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Author : Julian Harty
Publisher :
ISBN 13 : 9780997069402
Total Pages : pages
Book Rating : 4.0/5 (694 download)
Download or read book The Mobile Analytics Playbook written by Julian Harty and published by . This book was released on 2015-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Moataz Nabil
Publisher : Packt Publishing Ltd
ISBN 13 : 1803246499
Total Pages : 384 pages
Book Rating : 4.8/5 (32 download)
Download or read book Mobile DevOps Playbook written by Moataz Nabil and published by Packt Publishing Ltd. This book was released on 2023-09-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use mobile DevOps for faster, more efficient mobile development by uncovering the secrets of mobile application development lifecycle Key Features Discover best practices and mobile DevOps tools for test automation, app releases, performance optimization, security, error tracking, and more Enhance efficiency, speed, and quality of your development process with mobile DevOps Explore mobile DevOps components like continuous integration, testing, deployment, and monitoring Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionTo build mobile apps, you need to understand mobile-first features, tools, and processes that help you build, test, and release robust apps faster and more efficiently. The multitude of challenges stemming from mobile development's inherent complexities, including native iOS and Android app creation, cross-platform frameworks, and the implementation of scalable architectures within extensive teams, collectively contribute to a substantial number of obstacles that can significantly prolong the release process. This book will help you understand and implement the best practices of mobile DevOps for continuous integration, testing, delivery, deployment, and monitoring. You’ll explore different challenges faced by developers due to varied OSs, the unforgiving nature of mobile applications, and continuous updates to mobile phones and learn how to maneuver through these challenges. You’ll also get to grips with the latest trends while discovering the potential future of mobile DevOps, with valuable insights and guidance about integrating mobile development teams into your organization. By the end of this book, you’ll be well-equipped to successfully implement mobile DevOps and build fast, qualitative, and efficient mobile apps for your team or organization.What you will learn Discover the principles, components, and concepts of mobile DevOps Develop a successful mobile CI/CD strategy in your organization Identify the tools and processes for mobile app release and distribution Develop and release mobile applications efficiently and reliably Implement continuous testing with mobile DevOps Leverage Mobile DevSecOps to improve security, efficiency of your Mobile app development process Understand how Platform Engineering and IDP Teams can improve Developer Productivity in Mobile DevOps Identify and fix problems with mobile application performance and data usage Who this book is forThis book is for DevOps engineers looking to learn more about mobile DevOps to build effective processes for releasing mobile apps quickly and frequently. It’s also an excellent resource for mobile developers, mobile release managers, mobile architects, mobile platform engineers, and QA engineers, involved in mobile app development. Familiarity with DevOps and mobile app challenges related to testing, releasing, and monitoring especially at scale is a prerequisite.
Author : Lowell Fryman
Publisher : Morgan Kaufmann
ISBN 13 : 0128025476
Total Pages : 294 pages
Book Rating : 4.1/5 (28 download)
Download or read book The Data and Analytics Playbook written by Lowell Fryman and published by Morgan Kaufmann. This book was released on 2016-08-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization. - Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation - Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention - Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success
Author : Alistair Croll
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098168151
Total Pages : 403 pages
Book Rating : 4.0/5 (981 download)
Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
Author : Google Inc.
