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Author : Business World
Publisher :
ISBN 13 : 9788190845236
Total Pages : 330 pages
Book Rating : 4.8/5 (452 download)
Download or read book The Marketing Whitebook written by Business World and published by . This book was released on 2010-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dan White
Publisher : Lid Publishing
ISBN 13 : 9781912555765
Total Pages : 0 pages
Book Rating : 4.5/5 (557 download)
Download or read book The Smart Marketing Book written by Dan White and published by Lid Publishing. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Author :
Publisher :
ISBN 13 : 9788190845274
Total Pages : 0 pages
Book Rating : 4.8/5 (452 download)
Download or read book The Marketing Whitebook, 2011-2012 written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Silvia Borando
Publisher : Candlewick Press
ISBN 13 : 0763681075
Total Pages : 45 pages
Book Rating : 4.7/5 (636 download)
Download or read book The White Book written by Silvia Borando and published by Candlewick Press. This book was released on 2015-08-25 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a boy paints a room, he finds little surprises coming from the colored part of the wall.
Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356843
Total Pages : 684 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : Han Kang
Publisher : Hogarth
ISBN 13 : 0525573089
Total Pages : 92 pages
Book Rating : 4.5/5 (255 download)
Download or read book The White Book written by Han Kang and published by Hogarth. This book was released on 2019-02-19 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR THE MAN BOOKER INTERNATIONAL PRIZE • A “formally daring, emotionally devastating, and deeply political” (The New York Times Book Review) exploration of personal grief through the prism of the color white, from the internationally bestselling author of The Vegetarian “Stunningly beautiful writing . . . delicate and gorgeous . . . one of the smartest reflections on what it means to remember those we’ve lost.”—NPR While on a writer’s residency, a nameless narrator focuses on the color white to creatively channel her inner pain. Through lyrical, interconnected stories, she grapples with the tragedy that has haunted her family, attempting to make sense of her older sister’s death using the color white. From trying to imagine her mother’s first time producing breast milk to watching the snow fall and meditating on the impermanence of life, she weaves a poignant, heartfelt story of the omnipresence of grief and the ways we perceive the world around us. In captivating, starkly beautiful language, The White Book offers a multilayered exploration of color and its absence, of the tenacity and fragility of the human spirit, and of our attempts to graft new life from the ashes of destruction.
Author :
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Marketing Whitebook written by and published by . This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Author :
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.:/5 (39 download)
Download or read book The Marketing Whitebook, 2009-2010 written by and published by . This book was released on 2009 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jehangir S. Pocha
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.:/5 (277 download)
Download or read book The Marketing Whitebook, 2007-2008 written by Jehangir S. Pocha and published by . This book was released on 2008 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Seth Godin
Publisher : Penguin
ISBN 13 : 9781591842330
Total Pages : 164 pages
Book Rating : 4.8/5 (423 download)
Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Author : Prosenjit Datta
Publisher :
ISBN 13 : 9789381425015
Total Pages : 452 pages
Book Rating : 4.4/5 (25 download)
Download or read book The Marketing Whitebook, 2012-2013 written by Prosenjit Datta and published by . This book was released on 2012 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Joseph
Publisher :
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.:/5 (297 download)
Download or read book The Marketing Whitebook, 2006 written by Tony Joseph and published by . This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Joseph
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.:/5 (298 download)
Download or read book The Marketing Whitebook 2005 written by Tony Joseph and published by . This book was released on 2005 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paolo Massimilla
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.5/5 (936 download)
