The Market Research Toolbox

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The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE
ISBN 13 : 9781412913195
Total Pages : 228 pages
Book Rating : 4.9/5 (131 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition: - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus.

The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE Publications
ISBN 13 : 148331359X
Total Pages : 401 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE Publications. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE
ISBN 13 : 1412991730
Total Pages : 273 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE. This book was released on 2012 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.

Toolbox for Marketing and Management

Author : Ralf T. Kreutzer
Publisher : Springer
ISBN 13 : 3030138232
Total Pages : 269 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Toolbox for Marketing and Management by : Ralf T. Kreutzer

Download or read book Toolbox for Marketing and Management written by Ralf T. Kreutzer and published by Springer. This book was released on 2019-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

Marketing Research: Tools and Techniques

Author : Nigel Bradley
Publisher : Oxford University Press
ISBN 13 : 019965509X
Total Pages : 548 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Marketing Research: Tools and Techniques by : Nigel Bradley

Download or read book Marketing Research: Tools and Techniques written by Nigel Bradley and published by Oxford University Press. This book was released on 2013-03-07 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

Product Innovation Toolbox

Author : Jacqueline H. Beckley
Publisher : John Wiley & Sons
ISBN 13 : 1118229207
Total Pages : 45 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Product Innovation Toolbox by : Jacqueline H. Beckley

Download or read book Product Innovation Toolbox written by Jacqueline H. Beckley and published by John Wiley & Sons. This book was released on 2012-03-07 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.

Marketing Research Methods

Author : Mercedes Esteban-Bravo
Publisher : Cambridge University Press
ISBN 13 : 1108834981
Total Pages : 883 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

The Early Career Researcher’s Toolbox

Author : Andres De Los Reyes
Publisher : Springer Nature
ISBN 13 : 3031542843
Total Pages : 199 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis The Early Career Researcher’s Toolbox by : Andres De Los Reyes

Download or read book The Early Career Researcher’s Toolbox written by Andres De Los Reyes and published by Springer Nature. This book was released on with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Market Research

Author : Anne E. Beall
Publisher : iUniverse
ISBN 13 : 1936236176
Total Pages : 99 pages
Book Rating : 4.9/5 (362 download)

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Book Synopsis Strategic Market Research by : Anne E. Beall

Download or read book Strategic Market Research written by Anne E. Beall and published by iUniverse. This book was released on 2010-07-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.

The Quality Toolbox

Author : Nancy Tague
Publisher : Quality Press
ISBN 13 : 1953079008
Total Pages : 625 pages
Book Rating : 4.9/5 (53 download)

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Book Synopsis The Quality Toolbox by : Nancy Tague

Download or read book The Quality Toolbox written by Nancy Tague and published by Quality Press. This book was released on 2004-07-14 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Quality Toolbox is a comprehensive reference to a variety of methods and techniques: those most commonly used for quality improvement, many less commonly used, and some created by the author and not available elsewhere. The reader will find the widely used seven basic quality control tools (for example, fishbone diagram, and Pareto chart) as well as the newer management and planning tools. Tools are included for generating and organizing ideas, evaluating ideas, analyzing processes, determining root causes, planning, and basic data-handling and statistics. The book is written and organized to be as simple as possible to use so that anyone can find and learn new tools without a teacher. Above all, this is an instruction book. The reader can learn new tools or, for familiar tools, discover new variations or applications. It also is a reference book, organized so that a half-remembered tool can be found and reviewed easily, and the right tool to solve a particular problem or achieve a specific goal can be quickly identified. With this book close at hand, a quality improvement team becomes capable of more efficient and effective work with less assistance from a trained quality consultant. Quality and training professionals also will find it a handy reference and quick way to expand their repertoire of tools, techniques, applications, and tricks. For this second edition, Tague added 34 tools and 18 variations. The "Quality Improvement Stories" chapter has been expanded to include detailed case studies from three Baldrige Award winners. An entirely new chapter, "Mega-Tools: Quality Management Systems," puts the tools into two contexts: the historical evolution of quality improvement and the quality management systems within which the tools are used. This edition liberally uses icons with each tool description to reinforce for the reader what kind of tool it is and where it is used within the improvement process.

Customer Visits: Building a Better Market Focus

Author : Edward F. McQuarrie
Publisher : Routledge
ISBN 13 : 1317473485
Total Pages : 256 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Customer Visits: Building a Better Market Focus by : Edward F. McQuarrie

Download or read book Customer Visits: Building a Better Market Focus written by Edward F. McQuarrie and published by Routledge. This book was released on 2014-12-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

Market Research in Practice

Author : Matthew Harrison
Publisher : Kogan Page Publishers
ISBN 13 : 0749475862
Total Pages : 400 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Market Research in Practice by : Matthew Harrison

Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Handbook for Sustainable Tourism Practitioners

Author : Anna Spenceley
Publisher : Edward Elgar Publishing
ISBN 13 : 1839100893
Total Pages : 552 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook for Sustainable Tourism Practitioners by : Anna Spenceley

Download or read book Handbook for Sustainable Tourism Practitioners written by Anna Spenceley and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering how-to tools and step-by-step guidance, this practical Handbook combines academic insight with extensive professional experience to outline best practice in undertaking environmental, socio-cultural and economic assessments that establish the feasibility of new tourism ventures and ascertains their impact over time.

