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The Marketing Coaching Handbook
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Book Synopsis Niche Marketing for Coaches by : Hannah McNamara
Download or read book Niche Marketing for Coaches written by Hannah McNamara and published by Thorogood Publishing. This book was released on 2007 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: * Identify your own, personal niche * Use the marketing techniques which work best for coaches * Anticipate your prospective clients' wants and needs * Work with coaching tools and models when planning your marketing strategy * Set your coaching rates and put packages together * Win business from individuals, sole traders, and large organizations * Write press releases, brochures, websites, sales letters and much, much more
Book Synopsis The Business Coaching Handbook by : Curly Martin
Download or read book The Business Coaching Handbook written by Curly Martin and published by Crown House Publishing. This book was released on 2007-03-23 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years and now want to take it to the next level.
Book Synopsis Evidence Based Coaching Handbook by : Dianne R. Stober
Download or read book Evidence Based Coaching Handbook written by Dianne R. Stober and published by John Wiley & Sons. This book was released on 2010-06-03 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference to bring scientifically proven approaches to the practice of personal and executive coaching The Evidence Based Coaching Handbook applies recent behavioral science research to executive and personal coaching, bringing multiple disciplines to bear on why and how coaching works. A groundbreaking resource for this burgeoning profession, this text presents several different coaching approaches along with the empirical and theoretical knowledge base supporting each. Recognizing the special character of coaching-that the coaching process is non-medical, collaborative, and highly contextual-the authors lay out an evidence-based coaching model that allows practitioners to integrate their own expertise and the needs of their individual clients with the best current knowledge. This gives coaches the ability to better understand and optimize their own coaching interventions, while not having to conform to a single, rigidly defined practice standard. The Evidence Based Coaching Handbook looks at various approaches and applies each to the same two case studies, demonstrating through this practical comparison the methods, assumptions, and concepts at work in the different approaches. The coverage includes: An overview: a contextual model of coaching approaches Systems and complexity theory The behavioral perspective The humanistic perspective Cognitive coaching Adult development theory An integrative, goal-focused approach Psychoanalytically informed coaching Positive psychology An adult learning approach An adventure-based framework Culture and coaching
Book Synopsis The Life Coaching Handbook by : Curly Martin
Download or read book The Life Coaching Handbook written by Curly Martin and published by Crown House Publishing. This book was released on 2001-07-30 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This complete guide to life coaching reveals what life coaching IS, how to coach yourself and others effectively and how to create and sustain a successful coaching practice. Leading you through a comprehensive programme of Advanced Life Coaching Skill The Life Coaching Handbook is the essential guide for life coaches, and a key sourcebook for NLP practitioners, human resources managers, training professionals, counsellors and the curious. Curly Martin is a professional life coach, author, trainer and internationally qualified NLP Master Practitioner. Coaching for more than twenty years, her clients include celebrities, CEOs, directors and doctors.
