Author : Tony Lewin
Publisher :
ISBN 13 : 9781610591836
Total Pages : 264 pages
Book Rating : 4.5/5 (918 download)
Book Synopsis Smart Thinking by : Tony Lewin
Download or read book Smart Thinking written by Tony Lewin and published by . This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. Funky, stylish and fun, smart is the youngest and most exciting brand of car on the market - and it has revolutionised the way we think about cars and the way we use them.It has put much-needed fun back into driving, and even city motorists smile when they're at the wheel of a smart. But it nearly didn't happen atall. The revolutionary design was the product of the genius who invented the Swatch watch, saving the near-bankrupt Swiss watch industry in the process. But these visionary ideas proved too radical and the tiny two-seater almost died at birth when a succession of backers lost their nerve. The sensational story of smart traces the decade-long history of this ambitious project, talking to key figures from every stage of the programme and building a vivid picture of an idea ahead of its time.