The Marketing Of Mens Clothing

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Ready-Made Democracy

Author : Michael Zakim
Publisher : University of Chicago Press
ISBN 13 : 0226977951
Total Pages : 306 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis Ready-Made Democracy by : Michael Zakim

Download or read book Ready-Made Democracy written by Michael Zakim and published by University of Chicago Press. This book was released on 2003 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready-Made Democracy explores the history of men's dress in America to consider how capitalism and democracy emerged at the center of American life during the century between the Revolution and the Civil War. Michael Zakim demonstrates how clothing initially attained a significant place in the American political imagination on the eve of Independence. At a time when household production was a popular expression of civic virtue, homespun clothing was widely regarded as a reflection of America's most cherished republican values: simplicity, industriousness, frugality, and independence. By the early nineteenth century, homespun began to disappear from the American material landscape. Exhortations of industry and modesty, however, remained a common fixture of public life. In fact, they found expression in the form of the business suit. Here, Zakim traces the evolution of homespun clothing into its ostensible opposite—the woolen coats, vests, and pantaloons that were "ready-made" for sale and wear across the country. In doing so, he demonstrates how traditional notions of work and property actually helped give birth to the modern industrial order. For Zakim, the history of men's dress in America mirrored this transformation of the nation's social and material landscape: profit-seeking in newly expanded markets, organizing a waged labor system in the city, shopping at "single-prices," and standardizing a business persona. In illuminating the critical links between politics, economics, and fashion in antebellum America, Ready-Made Democracy will prove essential to anyone interested in the history of the United States and in the creation of modern culture in general.

Branded Male

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749453567
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Branded Male by : Mark Tungate

Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008-02-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

The Dynamics of Fashion

Author : Elaine Stone
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501324004
Total Pages : 440 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Dynamics of Fashion by : Elaine Stone

Download or read book The Dynamics of Fashion written by Elaine Stone and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition ~ Expanded coverage of the latest industry trends, including sustainable fashion, e-commerce, globalization, wearable technology, and the use of social media for fashion marketing ~ Revised 'For Review' and 'For Discussion' questions, new terms added to Trade Talk, and expanded Glossary ~ More than 150 new full-color photographs highlighting the people, principles, and practices of the fashion business ~ 25% new Fashion Focus and Then and Now features bring in current topics and industry trends The Dynamics of Fashion, 5th Edition STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions and image identification ~ Branch out with links to curated online multi-media resources that bring chapter concepts to life ~ Expand your knowledge by further exploring special features Then and Now and Fashion Focus PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501324079.

Branding the Man

Author : Bertrand Pellegrin
Publisher : Simon and Schuster
ISBN 13 : 1581157290
Total Pages : 250 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Branding the Man by : Bertrand Pellegrin

Download or read book Branding the Man written by Bertrand Pellegrin and published by Simon and Schuster. This book was released on 2010-02-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Report: Oman 2007

Author :
Publisher : Oxford Business Group
ISBN 13 : 1902339622
Total Pages : 147 pages
Book Rating : 4.9/5 (23 download)

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Book Synopsis The Report: Oman 2007 by :

Download or read book The Report: Oman 2007 written by and published by Oxford Business Group. This book was released on with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Men in the Mirror

Author : Tim Edwards
Publisher : Bloomsbury Publishing
ISBN 13 : 1474287352
Total Pages : 178 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Men in the Mirror by : Tim Edwards

Download or read book Men in the Mirror written by Tim Edwards and published by Bloomsbury Publishing. This book was released on 2016-10-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, the myth of fashionable women and sartorially challenged men has been overturned not least through the proliferation of men's style magazines such as GQ and the emergence of masculinity as a marketing tool. In this engaging book, Edwards applies a sociological approach to our understanding of men's fashion, which he argues is significant in the nexus of masculinity and society, past and present, rather than a narrow artistic or aesthetic interest. Rejecting an essentialist or 'natural' origin, Edwards explores how masculinity and men's fashion are constructed, particularly in relation to consumer society. It is the growing commodification and aestheticism of everyday life, alongside developments in marketing and advertising, that Edwards identifies as the catalyst in the emergence of men's fashion, rather than an abstract 'crisis of masculinity' or 'new man' identity. Concurrently, in the 1980s, changes in demography, economics and ideology gave certain men greater freedom and spending power than ever before. Edwards investigates how these men, clearly distinguished by age, class and sexual orientation, were seduced by advertisers with sexualised images of suited city gents and body-beautiful boys in Levis, and how the resultant process of consumption was facilitated through developments in the practice of shopping itself, such as easy access to credit. He examines the influence of the advertisers' message in creating a hierarchy of masculinity in which some men are valorised and others are denigrated. Starting with a historical review of men's fashion and a discussion of its importance and meanings, Edwards goes on to analyse the contemporary marketing of menswear and masculinity in advertising and in the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.

