The List Advantage

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Author :
Publisher : RWG Publishing
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis The List Advantage by : B. Vincent

Download or read book The List Advantage written by B. Vincent and published by RWG Publishing. This book was released on 2023-04-19 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The List Advantage: Unlocking the Power of List Building for Marketing Success is an essential guide for businesses of all sizes looking to effectively build and grow their email list to drive increased engagement and revenue. This comprehensive guide covers everything from the basics of list building to advanced strategies such as personalization, segmentation, and automation. Readers will learn how to create high-quality opt-in forms and landing pages, use lead magnets and freebies to incentivize sign-ups, craft effective welcome emails, and develop killer content to engage subscribers. The book also covers the importance of segmentation and personalization, and how to measure the success of your email marketing efforts using data and analytics. In addition, the book explores the role of social media, influencer marketing, and referral marketing in list building, as well as the benefits of offering lead magnets and freebies. Readers will also learn about email marketing regulations and compliance, and how to build trust and nurture subscribers over time. The future of list building and email marketing is also explored, including trends such as personalization, mobile optimization, integration with other channels, artificial intelligence and machine learning, data privacy, and interactive content. Written in an easy-to-understand and actionable format, The List Advantage is an essential resource for anyone looking to effectively build and grow their email list to drive long-term success in their marketing efforts. Whether you're a small business owner, entrepreneur, or marketing professional, this book will provide you with the strategies and tools you need to effectively reach and engage with your target audience through email marketing.

The Advantage

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Publisher : John Wiley & Sons
ISBN 13 : 1118266102
Total Pages : 247 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Advantage by : Patrick M. Lencioni

Download or read book The Advantage written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2012-03-14 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.

The AI Advantage

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Publisher : MIT Press
ISBN 13 : 0262538008
Total Pages : 243 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The AI Advantage by : Thomas H. Davenport

Download or read book The AI Advantage written by Thomas H. Davenport and published by MIT Press. This book was released on 2019-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

The Advantage of Disadvantage

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Publisher : Cambridge University Press
ISBN 13 : 1009075756
Total Pages : 297 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Advantage of Disadvantage by : LaGina Gause

Download or read book The Advantage of Disadvantage written by LaGina Gause and published by Cambridge University Press. This book was released on 2022-02-24 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does protest influence political representation? If so, which groups are most likely to benefit from collective action? The Advantage of Disadvantage makes a provocative claim: protests are most effective for disadvantaged groups. According to author LaGina Gause, legislators are more responsive to protesters than non-protesters, and after protesting, racial and ethnic minorities, people with low incomes, and other low-resource groups are more likely than white and affluent protesters to gain representation. Gause also demonstrates that online protests are less effective than in-person protests. Drawing on literature from across the social sciences as well as formal theory, a survey of policymakers, quantitative data, and vivid examples of protests throughout U.S. history, The Advantage of Disadvantage provides invaluable insights for scholars and activists seeking to understand how groups gain representation through protesting.

Competitive Advantage

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1416595848
Total Pages : 592 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Competitive Advantage by : Michael E. Porter

Download or read book Competitive Advantage written by Michael E. Porter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Warren Buffett and the Interpretation of Financial Statements

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Publisher : Simon and Schuster
ISBN 13 : 1849833249
Total Pages : 224 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Warren Buffett and the Interpretation of Financial Statements by : Mary Buffett

Download or read book Warren Buffett and the Interpretation of Financial Statements written by Mary Buffett and published by Simon and Schuster. This book was released on 2011-01-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an insider's view of the mind of the master, Mary Buffett and David Clark have written a simple guide for reading financial statements from Buffett's successful perspective. They clearly outline Warren Buffett's strategies in a way that will appeal to newcomers and seasoned Buffettologists alike. Inspired by the seminal work of Buffett's mentor, Benjamin Graham, this book presents Buffett's interpretation of financial statements with anecdotes and quotes from the master investor himself. Destined to become a classic in the world of investment books, Warren Buffett and the Interpretation of Financial Statements is the perfect companion volume to The New Buffettology and The Tao of Warren Buffett.

Strategic Learning

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Publisher : John Wiley & Sons
ISBN 13 : 0470540699
Total Pages : 263 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Strategic Learning by : Willie Pietersen

Download or read book Strategic Learning written by Willie Pietersen and published by John Wiley & Sons. This book was released on 2010-03-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again. Teaches organizations to make smarter decisions that help them win customers and earn superior profits Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from Wiley Strategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.

