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Author : Elizabeth Squire
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (65 download)
Download or read book The Mail Order Shopping Guide written by Elizabeth Squire and published by . This book was released on 1965 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin Cherry
Publisher : Princeton Architectural Press
ISBN 13 : 9781568987392
Total Pages : 274 pages
Book Rating : 4.9/5 (873 download)
Download or read book Catalog written by Robin Cherry and published by Princeton Architectural Press. This book was released on 2008-09-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.
Author : Eugene V. Moller
Publisher :
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.:/5 (731 download)
Download or read book The Original World-wide Mail Order Shopper's Guide written by Eugene V. Moller and published by . This book was released on 1973 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eugene V. Moller
Publisher :
ISBN 13 : 9780879803759
Total Pages : 146 pages
Book Rating : 4.8/5 (37 download)
Download or read book The Original Worldwide Mail Order Shopper's Guide written by Eugene V. Moller and published by . This book was released on 1980-01-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth Squire
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.F/5 ( download)
Download or read book The Mail Order Shopping Guide written by Elizabeth Squire and published by . This book was released on 1963 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Wogen Wathey
Publisher : Prentice Hall
ISBN 13 : 9780134730752
Total Pages : 338 pages
Book Rating : 4.7/5 (37 download)
Download or read book The International Mail-order Shopping Guide written by Patricia Wogen Wathey and published by Prentice Hall. This book was released on 1984-01-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William A. Cohen
Publisher : John Wiley & Sons
ISBN 13 : 9780471109464
Total Pages : 598 pages
Book Rating : 4.1/5 (94 download)
Download or read book Building a Mail Order Business written by William A. Cohen and published by John Wiley & Sons. This book was released on 1996-02-01 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Author : Sue Goldstein
Publisher : Andrews McMeel Publishing
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.0/5 ( download)
Download or read book The 3rd Underground Shopper written by Sue Goldstein and published by Andrews McMeel Publishing. This book was released on 1987 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete update of all entries, phone numbers, and credit cards accepted, adding close to 200 brand-new listings, are featured in this 3rd edition of the 150,000-copy selling mail-order consumer guide.
Author : Graham Parker
Publisher : Michael Joseph
ISBN 13 : 9780718141332
Total Pages : 182 pages
Book Rating : 4.1/5 (413 download)
Download or read book Mail-order Shopping written by Graham Parker and published by Michael Joseph. This book was released on 1996 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1966 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Entrepreneur Press
Publisher : Entrepreneur Press
ISBN 13 : 1613080832
Total Pages : 282 pages
Book Rating : 4.6/5 (13 download)
Download or read book Start Your Own Mail Order Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2008-05-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Complete Package for Success—Signed, Sealed and Delivered! Busy families no longer need to take the time to run to the mall and shop for the perfect item. They simply click their mouse and have their treasures delivered from any corner of the country right to their doorstep. Shopping has never been so convenient and the opportunity for starting and running a successful mail order business has never been so great! If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. Working from a kitchen table, you can take orders, process payments and dispatch shipments picked up by a parcel service from a remote warehouse run by yet another vendor. This exclusive guide to mail order takes you step by step covering every aspect of startup and operations, including hard-won advice and helpful hints from successful mail order entrepreneurs. Learn how to: • Stay on top of market and industry trends • Choose products that sell • Set your pricing and other policies • Fulfill orders • Build an internet presence • Create a winning catalog or brochure • Choose a high-response mailing list • Use the best resources and tools in the industry With the boom in online shopping, mail order businesses are more profitable than ever, and Entrepreneur gives you everything you need to get started. Don’t wait! Start your mail order business today!
Author :
Publisher :
ISBN 13 : 9780873400183
Total Pages : 0 pages
Book Rating : 4.4/5 (1 download)
Download or read book Mail Order Business Directory written by and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcia A. Zug
Publisher : NYU Press
ISBN 13 : 1479821322
Total Pages : 316 pages
Book Rating : 4.4/5 (798 download)
Download or read book Buying a Bride written by Marcia A. Zug and published by NYU Press. This book was released on 2016-06-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have always been mail-order brides in America—but we haven’t always thought about them in the same ways. In Buying a Bride, Marcia A. Zug starts with the so-called “Tobacco Wives” of the Jamestown colony and moves all the way forward to today’s modern same-sex mail-order grooms to explore the advantages and disadvantages of mail-order marriage. It’s a history of deception, physical abuse, and failed unions. It’s also the story of how mail-order marriage can offer women surprising and empowering opportunities. Drawing on a forgotten trove of colorful mail-order marriage court cases, Zug explores the many troubling legal issues that arise in mail-order marriage: domestic abuse and murder, breach of contract, fraud (especially relating to immigration), and human trafficking and prostitution. She tells the story of how mail-order marriage lost the benign reputation it enjoyed in the Civil War era to become more and more reviled over time, and she argues compellingly that it does not entirely deserve its current reputation. While it is a common misperception that women turn to mail-order marriage as a desperate last resort, most mail-order brides are enticed rather than coerced. Since the first mail-order brides arrived on American shores in 1619, mail-order marriage has enabled women to improve both their marital prospects and their legal, political, and social freedoms. Buying A Bride uncovers this history and shows us how mail-order marriage empowers women and should be protected and even encouraged.
Author : Peggy Ann Hardigree
Publisher :
ISBN 13 : 9780312504427
Total Pages : 250 pages
Book Rating : 4.5/5 (44 download)
Download or read book The Mail-order Gourmet written by Peggy Ann Hardigree and published by . This book was released on 1983-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ari Weinzweig
Publisher : Zingerman's Press
ISBN 13 : 0989349403
Total Pages : 361 pages
Book Rating : 4.9/5 (893 download)
Download or read book A Lapsed Anarchist's Approach to Building a Great Business written by Ari Weinzweig and published by Zingerman's Press. This book was released on 2010-10-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in a series of books by Zingerman's co-founding partner Ari Weinzweig examines the basic building blocks of the culture and structure we know now as Zingerman's. These approaches are applicable whether you're running a law office, a library, a restaurant, a record label, a software firm, or an organic farm. They are the behind-the-scenes "secret" stuff that goes into making a very special, sustainable business of any kind. Inc. Magazine calls it one of the Best Books for Business Owners.
Author : Sue Goldstein
Publisher : Andrews McMeel Pub
ISBN 13 : 9780836279153
Total Pages : 376 pages
Book Rating : 4.2/5 (791 download)
Download or read book The Underground Shopper written by Sue Goldstein and published by Andrews McMeel Pub. This book was released on 1983 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A directory to the mail-order industry offers more than five hundred listings--in forty separate categories--of bargains available through the mail, with tips on merchandise, ordering, and saving money
Author : Laura Mars
Publisher :
ISBN 13 : 9781642651065
Total Pages : 0 pages
Book Rating : 4.6/5 (51 download)
Download or read book Directory of Mail Order Catalogs 2020 written by Laura Mars and published by . This book was released on 2020-01-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published since 1981, The Directory of Mail Order Catalogs is the premier source of information on the mail order catalog industry. It is the source that business professionals and librarians have come to rely on for the thousands of catalog companies in the US.