The Institutional ETF Toolbox

Author : Eric Balchunas
Publisher : John Wiley & Sons
ISBN 13 : 1119093864
Total Pages : 389 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Institutional ETF Toolbox by : Eric Balchunas

Download or read book The Institutional ETF Toolbox written by Eric Balchunas and published by John Wiley & Sons. This book was released on 2016-03-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed on the booming innovation surrounding institutional ETF usage. The Institutional ETF Toolbox is the institutional investor's guide to utilizing exchange-traded funds and taking full advantage of the innovative new products in their expanding repertoire. The ETF toolbox is expanding rapidly with nearly one new ETF launching every day this decade so far. As with any financial innovation, this phenomenon brings both opportunity and concerns, as well as a dire need for clarity and strong due diligence skills. This book is both reference and resource, providing data-driven explanations backed by real-world market examples—alongside valuable insight from leading practitioners. Coverage includes an examination of the advantages and growth of ETFs as well as current and future uses of ETFs, emerging markets, and the strategic and tactical perspectives you need to effectively use ETFs to optimal effect. The major concerns surrounding ETFs are addressed in full to give you the background you need to formulate a better ETF strategy. ETF allocations are expected to keep growing rapidly across all institutional types, and new and emerging products are becoming more and more liquid allowing easier expression of investment opinion. This book shows you how any investors can utilize these tools to strengthen your portfolio and safely expand into particularly appealing areas. Understand how the ETF ticks and the how to take advantage of all the myriad of advantages Learn how to perform effective due diligence using exposure, cost, liquidity, risk and structure Utilize ETFs for cash equitization, portfolio rebalancing, liquidity management, and more Learn how ETFs are expanding into equities, fixed income, emerging markets, and alternatives Learn how to avoid unwanted costs, liquidity issues and hidden complexities ETF usage is climbing with assets growing by about 25 percent per year, and those who use them expect to expand their usage quickly. The Institutional ETF Toolbox provides the actionable information institutions need to identify and adopt the most suitable approach.

Convivial Toolbox

Author : Elizabeth B.-N. Sanders
Publisher : Bis Pub
ISBN 13 : 9789063692841
Total Pages : 310 pages
Book Rating : 4.6/5 (928 download)

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Book Synopsis Convivial Toolbox by : Elizabeth B.-N. Sanders

Download or read book Convivial Toolbox written by Elizabeth B.-N. Sanders and published by Bis Pub. This book was released on 2012 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The generative design research approach brings people served by design directly into the design process. First book on groundbreaking topic.

The International Handbook of Market Research Techniques

Author : Robin Birn
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438654
Total Pages : 6 pages
Book Rating : 4.4/5 (386 download)

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Book Synopsis The International Handbook of Market Research Techniques by : Robin Birn

Download or read book The International Handbook of Market Research Techniques written by Robin Birn and published by Kogan Page Publishers. This book was released on 2002 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.

The Historian's Toolbox

Author : Robert C. Williams
Publisher : M.E. Sharpe
ISBN 13 : 0765633280
Total Pages : 247 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis The Historian's Toolbox by : Robert C. Williams

Download or read book The Historian's Toolbox written by Robert C. Williams and published by M.E. Sharpe. This book was released on 2011-12-21 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an engaging and entertaining style, this widely-used how-to guide introduces readers to the theory, craft, and methods of history and provides a series of tools to help them research and understand the past. Part I is a stimulating, philosophical introduction to the key elements of history--evidence, narrative, and judgment--that explores how the study and concepts of history have evolved over the centuries. Part II guides readers through the workshop of history. Unlocking the historian's toolbox, the chapters here describe the tricks of the trade, with concrete examples of how to do history. The tools include documents, primary and secondary sources, maps, arguments, bibliographies, chronologies, and many others. This section also covers professional ethics and controversial issues, such as plagiarism, historical hoaxes, and conspiracy theories. Part III addresses the relevance of the study of history in today's fast-paced world. The chapters here will resonate with a new generation of readers: on everyday history, oral history, material culture, public history, event analysis, and historical research on the Internet. This Part also includes two new chapters for this edition. GIS and CSI examines the use of geographic information systems and the science of forensics in discovering and seeing the patterns of the past. Too Much Information treats the issue of information overload, glut, fatigue, and anxiety, while giving the reader meaningful signals that can benefit the study and craft of history. A new epilogue for this edition argues for the persistence of history as a useful and critically important way to understand the world despite the information deluge.