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The Low Income Consumer
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Author :United States. Task Force on Marketing and the Low-Income Consumer Publisher : ISBN 13 : Total Pages :76 pages Book Rating :4.:/5 (31 download)
Book Synopsis Marketing and the Low Income Consumer by : United States. Task Force on Marketing and the Low-Income Consumer
Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Low-Income Consumer by : Linda F. Alwitt
Download or read book The Low-Income Consumer written by Linda F. Alwitt and published by SAGE Publications, Incorporated. This book was released on 1996-02-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Book Synopsis The Unique Problems of Low-income Consumers by : Stephen Walter Brown
Download or read book The Unique Problems of Low-income Consumers written by Stephen Walter Brown and published by . This book was released on 1973 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Information Use by Low-income Consumers by : Lori Lynn Grant
Download or read book Consumer Information Use by Low-income Consumers written by Lori Lynn Grant and published by . This book was released on 1982 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The poor pay more by : David Caplovitz
Download or read book The poor pay more written by David Caplovitz and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Low-Income Consumers as a Source of Innovation by : Aline Krämer
Download or read book Low-Income Consumers as a Source of Innovation written by Aline Krämer and published by Springer. This book was released on 2015-02-28 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Book Synopsis Marketing to the Low-Income Consumer by : Paulo Cesar Motta
Download or read book Marketing to the Low-Income Consumer written by Paulo Cesar Motta and published by . This book was released on 2014-01-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is unique in several ways. First, it focuses on marketing to low-income consumers, but not those in extreme poverty. Consumers earning income around the poverty line are a sizable group in nearly every country. Often, major marketing textbooks tend to assume that consumers are at least middle class, and as a consequence, most of them do not even include the low-income audience. Second, this book contextualizes the low-income consumer within the marketing discipline. It considers the low-income consumers who engage voluntarily in market exchanges. These consumers differ significantly from those in extreme poverty who, as a group, are not sufficiently attractive to most corporate businesses. In turn, those who live in extreme poverty demand substantial attention from major social endeavors. However, the low-income consumers can be better served if businesses give them proper analytical attention. Third, this book embraces the profit motivation, assuming that marketing without profit goals cannot sponsor arguments for poverty subjects over any other claims. It also supports the idea that marketing cannot address poverty by demanding businesses sacrifice profit to benefit a new stakeholder. Fourth, no other book explores the topic of poverty from a marketing perspective like this. It borrows concepts from other disciplines and molds them to marketing thought. By doing this, it develops a unique vocabulary for poverty, which is essential for marketing to be comprehensive. This approach avoids sending students to other schools where poverty knowledge lacks the appropriate business perspective. It also helps readers understand the poverty concepts within the marketing discipline.
Book Synopsis Needs, Motivations, and Aspirations of the Low-income Consumer by : Richard Kabat Allendorf
Download or read book Needs, Motivations, and Aspirations of the Low-income Consumer written by Richard Kabat Allendorf and published by . This book was released on 1968 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Low-Income Consumers written by and published by . This book was released on 1979-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Poor Pay More by : David Caplovitz
Download or read book The Poor Pay More written by David Caplovitz and published by [New York] : Free Press of Glencoe. This book was released on 1963 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Financial Services and Low-Income Consumers by : National Consumer Council
Download or read book Financial Services and Low-Income Consumers written by National Consumer Council and published by . This book was released on 1995-12-01 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Education for Low-income Families by : Consumers Union of United States
Download or read book Consumer Education for Low-income Families written by Consumers Union of United States and published by . This book was released on 1964 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bibliography on Marketing to Low-income Consumers by : United States. Business and Defense Services Administration
Download or read book Bibliography on Marketing to Low-income Consumers written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The low-income consumer by : Paul David Allen
Download or read book The low-income consumer written by Paul David Allen and published by . This book was released on 1969 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retail Food Operating Methods for the Low-income Consumer by : Myron Jack Leonard
Download or read book Retail Food Operating Methods for the Low-income Consumer written by Myron Jack Leonard and published by . This book was released on 1972 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Low-Income Consumer Behaviour by : Ayantunji Gbadamosi
Download or read book Low-Income Consumer Behaviour written by Ayantunji Gbadamosi and published by LAP Lambert Academic Publishing. This book was released on 2010-09 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling. This is because their success is inextricably linked to how satisfied consumers are in relation to their offerings. This can be very challenging considering the diversity which exists among consumers in relation to many factors such as age, gender and income. Thus, generalisation in consumer behaviour without due reference to the contextual factors identified among each consumer segment will provide a limited understanding of their decision making. Hence, this book explores the salient beliefs, central motivation, and attitudes of low-income women consumers in relation to their consumption of low-involvement grocery products. It features a comprehensive synthesis of thoughts as conceptually linked to findings from an empirical study on the day-to-day purchase behaviour of these consumers. Business students, especially those studying marketing, and marketing practitioners will benefit immensely from the insights offered in this textbook.
Book Synopsis Methods in Consumer Research, Volume 2 by : Gaston Ares
Download or read book Methods in Consumer Research, Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents comprehensive coverage of new and emerging techniques in consumer science - Provides examples of successful application of the methodologies presented throughout - Identifies how to design research for special populations, including children, the elderly and low-income consumers - Discusses sensitivity to cross-cultural populations and emerging markets - Includes research design for food, cosmetic and household products - Highlights both psychological and physiological consumer measurements
