The Loyalty Leap

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The Loyalty Leap for B2B

Author : Bryan Pearson
Publisher : Penguin
ISBN 13 : 0698138236
Total Pages : 110 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Loyalty Leap for B2B by : Bryan Pearson

Download or read book The Loyalty Leap for B2B written by Bryan Pearson and published by Penguin. This book was released on 2013-07-09 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.

The Loyalty Leap For B2B

Author : Bryan Pearson
Publisher : Penguin Canada
ISBN 13 : 0143189727
Total Pages : 110 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Loyalty Leap For B2B by : Bryan Pearson

Download or read book The Loyalty Leap For B2B written by Bryan Pearson and published by Penguin Canada. This book was released on 2013-07-09 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers

Fiercely Loyal

Author : Dov Baron
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546435211
Total Pages : 272 pages
Book Rating : 4.4/5 (352 download)

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Book Synopsis Fiercely Loyal by : Dov Baron

Download or read book Fiercely Loyal written by Dov Baron and published by Createspace Independent Publishing Platform. This book was released on 2017-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you've been told about leadership over the past thirty years no longer applies. The world has changed, and so has everything we know about becoming and remaining an effective leader particularly when it comes to keeping your top talent! The effective leaders of tomorrow will do one thing--Keep Top Millennial Talent. Finding and keeping extraordinary talent will be what determines which organizations thrive and which ones fade off into oblivion in the immediate future. Don't believe it? Then consider that the average company spends 1.5 to 2 times the annual salary of an employee in training and development. Meanwhile, the average millennial employee is only looking at a tenure of two and a half years... at the outside. That employee will walk away before your investment ever pays off! What's worse--the employee you have invested in will take the skills and training that you paid for, and leverage them into a better position with your competitor. In this book Dov Baron lays out the strategies for not only keeping your top talent, but have them become Fiercely Loyal. It could likely be the most important thing to happen to leadership and human resources in a hundred years...read it and use it! Early Praise for: Dov Baron's Fiercely Loyal "Dov Baron's book Fiercely Loyal is edgy, thought-provoking relevant and a must-read! It is essential for anyone who wants to turn their company into a force to be reckoned with!" Larry Winget, The Pitbull of Personal Development(c) and six-time NYT/WSJ bestselling author of Grow A Pair "If you do one thing this year read this book. Employees are a business leader's biggest asset and biggest liability. Dov Baron shows us how to get the most out of our team." Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author & Sometime Cowboy "Does the thought of your top performers leaving suddenly make you break out into a cold sweat? Chances are, they're already halfway out the door. Change that. Transform your company into the one to whom employees are wholeheartedly dedicated and loyal. Dov Baron's readable, illuminating guide will get you there." Marshall Goldsmith, New York Times and global bestselling author of What Got You Here Won't Get You There. Thinkers 50 Top Ten Global Business Thinker and top ranked executive coach. "Dov Baron's new book Fiercely Loyal is a wake up call for leaders who are challenged by how to attract and hold on to talented people. Dov addresses issues that are talked about far too infrequently, but that are in fact the absolute keys to creating loyalty in employees today. Dov's Full Monty straight talk will shake you up, motivate you to change, and give you concrete ways to make loyalty a cornerstone of your organization." Keith Krach; CEO and President DocuSign "Dov Baron's Fiercely Loyal is full of practical tips for CEOs who want to retain their talent pool of the future Millennials. This book is a must read for all CEOs and HR professionals!" Nancy MacKay PhD, CEO. MacKay CEO Forums

Taming the Search-and-Switch Customer

Author : Jill Griffin
Publisher : John Wiley and Sons
ISBN 13 : 0470444142
Total Pages : 277 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Taming the Search-and-Switch Customer by : Jill Griffin

