The Leadership Campaign

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The Leadership Campaign

Author : Scott Miller
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659557
Total Pages : 242 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis The Leadership Campaign by : Scott Miller

Download or read book The Leadership Campaign written by Scott Miller and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company

Campaign Boot Camp

Author : Christine Pelosi
Publisher : Berrett-Koehler Publishers
ISBN 13 : 0979482208
Total Pages : 254 pages
Book Rating : 4.9/5 (794 download)

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Book Synopsis Campaign Boot Camp by : Christine Pelosi

Download or read book Campaign Boot Camp written by Christine Pelosi and published by Berrett-Koehler Publishers. This book was released on 2007 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.

# Thought Leadership Tweet Book01

Author : Liz Alexander
Publisher : Happy About
ISBN 13 : 9781616990923
Total Pages : 0 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis # Thought Leadership Tweet Book01 by : Liz Alexander

Download or read book # Thought Leadership Tweet Book01 written by Liz Alexander and published by Happy About. This book was released on 2012-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

The Campaign Within

Author : Neil Giuliano
Publisher : Querelle Press
ISBN 13 : 9781936833269
Total Pages : 0 pages
Book Rating : 4.8/5 (332 download)

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Book Synopsis The Campaign Within by : Neil Giuliano

Download or read book The Campaign Within written by Neil Giuliano and published by Querelle Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Campaign Within, Neil Giuliano shares in candid and revealing detail his long private journey from growing up a shy, self-doubting kid with a secret in an Italian-American Catholic family to making history as the first openly gay mayor of a U.S. city over 150,000 in population. In addition to his deeply personal story, Neil takes us behind the scenes of local and national politics, including his elections and involvement with Senator John McCain’s 2000 presidential primary campaign, the anti-gay mayoral recall vote that threatened to oust him from office, Co-Chairing a 2004 Presidential Debate, his decision to leave the Republican Party as it tilted further right, becoming a Democrat, and his considering a return to public office. Neil also chronicles his national social justice work and celebrity-filled tenure as president of the Gay & Lesbian Alliance Against Defamation (GLAAD) and Executive Producer of the GLAAD Media Awards on the Bravo TV network with behind the scenes stories that surprise and inspire. Brave and compelling, The Campaign Within demonstrates that the greatest campaigns are not the ones taking place within the public realms of electoral politics but the personal ones inside each and every one of us. Currently CEO at San Francisco AIDS Foundation and a leadership consultant, speaker and coach, Giuliano resides in Tempe and San Francisco.

Compassion (&) Conviction

Author : Justin Giboney
Publisher : InterVarsity Press
ISBN 13 : 0830848118
Total Pages : 165 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Compassion (&) Conviction by : Justin Giboney

Download or read book Compassion (&) Conviction written by Justin Giboney and published by InterVarsity Press. This book was released on 2020-07-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever felt too progressive for conservatives, but too conservative for progressives? It's easy for faithful Christians to grow disillusioned with civic engagement or fall into tribal extremes. Representing the AND Campaign, the authors of this book lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity.

The Leader in Me

Author : Stephen R. Covey
Publisher : Simon and Schuster
ISBN 13 : 147110446X
Total Pages : 218 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Leader in Me by : Stephen R. Covey

Download or read book The Leader in Me written by Stephen R. Covey and published by Simon and Schuster. This book was released on 2012-12-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.

Campaign Inc.

Author : Henry F. De Sio., Jr.
Publisher : University of Iowa Press
ISBN 13 : 1609382692
Total Pages : 253 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Campaign Inc. by : Henry F. De Sio., Jr.

Download or read book Campaign Inc. written by Henry F. De Sio., Jr. and published by University of Iowa Press. This book was released on 2014-09-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than an excellent candidate to win elections; it takes an outstanding campaign organization, too. Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the chief operating officer of Obama’s 2008 presidential campaign, Henry F. De Sio, Jr., was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, he whisks readers into Obama’s national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign. From the campaign’s early chaos to the jubilation and drama of winning the Iowa caucus, to the drawn-out Democratic nomination process, to Obama’s eventual election as president of the United States, De Sio guides readers through the challenges faced by the Obama for America campaign in its brief twenty-one-month lifespan. De Sio shows readers that Obama himself was direct about his vision for the campaign when he instructed his staff to “run it like a business.” Thus, this is less the story of Barack Obama, candidate, and more the story of Barack Obama, CEO. Because campaigns are launched from scratch during every election cycle, they are the ultimate entrepreneurial experience. In the course of the election, the Obama campaign scaled up from a scrappy start-up to a nearly $1 billion operation, becoming a hothouse environment on which the glare of the media spotlight was permanently trained. Campaign Inc. allows readers to peek behind the curtain at the underdog organization that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.

