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Author : Kristian S. Palda
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Measurement of Cumulative Advertising Effects written by Kristian S. Palda and published by . This book was released on 1964 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 9400910738
Total Pages : 389 pages
Book Rating : 4.4/5 (9 download)
Download or read book Market Response Models: Econometric and Time Series Analysis written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market ing to be updated or to have a sequel. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables.
Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 507 pages
Book Rating : 4.3/5 (64 download)
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author : Daniel Starch
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (512 download)
Download or read book Measuring Product Sales Made by Advertising written by Daniel Starch and published by . This book was released on 1961 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Guilherme Diaz-Bérrio
Publisher : Packt Publishing Ltd
ISBN 13 : 1801813833
Total Pages : 452 pages
Book Rating : 4.8/5 (18 download)
Download or read book Data Analytics for Marketing written by Guilherme Diaz-Bérrio and published by Packt Publishing Ltd. This book was released on 2024-05-10 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key Features Analyze marketing data using proper statistical techniques Use data modeling and analytics to understand customer preferences and enhance strategies without complex math Implement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use cases Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionMost marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big data. However, having the right knowledge and understanding the context of how to use data and tools is crucial. In this book, you’ll learn how to give context to your data and turn it into useful information. You’ll understand how and where to use a tool or dataset for a specific question, exploring the "what and why questions" to provide real value to your stakeholders. Using Python, this book will delve into the basics of analytics and causal inference. Then, you’ll focus on visualization and presentation, followed by understanding guidelines on how to present and condense large amounts of information into KPIs. After learning how to plan ahead and forecast, you’ll delve into customer analytics and insights. Finally, you’ll measure the effectiveness of your marketing efforts and derive insights for data-driven decision-making. By the end of this book, you’ll understand the tools you need to use on specific datasets to provide context and shape your data, as well as to gain information to boost your marketing efforts.What you will learn Understand the basic ideas behind the main statistical models used in marketing analytics Apply the right models and tools to a specific analytical question Discover how to conduct causal inference, experimentation, and statistical modeling with Python Implement common open source Python libraries for specific use cases with immediately applicable code Analyze customer lifetime data and generate customer insights Go through the different stages of analytics, from descriptive to prescriptive Who this book is for This book is for data analysts and data scientists working in a marketing team supporting analytics and marketing research, who want to provide better insights that lead to data-driven decision-making. Prior knowledge of Python, data analysis, and statistics is required to get the most out of this book.
Author : Hui-Shung Chang
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.:/5 (32 download)
Download or read book Measuring the Effects of Advertising in Food Demand Subsystems written by Hui-Shung Chang and published by . This book was released on 1988 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment
Publisher :
ISBN 13 :
Total Pages : 988 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising of Tobacco Products written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment and published by . This book was released on 1987 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118047176
Total Pages : 530 pages
Book Rating : 4.1/5 (18 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author : Brian Chiplin
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (9 download)
Download or read book Economics of Advertising written by Brian Chiplin and published by Burns & Oates. This book was released on 1981 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Mayer
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.F/5 ( download)
Download or read book The Intelligent Man's Guide to Sales Measures of Advertising written by Martin Mayer and published by . This book was released on 1965 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1988 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download Economic Report [on] Conglomerate Merger Performance PDF Online Free](https://books.google.com/books/content/images/frontcover/VkXB44pzAQEC?fife=w200-h370)
Author : United States. Federal Trade Commission. Bureau of Economics
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (319 download)
Download or read book Economic Report [on] Conglomerate Merger Performance written by United States. Federal Trade Commission. Bureau of Economics and published by . This book was released on 1973 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Avijit Ghosh
Publisher : Facsimiles-Garl
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Relationship of Advertising Expenditures to Sales written by Avijit Ghosh and published by Facsimiles-Garl. This book was released on 1986 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Esther Thorson
Publisher : Psychology Press
ISBN 13 : 113478029X
Total Pages : 408 pages
Book Rating : 4.1/5 (347 download)
Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation, Tourism, and Hazardous Materials
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 (121 download)
Download or read book Health Protection Act of 1987 written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation, Tourism, and Hazardous Materials and published by . This book was released on 1987 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