Download or read book Taming the Search-and-Switch Customer written by Jill Griffin and published by John Wiley and Sons. This book was released on 2009-03-25 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset your loyal customers have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."? Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development "In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers." Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc. "Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!" Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty "Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today." Robert Stephen, founder, The Geek Squad "In today's Googlized marketplace, Taming the Search-and-Switch Customer is a must-read." Ken DeAngelis, general partner, Austin Ventures "Griffin is pure loyalty genius!" Kelly Cook, vice president, Customer Engagement/CRM, Waste Management

A Leap in the Dark

Author : John Ferling
Publisher : Oxford University Press
ISBN 13 : 0199728704
Total Pages : 577 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis A Leap in the Dark by : John Ferling

Download or read book A Leap in the Dark written by John Ferling and published by Oxford University Press. This book was released on 2003-06-12 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was an age of fascinating leaders and difficult choices, of grand ideas eloquently expressed and of epic conflicts bitterly fought. Now comes a brilliant portrait of the American Revolution, one that is compelling in its prose, fascinating in its details, and provocative in its fresh interpretations. In A Leap in the Dark, John Ferling offers a magisterial new history that surges from the first rumblings of colonial protest to the volcanic election of 1800. Ferling's swift-moving narrative teems with fascinating details. We see Benjamin Franklin trying to decide if his loyalty was to Great Britain or to America, and we meet George Washington when he was a shrewd planter-businessman who discovered personal economic advantages to American independence. We encounter those who supported the war against Great Britain in 1776, but opposed independence because it was a "leap in the dark." Following the war, we hear talk in the North of secession from the United States. The author offers a gripping account of the most dramatic events of our history, showing just how closely fought were the struggle for independence, the adoption of the Constitution, and the later battle between Federalists and Democratic-Republicans. Yet, without slowing the flow of events, he has also produced a landmark study of leadership and ideas. Here is all the erratic brilliance of Hamilton and Jefferson battling to shape the new nation, and here too is the passion and political shrewdness of revolutionaries, such as Samuel Adams and Patrick Henry, and their Loyalist counterparts, Joseph Galloway and Thomas Hutchinson. Here as well are activists who are not so well known today, men like Abraham Yates, who battled for democratic change, and Theodore Sedgwick, who fought to preserve the political and social system of the colonial past. Ferling shows that throughout this period the epic political battles often resembled today's politics and the politicians--the founders--played a political hardball attendant with enmities, selfish motivations, and bitterness. The political stakes, this book demonstrates, were extraordinary: first to secure independence, then to determine the meaning of the American Revolution. John Ferling has shown himself to be an insightful historian of our Revolution, and an unusually skillful writer. A Leap in the Dark is his masterpiece, work that provokes, enlightens, and entertains in full measure.

Charles and Emma

Author : Deborah Heiligman
Publisher : Henry Holt and Company (BYR)
ISBN 13 : 1429934956
Total Pages : 281 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Charles and Emma by : Deborah Heiligman

Download or read book Charles and Emma written by Deborah Heiligman and published by Henry Holt and Company (BYR). This book was released on 2009-01-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Darwin published The Origin of Species, his revolutionary tract on evolution and the fundamental ideas involved, in 1859. Nearly 150 years later, the theory of evolution continues to create tension between the scientific and religious communities. Challenges about teaching the theory of evolution in schools occur annually all over the country. This same debate raged within Darwin himself, and played an important part in his marriage: his wife, Emma, was quite religious, and her faith gave Charles a lot to think about as he worked on a theory that continues to spark intense debates. Deborah Heiligman's new biography of Charles Darwin is a thought-provoking account of the man behind evolutionary theory: how his personal life affected his work and vice versa. The end result is an engaging exploration of history, science, and religion for young readers. Charles and Emma is a 2009 National Book Award Finalist for Young People's Literature.

