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The Modern Customer The Phantom
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Book Synopsis The Modern Customer – the PHANTOM by : Livia Rainsberger
Download or read book The Modern Customer – the PHANTOM written by Livia Rainsberger and published by Springer Nature. This book was released on 2023-02-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses. A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.
Book Synopsis Customer Innovation by : Marion Debruyne
Download or read book Customer Innovation written by Marion Debruyne and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.
Book Synopsis The Digital Innovation Playbook by : Nicholas J. Webb
Download or read book The Digital Innovation Playbook written by Nicholas J. Webb and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.
Book Synopsis Modern Logistics Management by : John F. Magee
Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Book Synopsis The Phantom Tree by : Nicola Cornick
Download or read book The Phantom Tree written by Nicola Cornick and published by Harlequin. This book was released on 2018-08-21 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There is much to enjoy in this sumptuous novel.”—Sunday Mirror “My name is Mary Seymour and I am the daughter of one queen and the niece of another.” Browsing an antiques shop in Wiltshire, Alison Bannister stumbles across a delicate old portrait—identified as the doomed Tudor queen, Anne Boleyn. Except Alison knows better. The subject is Mary Seymour, the daughter of Katherine Parr, who was taken to Wolf Hall in 1557 and presumed dead after going missing as a child. And Alison knows this because she, too, lived at Wolf Hall and knew Mary...more than four hundred years ago. The painting of Mary is more than just a beautiful object for Alison—it holds the key to her past life, the unlocking of the mystery surrounding Mary’s disappearance and how Alison can get back to her own time. To when she and Mary were childhood enemies yet shared a pact that now, finally, must be fulfilled, no matter the cost. Bestselling author of House of Shadows Nicola Cornick offers a provocative alternate history of rivals, secrets and danger, set in a time when a woman’s destiny was determined by the politics of men and luck of birth. A spellbinding tale for fans of Kate Morton, Philippa Gregory and Barbara Erskine.
Book Synopsis Phantom Ex Machina by : Anshuman Khare
Download or read book Phantom Ex Machina written by Anshuman Khare and published by Springer. This book was released on 2016-10-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the factors that make digital disruption possible and the effects this has on existing business models. It takes a look at the industries that are most susceptible to disruption and highlights what executives can do to take advantage of disruption to re-invent their business model. It also examines the pivotal role that technology plays in creating new dynamics to business operations and forcing business model changes. Adoption of digital technology has caused process disruptions in a number of industries and led to new business models (e.g., Über, AirBnb) and new products. In addition to covering some of the more popular and well known examples, this book targets not so obvious disruptions in the education sector and in services and changing business models. Phantom Ex Machina: Digital Disruption’s Role in Business Model Transformation is divided into six parts. The book begins with an introduction to digital disruption and why it matters. The next part of the book focuses on business strategy which includes case studies on the impact of social media and how digital disruption changes pricing strategies and price models. For part three, the authors observe technology’s role in digital disruptions. Chapters cover how 3D printing is challenging existing business models and how the automotive industry is innovating with new perspectives. Part four covers higher education, recognizing digital disruption’s transformation in graduate management education. Part five centers upon the service industry with a look at virtual teams and the emergence of virtual think tanks. Finally the book concludes with a look to the future, embracing disruptions.
Download or read book New York Magazine written by and published by . This book was released on 1980-06-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Book Synopsis Managing Global Innovation by : Roman Boutellier
Download or read book Managing Global Innovation written by Roman Boutellier and published by Springer Science & Business Media. This book was released on 2008-03-12 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of their location. The corporate R&D powerhouses of the 1980s are now mostly history. Even where they survived, they had to yield to corporate efficiency efforts and business-wide integration programs. Still, it would be unfair to belittle them in retrospect as they have found new roles in corporate R&D and innovation n- works. In fact, the very successes of centralized R&D organizations of the 1970s and 1980s made possible the revolution of globalized innovation that we have been witnessing since the 1990s. The first two editions of Managing Global Innovation, published in 1999 and 2000, were testimonials of an increasingly internationalizing world of innovation and R&D. In this third edition of Managing Global Innovation, we have retained the basic structure of two conceptual parts (I and II) and three case study parts (III, IV, V). However, we have greatly revised all chapters, including the final “Imp- cations” chapter (part VI), and incorporated new chapters and cases that illuminate and describe the recent trends in the context of the beginnings of global innovation in the 1980s and 1990s.
Download or read book Phantom Terror written by Adam Zamoyski and published by Basic Books. This book was released on 2015-02-10 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the ruling and propertied classes of the late eighteenth century, the years following the French Revolution were characterized by intense anxiety. Monarchs and their courtiers lived in constant fear of rebellion, convinced that their power-and their heads-were at risk. Driven by paranoia, they chose to fight back against every threat and insurgency, whether real or merely perceived, repressing their populaces through surveillance networks and violent, secretive police action. Europe, and the world, had entered a new era. In Phantom Terror, award-winning historian Adam Zamoyski argues that the stringent measures designed to prevent unrest had disastrous and far-reaching consequences, inciting the very rebellions they had hoped to quash. The newly established culture of state control halted economic development in Austria and birthed a rebellious youth culture in Russia that would require even harsher methods to suppress. By the end of the era, the first stirrings of terrorist movements had become evident across the continent, making the previously unfounded fears of European monarchs a reality. Phantom Terror explores this troubled, fascinating period, when politicians and cultural leaders from Edmund Burke to Mary Shelley were forced to choose sides and either support or resist the counterrevolutionary spirit embodied in the newly-omnipotent central states. The turbulent political situation that coalesced during this era would lead directly to the revolutions of 1848 and to the collapse of order in World War I. We still live with the legacy of this era of paranoia, which prefigured not only the modern totalitarian state but also the now preeminent contest between society's haves and have nots. These tempestuous years of suspicion and suppression were the crux upon which the rest of European history would turn. In this magisterial history, Zamoyski chronicles the moment when desperate monarchs took the world down the path of revolution, terror, and world war.