Book Synopsis The Marketing Coaching Handbook by : T. Platinum
Download or read book The Marketing Coaching Handbook written by T. Platinum and published by Createspace Independent Publishing Platform. This book was released on 2018-11-12 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a life coach? You are involved in helping people to achieve their goals? Here is a great resource that will help you scale up your coaching practice as you transform your clients lives. Your coaching clients are about to experience your added advantage. This workbook for the life coach is designed to be used during coaching sessions by the coach. Clergy, parents, managers, teachers, career coaches, school counselors and anyone involved in human or personal development, will find this book a great asset. This Life coaching book is designed specifically for the professional life coach and everyone working personal development coaching. With this book you will be able to facilitate the best life coaching sessions ever. Good to be used for 5 clients at the same time, this coach workbook, journal, diary and notebook offers real coaching sessions where you are the helper can take advantage and fill in the blanks while asking relevant evoking questions that change lives. Are you a recovery coach, practicing recovery coaching, sobriety coaching or sober coaching? Be the better life coach by using the strategy in this coaching notebook. You will also find coaching questions that will help your clients to evoke their best solutions. In this book, you will get: New Client Intake Form: This is where you record your intake conversation with your client. You may send a copy in advance or ask the question in person. It may take up to ten minutes. Powerful Questions for Starting Your Sessions: These are proven powerful question that you can ask at the beginning and during any coaching session. You do not necessarily have to ask all questions on each session. Each coaching session you will facilitate will be as unique as the individual you are coaching. Become the proserous coach you have always wanted to be, starting today. Coaching Goals and Planning Form: The reason your client is coming to you is they either want something or don't want something in their life. One of the things that will be helpful to move forward as quickly and easily as possible in your coaching sessions is to identify your client's goals. They can be short-term goals or long term goals. They can be from one category or all of the categories. Once you have your client's list of goals, help her/him arrange them in the order of priority Ongoing Coaching Sessions: These are ongoing coaching sessions. You may continue each session using the form provided. Each coaching client will have twelve Ongoing Coaching Sessions Forms. This is a coaching journal for all your results coaching strategies, the diary for life coaching. It will be useful for the Christian life coach, Muslim life coach and any religion. Coaching is coaching. By using this recovery notebook, you will ultimately help your clients/ patients or students to thrive and live the lives they have always wanted. As you provide support for someone you care about, you will find an abundance of coaching resources in these pages. Because of its impact on lives, some say this book should have cost thousands of dollars. This book will make your coaching practice easier and manageable. You are about to touch your clients lives in special ways!
Book Synopsis The Career Coaching Handbook by : Julia Yates
Download or read book The Career Coaching Handbook written by Julia Yates and published by Routledge. This book was released on 2013-11-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely combining the latest research into careers with the most up to date coaching approaches, Julia Yates shows how to effectively apply coaching techniques to the world of career support. Demonstrating how coaching research explains practice and how practice benefits from research, The Career Coaching Handbook is accessibly written with a solid evidence-based foundation. Presented in three parts, the book covers developments in theory and research and applies this knowledge to the real world. Part 1, Theories of Career, looks at 21st century career paths, job satisfaction and career changes – both planned and unplanned. Part 2, Career Coaching Approaches, looks at coaching strategies that are applicable to career coaching in particular. Part 3, Coaching into the World of Work, covers specific real-world situations where coaching is beneficial, from job search strategies to CV and interview coaching. Evidence and research is used throughout to demonstrate the most effective strategies for coaching. The Career Coaching Handbook provides an essential introduction for students or practitioners who are interested in developing their own practice, finding new and improved ways to do things and understanding the theories that underpin effective career coaching practice.
Book Synopsis The Coaches' Handbook by : Jonathan Passmore
Download or read book The Coaches' Handbook written by Jonathan Passmore and published by Routledge. This book was released on 2020-10-13 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive practitioner guide provides an accessible evidenced based approach aimed at those new to coaching and who may be undertaking coach training for a certificate in coaching or professional credentials or accreditation with the AC, ICF, EMCC, CMI or ILM. The book will also be useful for those who want to enhance their coaching skills. The Coaches Handbook is edited by Jonathan Passmore, an internationally respected expert and executive coach, with chapters from leading coaching practitioners from across the world. The book is divided into seven sections. Section one examines the nature of coaching, its boundaries, the business case for coaching and how organisations can build a coaching culture. Section two focuses on deepening our self-understanding and understanding our clients, the non-violent communications mindset and the coaching relationship. Section three focuses on the key skills needed for coaching including goal setting, powerful questions, active listening, using direct communications and the role of silence, emotions and challenge in coaching. Section four offers a range of coaching approaches including behavioural, person-centred, solution-focused, psychodynamic, neuroscience, narrative, positive psychology, out-door eco-coaching, team coaching, careers coaching and integrated coaching. Section five focuses on fundamental issues in coaching such as ethics and contracting and evaluation. Section six explores continuous professional development, reflection and the role of supervision, as well as how to establish your coaching business. The final section contains a host of coaching tools which practitioners can use to broaden their practice. Unique in its scope, this key text will be essential reading for coaches, academics and students of coaching. It is an important text for anyone seeking to understand the best practice approaches that can be applied to their coaching practice, including human resources, learning and development and management professionals, and executives in a coaching role.