Gertie's Leap to Greatness

Author : Kate Beasley
Publisher : Farrar, Straus and Giroux (BYR)
ISBN 13 : 0374302626
Total Pages : 257 pages
Book Rating : 4.3/5 (743 download)

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Book Synopsis Gertie's Leap to Greatness by : Kate Beasley

Download or read book Gertie's Leap to Greatness written by Kate Beasley and published by Farrar, Straus and Giroux (BYR). This book was released on 2016-10-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of Three Times Lucky and The Penderwicks, this endearing new classic spins together sparkling humor, sizzle-pop writing, and a sassy main character with an unforgettable voice. Gertie Reece Foy is 100% Not-From-Concentrate awesome. She has a daddy who works on an oil rig, a great-aunt who always finds the lowest prices at the Piggly Wiggly, and two loyal best friends. So when her absent mother decides to move away from their small town, Gertie sets out on her greatest mission yet: becoming the best fifth grader in the universe to show her mother exactly what she'll be leaving behind. There's just one problem: Seat-stealing new girl Mary Sue Spivey wants to be the best fifth grader, too. And there is simply not enough room at the top for the two of them. From debut author Kate Beasley, and with illustrations by Caldecott Honor artist Jillian Tamaki, comes a classic tale of hope and homecoming that will empty your heart, then fill it back up again--one laugh at a time.

The AOC Way

Author : Caroline Fredrickson
Publisher : Simon and Schuster
ISBN 13 : 1510752099
Total Pages : 158 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The AOC Way by : Caroline Fredrickson

Download or read book The AOC Way written by Caroline Fredrickson and published by Simon and Schuster. This book was released on 2020-01-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and applying the wisdom of Congresswoman Alexandria Ocasio-Cortez! In an incredibly short time, Alexandria Ocasio-Cortez has galvanized the country on issues of national importance. This young member of Congress has motivated Democrats to confront climate change and income inequality and is upending conventional wisdom about how young women, especially women of color, are supposed to behave. Her background, including a family that fell out of the middle class due to health care challenges, has driven her to champion those on the margins, such as low-wage workers, immigrants, people of color, and younger people who face a future of climate disruption and instability. This book takes life lessons from the rising star known as AOC and offers readers a chance to apply them to their own lives. In five chapters, The AOC Way weaves substantive issues and AOC’s experiences to understand how she so quickly came to dominate media coverage in America but also to drive real change in what seems like a lightening flash. AOC has demonstrated some key values and commitments on her way to success, such as believing in yourself and not letting haters take you off course; working hard and being prepared to prove your talents; bringing your experiences to your work by not forgetting how you got where you are; challenging the status quo; and staying true to your friends and allies.

One Click

Author : Richard L. Brandt
Publisher : Penguin
ISBN 13 : 1101516232
Total Pages : 170 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis One Click by : Richard L. Brandt

Download or read book One Click written by Richard L. Brandt and published by Penguin. This book was released on 2011-10-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

Angel Customers & Demon Customers

Author : Larry Selden
Publisher : Penguin
ISBN 13 : 9781591840077
Total Pages : 258 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Angel Customers & Demon Customers by : Larry Selden

Download or read book Angel Customers & Demon Customers written by Larry Selden and published by Penguin. This book was released on 2003 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selden and Colvin show readers how to analyze customer data to understand how to get the most out of the most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.

Indian Leap

Author : Seth Kanor
Publisher :
ISBN 13 : 9780990401261
Total Pages : 260 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis Indian Leap by : Seth Kanor

Download or read book Indian Leap written by Seth Kanor and published by . This book was released on 2015-03-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as he is finding liberation from the burdens of his middle-aged life-an unfulfilling marriage finally ended, a bartending job left behind-the narrator of Indian Leap receives a shattering phone call. The terrible news propels him back into the life of his ex-wife, as he accompanies her to rural Massachusetts to retrieve her twelve-year-old nephew, now an orphan. Back in New York, he finds himself reunited with his wife, again at the bar, and raising a child who is desperately in need of a father. Stuck with the consequences of his loyalty, he finds solace in his friends-as brilliant and hilarious as they are self-destructive-which leads him to drinking, carousing, and a damaging affair with a waitress. Indian Leap is an evocative exploration of the love, fear and resistance that exists between parents and children. Richly narrated by the ruminative husband, Kanor has chronicled how fractured lives are unwittingly healed, how a boy becomes a man and how a man becomes a father in trying times.