Download or read book The ART of M. A. R. K. E. T. I. N. G. (tm) written by Paolo Massimilla and published by . This book was released on 2021-02-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to boosting your sales? Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ . It's also the secret to moving your organization from the current status quo to becoming a radical success. The awarded marketing expert, Paolo Massimilla, offers this easy-to-read book with fresh insights to help you take correct actions and embrace the right attitude to accelerate the success of your business. In this easy-to-read book, he shows you how to create value for your costumers through the understanding of their behaviors. This is a book for non-marketers and marketers alike, to help build the kind of mindset shift required to be successful in this dynamic and ever-changing sales environment. It doesn't matter if you are a freelance professional, the owner of a small or medium enterprise, or just someone who is passionate about marketing, developing the mindset of a marketer will give you a competitive advantage. If you are stuck trying to get through the next project or are chasing the next level of your business to make it profitable, or maybe even struggling to survive, this book offers a new approach to a more powerful and effective way to run your business. Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ requires that you are aware of customer and consumer behavior, so you can create the correct atmosphere and put in place the process that will align your brand with promising expectations. The acronym, M.A.R.K.E.T.I.N.G.ᵀᴹ is the framework presented by Paolo's valuable insights to equip you to make positive difference in your business and sell more effectively. In his book: you first learn to understand the MOTIVATION behind your customers' behaviors. You can then reshape their ATTITUDES and BELIEFS in order to influence their decisions. In order to be successful, you need to RADICALLY RETHINK your current strategies. You master KNOWLEDGE CREATION and leverage your EMOTIONAL CONNECTION with the customers. You embrace and advance powerful research and communication tools TECHNOLOGY has afforded us in this digital revolution. You build long-lasting relationships with customers and offer them immeasurable INTRINSIC VALUE with your brands. You get right into the minds of consumers by taking the NEUROPSYCHOLOGY super-highway. And you cultivate a holistic attitude to marketing by adopting the GESTALT APPROACH to interpret perceptions and find alignment in your multi-dimensional mind frame. Paolo truly believes that mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ is the key to making a positive difference in our world, where ethics and honesty will help you develop and sustain profitable growth, and create meaningful connections with People.
Author : Joe Waters
Publisher : John Wiley & Sons
ISBN 13 : 1118119061
Total Pages : 336 pages
Book Rating : 4.1/5 (181 download)
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Author : T.H. White
Publisher : University of Texas Press
ISBN 13 : 147731735X
Total Pages : 185 pages
Book Rating : 4.4/5 (773 download)
Download or read book The Book of Merlyn written by T.H. White and published by University of Texas Press. This book was released on 2018-09-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-lost conclusion to The Once and Future King, in which King Arthur faces his final battle against his son. This magical account of King Arthur’s last night on earth, rediscovered in a collection of T. H. White’s papers at the Harry Ransom Center at the University of Texas at Austin, spent twenty-six weeks on the New York Times bestseller list following its publication in 1977. While preparing for his final, fatal battle with his bastard son, Mordred, Arthur returns to the Animal Council with Merlyn, where the deliberations center on ways to abolish war. More self-revealing than any other of White’s books, Merlyn shows his mind at work as he agonized over whether to join the fight against Nazi Germany while penning the epic that would become The Once and Future King. The Book of Merlyn has been cited as a major influence by such illustrious writers as Kazuo Ishiguro, J. K. Rowling, Helen Macdonald, Neil Gaiman, and Lev Grossman. “Arriving from beyond the curve of time and apparently from the grave, The Book of Merlyn stirs its own pages, saying, wait: you didn’t get the whole story. . . . It gives us a final glimpse of those two immortal characters, Wart and Merlyn, up close, slo-mo, with a considered and affectionate scrutiny. The book is an elegiac posting from a master storyteller of the twentieth century. Its reissue in our next century is just as welcome as when it first arrived forty years ago. . . . Certainly the moral questions about the military use of force perplex the world still. . . . The efficacy of treaties, the trading of insults among the potentates of the day, the testing of weapons, the weaponizing of trade—these strategies are still front and center. Rather terrifyingly so. We do well to revisit what that old schoolteacher of children, Merlyn, has been trying to point out to us about power and responsibility.” —Gregory Maguire, bestselling author of Wicked,from the foreword “Such a small thing, The Book of Merlyn, to hold so much. Joyful and despairing, heartbreaking, yet full of hope. As wonderful and fearful to read today as it was when I first found it in 1978. And the world has as much need of it today as it did then—more, perhaps. But will the world be ready to listen?” —Mercedes Lackey, New York Times–bestselling author of the Valdemar and Elves on the Road series