On Message

Author : Pippa Norris
Publisher : SAGE
ISBN 13 : 0857022121
Total Pages : 233 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis On Message by : Pippa Norris

Download or read book On Message written by Pippa Norris and published by SAGE. This book was released on 1999-05-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

Women and Leadership

Author : Julia Gillard
Publisher : MIT Press
ISBN 13 : 0262543826
Total Pages : 337 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Women and Leadership by : Julia Gillard

Download or read book Women and Leadership written by Julia Gillard and published by MIT Press. This book was released on 2022-02-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful call-to-action for gender equity that offers 10 key lessons for women aspiring to a leadership role—be it in politics, business, law, or their local community. Featuring words of wisdom from female leaders like Hillary Clinton and Theresa May, this empowering study reads like a You Are a Badass volume on world leadership. Women make up fewer than 10% of national leaders worldwide. Behind this eye-opening statistic lies a pattern of unequal access to power. Through conversations with some of the world’s most powerful and interesting women—including Jacinda Ardern, Hillary Rodham Clinton, Christine Lagarde, Michelle Bachelet, and Theresa May—Women and Leadership explores gender bias and asks why there aren’t more women in leadership roles. Speaking honestly and freely, these women talk about having their ideas stolen by male colleagues, what it’s like to be called fat or a slut in the media, and what things they wish they had done differently. The stories they tell reveal vividly how gender and sexism affect perceptions of women as leaders. Using current research as a starting point, Julia Gillard and Ngozi Okonjo-Iweala—both political leaders in their own countries—analyze the lived experiences of these women leaders. The result is a rare insight into life as a leader and a powerful call to arms for women everywhere.

Going Public

Author : Samuel Kernell
Publisher : CQ Press
ISBN 13 : 1483366294
Total Pages : 289 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Going Public by : Samuel Kernell

Download or read book Going Public written by Samuel Kernell and published by CQ Press. This book was released on 2006-10-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidents are uniquely positioned to promote themselves and their polices directly to the public. Using sympathetic crowds as a backdrop, a president can rally public opinion to his side, along the way delivering a subtle yet unmistakable message to his intended audience in Congress. Samuel Kernell shows how "going public" remains a potent weapon in the president’s arsenal, both for advancing his own agenda and blocking initiatives from his political adversaries in Congress. In his highly anticipated fourth edition, Kernell delivers thorough analysis and detailed background on how this strategy continues to evolve given the intense polarization of Congress and the electorate as well as changes in communications technology. He considers the implications of both factors—especially in combination—on the future of presidential leadership and weighs the lessons of 9/11 on "going public" in foreign affairs.

Trailing Clouds of Glory

Author : Felice Flanery Lewis
Publisher : University of Alabama Press
ISBN 13 : 0817316787
Total Pages : 350 pages
Book Rating : 4.8/5 (173 download)

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Book Synopsis Trailing Clouds of Glory by : Felice Flanery Lewis

Download or read book Trailing Clouds of Glory written by Felice Flanery Lewis and published by University of Alabama Press. This book was released on 2010-03-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is a narrative of Zachary Taylor’s Mexican War campaign, from the formation of his army in 1844 to his last battle at Buena Vista in 1847, with emphasis on the 163 men in his “Army of Occupation” who became Confederate or Union generals in the Civil War. It clarifies what being a Mexican War veteran meant in their cases, how they interacted with one another, how they performed their various duties, and how they reacted under fire. Referring to developments in Washington, D.C., and other theaters of the war, this book provides a comprehensive picture of the early years of the conflict based on army records and the letters and diaries of the participants. Trailing Clouds of Glory is the first examination of the roles played in the Mexican War by the large number of men who served with Taylor and who would be prominent in the next war, both as volunteer and regular army officers, and it provides fresh information, even on such subjects as Robert E. Lee and Ulysses S. Grant. Particularly interesting for the student of the Civil War are largely unknown aspects of the Mexican War service of Daniel Harvey Hill, Braxton Bragg, and Thomas W. Sherman.