Book Synopsis Handbook of Coaching Psychology by : Stephen Palmer
Download or read book Handbook of Coaching Psychology written by Stephen Palmer and published by Routledge. This book was released on 2018-11-16 with total page 985 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Coaching Psychology: A Guide for Practitioners provides a clear and extensive guide to the theory, research and practice of coaching psychology. In this new and expanded edition, an international selection of leading coaching psychologists and coaches outlines recent developments from a broad spectrum of areas. Part One examines perspectives and research in coaching psychology, looking at both the past and the present as well as assessing future directions. Part Two presents a range of approaches to coaching psychology, including behavioural and cognitive behavioural, humanistic, existential, being-focused, constructive and systemic approaches. Part Three covers application, context and sustainability, focusing on themes including individual transitions in life and work, and complexity and system-level interventions. Finally, Part Four explores a range of topics within the professional and ethical practice of coaching psychology. The book also includes several appendices outlining the key professional bodies, publications, research centres and societies in coaching psychology, making this an indispensable resource. Unique in its scope, this key text will be essential reading for coaching psychologists and coaches, academics and students of coaching psychology, coaching and mentoring and business psychology. It will be an important text for anyone seeking to understand the psychology underpinning their coaching practice, including human resource, learning and development and management professionals, and executives in a coaching role.
Book Synopsis The Completely Revised Handbook of Coaching by : Pamela McLean
Download or read book The Completely Revised Handbook of Coaching written by Pamela McLean and published by John Wiley & Sons. This book was released on 2012-07-23 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Completely Revised HANDBOOK OF COACHING “Pam McLean has written a jewel of a book. Its straightforward, easy-to-read style lays out an elegantly simple, effective, and agile coaching methodology. This will become a well-used (‘dog-eared,’ in the days before e-books) guidebook for both the new and the seasoned coach.” —MARY BETH O’NEILL, author, Executive Coaching with Backbone and Heart “A welcome and comprehensive update of the original Handbook, this theoretically grounded, yet highly practical book presents important integrative coaching models that deal with complex coaching issues in an easy-to-read way. This book will be of use to novices and experienced coaches alike.” —ANTHONY M. GRANT Ph.D., coauthor, Evidence Based Coaching Handbook; faculty, University of Sydney “I love this book. Pam McLean offers the most comprehensive and clear explanation of use of self—why it is important and where we need to focus our attention—that I have ever read. In addition, she describes the robust Hudson coaching methodology clearly with lots of examples and always links theory to practice.” —RICK MAURER, author, Beyond the Wall of Resistance; faculty, Gestalt Institute of Cleveland “The new Handbook of Coaching is intellectually satisfying and pragmatically rich, a tour-de-force grounded in a thorough exploration of adult development and coaching models. This major rework of Hudson’s classic offers practitioners extensive guidance on coach methodology, the system dynamics of change, and the crucial use of self. Leadership coaches at any level will find this an invaluable resource.” —DOUG SILSBEE, author, Presence-Based Coaching “With an emphasis on thoroughly understanding one’s self as a coach and supporting one’s clients to understand themselves, as well as their contexts, Pam’s book is very resourceful both practically and conceptually. Her very current real-life examples are insightful and useful.” —EDIE SEASHORE, M.A., author, Triple Impact Coaching
Book Synopsis The Practitioner’s Handbook of Team Coaching by : David Clutterbuck
Download or read book The Practitioner’s Handbook of Team Coaching written by David Clutterbuck and published by Routledge. This book was released on 2019-04-29 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s challenges are becoming more and more complex and adapting to those challenges will increasingly come from teams of people innovating together. The Practitioner’s Handbook of Team Coaching provides a dedicated and systematic guide to some of the most fundamental issues concerning the practice of team coaching. It seeks to enhance practice through illustrating and exploring an array of contextual issues and complexities entrenched in it. The aim of the volume is to provide a comprehensive overview of the field and, furthermore, to enhance the understanding and practice of team coaching. To do so, the editorial team presents, synthesizes and integrates relevant theories, research and practices that comprise and undergird team coaching. This book is, therefore, an invaluable specialist tool for team coaches of all levels; from novice to seasoned practitioners. With team coaching assuming an even more prominent place in institutional and organizational contexts nowadays, the book is bound to become an indispensable resource for any coaching training course, as well as a continuing professional development tool. This book is essential reading for anyone with an interest in coaching, in both practice and educational settings. It will be of use not only for professional coaches, but also for leaders, managers, HR professionals, learners and educators, in the business, public, independent and voluntary sectors.