Publisher : Google Play Books
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)
Download or read book The Outsourcing Playbook (for Android development) written by Google Inc. and published by Google Play Books. This book was released on 2016-04-25 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide takes you through the steps to getting a great application developed for you by a software development agency. Software development agencies can get access to the latest tools and technologies from the Google Developer Agency program, to help them deliver high quality apps for their clients. Find out more about the program and download the PDF version of this guide here: https://goo.gl/4Qvg1c Please give us your feedback on this guide: https://goo.gl/UGMZns This guide is a companion to The Secrets to App Success on Google Play, which you can get here: https://goo.gl/A1WylT
Author : M.B. Chatfield
Publisher : M.B. Chatfield
ISBN 13 :
Total Pages : 523 pages
Book Rating : 4./5 ( download)
Download or read book The Beginner's Guide to Mobile App Analytics: Understanding Data for All written by M.B. Chatfield and published by M.B. Chatfield. This book was released on with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the insights hidden within your mobile app data. In today's competitive mobile app market, it's more important than ever to understand how your app is performing. By tracking and analyzing your app's data, you can identify areas for improvement, optimize your app's performance, and drive conversions and user satisfaction. The Beginner's Guide to Mobile App Analytics is the perfect resource for anyone who wants to learn how to use mobile app analytics to improve their app's success. This comprehensive guide covers everything you need to know, from the basics of mobile app analytics to advanced topics such as user engagement and retention. Whether you're a mobile app developer, marketer, or business owner, The Beginner's Guide to Mobile App Analytics is the essential resource for understanding and using mobile app analytics. Here are some of the key topics covered in the book: Introduction to mobile app analytics Setting up your mobile app analytics solution Tracking user acquisition Tracking user engagement Tracking user retention Identifying trends and patterns in your data Using your insights to make data-driven decisions With The Beginner's Guide to Mobile App Analytics, you'll be well on your way to using mobile app analytics to drive the success of your app.
Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)
Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author : Ryan D Mason
Publisher : Ryan D Mason
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)
Download or read book The Digital Playbook written by Ryan D Mason and published by Ryan D Mason. This book was released on 2020-11-29 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Digital Playbook, author, entrepreneur, and digital marketing expert Ryan Mason draws on years of experience as a successful founder and CEO his passion for motivating others to offer you a proven and powerful game plan for marketing your internet business, local business, or personal brand as a social influencer, even if you have no experience with social media marketing or generating digital content. Outlined within this revolutionary viral marketing book are methods that Ryan has used to win business with Good Morning America, NFL Network, Foot Locker, Adidas, Yahoo, Fox News and more. Additionally, you will learn step-by-step, hands-on strategies to increase social media visibility, grow brand awareness within a company, how to supercharge engagement and ways to drive both leads and conversions: Learn how to set up your analytics to determine where any additional ounce of effort or dollar in advertising budget can make the most difference Learn how to define your goals or numerically driven targets and authentic statements to drive content that converts at each stage of the funnel Learn how to use the power of mobile videos and high-authority promotional content to drive huge internet traffic at a fraction of the cost of other methods Learn how to target primed audiences that are already segmented on existing social media platforms Learn how to amplify the most important pieces of content to attract the most relevant audiences and drive engagement for $1 Dollar A Day And learn how to identify and optimize what’s working to maximize the conversion rate and ROI (Return on Investment) for your marketing and advertising efforts The Digital Playbook takes all of the guesswork out of setting up a marketing mix for your business and best of all, it is offered to you at a small fraction of the cost of much less effective marketing plan products found online for hundreds of dollars. Instead, you can use the proven business growth plan provided here and use the extra money you saved to launch your new viral paid advertising campaign and reach thousands of new customers!
Author : Leslie Magsalay-Zeller
Publisher : Pooki's Mahi®
ISBN 13 : 1466266368
Total Pages : 102 pages
Book Rating : 4.4/5 (662 download)
Download or read book The PMO Playbook written by Leslie Magsalay-Zeller and published by Pooki's Mahi®. This book was released on 2011-08-26 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing practical guidance for program managers involved in high tech mergers and acquisitions who need a framework. This book describes the top 10 industries for growth, the decision making process, criteria and the playbook to integrate products, people and process. It provides checklists and dashboards to the deal flow for the high tech industry, merger and acquisition scenarios, dashboards to best in class organizational effectiveness to assess the areas of improvement as well as action summaries to remind you of what you need to do to prepare for the next merger and acquisition in the future. It also combines information for program managers, project managers, individual contributors and executives into a single package they can apply directly.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655839361
Total Pages : 300 pages
Book Rating : 4.8/5 (393 download)
Download or read book Mobile Analytics A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-08-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which Mobile Analytics data should be retained? What are the key elements of your Mobile Analytics performance improvement system, including your evaluation, organizational learning, and innovation processes? How difficult is it to qualify what Mobile Analytics ROI is? Has a Mobile Analytics requirement not been met? Is the Mobile Analytics risk managed? This easy Mobile Analytics self-assessment will make you the assured Mobile Analytics domain standout by revealing just what you need to know to be fluent and ready for any Mobile Analytics challenge. How do I reduce the effort in the Mobile Analytics work to be done to get problems solved? How can I ensure that plans of action include every Mobile Analytics task and that every Mobile Analytics outcome is in place? How will I save time investigating strategic and tactical options and ensuring Mobile Analytics costs are low? How can I deliver tailored Mobile Analytics advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Mobile Analytics essentials are covered, from every angle: the Mobile Analytics self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Mobile Analytics outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Mobile Analytics practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Mobile Analytics are maximized with professional results. Your purchase includes access details to the Mobile Analytics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Mobile Analytics Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Google Inc.
