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The Making Of A Name
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Book Synopsis The Making of a Name: The Inside Story of the Brands We Buy by : Steve Rivkin
Download or read book The Making of a Name: The Inside Story of the Brands We Buy written by Steve Rivkin and published by Oxford University Press, USA. This book was released on 2004-09-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Book Synopsis The Making of a Name by : Steve Rivkin
Download or read book The Making of a Name written by Steve Rivkin and published by Oxford University Press. This book was released on 2005-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Book Synopsis Scandalize My Name by : Terrion L. Williamson
Download or read book Scandalize My Name written by Terrion L. Williamson and published by Fordham Univ Press. This book was released on 2016-10-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From sapphire, mammy, and jezebel, to the angry black woman, baby mama, and nappy-headed ho, black female iconography has had a long and tortured history in public culture. The telling of this history has long occupied the work of black female theorists—much of which has been foundational in situating black women within the matrix of sociopolitical thought and practice in the United States. Scandalize My Name builds upon the rich tradition of this work while approaching the study of black female representation as an opening onto a critical contemplation of the vagaries of black social life. It makes a case for a radical black subject-position that structures and is structured by an intramural social order that revels in the underside of the stereotype and ultimately destabilizes the very notion of “civil society.” At turns memoir, sociological inquiry, literary analysis, and cultural critique, Scandalize My Name explores topics as varied as serial murder, reality television, Christian evangelism, teenage pregnancy, and the work of Toni Morrison to advance black feminist practice as a mode through which black sociality is both theorized and made material.
Book Synopsis In the Name of the Father by : Francois Furstenberg
Download or read book In the Name of the Father written by Francois Furstenberg and published by Penguin. This book was released on 2007-04-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory and genuinely groundbreaking study, François Furstenberg sheds new light on the genesis of American identity. Immersing us in the publishing culture of the early nineteenth century, he shows us how the words of George Washington and others of his generation became America's sacred scripture and provided the foundation for a new civic culture, one whose reconciliation with slavery unleashed consequences that haunt us still. A dazzling work of scholarship from a brilliant young historian, In the Name of the Father is a major contribution to American social history.
Book Synopsis The Making of a Name:The Inside Story of the Brands We Buy by : Steve Rivkin
Download or read book The Making of a Name:The Inside Story of the Brands We Buy written by Steve Rivkin and published by Oxford University Press, USA. This book was released on 2005-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them.Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Book Synopsis Making War In The Name Of God by : Christopher Catherwood
Download or read book Making War In The Name Of God written by Christopher Catherwood and published by Kensington Publishing Corp.. This book was released on 2008-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Islam declaring Jihad against the west, to Arab against Jew, to Catholic against Protestant, one question resonates with the global threat we face today: Why does God inspire the killing of Man? Renowned historian Christopher Catherwood vividly recounts a saga of passion and prejudice that laid the foundation for our own troubled age. Beginning with the death in 632 of Muhammad--as much political leader and general as prophet--Islam commenced its breathtaking spread, which, under Muhammad's successors, eventually conquered an empire larger than Rome's. Even as this vast realm broke apart into Sunni and Shiite factions, the Christian retaliation--ruthlessly and unscrupulously unleashed in 1095 with the First Crusade--sparked a clash between East and West that continues to this day. The pattern would repeat itself again and again: with the Ottoman invasion of the Balkans, in which the same Islamic faith that had once been an institution of tolerance in places like Spain became an instrument of expansion; with the wars of the Reformation, when Catholic and Protestant slaughtered each other in the name of the Prince of Peace; and with the endless conflicts of today's Middle East, savagely fought over by three faiths that all worship the same God. Based on exhaustive research and written with an unflinching, unbiased eye toward revealing the often painful truth, Making War in the Name of God unveils humanity's ancient habit of sanctifying bloodshed--and exposes a past that we forget at our peril. Christopher Catherwood teaches history at Cambridge University in England and at the University of Richmond (Virginia). A fellow of the Royal Historical Society, he is the author of several acclaimed books, including Churchill's Folly: How Winston Churchill Created Modern Iraq, A God Divided: Understanding the Differences Between Islam, Christianity, and Judaism, and Whose Side Is God On?