Book Synopsis The Coach U Personal and Corporate Coach Training Handbook by : Coach U, Inc
Download or read book The Coach U Personal and Corporate Coach Training Handbook written by Coach U, Inc and published by . This book was released on 2005-02-10 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Most Comprehensive TrainingTool for New and Experienced Coaches Founded in 1988, Coach U, Inc., is the largest provider of online training for individuals interested in entering the fields of personal and professional coaching. Coach U, Inc., has educated more than ten thousand people, providing them the information, tools, and knowledge they need to successfully enter the fast-growing world of life, career, business, and corporate coaching. Now, for the first time, Coach U, Inc., is making its complete course materials available in book form. These provide the basic foundations and training necessary to allow you to take control of your own career; enjoy personal, professional, and financial success; and experience the fulfillment that goes with providing a meaningful service to others. Coach U, Inc.'s unique approach to training encompasses the entire development of the professional coach. From the beginnings of becoming a coach, to all the ins-and-outs of growing a successful coaching practice, this program provides a comprehensive, step-by-step approach to learning how to become a strong, ethical, and dynamic leader in the coaching field. The Coach U Personal and Corporate Coach Training Handbook is the only comprehensive handbook currently available that provides step-by-step training for individuals seeking preparation and certification as a personal or corporate coach. Using the proven Coach U method, this book draws on a multidisciplinary approach to present a complete guide to the business and practice of personal and corporate coaching. This helpful text features: Detailed coverage of the core skills and methodologies employed in personal and corporate coaching, including a chapter on ethics Includes coaching scenarios and case studies that demonstrate skills in action Chapters on marketing and selling your coaching practice and services as well as guidance on practice management As personal and professional coaching continues to prove its benefits to businesses and individuals, Coach U, Inc., through its Coach U and Corporate Coach U divisions, remains the recognized leader for professional coach training and certification.
Book Synopsis The SAGE Handbook of Coaching by : Tatiana Bachkirova
Download or read book The SAGE Handbook of Coaching written by Tatiana Bachkirova and published by SAGE. This book was released on 2016-11-03 with total page 1187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Coaching presents a comprehensive, global view of the discipline, identifying the current issues and practices, as well as mapping out where the discipline is going. The Handbook is organized into six thematic sections: Part One: Positioning Coaching as a Discipline Part Two: Coaching as a Process Part Three: Common Issues in Coaching Part Four: Coaching in Contexts Part Five: Researching Coaching Part Six: Development of Coaches It provides the perfect reference point for graduate students, scholars, educators and researchers wishing to familiarize themselves with current research and debate in the academic and influential practitioners′ literature on coaching.
Book Synopsis The Coaching Manual ePub eBook by : Julie Starr
Download or read book The Coaching Manual ePub eBook written by Julie Starr and published by Pearson UK. This book was released on 2013-10-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely recognised as a leading practical handbook on coaching, The Coaching Manual combines an understanding of coaching principles, skills, attitudes and behaviours, along with practical guidance and a comprehensive tool kit for coaches. The Coaching Manual demystifies the full coaching process, from first step to final meeting. This is the complete guide to coaching and includes: models, perspectives, skills, case studies, tips and advice.
