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The Multidimensional Characteristics Of Modern Marketing
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Book Synopsis The Multidimensional Characteristics of Modern Marketing by : Yahya Mohamed Mao
Download or read book The Multidimensional Characteristics of Modern Marketing written by Yahya Mohamed Mao and published by . This book was released on 2021-04-26 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of digital technologies and communication channels is pushing ahead a change in paradigm within the fundamental concept of marketing. Without doubt, marketing is a very multifaceted field. A best marketing approach does simply not exist. Marketing leaders generally bring in their own ideas and their pursuit in making a company unique also leads to a unique approach of marketing. Since the 1950s, marketing has experienced a steady evolution from product-orientation with focus on quality to a selling-oriented approach in the 1960s. In the 1970s, marketing became more customer-oriented and ads-driven. Today, marketing has evolved into a complex acitivity that considers the relationship aspect of marketing, as well as internal marketing efforts to promote the employer in the eyes of its employees and integrated marketing which is more about unity in branding, tone and style giving the company a corporate identity. This late evolution stage of marketing is often referred to as holistic marketing, hence a multi-level approach to marketing.Too often marketing is considered in a fragmented manner that results in suboptimal brand performance. Many companies see marketing as a cost factor and overlook or fail to adequately incorporate it as a key element of their overall strategy that must be more than just revenue generation. Competitiveness is highly related to successfully linking a business purpose to stakeholders and customers. A holistic approach to marketing considers the entire ecosystem that surrounds the company and makes it possible to implement marketing activities, processes, and programs that reflect the breadth of a company as an interconnected and socially responsible entity. This e-book serves as an inspiration to decision makers and as a resonance for them, showing why there is more to marketing than just being a cost factor.
Book Synopsis Customer Experience in Modern Marketing by : James Seligman
Download or read book Customer Experience in Modern Marketing written by James Seligman and published by Lulu.com. This book was released on 2012-11-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers
Book Synopsis Modern Marketing Theory by : Shelby D. Hunt
Download or read book Modern Marketing Theory written by Shelby D. Hunt and published by Thomson South-Western. This book was released on 1991 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Oswaal ICSE Question Bank Class 9 Commercial Studies | Chapterwise | Topicwise | Solved Papers | For 2025 Exams by : Oswaal Editorial Board
Download or read book Oswaal ICSE Question Bank Class 9 Commercial Studies | Chapterwise | Topicwise | Solved Papers | For 2025 Exams written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2024-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the Product: • 100% Updated with Latest Syllabus Questions Typologies: We have got you covered with the latest and 100% updated curriculum • Crisp Revision with Topic-wise Revision Notes & Smart Mind Maps: Study smart, not hard! • Extensive Practice with 500+ Questions & Self Assessment Papers: To give you 1000+ chances to become a champ! • Concept Clarity with 500+ Concepts & Concept Videos: For you to learn the cool way—with videos and mind-blowing concepts • 100% Exam Readiness with Expert Answering Tips & Suggestions for Students: For you to be on the cutting edge of the coolest educational trends
Book Synopsis Handbook of Modern Marketing by : Victor P. Buell
Download or read book Handbook of Modern Marketing written by Victor P. Buell and published by New York : McGraw-Hill. This book was released on 1986 with total page 1306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad scope and practical input from more than l00 recognized marketing authorities nationwide have made the Handbook of Modern Marketing an invaluable reference for all levels of marketing managers. This revised and updated edition covers recent developments in all areas of marketing, including globilization of major industries, innovations in the marketing of services, and technology's effect on marketing strategies. Explores consumer, industrial, services, and government markets.
Book Synopsis Digital Business and Electronic Commerce by : Bernd W. Wirtz
Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Journal of Industrial Economics by :
Download or read book The Journal of Industrial Economics written by and published by . This book was released on 1983 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Modern Health Care Marketing by : Gamini Gunawardane
Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Book Synopsis Demystifying Theories in Tourism Research by : Kelly Bricker
Download or read book Demystifying Theories in Tourism Research written by Kelly Bricker and published by CABI. This book was released on 2015-12-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It often seems that there is more confusion than consensus regarding tourism theory. Does tourism have theories it can truly own, or does it just borrow from other academic disciplines? It can be difficult to understand the theories and conceptual frameworks available, and how to apply these ideas to a research endeavour. This book reviews theoretical perspectives on tourism from planning and management, through marketing and host communities to the tourism consumers themselves. Covering issues such as tour guiding, rural tourism development and destination image, it provides a complete guide to the industry. Including pedagogical features throughout, this book is an accessible approach to a controversial subject.
Book Synopsis Balancing Automation and Human Interaction in Modern Marketing by : Nair, Arjun J.
Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.
Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.
Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Book Synopsis Sensory Marketing by : Bertil Hultén
Download or read book Sensory Marketing written by Bertil Hultén and published by Routledge. This book was released on 2015-10-08 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Book Synopsis Marketing and Supply Chain Management by : Dimitris Folinas
Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Book Synopsis Changing Senario of Business and E-Commerce by :
Download or read book Changing Senario of Business and E-Commerce written by and published by Dr.Dinesh D.Bhakkad. This book was released on with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles Of Business Management by : Arun Kumar
Download or read book Principles Of Business Management written by Arun Kumar and published by Atlantic Publishers & Dist. This book was released on 2000 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though, Scores Of Books Have Been Written By Western And Indian Authors On Principles Of Management, There Is Always A Place For A Book Which Is To The Point, Brief Yet Com¬Prehensive, Authentic And Reliable And Presented In Indian Setting, In A Simple Language, Free From Technical Jargon. The Authors Of This Book Have Emphasised These Characteristics To Present An Ideal Textbook On The Subject. This Book Covers The Courses In Principles And Theory Of Business Manage¬Ment. It Has Been Presented In An Analytical Style To Make The Subject Easy To Understand And Easier To Memorise. Questions At The End Of Each Chapter Have Been Drawn From The Latest Actual University Papers So That The Student May Practice For Examination.
Book Synopsis An Experimental Evaluation of Relationships Between Product Package and Label Characteristics and Preschool Childrens' Awareness of and Behavior Toward Package Contents by : Kenneth C. Schneider
Download or read book An Experimental Evaluation of Relationships Between Product Package and Label Characteristics and Preschool Childrens' Awareness of and Behavior Toward Package Contents written by Kenneth C. Schneider and published by . This book was released on 1975 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