Insecure Majorities

Author : Frances E. Lee
Publisher : University of Chicago Press
ISBN 13 : 022640918X
Total Pages : 277 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis Insecure Majorities by : Frances E. Lee

Download or read book Insecure Majorities written by Frances E. Lee and published by University of Chicago Press. This book was released on 2016-08-23 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] tour de force. Building upon her argument in Beyond Ideology, she adds an important wrinkle into the current divide between the parties in Congress.” —Perspectives on Politics As Democrats and Republicans continue to vie for political advantage, Congress remains paralyzed by partisan conflict. That the last two decades have seen some of the least productive Congresses in recent history is usually explained by the growing ideological gulf between the parties, but this explanation misses another fundamental factor influencing the dynamic. In contrast to politics through most of the twentieth century, the contemporary Democratic and Republican parties compete for control of Congress at relative parity, and this has dramatically changed the parties’ incentives and strategies in ways that have driven the contentious partisanship characteristic of contemporary American politics. With Insecure Majorities, Frances E. Lee offers a controversial new perspective on the rise of congressional party conflict, showing how the shift in competitive circumstances has had a profound impact on how Democrats and Republicans interact. Beginning in the 1980s, most elections since have offered the prospect of a change of party control. Lee shows, through an impressive range of interviews and analysis, how competition for control of the government drives members of both parties to participate in actions that promote their own party’s image and undercut that of the opposition, including the perpetual hunt for issues that can score political points by putting the opposing party on the wrong side of public opinion. More often than not, this strategy stands in the way of productive bipartisan cooperation—and it is also unlikely to change as long as control of the government remains within reach for both parties.

The American Campaign, Second Edition

Author : James E. Campbell
Publisher : Texas A&M University Press
ISBN 13 : 1603444475
Total Pages : 337 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis The American Campaign, Second Edition by : James E. Campbell

Download or read book The American Campaign, Second Edition written by James E. Campbell and published by Texas A&M University Press. This book was released on 2008 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.

Federal Election Campaign Laws

Author : United States
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Federal Election Campaign Laws by : United States

Download or read book Federal Election Campaign Laws written by United States and published by . This book was released on 1997 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Campaign Communication

Author : Judith S. Trent
Publisher : Rowman & Littlefield
ISBN 13 : 9780742553033
Total Pages : 452 pages
Book Rating : 4.5/5 (53 download)

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Book Synopsis Political Campaign Communication by : Judith S. Trent

Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Power of the Campaign Pyramid (10 Steps for Winning Elections)

Author : Ron Wallace
Publisher :
ISBN 13 : 9781591521112
Total Pages : 120 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis Power of the Campaign Pyramid (10 Steps for Winning Elections) by : Ron Wallace

Download or read book Power of the Campaign Pyramid (10 Steps for Winning Elections) written by Ron Wallace and published by . This book was released on 2012-11-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for political candidates and anyone considering running for public office, Power of the Campaign Pyramid, by Ron Wallace and Wesley McCall, offers a proven step-by-step process for winning elections at the local and statewide level. For first-time candidates and veteran politicians alike, election season poses a bewildering gauntlet of challenges: organizing a campaign team, fundraising, filing deadlines, finance laws, voter outreach, speechwriting, interaction with the news media, and fending off opponents' attacks. It's no wonder so many candidates spend buckets of money and personal energy, and yet still fail to galvanize the electorate in their favor. There is a better way. In this one-of-a-kind new release, campaign consultants Wallace and McCall distill years of hard-won experience into a clear, concise, common-sense prescription for running an efficient, effective campaign and winning elections. With real-world examples, they explain how to identify and connect with the most important segment of voters, how to optimize the use of social media, and how to build and lead a winning campaign team. Throughout the book, the authors advocate for running a campaign based on honesty, fairness, facts, and integrity, a timely and welcome rejoinder to politics as usual.

Leading the Campaign

Author : Michael J. Worth
Publisher : Rowman & Littlefield
ISBN 13 : 1475828861
Total Pages : 212 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Leading the Campaign by : Michael J. Worth

Download or read book Leading the Campaign written by Michael J. Worth and published by Rowman & Littlefield. This book was released on 2016-12-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations. The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today’s changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.