The Loyalty Effect

Author : Frederick F. Reichheld
Publisher : Harvard Business Review Press
ISBN 13 : 9780875844480
Total Pages : 356 pages
Book Rating : 4.8/5 (444 download)

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Book Synopsis The Loyalty Effect by : Frederick F. Reichheld

Download or read book The Loyalty Effect written by Frederick F. Reichheld and published by Harvard Business Review Press. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.

Loyalty Before Dishonor

Author : Karise J
Publisher :
ISBN 13 : 9781549603587
Total Pages : 258 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Loyalty Before Dishonor by : Karise J

Download or read book Loyalty Before Dishonor written by Karise J and published by . This book was released on 2017-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Danori "Riot" Taylor has fought his way to the top and things are finally going well for him and his family. He and his right hand and brother from another mother, Garfield, are running the streets of NYC with their Queens holding them down on the home front. Just when it seems like they can actually have it all, things go from sugar to shit just that fast. An unknown threat is coming at them full force, hitting them where it hurts and ghosts from the past reappear to shake up their happy homes. Relationships are put to the test and tough decisions must be made. In the end, who will remain loyal?

Leap of Faith

Author : Michael J. Mazarr
Publisher : Hachette UK
ISBN 13 : 1541768345
Total Pages : 528 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Leap of Faith by : Michael J. Mazarr

Download or read book Leap of Faith written by Michael J. Mazarr and published by Hachette UK. This book was released on 2019-03-19 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic insider account of why we invaded Iraq, the motivations that drove it, and the frustrations of those who tried and failed to stop it, leading to the most costly misadventure in US history. A single disastrous choice in the wake of 9/11-the decision to use force to remove Saddam Hussein from power-did enormous damage to the wealth, well-being, and reputation of the United States. Few errors in U.S. foreign policy have had longer-lasting or more harmful consequences. Yet how the decision came to be made remains shrouded in mystery and mythology. To this day, even the principal architects of the war cannot agree on it. Michael Mazarr has interviewed dozens of players involved in the deliberations about the invasion of Iraq and has reviewed all the documents so far declassified. He paints a devastating of portrait of an administration fueled by righteous conviction yet undercut by chaotic processes, rivalrous agencies, and competing egos. But more than the product of one bungling administration, the invasion of Iraq emerges here as a tragically typical example of modern U.S. foreign policy fiascos. Leap of Faith asks profound questions about the limits of US power and the accountability for its use. It offers lessons urgently relevant to stave off similar disasters-today and in the future.

The Loyal Ronins

Author : Shunsui Tamenaga
Publisher :
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Loyal Ronins by : Shunsui Tamenaga

Download or read book The Loyal Ronins written by Shunsui Tamenaga and published by . This book was released on 1884 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Loyal Clans

Author : Audrey Cunningham
Publisher : Cambridge University Press
ISBN 13 : 1107456355
Total Pages : 601 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis The Loyal Clans by : Audrey Cunningham

Download or read book The Loyal Clans written by Audrey Cunningham and published by Cambridge University Press. This book was released on 2014-07-25 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1932, this book provides a detailed account of the Scottish Highland clan system and its relationship with the development of Jacobitism. Information is provided on different clans and their relationship with various political entities and structures. This book will be of value to anyone with an interest in Scottish history and the clan system.

The Loyal West in the Times of the Rebellion

Author : John Warner Barber
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.L/5 ( download)

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Book Synopsis The Loyal West in the Times of the Rebellion by : John Warner Barber

Download or read book The Loyal West in the Times of the Rebellion written by John Warner Barber and published by . This book was released on 1865 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: