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The Maverick Method
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Book Synopsis The Maverick Selling Method by : Brian Burns
Download or read book The Maverick Selling Method written by Brian Burns and published by Brian Burns. This book was released on 2009 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick
Book Synopsis Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products by : Brian Burns
Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Book Synopsis The Maverick Method by : Matthew Swyers (H.)
Download or read book The Maverick Method written by Matthew Swyers (H.) and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Modern Records, Maverick Methods by : Samantha Bennett
Download or read book Modern Records, Maverick Methods written by Samantha Bennett and published by Bloomsbury Publishing USA. This book was released on 2018-12-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Fairlight CMI through MIDI to the digital audio workstations at the turn of the millennium, Modern Records, Maverick Methods examines a critical period in commercial popular music record production: the transformative digital age from the late 1970s until 2000. Drawing on a discography of more than 300 recordings across pop, rock, hip hop, dance and alternative musics from artists such as the Beastie Boys, Madonna, U2 and Fatboy Slim, and extensive and exclusive ethnographic work with many world-renowned recordists, Modern Records presents a fresh and insightful new perspective on one of the most significant eras in commercial music record production. The book traces the development of significant music technologies through the 1980s and 1990s, revealing how changing attitudes and innovative techniques of recording personnel reimagined recording processes and, finally, exemplifies the impact of these technologies and techniques via six comprehensive tech-processual analyses. This meticulously researched and timely book reveals the complexity of recordists' responses to a technological landscape in flux.
Book Synopsis The Maverick Paradox: The Secret Power Behind Successful Leaders by : Judith Germain
Download or read book The Maverick Paradox: The Secret Power Behind Successful Leaders written by Judith Germain and published by Lulu.com. This book was released on 2017-04-19 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: All successful leaders have a secret power - where's yours? When leadership becomes a byword for control, and trust is outdated - how should YOU respond? 'Believe nothing, test everything'. This is the war cry of the maverick. This scream, an essential cornerstone of the maverick mindset. Leadership and maverick expert Judith Germain provides the blueprint to becoming a successful leader. - Discover the 5 maverick attributes all 'natural leaders' possess - Master the 8 maverick capabilities that all successful leaders demonstrate - Extend your influence by utilising the 3 key power bases - Become a transformational leader by deploying the Maverick DRIVEN Leadership(TM) Methodology 'Judith is one of those rare people who actually knows what she's talking about. She provides results based on good research and a professional approach'. Peter Clayton, author of 'Body Language at Work' and body language consultant for the BBC and ITV
Download or read book Green Mind written by Michael Chellman and published by Independently Published. This book was released on 2020-08-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Green Mind: More learning, less doing, faster. Everyone tells students, "You need to concentrate!" Rarely are they told how--until now. Inside your head, a battle rages between the GRAY MIND and the GREEN MIND. Gray is fog, clouding your brain with distractions. Working "Gray" is treading water in a shallow intellectual pond of disconnected facts and fake studying--"doing" the work, not learning the work. The Green Mind represents your ability to take control of your focus with self-awareness and a plan. Action cures distraction. Green is sunlight, clearing the Gray fog, for deep learning that lasts. Finally, a book that helps students develop intense focus through 19 proven methods culled from hundreds of options. They will become your distraction shield. The Green Mind student declares, "Focused is what I choose to become. I can get better at getting better."
Download or read book Why They Kill written by Richard Rhodes and published by Vintage. This book was released on 2000-10-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Rhodes, Pulitzer Prize-winning author of The Making of the Atomic Bomb, brings his inimitable vision, exhaustive research, and mesmerizing prose to this timely book that dissects violence and offers new solutions to the age old problem of why people kill. Lonnie Athens was raised by a brutally domineering father. Defying all odds, Athens became a groundbreaking criminologist who turned his scholar's eye to the problem of why people become violent. After a decade of interviewing several hundred violent convicts--men and women of varied background and ethnicity, he discovered "violentization," the four-stage process by which almost any human being can evolve into someone who will assault, rape, or murder another human being. Why They Kill is a riveting biography of Athens and a judicious critique of his seminal work, as well as an unflinching investigation into the history of violence.
Download or read book Stealing Fire written by Steven Kotler and published by HarperCollins. This book was released on 2017-02-21 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Bestseller CNBC and Strategy + Business Best Business Book of the Year It’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition. New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide. Today, this revolution is spreading to the mainstream, fueling a trillion dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces—psychology, neurobiology, technology and pharmacology—we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what’s actually possible; a guidebook for anyone who wants to radically upgrade their life.
