The Market Driven Organization

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The Market Driven Organization

Author : George S. Day
Publisher : Simon and Schuster
ISBN 13 : 1471104478
Total Pages : 299 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Market Driven Organization by : George S. Day

Download or read book The Market Driven Organization written by George S. Day and published by Simon and Schuster. This book was released on 2012-12-11 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.

Market Driven Strategy

Author : George S Day
Publisher : Free Press
ISBN 13 : 9781501100178
Total Pages : 0 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis Market Driven Strategy by : George S Day

Download or read book Market Driven Strategy written by George S Day and published by Free Press. This book was released on 2015-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level -- "in the trenches" -- based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric. Day introduces the five critical, interdependent choices that managers must make to create a market-driven strategy. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, Ikea, Nestlé, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents the commitment to thinking and planning processes at these winning companies that harnesses the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership.

Market-Driven Management

Author : Jean-Jacques Lambin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305235
Total Pages : 676 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Market-Driven Management by : Jean-Jacques Lambin

Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Market-driven Thinking

Author : Arch G. Woodside
Publisher : Routledge
ISBN 13 : 0750679018
Total Pages : 308 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Market-driven Thinking by : Arch G. Woodside

Download or read book Market-driven Thinking written by Arch G. Woodside and published by Routledge. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arch Woodside provides useful tools amd a mental model for learning about how executives and customers think within marketplace contexts.

The Market-Driven Supply Chain

Author : Robert III
Publisher : AMACOM
ISBN 13 : 081443164X
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Market-Driven Supply Chain by : Robert III

Download or read book The Market-Driven Supply Chain written by Robert III and published by AMACOM. This book was released on 2012-10-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today’s on-demand environment. You’ll learn how to keep pace with accelerating service demands and response times by: using robust analytics for conducting value segmentations and simulation analyses, developing a customer-centric culture and a collaborative organizational structure, dynamically rebalancing the inventory mix to improve capacity and reduce costs, and retooling twenty-six management processes to achieve market-savvy SOP. Customer demands for individual attention and specialized products are transforming commerce at every stage--including the supply chain. But achieving successful sales processes is not as daunting as it sounds. With ample tools, tips, and case studies, this practical yet expansive book helps organizations ensure those at the end of their supply chain--the customers--remain loyal.

Market Driven Enterprise

Author : Amiya K. Chakravarty
Publisher : John Wiley & Sons
ISBN 13 : 9780471244929
Total Pages : 532 pages
Book Rating : 4.2/5 (449 download)

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Book Synopsis Market Driven Enterprise by : Amiya K. Chakravarty

Download or read book Market Driven Enterprise written by Amiya K. Chakravarty and published by John Wiley & Sons. This book was released on 2000-12-29 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck. The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude: * An analysis of the entire product development and manufacturingprocesses in light of customer needs * An innovative treatment of digitally connected supply networksand new business models * A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit * Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process * Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.

Bricks Matter

Author : Lora M. Cecere
Publisher : John Wiley & Sons
ISBN 13 : 1118282728
Total Pages : 322 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Bricks Matter by : Lora M. Cecere

Download or read book Bricks Matter written by Lora M. Cecere and published by John Wiley & Sons. This book was released on 2012-12-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks Includes business cases illustrating the market-driven approach Reveals how businesses can identify market risks and translate these into supply-side tactics As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

Market-Driven Management

Author : Frederick E. Webster
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Market-Driven Management by : Frederick E. Webster

Download or read book Market-Driven Management written by Frederick E. Webster and published by John Wiley & Sons. This book was released on 2002-09-25 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.

The Product-Led Organization

Author : Todd Olson
Publisher : John Wiley & Sons
ISBN 13 : 1119660874
Total Pages : 272 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Product-Led Organization by : Todd Olson

Download or read book The Product-Led Organization written by Todd Olson and published by John Wiley & Sons. This book was released on 2020-09-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

Purpose-driven Organizations

Author : Carlos Rey
Publisher : Springer
ISBN 13 : 3030176746
Total Pages : 153 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Purpose-driven Organizations by : Carlos Rey

Download or read book Purpose-driven Organizations written by Carlos Rey and published by Springer. This book was released on 2019-06-17 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership

The Values-Driven Organization

Author : Richard Barrett
Publisher : Routledge
ISBN 13 : 131719389X
Total Pages : 316 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis The Values-Driven Organization by : Richard Barrett

Download or read book The Values-Driven Organization written by Richard Barrett and published by Routledge. This book was released on 2017-06-26 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Values-driven organizations are the most successful organizations on the planet. This book explains that understanding employees’ needs—what people value—is the key to creating a high performing organization. When you support employees in satisfying their needs, they respond with high levels of engagement and willingly commit their energies to the organization, bringing passion and creativity to their work. This new edition of The Values-Driven Organization provides an updated set of tools to assess corporate culture, new case studies on cultural transformation and additional materials on sustainability, measuring cultural health at work and the specific needs of the millennial generation. The Values-Driven Organization is essential reading for students, researchers and practitioners of organizational change, leadership, HRM and business ethics.

Data-Driven Marketing

Author : Mark Jeffery
Publisher : John Wiley & Sons
ISBN 13 : 0470504544
Total Pages : 325 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Data-Driven Marketing by : Mark Jeffery

Download or read book Data-Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Strategic Marketing

Author : Frank Bradley
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Strategic Marketing by : Frank Bradley

Download or read book Strategic Marketing written by Frank Bradley and published by John Wiley & Sons. This book was released on 2003-06-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a short and concise look at the field. * Presents information that will have an international appeal.

Reversing the Slide

Author : James B. Shein
Publisher : John Wiley & Sons
ISBN 13 : 1118008472
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Reversing the Slide by : James B. Shein

Download or read book Reversing the Slide written by James B. Shein and published by John Wiley & Sons. This book was released on 2011-02-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A just-in-time guide for revamping distressed companies Drawn from the author's decades of experience advising, purchasing, and reviving distressed companies across industries, geographies, and sizes, Reversing the Slide is designed to help executives, managers, and employees revitalize downtrodden companies. It shows how to: select the tactics appropriate for each stage of distress; understand the use of entrepreneurial concepts; avoid pitfalls common to turnarounds; determine the legal, financial, strategic, and operational steps in the process; discover why the principal of "ready, fire, aim" should guide the decision-making process in situations with time pressure and significant uncertainty; and uncover the secrets of effective leadership and governance. Contains step-by-step instructions for helping troubled organizations bounce back with vigor Often quoted in the Wall Street Journal, the author is an authority on restructuring and downsizing Offers a handbook for implementing a successful corporate turnaround James Shein's Reversing the Slide is full of insightful advice on what works, what does not, and why it will prove invaluable to executives, managers, and employees in helping troubled companies before it's too late.

Technological Entrepreneurship

Author : Ian Chaston
Publisher : Springer
ISBN 13 : 3319458507
Total Pages : 307 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Technological Entrepreneurship by : Ian Chaston

Download or read book Technological Entrepreneurship written by Ian Chaston and published by Springer. This book was released on 2017-01-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

Delighting Customers

Author : P. Donovan
Publisher : Springer
ISBN 13 : 9789401112079
Total Pages : 243 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Delighting Customers by : P. Donovan

Download or read book Delighting Customers written by P. Donovan and published by Springer. This book was released on 2012-12-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Both are striving to become world class in markets where technology is moving fast and market change is moving even faster. Both are responding urgently to the challenge of meeting the current requirements - and anticipating the future needs - of customers at the international, national and local level. We both recognize that customer and employee satisfaction now rank with market share as measures for business success. We accept that there are clear links between delighted customers and profitability, customer loyalty and long-term survival. We are committed to achieving excellence, both as business partners and as employers. There is already strong co-operation between the growing number of professionals in this field as they work together and exchange experiences for benchmarking and best practice studies. In this spirit of collaboration, we have encouraged Peter Donovan and Timothy Samler to share some of our early experiences with our customer-driven programmes and to stimulate further debate. Their book provides a wealth of guidance for any organization that has set its sights on delighting its customers and becoming customer-driven. The ten step approach to delighting customers breaks new ground and offers a blueprint for others to follow. It exemplifies the practical approach that is taken throughout the book.

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

Author : Leslie Moeller
Publisher : McGraw Hill Professional
ISBN 13 : 0071615067
Total Pages : 241 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI by : Leslie Moeller

Download or read book The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI written by Leslie Moeller and published by McGraw Hill Professional. This book was released on 2009-01-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.