The Cotton Situation

Author :
Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Cotton Situation by :

Download or read book The Cotton Situation written by and published by . This book was released on 1965 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Readings in Marketing Principles

Author : Ivan Wright
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Readings in Marketing Principles by : Ivan Wright

Download or read book Readings in Marketing Principles written by Ivan Wright and published by . This book was released on 1926 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies

Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920822
Total Pages : 508 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd

Download or read book Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel and textiles industry involves complex relationships that are constantly evolving. This book covers different trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of all types.

Men's Wear

Author :
Publisher :
ISBN 13 :
Total Pages : 1046 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Men's Wear by :

Download or read book Men's Wear written by and published by . This book was released on 1982-02 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Outlook and Situation Report

Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Outlook and Situation Report by :

Download or read book Outlook and Situation Report written by and published by . This book was released on 1965 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cotton Situation

Author :
Publisher :
ISBN 13 :
Total Pages : 892 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Cotton Situation by :

Download or read book Cotton Situation written by and published by . This book was released on 1964 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Fashion

Author : Harriet Posner
Publisher : Laurence King Publishing
ISBN 13 : 178067533X
Total Pages : 224 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Marketing Fashion by : Harriet Posner

Download or read book Marketing Fashion written by Harriet Posner and published by Laurence King Publishing. This book was released on 2011-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Mastering Fashion Marketing

Author : Tim Jackson
Publisher : Bloomsbury Publishing
ISBN 13 : 1137092718
Total Pages : 240 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Mastering Fashion Marketing by : Tim Jackson

Download or read book Mastering Fashion Marketing written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Fashion & Luxury Marketing

Author : Michael R. Solomon
Publisher : SAGE
ISBN 13 : 1529765404
Total Pages : 517 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Fashion & Luxury Marketing by : Michael R. Solomon

Download or read book Fashion & Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies

Author : Nico Grünewälder
Publisher : GRIN Verlag
ISBN 13 : 3668137781
Total Pages : 23 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies by : Nico Grünewälder

Download or read book Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies written by Nico Grünewälder and published by GRIN Verlag. This book was released on 2016-02-02 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Vancouver Island University (Faculty of Management), course: International Marketing, language: English, abstract: The online retailer MODOMOTO was established in 2011 in Berlin, Germany. It sells high quality men clothing from famous brands and has already more than 50.000 customers and 100 employees. The unique selling proposition of MODOMOTO is to create a fast and convenient shopping experience for customers. To reach this goal of convenience and rapidness MODOMOTO offers the customers an arranged unique package of cloth, which is compiled by their fashion stylist. The purpose of this report is to analyze and discuss the marketing mix element strategies for introducing MODOMOTO men clothing from Germany to the Canadian market. This study will also provide solutions to the problems of entering the Canadian market as an online retailer for men clothing.

The Men's Fashion Reader

Author : Peter McNeil
Publisher : Berg
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Men's Fashion Reader by : Peter McNeil

Download or read book The Men's Fashion Reader written by Peter McNeil and published by Berg. This book was released on 2009 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Men's Fashion Reader brings together key writings in the history, culture and identity of men's fashion. The readings provide a balanced range of important methodological approaches, primary research and significant case studies. The book is organized into thematic sections covering topics such as history, theory, subculture, iconic items of clothing, consumption and the media. Each section is introduced and concludes with an annotated guide to further reading. With exciting illustrations of men's dress from a range of historical periods, and including readings from key scholars and new writers across a wide range of fields, The Men's Fashion Reader is the essential introduction to the subject. Introduction: The Field of Men's Fashion Part 1. A History of Men's Fashion Part 2. Masculinity and Sexuality Part 3. Icons: The Evolution of Men's Wear Part 4. Subculture Part 5. Consuming and Creating Style Conclusion