Book Synopsis The Phantom Tollbooth by : Norton Juster
Download or read book The Phantom Tollbooth written by Norton Juster and published by Yearling. This book was released on 1988-10-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: With almost 5 million copies sold 60 years after its original publication, generations of readers have now journeyed with Milo to the Lands Beyond in this beloved classic. Enriched by Jules Feiffer’s splendid illustrations, the wit, wisdom, and wordplay of Norton Juster’s offbeat fantasy are as beguiling as ever. “Comes up bright and new every time I read it . . . it will continue to charm and delight for a very long time yet. And teach us some wisdom, too.” --Phillip Pullman For Milo, everything’s a bore. When a tollbooth mysteriously appears in his room, he drives through only because he’s got nothing better to do. But on the other side, things seem different. Milo visits the Island of Conclusions (you get there by jumping), learns about time from a ticking watchdog named Tock, and even embarks on a quest to rescue Rhyme and Reason. Somewhere along the way, Milo realizes something astonishing. Life is far from dull. In fact, it’s exciting beyond his wildest dreams!
Book Synopsis Purchasing and Supply Chain Management by : W. C. Benton, Jr.
Download or read book Purchasing and Supply Chain Management written by W. C. Benton, Jr. and published by SAGE Publications. This book was released on 2020-09-10 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purchasing and Supply Chain Management introduces students to purchasing as it relates to the supply chain and other functions and systems within an organization, such as marketing, logistics, and operations. Author W. C. Benton, Jr. draws from more than 30 years of practice, instruction, research, and consulting experience to teach students proactive collaboration, negotiation, and analytics. Through a step-by-step approach, readers will gain data-driven purchasing skills crucial for the next generation of professionals. The Fourth Edition is fully updated with new real-world cases, the latest research, and current coverage of key trends in the field. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Book Synopsis Night Of The Phantom by : Anne Stuart
Download or read book Night Of The Phantom written by Anne Stuart and published by Anne Stuart. This book was released on 2017-07-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Megan Carey was ready to embark on a trip to Europe, finally taking time to do something purely for herself, but when she finds her father on the brink of suicide, her plans go out the window. Her father is being blackmailed by a reclusive genius who’s demanded TK Carey show up to answer for his crimes. Panicked, Megan volunteers to go in his place. Ethan Winslowe is a brilliant, eccentric architect with a grudge. In his odd, rambling mansion, he waits for Megan’s father to enact his revenge, but when Megan comes in his stead, Ethan has a new prisoner to answer for the crimes. At first, Megan is afraid of the strange, dark man who tormented her father with threats of public ruin. Ethan is mysterious and deeply secretive, refusing to allow himself to be seen in the light of day. But soon, Megan’s fear is replaced by curiosity and a desire to see the man who haunts her dreams, and even as she’s kept prisoner she’s drawn to him, obsessed by him, on the edge of falling in love with a phantom. Is there any way she can learn to trust a creature of darkness before the outside forces of evil destroy them both?
Book Synopsis Modern Banking by : Shelagh Heffernan
Download or read book Modern Banking written by Shelagh Heffernan and published by John Wiley & Sons. This book was released on 2005-05-05 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, or undergraduate degrees specialising in this area. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book. While they often have exceptional and detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues. Consider the fundamental questions: What is unique about a bank? and What differentiates it from other financial institutions? Answering these questions begins to show how banks should evolve and adapt - or fail. If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth. Modern Banking concludes with a set of case studies that give practical insight into the key issues covered in the book: The core banking functions Different types of banks and diversification of bank activities Risk management: issues and techniques Global regulation: Basel 1 and Basel 2. Bank regulation in the UK, US, EU, and Japan Banking in emerging markets Bank failure and financial crises Competitive issues, from cost efficiency to mergers and acquisitions Case Studies including: Goldman Sachs, Bankers Trust/Deutsche Bank, Sumitomo Mitsui, Bancomer
Book Synopsis The Virtual World and Marketing by : Enes Emre Başar
Download or read book The Virtual World and Marketing written by Enes Emre Başar and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Download or read book The Magic Wand written by and published by . This book was released on 1911 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Phantom written by Susan Kay and published by Llumina Press. This book was released on 1990 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: An imaginative and sensitive story of the life of the Phantom of the Opera; winner of the Boots Romantic Novel Award.
Download or read book Nosferatu (1979) written by S.S. Prawer and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Werner Herzog's Nosferatu – Phantom der Nacht (1979) is one of the masterpieces of the New German Cinema of the 1960s and 70s. Adapted from Bram Stoker's Dracula, and mindful too of F. W. Murnau's earlier German film version of that same novel, Herzog's film is perhaps the most compelling screen treatment of the vampire myth. In this comprehensive account of Nosferatu, S. S. Prawer begins with discussion of Stoker's book, the cultural fascination with vampires, and the formation and evolution of Herzog's career. Taking the production history into account, Prawer ultimately foregrounds the cultural and aesthetic components of the film that combine to such powerful effect. This second edition features a new foreword by Brad Prager and original cover artwork by Matt Brand.
