · amyotrophic lateral sclerosis · and Alzheimer's disease. Presents a summary table at the beginning of each chapter, highlighting the authors' approaches to various problems of diagnosis and management.
Book Synopsis The Little Black Book of Neurology E-Book by : Osama O. Zaidat
Download or read book The Little Black Book of Neurology E-Book written by Osama O. Zaidat and published by Elsevier Health Sciences. This book was released on 2019-04-30 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely known and well-respected, The Little Black Book of Neurology has been a thorough yet portable reference in this complex field for more than 30 years, presenting definitions, classifications, and guidance on diagnosis and management for a wide range of neurological disorders. The 6th Edition offers updated and expanded coverage of neuropharmacology and neuroimaging – plus a new, more user-friendly, fast-access format that makes the book ideal for quick clinical consultation or as a refresher for the Boards. - Presents a comprehensive, yet concise, "all-in-one" introduction to neurology in a portable, alphabetical format – now newly structured to make reference faster and easier than ever. - Enables you to access critical guidance at a glance with new tables of differential diagnosis, patient evaluation, and treatment options. - Covers many new topics including significantly expanded sections on sleep, neuromuscular disorders, and critical care. - Includes four new appendices: Neurocritical Emergencies • Therapeutic Care • AAN Guideline Summaries • and Scales – highlighting evidence-based guidelines when available, enabling you to make more informed clinical judgments. - Offers updated and expanded coverage of neuropharmacology and neuroimaging.
Book Synopsis Just One More Question by : Niall Tubridy
Download or read book Just One More Question written by Niall Tubridy and published by Penguin UK. This book was released on 2019-04-04 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The No 1 Bestseller 'Compelling ... colourful, thoughtful' Sunday Independent 'Tubridy's compassionate, no-nonsense approach makes him a comforting guide through the landscape of neurological medicine' Irish Times __________ As a medical student Niall Tubridy fell in love with neurology. Figuring out how the brain and nervous system signal problems was a form of high stakes detective work and answers could be life-changing. Just One More Question is the story of Niall Tubridy's career in neurology. He shares the stories of encounters that are, by turn, poignant, dramatic and funny, such as... - The chef who goes for his usual morning walk, and loses his memory for the next six hours - The painter who believes her left hand is her guardian angel - The eager young lover whose head 'explodes' every time he orgasms Using simple and illuminating language Tubridy also explains well-known conditions like multiple sclerosis, motor neuron disease and Parkinson's and and brings us into the examining room as he accompanies patients with these diagnoses on their challenging path. In addition, he reflects candidly on the reasons he, a doctor's son, went into medicine, how he has been tested, and what he has learned about people - and about himself - along the way. Revealing, gripping and moving, Just One More Question will make you think in a new way about the human brain - and about what it's like to be a doctor. __________ 'Fascinating ... teems with interesting characters' Sunday Business Post '[Oliver] Sacks hoped that his neurological tales ... could bring us closer to where the psychic and the physical meet ... Tubridy's concerns are less rarefied. He wants us to understand the human toll that illness takes' Sunday Times 'It's a most readable book. There's no jargon in it' Seán O'Rourke, RTÉ '[My brother] has written a book which has to be one of the most extraordinary books written in Irish medical history! I would say that, wouldn't I? But it is great. It's really good, really accessible, a super read. We're all very proud of him' Ryan Tubridy, RTÉ 'Fascinating' Liz Nugent 'Very interesting and very entertaining' Pat Kenny 'Niall's sense of wonder at the human brain is enormously clear even with almost three decades of work in the field under his belt' RTÉ Lifestyle 'Will make you think in a whole new way about the human brain' Ireland AM 'A book that will fascinate you with the patients' tales but leave you at the end pondering the notion of what life really is' Journal.ie 'Simple and illuminating' Irish News 'Written in a very accessible way for non-medical people, like myself' Dave Fanning, RTÉ
Book Synopsis Neurology and Trauma by : Randolph W. Evans M.D.
Download or read book Neurology and Trauma written by Randolph W. Evans M.D. and published by Oxford University Press. This book was released on 2006-03-16 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disorders due to trauma to the head, spine, and peripheral nerves are among the most common seen by neurologists and neurosurgeons. This 42 chapter book is the comprehensive, definitive work on the subject, offering coverage on a wide range of clinical issues. The second edition features completely new sections on sports and neurologic trauma and iatrogenic trauma to complement existing comprehensive sections on head trauma, spinal trauma, plexus and peripheral nerve injuries, post-traumatic pain syndromes, environmental trauma, and posttraumatic sequelae and medicolegal aspects. Twenty-two of the first edition's chapters have been revised and updated, eight with new coauthors, and 20 new chapters have been added.
