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The Lucky Strike Packet By Raymond Loewy
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Book Synopsis The Lucky Strike Packet by Raymond Loewy by : Stephen Bayley
Download or read book The Lucky Strike Packet by Raymond Loewy written by Stephen Bayley and published by Verlag Form. This book was released on 1998-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many objects are beautiful; and many creations are functional. But only few achieve enduring status. The "Design Classics" series presents such select products that have set standards in form, function and brand communication. Each monograph is a richly illustrated essay and product portrait, from conception to production, from prototype to collectors' item.
Book Synopsis Never Leave Well Enough Alone by : Raymond Loewy
Download or read book Never Leave Well Enough Alone written by Raymond Loewy and published by JHU Press. This book was released on 2002-12-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.
Book Synopsis Industrial Design by : Raymond Loewy
Download or read book Industrial Design written by Raymond Loewy and published by Harry N. Abrams. This book was released on 1979-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.
Book Synopsis Raymond Loewy and Streamlined Design by : Philippe Tretiack
Download or read book Raymond Loewy and Streamlined Design written by Philippe Tretiack and published by Universe Publishing(NY). This book was released on 1999 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: From car and train design to product packaging, Raymond Loewy has left an indelible stamp on American culture. Over the 70 years of his career, Loewy, known for streamlined design, created mythical objects which came to be associated with the very Image of America itself: the Coca-Cola bottle and truck, the Greyhound bus, the package of Lucky Strike cigarettes. the Studebaker automobile, and much more. This remarkable book recounts the hidden captivating story of a key figure in the history of American design and includes period and current photos of his most notable designs.
Download or read book Raymond Loewy written by Philippe Tretiak and published by Editions Assouline. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raymond Loewy was regarded as the father of modern industrial design. His drawings of the Coca-Cola truck, the Greyhound bus and the package of Lucky Strike cigarettes moulded our vision of 20th century America.
Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017-02-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Book Synopsis The Cigarette Century by : Allan M. Brandt
Download or read book The Cigarette Century written by Allan M. Brandt and published by Basic Books. This book was released on 2009-01-06 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.
Book Synopsis Programming Interactivity by : Joshua Noble
Download or read book Programming Interactivity written by Joshua Noble and published by "O'Reilly Media, Inc.". This book was released on 2009-07-21 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make cool stuff. If you're a designer or artist without a lot of programming experience, this book will teach you to work with 2D and 3D graphics, sound, physical interaction, and electronic circuitry to create all sorts of interesting and compelling experiences -- online and off. Programming Interactivity explains programming and electrical engineering basics, and introduces three freely available tools created specifically for artists and designers: Processing, a Java-based programming language and environment for building projects on the desktop, Web, or mobile phones Arduino, a system that integrates a microcomputer prototyping board, IDE, and programming language for creating your own hardware and controls OpenFrameworks, a coding framework simplified for designers and artists, using the powerful C++ programming language BTW, you don't have to wait until you finish the book to actually make something. You'll get working code samples you can use right away, along with the background and technical information you need to design, program, build, and troubleshoot your own projects. The cutting edge design techniques and discussions with leading artists and designers will give you the tools and inspiration to let your imagination take flight.
Download or read book Raymond Loewy written by Glenn Porter and published by Hagley Museum & Library. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Industrial Design and Artistic Expression by : Barbara Pasa
Download or read book Industrial Design and Artistic Expression written by Barbara Pasa and published by BRILL. This book was released on 2020-03-09 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complex nature of industrial design, which combines functional and aesthetic elements, allows different modes of protection: cumulative, separate or partially overlapping regimes are applicable according to different legal systems. The legal framework is rapidly changing, especially in Europe where the principle of cumulation of a special sui generis regime for protecting industrial design with copyright rules has been established. In the last decade, national courts of some Member States conferred to the “cumulative regime” a peculiar meaning, other courts enforced design rights in line with the interpretation given by the Court of Justice of the EU. The copyright/design interface is presented here to a wider, non-specialist audience, taking as a starting point the notion of industrial design derived from design studies, on the border between art and science.
Download or read book Shaping Things written by Bruce Sterling and published by MIT Press (MA). This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the next great wave of technology -- an era of objects so programmable that they can be regarded as material instantiations of an immaterial system.
Download or read book Made to Break written by Giles Slade and published by Harvard University Press. This book was released on 2009-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.
Book Synopsis Can Graphic Design Save Your Life? by : Sarah Schrauwen
Download or read book Can Graphic Design Save Your Life? written by Sarah Schrauwen and published by Graphicdesign&. This book was released on 2017 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising over 200 objects including hard-hitting posters, illuminated pharmacy signs and digital teaching aids, 'Can Graphic Design Save Your Life?' considers the role of graphic design in constructing and communicating healthcare messages around the world, and shows how graphic design has been used to persuade, to inform and to empower.00This exhibition highlights the widespread and often subliminal nature of graphic design in shaping our environment, our health and our sense of self. Drawn from public and private collections around the world, it will feature work from influential figures in graphic design from the 20th century, as well as from studios and individual designers working today.00Exhibition: Wellcome Collection, London, UK (07.09.2017? 14.01.2018).
Book Synopsis Living and Working in Space by : William David Compton
Download or read book Living and Working in Space written by William David Compton and published by Courier Corporation. This book was released on 2013-05-13 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official record of America's first space station, this book from the NASA History Series chronicles the Skylab program from its planning during the 1960s through its 1973 launch and 1979 conclusion. Definitive accounts examine the project's achievements as well as its use of discoveries and technology developed during the Apollo program. 1983 edition.
Download or read book Brands written by Adam Arvidsson and published by Routledge. This book was released on 2006-04-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Book Synopsis The Joys of Smoking Cigarettes by : James Fitzgerald
Download or read book The Joys of Smoking Cigarettes written by James Fitzgerald and published by Harper Collins. This book was released on 2007-09-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know who you are: you're one of the one billion adults who takes pleasure in smoking cigarettes. This one-of-a-kind treasure trove of memories, meditations, fascinating facts, tantalizing trivia, wit, and wisdom about smoking will only enhance the unparalleled pleasure of lighting up! Did you know: Nearly 15 billion cigarettes are sold worldwide daily—about 10 million cigarettes every minute. . . . A single tablespoon of tobacco seeds can sow six acres of land. . . . Lucky Strike was originally the name of a chewing tobacco sold during the Gold Rush? Gone are the days of TV tobacco ads ("Winston Tastes Good Like a Cigarette Should!"). Airplane and movie theater smoking sections and smoking cars on railroad trains are things of the halcyon past. But smoking carries on! The Joys of Smoking Cigarettes enables confirmed and unbowed tobacco enthusiasts to revel in their satisfaction, with classic advertisements, smoking celeb photographs, drawings, and fascinating observations on: The psychotherapeutic effect of cigarette as timepiece ("One more smoke, and then I'll pay the utilities bill.") The new brands and the old favorites Being a smoker in a nonsmoking world The classic smoker profile: the Marlboro Man, the American Spirit American, Joe Camel, the Gauloises Gal And Much More! They may bar you from restaurants. They may force you out into the cold, cold streets. But they will never rob you of . . . the joys of smoking cigarettes!