Publisher : Google Play Books
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4./5 ( download)
Download or read book The Going Global Playbook (for developers) written by Google Inc. and published by Google Play Books. This book was released on 2016-12-05 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: With just a few clicks, you can publish an app to Google Play and access a global audience of more than 1 billion 30 days active users. Google Play’s global audience spans many different languages and cultures. Network infrastructures and business environments also vary significantly from country to country. Finding success in this global market means considering these factors and more before launching your app. This playbook will help. It guides you through the steps to take, with tips and advice from developers who’ve successfully gone global.
Author : Mark Lamplugh
Publisher : Stylus Publishing, LLC
ISBN 13 : 1501520040
Total Pages : 297 pages
Book Rating : 4.5/5 (15 download)
Download or read book The AI Marketing Playbook written by Mark Lamplugh and published by Stylus Publishing, LLC. This book was released on 2024-09-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES: Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns
Author : Gary Angel
Publisher : FT Press
ISBN 13 : 0134195132
Total Pages : 322 pages
Book Rating : 4.1/5 (341 download)
Download or read book Measuring the Digital World written by Gary Angel and published by FT Press. This book was released on 2015-11-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.
Author : Gohar F. Khan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781977543974
Total Pages : 510 pages
Book Rating : 4.5/5 (439 download)
Download or read book Creating Value with Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2018-04-23 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often termed as the ''new gold,'' the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze a variety of social media data, including text, actions, networks, multimedia, apps, hyperlinks, search engines, and location data. By the end of this book, the readers will have mastered the theories, concepts, strategies, techniques, and tools necessary to extract business value from big social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make sound business decisions. Here is how the book is organized. Chapter 1: Creating Value with Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Understanding Social Media Analytics Chapter 4: Analytics-Business Alignment Chapter 5: Capturing Value with Network Analytics Chapter 6: Capturing Value with Text Analytics Chapter 7: Capturing Value with Actions Analytics Chapter 8: Capturing Value with Search Engine Analytics Chapter 9: Capturing Value with Location Analytics Chapter 10: Capturing Value with Hyperlinks Analytics Chapter 11: Capturing Value with Mobile Analytics Chapter 12: Capturing Value with Multimedia Analytics Chapter 13: Social Media Analytics CapabilitiesChapter 14: Social Media Security, Privacy, & Ethics The book has a companion site (https://analytics-book.com/), which offers useful instructor resources. Praises for the book "Gohar F. Khan has a flair for simplifying the complexity of social media analytics. Creating Value with Social Media Analytics is a beautifully delineated roadmap to creating and capturing business value through social media. It provides the theories, tools, and creates a roadmap to leveraging social media data for business intelligence purposes. Real world analytics cases and tutorials combined with a comprehensive companion site make this an excellent textbook for both graduate and undergraduate students."-Robin Saunders, Director of the Communications and Information Management Graduate Programs, Bay Path University. "Creating Value with Social Media Analytics offers a comprehensive framework to define, align, capture, and sustain business value through social media data. The book is theoretically grounded and practical, making it an excellent resource for social media analytics courses."-Haya Ajjan, Director & Associate Prof., Elon Center for Organizational Analytics, Elon University. "Gohar Khan is a pioneer in the emerging domain of social media analytics. This latest text is a must-read for business leaders, managers, and academicians, as it provides a clear and concise understanding of business value creation with social media data from a social lens."-Laeeq Khan, Director, Social Media Analytics Research Team, Ohio University. "Whether you are coming from a business, research, science or art background, Creating Value with Social Media Analytics is a brilliant induction resource for those entering the social media analytics industry. The insightful case studies and carefully crafted tutorials are the perfect supplements to help digest the key concepts introduced in each chapter."-Jared Wong, Social Media Data Analyst, Digivizer "It is one of the most comprehensive books on analytics that I have come across recently."-Bobby Swar, Prof. Concordia Uni.