Book Synopsis The Resident's Neurology Book by : Orrin Devinsky
Download or read book The Resident's Neurology Book written by Orrin Devinsky and published by F. A. Davis Company. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for residents and medical students beginning to learn neurology, which groups common disorders by patient presentation so that information can be found without knowing the diagnosis. Includes diagnostic algorithms for critical disorders and highlights the features of a comprehensive neurologic examination, including laboratory evaluation and neuroimaging. Major neuroanatomic structures and pathways are illustrated to provide a convenient reference. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Neurology for the Non-Neurologist by : William J. Weiner
Download or read book Neurology for the Non-Neurologist written by William J. Weiner and published by Lippincott Williams & Wilkins. This book was released on 2012-03-28 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical guide for primary care physicians, psychiatrists, and other non-neurologist clinicians who encounter patients with neurologic problems. The book begins with overviews of neurologic symptoms, the neurologic examination, diagnostic tests, and neuroradiology, and then covers the full range of neurologic disorders that non-neurologists encounter. Chapters follow a consistent structure with key elements highlighted for quick scanning. Each chapter begins with Key Points and includes Special Clinical Points, Special Considerations in the Hospitalized Patient, and When a Non-neurologist Should Consider Referring to a Neurologist. Each chapter ends with an Always Remembersection emphasizing the most important practical issues and a series of self-study questions.
Book Synopsis Reaching Down the Rabbit Hole by : Allan H. Ropper
Download or read book Reaching Down the Rabbit Hole written by Allan H. Ropper and published by Macmillan + ORM. This book was released on 2014-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Harvard neurologist’s “gripping” account of his day-to-day work that “rarely falls into jargon and always keeps the narrative lively and engaging” (Kirkus Reviews, starred review). Tell the doctor where it hurts—it sounds simple enough, unless the problem affects the very organ that produces awareness and generates speech. What is it like to try to heal the body when the mind is under attack? In this book, Dr. Allan H. Ropper and Brian David Burrell take us behind the scenes at Harvard Medical School’s neurology unit to show how a seasoned diagnostician faces down bizarre, life-altering afflictions. Like Alice in Wonderland, Dr. Ropper inhabits a world where absurdities abound: • A figure skater whose body has become a ticking time bomb • A salesman who drives around and around a traffic rotary, unable to get off • A college quarterback who can’t stop calling the same play • A child molester who, after falling on the ice, is left with a brain that is very much dead inside a body that is very much alive • A mother of two young girls, diagnosed with ALS, who has to decide whether a life locked inside her own head is worth living How does one begin to treat such cases, to counsel people whose lives may be changed forever? How does one train the next generation of clinicians to deal with the moral and medical aspects of brain disease? Dr. Ropper and his colleague answer these questions by taking the reader into a rarefied world where lives and minds hang in the balance. “Entertaining . . . Like an episode of the popular television series House, the book presents mysterious medical cases . . . In the hands of a lesser writer, this book might have been nothing more than a collection of colorful tales about the many ways a human brain can break down. But Dr. Ropper and Mr. Burrell manage to tell a more profound story about the value of men over machines.” —The New York Times Book Review “A captivating stroll through the concepts and realities of neurological science.” —Publishers Weekly “A must-read . . . each chapter reads like a detective story . . . This is medical writing at its best; in the tradition of Rouche, Lewis Thomas, and Oliver Sacks.” —V. S. Ramachandran, New York Times–bestselling author of The Tell-Tale Brain
Book Synopsis Comparative Neurology of the Telencephalon by : Sven O. Ebbesson
Download or read book Comparative Neurology of the Telencephalon written by Sven O. Ebbesson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a young graduate student sat before Percival Bailey in 1960 and spoke of his longstanding interest in zoology and his recent interest in the nervous system, he asked the then Director of the Illinois Neuropsychiatric Institute if there was support in the scientific establishment for research in evolutionary comparative neurology. Bailey patted his abdomen with both hands and thought for a moment. Finally he said: "Young man, there is no place for people like you." The graduate student was crestfallen. To a large extent what Bailey said is still true. The greater part of research in neurobiology is directed toward answering a single broad question. How do brains in general, and the human brain in particular, work? This is a legitimate and important question. It is not, however, the only question worth answering. This overweening emphasis on function, especially in regard to the human nervous is a result of the origins of neurology in the clinic. The professional school, system, site of most such research, has been remarkably well-insulated from many of the major concerns of biology.
Download or read book Neurology written by Andrew Tarulli and published by Cambridge University Press. This book was released on 2010-11-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches symptom-oriented approaches to the most common problems facing trainee neurologists, emphasising patient history and integrating evidence-based and experience-based strategies.
Book Synopsis The Neurological Basis of Pain by : Marco Pappagallo
Download or read book The Neurological Basis of Pain written by Marco Pappagallo and published by McGraw Hill Professional. This book was released on 2005 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pappagallo (neurology, Albert Einstein College of Medicine; chronic pain, Beth Israel Medical Center) compiles the latest work from international contributors on the scientific basis of pain medicine, issues related to the pain physician, pain syndromes and disorders, and therapies. Some topics examined include opioid pharmacology, brain imaging of
Book Synopsis The Neuro-Consumer by : Anne-Sophie Bayle-Tourtoulou
Download or read book The Neuro-Consumer written by Anne-Sophie Bayle-Tourtoulou and published by Routledge. This book was released on 2020-04-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
