The Long Tail Theory For Business

Download The Long Tail Theory For Business full books in PDF, epub, and Kindle. Read online The Long Tail Theory For Business ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Long Tail

Author : Chris Anderson
Publisher : Hachette Books
ISBN 13 : 1401384633
Total Pages : 256 pages
Book Rating : 4.4/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Long Tail by : Chris Anderson

Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The Long Tail Theory for Business

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806267153
Total Pages : 27 pages
Book Rating : 4.8/5 (62 download)

DOWNLOAD NOW!

Book Synopsis The Long Tail Theory for Business by : 50minutes,

Download or read book The Long Tail Theory for Business written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Free

Author : Chris Anderson
Publisher : Hachette UK
ISBN 13 : 1401394515
Total Pages : 288 pages
Book Rating : 4.4/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Free by : Chris Anderson

Download or read book Free written by Chris Anderson and published by Hachette UK. This book was released on 2009-07-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

The Long Tail of Tourism

Author : Alexis Papathanassis
Publisher : Springer Science & Business Media
ISBN 13 : 3834962317
Total Pages : 221 pages
Book Rating : 4.8/5 (349 download)

DOWNLOAD NOW!

Book Synopsis The Long Tail of Tourism by : Alexis Papathanassis

Download or read book The Long Tail of Tourism written by Alexis Papathanassis and published by Springer Science & Business Media. This book was released on 2011-04-23 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

The Greiner Growth Model

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806268400
Total Pages : 37 pages
Book Rating : 4.8/5 (62 download)

DOWNLOAD NOW!

Book Synopsis The Greiner Growth Model by : 50minutes,

Download or read book The Greiner Growth Model written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-17 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anticipate crises and adapt to a changing business world This book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time. In 50 minutes you will be able to: • Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration. • Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact • Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your company ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Long Tail from SmarterComics

Author : Chris Anderson
Publisher :
ISBN 13 : 9781610660068
Total Pages : 0 pages
Book Rating : 4.6/5 (6 download)

DOWNLOAD NOW!

Book Synopsis The Long Tail from SmarterComics by : Chris Anderson

Download or read book The Long Tail from SmarterComics written by Chris Anderson and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."

Costovation

Author : Stephen Wunker
Publisher : AMACOM
ISBN 13 : 0814439764
Total Pages : 208 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis Costovation by : Stephen Wunker

Download or read book Costovation written by Stephen Wunker and published by AMACOM. This book was released on 2018-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Secrets of Great Rainmakers

Author : Jeffrey J. Fox
Publisher : Hachette Books
ISBN 13 : 1401382568
Total Pages : 94 pages
Book Rating : 4.4/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Secrets of Great Rainmakers by : Jeffrey J. Fox

Download or read book Secrets of Great Rainmakers written by Jeffrey J. Fox and published by Hachette Books. This book was released on 2006-03-01 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

The Long Tail Theory for Business

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806267153
Total Pages : 27 pages
Book Rating : 4.8/5 (62 download)

DOWNLOAD NOW!

Book Synopsis The Long Tail Theory for Business by : 50minutes,

Tarzan Economics

Author :
Publisher : Little, Brown
ISBN 13 : 0316427381
Total Pages : 255 pages
Book Rating : 4.3/5 (164 download)

DOWNLOAD NOW!

Book Synopsis Tarzan Economics by :

Download or read book Tarzan Economics written by and published by Little, Brown. This book was released on 2021-05-18 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's Chief Economist has crafted “a compelling and generous read” (Scott Galloway) that provides the tools to recognize and adapt to disruption in any industry. As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing—and harnessing—the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector. Businesses need to be ready and willing to change and, if necessary, be prepared to rebuild entire organizations and business models to do so. Pivoting through disruption has everything to do with being able to see the revolutionary changes around the corner, recognizing your strengths, and having the confidence to let go of the old vine of doing business and grab onto the new. A rare book of economics offering actionable takeaways in easy-to-understand language, Tarzan Economics is the must-read book for anyone staring at their own Napster moment and wishing they knew how to fail-safe their business.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Michael Porter's Value Chain

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806265908
Total Pages : 28 pages
Book Rating : 4.8/5 (62 download)

DOWNLOAD NOW!

Book Synopsis Michael Porter's Value Chain by : 50minutes,

Download or read book Michael Porter's Value Chain written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide. The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market. In 50 minutes you will be able to: •Identify the nine functions that generate value within a business •Analyse your company’s activity to make the most of your competitive advantage •Find areas for improvement and take concrete steps to maximise performance ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

The SWOT Analysis

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806265835
Total Pages : 33 pages
Book Rating : 4.8/5 (62 download)

DOWNLOAD NOW!

Book Synopsis The SWOT Analysis by : 50minutes,

Download or read book The SWOT Analysis written by 50minutes, and published by 50 Minutes. This book was released on 2015-08-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: • Determine the strengths, weaknesses, opportunities and threats of your business • Distinguish the factors that affect the internal functioning and external environment of your business • Develop a coherent strategy ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Social Media Is Bullshit

Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Mass Communication

Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1297 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

The Fundamentals of Heavy Tails

Author : Jayakrishnan Nair
Publisher : Cambridge University Press
ISBN 13 : 1009062964
Total Pages : 266 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!

Book Synopsis The Fundamentals of Heavy Tails by : Jayakrishnan Nair

Download or read book The Fundamentals of Heavy Tails written by Jayakrishnan Nair and published by Cambridge University Press. This book was released on 2022-06-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heavy tails –extreme events or values more common than expected –emerge everywhere: the economy, natural events, and social and information networks are just a few examples. Yet after decades of progress, they are still treated as mysterious, surprising, and even controversial, primarily because the necessary mathematical models and statistical methods are not widely known. This book, for the first time, provides a rigorous introduction to heavy-tailed distributions accessible to anyone who knows elementary probability. It tackles and tames the zoo of terminology for models and properties, demystifying topics such as the generalized central limit theorem and regular variation. It tracks the natural emergence of heavy-tailed distributions from a wide variety of general processes, building intuition. And it reveals the controversy surrounding heavy tails to be the result of flawed statistics, then equips readers to identify and estimate with confidence. Over 100 exercises complete this engaging package.

The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

DOWNLOAD NOW!

Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.