Book Synopsis Hello, My Name Is Ruby by : Philip C. Stead
Download or read book Hello, My Name Is Ruby written by Philip C. Stead and published by Macmillan. This book was released on 2013-09-03 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruby, a very small bird in a very big world, is looking for a friend, so she introduces herself in this stunning new picture book by Caldecott Medalist Stead ("A Sick Day for Amos McGee"). Full color.
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Book Synopsis Making Sense of the Divine Name in the Book of Exodus by : Austin Surls
Download or read book Making Sense of the Divine Name in the Book of Exodus written by Austin Surls and published by Penn State Press. This book was released on 2017-05-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The obvious riddles and difficulties in Exod 3:13–15 and Exod 6:2–8 have attracted an overwhelming amount of attention and comment. These texts make important theological statements about the divine name YHWH and the contours of the divine character. From the enigmatic statements in Exod 3:13–15, most scholars reconstruct the original form of the name as “Yahweh,” which is thought to describe YHWH’s creative power or self-existence. Similarly, Exod 6:3 has become a classic proof-text for the Documentary Hypothesis and an indication of different aspects of God’s character as shown in history. Despite their seeming importance for “defining” the divine name, these texts are ancillary to and preparatory for the true revelation of the divine name in the book of Exodus. This book attempts to move beyond atomistic readings of individual texts and etymological studies of the divine name toward a holistic reading of the book of Exodus. Surls centers his argument around in-depth analyses of Exod 3:13–15, 6:2–8 and Exod 33:12–23 and 34:5–8. Consequently, the definitive proclamation of YHWH’s character is not given at the burning bush but in response to Moses’ later intercession (Exod 33:12–23). YHWH proclaimed his name in a formulaic manner that Israel could appropriate (Exod 34:6–7), and the Hebrew Bible quotes or alludes to this text in many genres. This demonstrates the centrality of Exod 34:6–7 to Old Testament Theology. The character of God cannot be discerned from an etymological analysis of the word yhwh but from a close study of YHWH’s deliberate ascriptions made progressively in the book of Exodus.
Author :Leonard R. N. Ashley Publisher :Baltimore, MD : Genealogical Publishing Company ISBN 13 : Total Pages :282 pages Book Rating :4.X/5 (1 download)
Book Synopsis What's in a Name? by : Leonard R. N. Ashley
Download or read book What's in a Name? written by Leonard R. N. Ashley and published by Baltimore, MD : Genealogical Publishing Company. This book was released on 1989 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody in America knows more about names than Prof. Ashley, and his book is designed for everyone. It will tell you the facts behind the names of persons, places and things; about how names are chosen for business and for success; how they are used for everything from tracing settlement patterns to telling fortunes; how forenames have their fashions; where surnames had their origins; all about names in the U.S. and around the globe. Open the book anywhere and you'll find something that catches your attention: name trends and fashions, name crazes, names in magic and the occult, middle names and nicknames, trick names and married names, place names, street names, good names and bad names, the psychology of names, naming practices around the world, personal factors in naming, tips for giving a child a good name, what names tell us about ourselves . . . you name it, it's here!
Book Synopsis Origin of Washington Geographic Names by : Edmond Stephen Meany
Download or read book Origin of Washington Geographic Names written by Edmond Stephen Meany and published by . This book was released on 1923 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What's in a Name? written by Susan Osborn and published by Simon and Schuster. This book was released on 1999-11 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: For each name Osborn provides a history, number, astrological sign, color, stone, element, and herb.
Book Synopsis The Origin of Names, Words and Everything in Between by : Patrick Foote
Download or read book The Origin of Names, Words and Everything in Between written by Patrick Foote and published by Mango Media Inc.. This book was released on 2021-10-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive Into the Fun Facts Behind Names and Word Origins #1 Bestseller in Words, Language & Grammar, Etymology The best-selling book is back in it’s second volume with more names, more words, and even more in-between than before! What’s in a name? The answer is far more complex and interesting than you may think. From the person behind the popular Youtube channel, NameExplain, comes the second volume of his best-selling book The Origin of Names, Words and Everything in Between. This new book is a fun, interesting and educational journey through the world of etymology. It covers a huge array of names from a variety of topic areas, and includes a bunch of random facts behind the names. From first names, to bodies of water?there’s no name big or small, important or obscure that won’t be explained. Find fun facts. Presented in a light and entertaining manner, The Origin of Names compels you to learn a ton of things you didn’t know you wanted to know. Unlike a dictionary, everything in this book is easy to understand and can be read from start to finish, or in short bursts. It’s also a lot more fun to read?Patrick explains each name with jokes and quips you’re bound to enjoy, and it’s full of pictures too! Be the know-it-all you always wanted to be. In The Origin of Names you’ll: Learn fascinating word origins and bizarre name meanings Be able to entertain yourself and friends with random facts Gain honor and renown for your unrivaled knowledge of etymology If you enjoyed books like Interesting Stories For Curious People, Stuff You Should Know, or The Great Book of American Idioms, then you’ll love The Origin of Names, Words and Everything in Between: Volume II.