Author : Google Inc.
Publisher : Google Play Books
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4./5 ( download)
Download or read book The News Publisher Playbook (for Android development) written by Google Inc. and published by Google Play Books. This book was released on 2016-04-25 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a news publisher, you know that many readers are switching from print to their smartphones and tablets to access news. This guide will help you find the best ways to take your content mobile, better engage readers, and find new ones. It includes details of features, best practices, and useful tips that you can use to build your brand and grow your revenue on Android and Google Play.
Author : Lisa Weaver-Lambert
Publisher : Packt Publishing Ltd
ISBN 13 : 1835467598
Total Pages : 440 pages
Book Rating : 4.8/5 (354 download)
Download or read book The AI Value Playbook written by Lisa Weaver-Lambert and published by Packt Publishing Ltd. This book was released on 2024-08-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from real-world examples how leveraging AI, including machine learning and generative AI, is imperative for businesses to navigate risk, drive value, and gain a competitive advantage Key Features Understand machine learning and generative AI terminology, concepts, and the AI technology stack. Learn from diverse real-world case studies narrated by business leaders in their own voice. Apply a value-driven approach to AI applications across multiple business sectors. Book DescriptionBusiness leaders are challenged by the speed of AI innovation and how to navigate disruption and uncertainty. This book is a crucial resource for those who want to understand how to leverage AI to drive business value, drawn from the firsthand experience of those who have been implementing this technology successfully. The AI Value Playbook focuses on questions frequently posed by leaders and boards. How can businesses adapt to these emerging technologies? How can they start building and deploying AI as a strategic asset to drive efficiency? What risks or threats need to be considered? How quickly can value be created? This book is a response to those demands. In a series of in-depth and wide-ranging conversations with practitioners, from CEOs leading new generative AI-based companies to Data Scientists and CFOs working in more traditional companies. Our experts share their hard-earned wisdom, talking candidly about their successes and failures, and what excites them about the future. These interviews offer unique insights for business leaders to apply to their own organizations. The book distils a value-driven playbook for how AI can be put to work today.What you will learn Fundamentals of AI concepts and the tech stack How AI works with real-world practical applications How to integrate into your company's overall strategy How to incorporate generative AI in your processes How to drive value with sector-wide examples How to organize an AI-driven operating model How to use AI for competitive advantage The dos and don'ts of AI application Who this book is for The AI Value Playbook is aimed at supporting non-technical executives and board members to quickly formulate a perspective on how to integrate AI. This book addresses the gap in data and AI knowledge in leadership teams that have an appetite for nuanced, targeted and practical solutions. It includes which levers and processes to consider to future-proof their business. It speaks to an audience interested in understanding how AI can drive value for their organisations.
Author : Caroline Carruthers
Publisher : Facet Publishing
ISBN 13 : 178330474X
Total Pages : 243 pages
Book Rating : 4.7/5 (833 download)
Download or read book The Chief Data Officer's Playbook written by Caroline Carruthers and published by Facet Publishing. This book was released on 2020-12-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: - the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold - a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey - new conversations and experiences from an alumni of data leaders compiled over the past three years - new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.