Book Synopsis The Handbook of Knowledge-Based Coaching by : Leni Wildflower
Download or read book The Handbook of Knowledge-Based Coaching written by Leni Wildflower and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Handbook ofKnowledge-Based Coaching "Definitive, with extensive references and a commitment to connecting theory to practice in every chapter, this important contribution is a delicious and wide-ranging exploration of the lineages that have shaped the modern practice of coaching." —Doug Silsbee, author, Presence-Based Coaching and The Mindful Coach "The translation of theories from multiple disciplines to the practice of coaching makes this book a must-read!" —Terrence E. Maltbia, senior lecturer, Adult Learning and Leadership; and faculty director, Columbia Coaching Certification Program, Teachers College, Columbia University "If you have an appetite for the scientific roots of what works best in coaching, and you are hungry for an easy-to-digest translation of the science to practice, this book is a feast and will be on your plate for many years to come." —Margaret Moore (Coach Meg), founder and CEO, Wellcoaches Corporation; and codirector, Institute of Coaching, McLean Hospital, Harvard Medical School "Whether you're a beginner or an experienced coach, this rollicking ride through dozens of the most important theories and perspectives in coaching will be a vital companion. With quick and helpful summaries of key ideas and their use—and selective bibliographies should you wish to go deeper into a particular area—this book will help you support your clients in a targeted and sophisticated way." —Jennifer Garvey Berger, author, Changing on the Job: Growing the Leaders Our Organizations Need; and coeditor, Executive Coaching: Practices and Perspectives "This is a book I have been missing. What a pleasure to read and what a stretching of my mind." —Kim GØrtz, senior consultant, Copenhagen Coaching Center "Anyone who is serious about improving the quality of coaching will find The Handbook an invaluable resource that reflects the breadth and richness of the growing evidence-based approach to coaching practice." —David Clutterbuck, visiting professor in the coaching and mentoring faculties, Oxford Brookes and Sheffield Hallam Universities
Book Synopsis Start Your Own Coaching Business by : Entrepreneur Press
Download or read book Start Your Own Coaching Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2012-09-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The $100 billion coaching industry has exploded since the 1990s, as harried businesspeople turn to experts to help them make the right decisions and get motivated. And while there are many books on the market teaching the basics of starting a coaching business, this book covers three unique coaching arenas—motivation, life and business. Readers will learn how to master the two separate disciplines of a successful coaching business: the art of motivating clients and the science of running a successful business. They’ll discover how to establish their expertise to find new clients—and how to retain those clients. Smart pricing strategies and creative coaching package ideas will increase entrepreneurs’ revenue potential. Sales and publicity tips will further help entrepreneurs build their business as a motivational, life or business coach, and in-depth explanations of expansion ideas are included to allow readers to go as far as their dreams will take them.
Author :International Council International Council for Coaching Excellence (ICCE) Publisher :Human Kinetics Publishers ISBN 13 :1492515809 Total Pages :322 pages Book Rating :4.4/5 (925 download)
Book Synopsis Sport Coaches' Handbook by : International Council International Council for Coaching Excellence (ICCE)
Download or read book Sport Coaches' Handbook written by International Council International Council for Coaching Excellence (ICCE) and published by Human Kinetics Publishers. This book was released on 2020-10-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Coaches' Handbook supports the education and development of sport coaches by providing them with the knowledge required to fulfill their roles as coaches while considering their personal values and philosophy, the athletes they coach, and the environment in which they coach.
Book Synopsis The Marketing Handbook for Sports and Fitness Professionals by : Nita Martin
Download or read book The Marketing Handbook for Sports and Fitness Professionals written by Nita Martin and published by A&C Black. This book was released on 2014-09-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