Download or read book Maverick! written by Ricardo Semler and published by Random House. This book was released on 2001 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semco is one of Latin America's fastest-growing companies, acknowledged to be the best in Brazil to work for, and with a waiting list of thousands of applicants waiting to join it. Here, the author shares his secrets, and tells how he tore up the rule books.
Book Synopsis Dynamic Blackjack by : Maverick Sharp
Download or read book Dynamic Blackjack written by Maverick Sharp and published by . This book was released on 2013-10-15 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Be a Success Maverick by : Paul Finck
Download or read book Be a Success Maverick written by Paul Finck and published by The Maverick Millionaire Publishing . This book was released on 2017-12-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several powerhouse authors sharing their inspirational "Success Maverick" stories concerning their individual success and what they have done different through their lives to create the results they have achieved. An absolute must read for anyone who wants to be successful in life.
Download or read book Maverick Startup written by Yanik Silver and published by Entrepreneur Press. This book was released on 2012-04-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intangibles. The X-Factors. 1. The Big Idea 2. Your Vision 3. High Margins and Premium Prices 4. Get It Out The Door 5. Test and Improve 6. Listen and Shift 7. Create Zealots 8. What's Next? 9. Tap Your Mastermind 10. Create the Fun 11. Create the Impact Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan. We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to you These maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success. The MAVERICK philosophy: Set your own rules Make more money Have more fun Experience a rich life And give more to make a difference
Download or read book Family Therapy written by John B Burnham and published by Routledge. This book was released on 2002-11-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family therapy is a rapidly expanding field. This book introduces a range of concepts, skills and applications from a systemic approach. The first part sets out the theory and examines relationship types, the family life cycle, interactional sequences and different models of change. The next section puts the theory into practice. It describes verbal and non-verbal techniques which are used to elicit information and initiate change. The last part considers some of the necessary conditions for the successful integration and application of this approach in social work practice, illustrated by detailed case examples. A series of graduated exercises is designed to encourage readers to explore the theory and practice of family therapy in their own agencies.
Book Synopsis The Sovereign Man by : James Maverick
Download or read book The Sovereign Man written by James Maverick and published by Createspace Independent Publishing Platform. This book was released on 2014-10-19 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sovereign Man is an instruction manual for becoming a man of high value, confidence and action.
Download or read book The Predictors written by Thomas A. Bass and published by Macmillan. This book was released on 2000-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bass relates how two rumpled physicists set up computers in an adobe house in Santa Fe for a start-up company, and follows their journey into the centers of financial power where "the predictors" find investors and finally go live with real money.
Book Synopsis Humanizing Mathematics and its Philosophy by : Bharath Sriraman
Download or read book Humanizing Mathematics and its Philosophy written by Bharath Sriraman and published by Birkhäuser. This book was released on 2017-11-07 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Festschrift contains numerous colorful and eclectic essays from well-known mathematicians, philosophers, logicians, and linguists celebrating the 90th birthday of Reuben Hersh. The essays offer, in part, attempts to answer the following questions set forth by Reuben himself as a focus for this volume: Can practicing mathematicians, as such, contribute anything to the philosophy of math? Can or should philosophers of math, as such, say anything to practicing mathematicians? Twenty or fifty years from now, what will be similar, and what will, or could, or should be altogether different: About the philosophy of math? About math education? About math research institutions? About data processing and scientific computing? The essays also offer glimpses into Reuben’s fertile mind and his lasting influence on the mathematical community, as well as revealing the diverse roots, obstacles and philosophical dispositions that characterize the working lives of mathematicians. With contributions from a veritable “who’s who” list of 20th century luminaries from mathematics and philosophy, as well as from Reuben himself, this volume will appeal to a wide variety of readers from curious undergraduates to prominent mathematicians.
Book Synopsis The Maverick and His Machine by : Kevin Maney
Download or read book The Maverick and His Machine written by Kevin Maney and published by John Wiley & Sons. This book was released on 2004-08-03 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime. Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: "Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book." The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years. Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller. Residence: Clifton, VA . "Watson was clearly a genius with a thousand helpers, yet he managed to build an institution that could transcend the genius."-from the Foreword by Jim Collins "Like all great biographers, Kevin Maney gives us an engaging story . . .his fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today."-Rosabeth Moss Kanter, Harvard Business School, bestselling author of Evolve! and When Giants Learn to Dance