Numbersense: How to Use Big Data to Your Advantage

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071799672
Total Pages : 241 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Numbersense: How to Use Big Data to Your Advantage by : Kaiser Fung

Download or read book Numbersense: How to Use Big Data to Your Advantage written by Kaiser Fung and published by McGraw Hill Professional. This book was released on 2013-07-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make simple sense of complex statistics--from the author of Numbers Rule Your World We live in a world of Big Data--and it's getting bigger every day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not. Where do you send your child for the best education? Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data. The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations. In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data "experts"--and when you should say, "Wait . . . what?" He delves deeply into a wide range of topics, offering the answers to important questions, such as: How does the college ranking system really work? Can an obesity measure solve America's biggest healthcare crisis? Should you trust current unemployment data issued by the government? How do you improve your fantasy sports team? Should you worry about businesses that track your data? Don't take for granted statements made in the media, by our leaders, or even by your best friend. We're on information overload today, and there's a lot of bad information out there. Numbersense gives you the insight into how Big Data interpretation works--and how it too often doesn't work. You won't come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you'll trust the mental alarm that goes off in your head when something just doesn't seem to add up. Praise for Numbersense "Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned—in short, a great way to acquire your own sense of numbers!" Thomas H. Davenport, coauthor of Competing on Analytics and President’s Distinguished Professor of IT and Management, Babson College "Kaiser’s accessible business book will blow your mind like no other. You’ll be smarter, and you won’t even realize it. Buy. It. Now." Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0 "Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning." John Sall, Executive Vice President, SAS Institute "Kaiser Fung breaks the bad news—a ton more data is no panacea—but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn’t an advanced degree, nor is it common sense. You need Numbersense." Eric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics "I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!" Tom Peters, author of In Search of Excellence

Conference Proceedings

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Author :
Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Conference Proceedings by :

Download or read book Conference Proceedings written by and published by . This book was released on 1994 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Structures and Algorithms using Python

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Publisher : Cambridge University Press
ISBN 13 : 1009276972
Total Pages : 669 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis Data Structures and Algorithms using Python by : Subrata Saha

Download or read book Data Structures and Algorithms using Python written by Subrata Saha and published by Cambridge University Press. This book was released on 2023-06-15 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive textbook that provides a complete view of data structures and algorithms for engineering students using Python.

Report

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Publisher :
ISBN 13 :
Total Pages : 1580 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Report by : United States. Industrial Commission

Download or read book Report written by United States. Industrial Commission and published by . This book was released on 1901 with total page 1580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Medicare Handbook

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Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Medicare Handbook by :

Download or read book The Medicare Handbook written by and published by . This book was released on 1989 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Black Diamond

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Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Black Diamond by :

Download or read book The Black Diamond written by and published by . This book was released on 1907 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Navy List

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Publisher :
ISBN 13 :
Total Pages : 1250 pages
Book Rating : 4.R/5 (5 download)

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Book Synopsis The Navy List by : Great Britain. Admiralty

Download or read book The Navy List written by Great Britain. Admiralty and published by . This book was released on 1872 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Priceless

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Publisher : Hill and Wang
ISBN 13 : 9781429943932
Total Pages : 352 pages
Book Rating : 4.9/5 (439 download)

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Book Synopsis Priceless by : William Poundstone

Download or read book Priceless written by William Poundstone and published by Hill and Wang. This book was released on 2010-01-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Bargaining for Advantage

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Publisher : Penguin
ISBN 13 : 1101221372
Total Pages : 306 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Bargaining for Advantage by : G. Richard Shell

Download or read book Bargaining for Advantage written by G. Richard Shell and published by Penguin. This book was released on 2006-05-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRAND NEW FOR 2019: A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotiation. This newly updated classic just got even better."—Robert Cialdini, bestselling author of Influence and Pre-Suasion As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes: This updated edition includes: · An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator · A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse · Insights on how to succeed when you negotiate online · Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track

The Virtual University

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Publisher : Routledge
ISBN 13 : 1135368341
Total Pages : 219 pages
Book Rating : 4.1/5 (353 download)

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Book Synopsis The Virtual University by : Steve Ryan

Download or read book The Virtual University written by Steve Ryan and published by Routledge. This book was released on 2013-10-18 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of the increased accessibility to the Internet and how this has lead to a variety of resources being used for learning. Case studies and examples show the benefits of using the Internet as part of resource-based learning.