Book Synopsis The A to Z of Names (Revised and Expanded Edition) by : Isebell Gauche
Download or read book The A to Z of Names (Revised and Expanded Edition) written by Isebell Gauche and published by Struik Christian Media. This book was released on 2012-02-03 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The A to Z of names (Revised and Expanded Edition) is the new, expanded version of the popular reference book that reveals the true meaning of our names. The previous edition explored the origin and meaning of more than 9 000 South African men’s and women’s names. Now, in this expanded version even more names have been added! The revised and expanded edition: • Shows how some names reflect the circumstances at the time of birth, the time or day, birth order, parents’ reaction to the birth and appearance or desired characteristics. • Indicates that there is a strong trend towards using surnames as given names. • Connects names to occupations, colours, animals or birds; plants, virtues or tasks. • Includes names of famous persons and feminine forms of masculine names • Features a section at the back that explores the Christian perspective on the importance of names and the promise it holds. The A to Z of Names (Revised and Expanded Edition) is a comprehensive and authoritative guide with easy access to the origin and meaning of most South African names and the special promise each name holds.
Book Synopsis The Name of the Rose by : Umberto Eco
Download or read book The Name of the Rose written by Umberto Eco and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1327, finding his sensitive mission at an Italian abbey further complicated by seven bizarre deaths, Brother William of Baskerville turns detective.
Book Synopsis By the Rivers of Babylon by : Nelson DeMille
Download or read book By the Rivers of Babylon written by Nelson DeMille and published by Grand Central Publishing. This book was released on 2003-06-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lod Airport, Israel: Two Concorde jets take off for a U.N. conference that will finally bring peace to the Middle East. Covered by F-14 fighters, accompanied by security men, the planes carry warriors, pacifists, lovers, enemies, dignitaries -- and a bomb planted by a terrorist mastermind. Suddenly they're forced to crash-land at an ancient desert site. Here, with only a handful of weapons, the men and women of the peace mission must make a desperate stand against an army of crack Palestinian commandos -- while the Israeli authorities desperately attempt a rescue mission. In a land of blood and tears, in a windswept place called Babylon, it will be a battle of bullets and courage, and a war to the last death.
Book Synopsis Women Living Well by : Courtney Joseph Fallick
Download or read book Women Living Well written by Courtney Joseph Fallick and published by Thomas Nelson. This book was released on 2013-10-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women desire to live well. However, living well in this modern world is a challenge. The pace of life, along with the new front porch of social media, has changed the landscape of our lives. Women have been told for far too long that being on the go and accumulating more things will make their lives full. As a result, we grasp for the wrong things in life and come up empty. God created us to walk with him; to know him and to be loved by him. He is our living well and when we drink from the water he continually provides, it will change us. Our marriages, our parenting, and our homemaking will be transformed. Mommy-blogger Courtney Joseph is a cheerful realist. She tackles the challenge of holding onto vintage values in a modern world, starting with the keys to protecting our walk with God. No subject is off-limits as she moves on to marriage, parenting, and household management. Rooted in the Bible, her practical approach includes tons of tips that are perfect for busy moms, including: Simple Solutions for Studying God’s Word How to Handle Marriage, Parenting, and Homemaking in a Digital Age 10 Steps to Completing Your Husband Dealing With Disappointed Expectations in Motherhood Creating Routines that Bring Rest Pursuing the Discipline and Diligence of the Proverbs 31 Woman There is nothing more important than fostering your faith, building your marriage, training your children, and creating a haven for your family. Women Living Well is a clear and personal guide to making the most of these precious responsibilities.
